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I don't often talk about 'the marketing side' of skincare on this blog, but have been getting an increasing amount of questions about branding and marketing - not least from folks who book consultations with me.

Today, I'm going to share a few tips with you about one platform I admittedly have a less than positive relationship with: Facebook.

To put it very diplomatically, I am a reluctant user of Facebook.
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Here's installment 2 of my little propanediol/glycerine comparative experiment. Check the links at the bottom if you want to catch up and get busy with a bit more glycerine stuff.

I left you hanging on the last post (a little bit on purpose) because there are quite a few bits and pieces I wanted to cover.
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Everyone knows what happens when a cosmetic product is under-preserved. It goes bad. It might not be immediately detectable, but eventually a change in the scent, color, or even visible mould growth happens. Regardless of how it goes bad, the outcome is the same: a bacteria-riddled product that is unsafe for use.

I'm pretty sure we agree underpreserving is bad news all around.

And I totally understand why some choose to 'stay on the safe side' when preserving their cosmetics.

After all, preservatives are toxic.
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Pictured: the beginning of an extract-making experiment with fresh strawberries.

Because the industry offers herbal extracts in propanediol as well as glycerine, I recently decided to do my own little test to see how they compare.
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LisaLise by Lise Andersen - 1M ago

Pictured: a couple of eyebrow pencils I made along with a little pot containing the leftover mass that I didn't have enough casings for. I hate discarding excess make-up I've made –even if it's a teensy little bit. There's less than 5 grams in that little pot.

Also pictured: a snazzy jazzy dial-up eyebrow pencil container with a pre-shaped tip that makes application absolutely fool proof.

You: But Lise, you make all your own makeup. Why do you have a commercially manufactured pencil?
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"Bloggers (and vloggers) are a special breed and live enchanted lives. They are surrounded by thousands of loving followers, get free-flowing funds from eager sponsors, and enjoy oodles and oodles of freebies and goodies from every spot on the planet. In short, every blogger has it made".

Or so some seem to think.

From a readers point of view, I can see how the life of a blogger could appear a bit on the glamorous side, but there isn’t a single blogger or vlogger I know who experiences it like that.

There are some less fortunate sides to 'putting yourself out there' that aren’t made public and may only be mentioned privately in the company of close friends.

That's what we're looking at today.
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Not too long ago, I started a bit of an experiment (this kind of thing seems to happen to me a lot). The experiment: pair up raw honey with rose.

Why?

Because they are both fabulous skincare ingredients and I am slightly addicted to both.

Correction: hopelessly addicted to both.

My first thought was to pop some quality dried roses into honey and simply let them infuse to their hearts desire. So that's what I did.
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LisaLise by Lise M Andersen - 1M ago

I'm sure you've seen the way oil always floats on top of water when the two are combined. Make (and shake) a simple oil and vinegar dressing and the 2 components will separate before they even make it out of the bottle.

This happens whether you are mixing oil and water for salad dressing or for a cosmetic product. Oil will be oil and water will be water.

Above: a little demonstration of 3 different essential oils in vinegar (or should I say on vinegar). One of the reasons oil and vinegar (or water) do not readily mix is because they do not have the same specific gravity. I made these vials up several months ago just to see if there was even the slightest possibility that the oils would decide to mix with the vinegar, but they are behaving exactly as expected. They are having nothing to do with the vinegar.

Today we're going to get a little bit nerdy, but I'll try and make it fun too (and promise to throw in a little surprise).

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LisaLise by Lise M Andersen - 2M ago

Sometimes it takes a while for the obvious to present itself but then, we are talking about an experiment that may or may not prove successful.

I am showing this to you 'mid-process' to give you an idea of what kind of shenanigans I get up to when I start exploring an idea.
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LisaLise by Lise M Andersen - 2M ago

Going green has become an expression in later years, but what does it mean? It means a whole lot of things!

Depending on who you talk to, it can be:
  • consciously behaving in as planet-friendly a manner as possible
  • being environmentally conscious with every purchase
  • preferring minimally processed products/ingredients
  • choosing plant-based over petrochemical based
  • trying to live as sustainably as possible in all aspects of ones life
  • considering carbon footprint 
  • shopping locally and supporting smaller businesses

I could probably go on for a while, but I think you get the drift.

Having been a self-proclaimed 'greenie' for as long as I can remember, adapting all these new additions to the definition of being green has been right up my alley.

Today, we're taking concept of going green right up to the maximum limit and making a green face cleanser that doubles as a mask.
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