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Consumer preferences have shifted over the past decade, with more customers than ever preferring simplified packaging that also reduces the waste associated with buying goods. This trend has been especially pronounced in the grocery market, but you can also see a shift toward flexible shipping materials in all kinds of delivery retail services.

If you’re weighing whether you should make the shift to flexible packaging, consider both its advantages and best practices, and consider whether your goods would do better in a flexible container.

What Is Flexible Packaging?
This kind of packaging covers a whole class of materials and construction designs. Simply put, it’s any kind of packaging for goods that can flex and bend during packing and shipping. It can include pouches and bags.

Rigid packaging, on the other hand, includes boxes and case materials, as well as anything else that is built to be sturdy and retain its shape.

What Are the Advantages of Flexible Packaging?
Today’s consumer preferences add additional advantages to flexible packaging, beyond the resilience and strength of its design. Using pouches to deliver soft or flexible foodstuffs like rice, soup mixes, honey, sugar, and dry baked mixes, for example, means delivering the product in a strong but soft container that allows it to absorb jostles and compression by changing shape. For rigid, breakable goods like chips and crackers, care in handling is needed, but flexible materials allow for minimal waste. Additional air can protect from damage by inflating the bag materials slightly, reducing the chance of damage.

Do You Need a Source for Flexible Packaging?
If you’re looking for a packaging supplier who can work with you to find the best flexible packaging options for your products, Maco Packaging can work with you to build the perfect packaging for your product. Contact our team today to request a quote for your custom packaging.

The post Would Your Product Benefit From Flexible Packaging? appeared first on Maco PKG.

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We all know the saying “don’t judge a book by its cover.” But we also know, logically, that the literal cover of a book makes a substantial difference in the reading experience. If you don’t believe us, imagine the difference between a hard-cover and a soft-cover book. The hard-cover book protects the contents of the book far better than the measly soft-cover, and therefore the reader has a much easier and higher-quality experience using the book.

In a similar way, how you choose to package your liquid products makes a substantial difference in the quality and protection of your product, as well as your consumer’s experience and positive notions of your brand. The proper package for liquid food products ensures that the contents remain uncontaminated.

At Maco PKG, we believe stand-up liquid packaging meets this expectation. We create packages that are visually appealing and easy to use. We have over 80 years of experience in flexible packaging and offer an array of options suitable for food-based liquids including supplements, beverages, and condiments.

Benefits of Stand-Up Pouches for Liquid Packaging

As a cost-effective and efficient way to store a product, it is no wonder that stand-up pouches are a popular liquid packaging option. But using pouches for packaging liquids also protects your product from bacteria and oxidation.

Stand-up pouches are also hassle-free and appreciated by customers. Pouches create a more inviting display and are easy to store on both a store counter and in a pantry at home. The pouches pour out liquids in a clean and measurable manner when they include a spout, and zippers make them re-sealable after an initial opening, thus eliminating the need for users to find another storage option.

You can customize your pouch packaging through prints, colors, shapes, and sizes.

Benefits of Hot and Cold Liquids Packaging

At Maco PKG, we pride ourselves on using technology that can package liquids ranging in temperature from ambient to 185 degrees Fahrenheit. We even have the ability to heat bulk product up to 205 degrees before filling, when necessary.  Packaging a liquid while it is hot is important for:

o Meeting FDA regulations

o Meeting Global Food Safety Initiative regulations

o Avoiding contamination

o Reducing the risk of food safety issues related to spoilage and microbiological growth

We are also equipped to store ingredients under refrigeration while they await conversion so that your product is kept fresh.

With the ability to fill liquids from room temperature to 185 degrees, you can rest assured that your temperature-specific products will be packaged safely and accurately.

Liquid Packaging With Maco PKG

Stand-up liquid packaging is an effective way to market a product. When working with MacoPKG, it is also an efficient method, as we can meet your design and temperature needs. We are also FDA compliant and certified by the International Organization for Standardization and the Safe Quality Food Level Three.

To develop the proper packaging option for your product, our team considers specifications necessary for all the steps, from filling and shipping, to storing and selling. Contact us about your liquid packaging needs.

The post Stand-Up Liquid Packaging That Stands Up to Extreme Temperatures appeared first on Maco PKG.

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When plastic or foil is shaped around a product to form an airtight compartment for a single item, it is considered to have blister packing. Blister packing is a clean, dust-free packaging solution.

Blister packing is typically associated with products like batteries and toy cars, but it provides many advantages for medical products as well. Whether you need to package food, filters, or capsules, here are the reasons to consider blister packaging:

Freshness

There are many pharmaceutical products that need to be used in single servings. Therefore, the individual compartments associated with blister packing help greatly when dealing with medications and herbs. They are sealed tight, so opening one individual area of the package will not compromise the rest of the products.

Customization

Whether you choose thermoformed blister packing (which makes the clear plastic compartments) or cold form blistering (which surrounds your product with a protective foil film), blister packing is literally made for your product. The packaging manufacturer will customize your packaging according to the number of items and size that your product needs.

