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Before you can dive into your web design, either starting from scratch or doing some updates, you need to be crystal clear on what your goals are. And those goals should be all about making your bottom line blast off. Let’s talk about how to use SMART goals to make web design a cakewalk. So, […]

The post Can SMART goals make successful web design easy? appeared first on Modern Soapmaking.

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Safety gear in soapmaking is an absolute necessity, but goggles can be a huge pain. Especially for those of us who sport glasses. Is there another option? There is now with the Soap Visor! When Alegna Soap approached Modern Soapmaking to review this new product, I wasn’t sure what to expect. 100% of the time […]

The post Soap Visor Review: A New Kind of Safety Gear appeared first on Modern Soapmaking.

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A while back, Kenna chatted up the sisters behind Two Blooms Design Studio. Caron and Michelle gave us the low-down on what it’s like to get into business, not just with a partner, but with a sibling. (And if you’ve been around Modern Soapmaking long, you know we recommend caution when linking your biz up […]

The post Two Blooms Design Studio: A Follow-Up Interview with Caron & Michelle appeared first on Modern Soapmaking.

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One of the most common areas that soapmakers DIY in their businesses is building their first website. While so many platforms promise you won’t need to think like a web designer to make magic, I know that the concepts of successful web design can’t be guaranteed with a website builder. To pull off a stellar website […]

The post 6 Books That Will Help You Think Like a Web Designer appeared first on Modern Soapmaking.

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If you are jumping into creating (or improving) your business website, you have probably heard how important search engine optimization (SEO) is. But, you might not really understand what it is and how to achieve it with your own site. Sure, you know you might as well not have a website if it doesn’t pop […]

The post How to Use SEO Basics to Help People Discover Your Website appeared first on Modern Soapmaking.

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Since releasing my guide to masterbatching and production efficiency, soapmakers often ask me about specific recommendations for production soapmaking when starting a soap business. The truth of the matter is, it depends on your budget, your process, your formula, and so much more. I’ve scaled two different soap companies to production soapmaking methods personally, as well […]

The post What You Need to Get Started with Production Soapmaking appeared first on Modern Soapmaking.

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One of the hardest truths to grasp for small business owners when it comes to websites is this ain’t about you! Instead, your focus should always be your visitors and how they see your website. Many people add features to their website that they think are cool. However, they don’t consider whether those features will […]

The post How to Use Website Tests to See Your Website Like Your Visitors appeared first on Modern Soapmaking.

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It may sound simplistic, but our first piece of advice when it comes to websites is, have one! Without fail, people will ask about social media accounts and various sales channels (like Etsy) as alternatives to creating a website. Bad idea! When it comes to your biz, you’ve got to build your own house – […]

The post How to Create a Website Your Perfect Customer Will Love appeared first on Modern Soapmaking.

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One of the hardest truths to grasp for small business owners when it comes to websites is this ain’t about you! Instead, your focus should always be your visitors and how they see your website. Many people add features to their website that they think are cool. However, they don’t consider whether those features will […]

The post How to See Your Website Like Your Visitors appeared first on Modern Soapmaking.

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Does your current website actually work for your soap business? If not, is it time to scrap it and start over with a new website? Or, can you save time and money by doing some updating on your current site? We are here to help you make your website work for you and your customers. […]

The post How to Know If You Need a New Website for Your Soap Business appeared first on Modern Soapmaking.

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