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One of the hardest truths to grasp for small business owners when it comes to websites is this ain’t about you! Instead, your focus should always be your visitors and how they see your website. Many people add features to their website that they think are cool. However, they don’t consider whether those features will […]

The post How to See Your Website Like Your Visitors appeared first on Modern Soapmaking.

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Does your current website actually work for your soap business? If not, is it time to scrap it and start over with a new website? Or, can you save time and money by doing some updating on your current site? We are here to help you make your website work for you and your customers. […]

The post How to Know If You Need a New Website for Your Soap Business appeared first on Modern Soapmaking.

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As an Arkansas girl myself, I’ve spent quite a bit of time in the city of Hot Springs, walking Bathhouse Row, popping into gift shops, and feeding ducks on Lake Hamilton. And, as a soapmaker, of course I noticed Bathhouse Soapery & Caldarium, owned by Charlene Simon, during those trips. The sudsy darling of The Spa […]

The post How to Stay Inspired & Competitive: An Interview with Charlene Simon appeared first on Modern Soapmaking.

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Too often I see soapmakers run their businesses like today is the only day that matters, and while that kicks some serious ass for motivation and getting stuff done, it doesn’t do you any favors in the long run! When you create a marketing calendar on the other hand… winning! How many times have you […]

The post How to Create a Marketing Calendar to Save You Time & Keep You Focused appeared first on Modern Soapmaking.

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A lot of times when fresh-faced soapmakers jump into biz, they hear about wholesale and the first question they ask is WHY. Why would I ever want to wholesale my handmade soap? In fact, this is a question I get a lot. It’s not a surprising question, really! When you consider that wholesale is typically […]

The post The Best Reasons to Sell Wholesale Handmade Soap appeared first on Modern Soapmaking.

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Owning a small business gets a little crazy, pulling you a million different directions all the time. However, if you asked me what the hardest part was, I’d say managing your email is at the top of the list. Recently, one of our amazing Resource Library members asked if email newsletters are dead because of […]

The post How to Make Managing Your Email Easy appeared first on Modern Soapmaking.

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Soap business owners are coming to terms with the fact that social media is no longer a free marketing playground. I’ve seen an uptick in soapmakers tackling “pay to play” marketing strategies. (Heck yes!) But can you get Facebook ads to actually work for you? I’ve been an avid user of Facebook advertising for my […]

The post How to Create Facebook Ads that Actually Work for Your Business appeared first on Modern Soapmaking.

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When I snag the privilege of working one-on-one with soapmakers to boost their soap businesses, we usually identify straight away the core issue. More often than not, they aren’t marketing their handmade soap effectively. Soapmakers are phenomenal at making their handmade soap and other cosmetics. As a general rule, they spend most of their resources […]

The post How to Market Your Handmade Soap Effectively and Easily appeared first on Modern Soapmaking.

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Essential oils are a pricey investment for any soap and cosmetic formulator. It’s one of the biggest complaints we see among makers who first tackle using them. And if you want to get the most bang for your buck, you need to know how to care for your essential oil collection so that they last […]

The post 4 Ways to Extend the Shelf Life of Your Essential Oils appeared first on Modern Soapmaking.

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Many years ago, I started selling my handmade soap at craft shows and farmers markets for five dollars a bar. Like many soapmakers, I wasn’t sure how to price my products. I relied too heavily on looking at (what I thought was) the competition. My bar size was a bit smaller than average, so I […]

The post How to Raise Your Prices and Delight Your Customers (At The Same Time) appeared first on Modern Soapmaking.

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