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There’s no doubt that the cannabis industry is flourishing, making it an exciting time for cannabis businesses of all shapes and sizes. The market is ripe for success, with plenty of opportunity for those that are smart enough to seize it. Recent years have proved that marketing is an invaluable tool for cannabis businesses, making […]
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Connecting with cannabis consumers has never been the easiest feat for a cannabis business. With some states being recreational, some only being medical marijuana and others not legalizing any type of cannabis sales, finding your potential consumer community is tricky. We’ve compiled four ways that your cannabis business can connect with potential consumers and gain […]
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  As the cannabis industry blossoms, it’s becoming increasingly multi-faceted with a growing number of creative business ventures and innovative entrepreneurs. One of the latest cannabis business trends to hit the industry is the joining of cannabis and fitness, two worlds that have long been separated by stereotype. For decades, cannabis users had to deal […]
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Here’s a quick rundown of all the latest marijuana industry news, including what’s new in the cannabis industry:   October Brings Legalized Recreational Cannabis to Canada As of October 17, 2017, recreational marijuana use will be legalized in Canada. Although this date is later than initially expected, due to a few issues with the provinces’ […]
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  Born in Moscow, Idaho and raised in Las Cruces, New Mexico, Parisa Rad graduated honors from New Mexico State University where her studies focused around business and marketing. Parisa moved to the Phoenix Valley in 2012 with her family to pursue better healthcare opportunities for her visually impaired, special needs daughter Yazy, who is […]
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For small business owners in any industry, professional conferences offer invaluable opportunities to learn and grow. However, for those in the cannabis industry, attending cannabis conferences isn’t just a benefit – it’s a must. As the cannabis industry blossoms, more and more options for professional conferences are coming to the table, but there are a […]
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  Are you planning to leap into the cannabis industry as a small business owner? Joining the blossoming cannabis industry is an exciting step for any entrepreneur, especially with the industry’s exponential growth and room for creativity. If you’re planning to start your own cannabis-focused business, here are a few basics you’ll want to have […]
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With nearly 10 U.S. states legalizing the recreational use of cannabis, the well-known herb is now showing up in far more places than just your neighborhood dispensary. Cannabis has made the leap from the dispensary shelves to the prep counters of top chefs across the country, and cooking with cannabis is emerging as one of […]
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If you have been following along with “How to Create a Marketing Plan for Your Dispensary” up until this point, you have a fair idea of what strategies and marketing tactics to include in your dispensary marketing plan. You are also aware that cannabis advertising is severely restricted ― and in some cases entirely prohibited […]
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