Security

With standard boxes, there is always the risk that the item will bounce around during the shipping process. This could compromise the integrity of the product before the customer even purchases it. With blister packing, each compartment fits firmly around the item, so there is small chance for movement at any part of the process.

Dosage

Consumers benefit greatly when the dosages for their foods and medicines are already portioned out evenly, so they don’t use too much or too little of a certain medicine at any one time. This is a major benefit in the medical industry because the drug instantly becomes safer and more convenient for consumers to use.

Visibility

With a clear, plastic front, these packages make it easy for customers to see exactly what they are getting before deciding to purchase it. This provides much-needed reassurance to customers. Additionally, because there is still a layer of protection, people will be unable to tamper with the products or steal them.

Maco PKG Can Help

From pills to sterilized instruments, there are numerous products that can benefit from blister packing from Maco Pkg. Get the customized packaging you need for your items by getting in touch with us. Contact us to request a packaging consultation. We will ask all about the products you need to package so that we can design the ideal product for your needs.

The post Why Custom Blister Packing Is Great for Medical Supplies and Products appeared first on Maco PKG.

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Organic food producers are at a slight disadvantage when it comes to marketing because they are competing on two different fronts: non-organic food producers on one side and fellow organic producers on the other.

The packaging must not only present the food in an appealing way but also in a way that’s in line with the organic food industry’s reputation for wholesomeness and purity. Generally speaking, organic packaging should reflect the ethos of its producer.

Here we will examine some specific qualities that organic packaging can include in order to combine sales appeal with integrity.

Organic Means Eco-Friendly

Among consumers who buy organic products, a desire for pure and healthy food often goes hand in hand with concern for protecting and preserving the environment. Therefore, one marketing strategy for organic food packaging is to use eco-friendly packaging constructed from materials that are biodegradable, recyclable, or constructed from recycled material.

Seeing Is Believing

Transparency is crucial to organic food packaging, and when we say “transparency,” we mean that in a literal as well as figurative sense. The packaging of the product can be transparent in explaining to consumers what makes it organic, where and how the product is sourced, and why organic food is a better option for them.

However, the packaging can also be physically transparent so the consumer can look into the package in order to examine the quality of the product(s) inside. One technique that can be used to achieve this effect is windowing, which makes the contents of the package visible to the consumer, and another technique is to use flexible packaging that is totally transparent.

Keeping organic packaging literally transparent comes with a particular challenge: making the package transparent while ensuring the contents remain safely packed inside and protected from environmental stressors such as moisture and oxygen

Package Quality Is Key

High-quality organic packaging helps to reassure the consumer on a subconscious level that the product within also meets the highest standards of quality, purity, and wholesomeness.

In addition to using organic, eco-friendly materials and presenting products in a manner that is both transparent and appealing, consider making design elements of the packaging, such as text and graphics, simple and straightforward. This will help you build consumers’ trust and set your products apart from their mass-produced counterparts.

Maco Packaging Is Flexible

At Maco, we offer a wide variety of custom flexible packaging options in order to meet all the unique challenges of packaging organic food. Contact us via our website today.

The post Creative Challenges in Organic Food Packaging appeared first on Maco PKG.

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There are numerous things manufacturers need to accomplish with food packaging. The package needs to naturally state what the product is and convey information about the company. However, it also needs to contain materials related to regulations, protection requirements and shelf life. There is a lot to take care of, but it is essential to sell products.

To effectively create packaging, you need to know the product inside and out. This involves knowing all the ingredients and what preservatives are necessary to keep the item fresh. Consumers also need to know about any allergens, especially if the product was made in a factory that contains shellfish, dairy or nuts.

Personality of Brand

You should know exactly what demographics your product needs to market to. This will influence what kind of food packaging you need, so your item will catch that market’s attention in a store. For example, green colors promote nature, which is great for all-natural or vegan products. Red is a highly useful color for all foods because it gets people’s metabolisms moving and inspired boldness.

Market Trends

For inspiration, it helps to see what other companies are using for their packaging. One important trend that will likely remain popular for years to come involves eco-friendly packages. It can significantly work to your advantage to use a package that can be recycled, so your business comes across as one consumers can trust.

Budget

You need to consider how much food packaging will cost before you manufacture the product in earnest. Between packaging, distribution, shipping and the cost of the product itself, you want to make sure you can still turn a reasonable profit. By knowing how much the package will cost first, you can allocate funds to labor and materials accordingly.

Protective Packaging

Finally, you want to make sure the package you select will be able to adequately protect the item inside. You want to ensure the food inside will remain fresh for as long as possible. Dry and frozen items will require different packages, and it is vital to select a covering that will withstand contamination. It is recommended to work with a packaging professional to ensure you choose a combination that works ideally for your needs.

While you need to adequately inform consumers of what your product consists of, it is also vital to have fun and be creative during the process. You can request a quote from us by providing the quantity, material, style and size of the food packaging you are interested in.

The post The Ultimate Guide To Choosing Food Packaging appeared first on Maco PKG.

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