LisaLise offers bespoke formulations and cosmetics using nature's best offerings to nourish and pamper your skin and hair in the kindest, most natural way. LisaLise creates skin- and haircare products using plant-based ingredients.
I don't often talk about 'the marketing side' of skincare on this blog, but have been getting an increasing amount of questions about branding and marketing - not least from folks who book consultations with me.
Today, I'm going to share a few tips with you about one platform I admittedly have a less than positive relationship with: Facebook.
To put it very diplomatically, I am a reluctant user of Facebook.
Everyone knows what happens when a cosmetic product is under-preserved. It goes bad. It might not be immediately detectable, but eventually a change in the scent, color, or even visible mould growth happens. Regardless of how it goes bad, the outcome is the same: a bacteria-riddled product that is unsafe for use.
I'm pretty sure we agree underpreserving is bad news all around.
And I totally understand why some choose to 'stay on the safe side' when preserving their cosmetics.
Pictured: a couple of eyebrow pencils I made along with a little pot containing the leftover mass that I didn't have enough casings for. I hate discarding excess make-up I've made –even if it's a teensy little bit. There's less than 5 grams in that little pot.
Also pictured: a snazzy jazzy dial-up eyebrow pencil container with a pre-shaped tip that makes application absolutely fool proof.
You: But Lise, you make all your own makeup. Why do you have a commercially manufactured pencil?
"Bloggers (and vloggers) are a special breed and live enchanted lives. They are surrounded by thousands of loving followers, get free-flowing funds from eager sponsors, and enjoy oodles and oodles of freebies and goodies from every spot on the planet. In short, every blogger has it made".
Or so some seem to think.
From a readers point of view, I can see how the life of a blogger could appear a bit on the glamorous side, but there isn’t a single blogger or vlogger I know who experiences it like that.
There are some less fortunate sides to 'putting yourself out there' that aren’t made public and may only be mentioned privately in the company of close friends.
I'm sure you've seen the way oil always floats on top of water when the two are combined. Make (and shake) a simple oil and vinegar dressing and the 2 components will separate before they even make it out of the bottle.
This happens whether you are mixing oil and water for salad dressing or for a cosmetic product. Oil will be oil and water will be water.
Above: a little demonstration of 3 different essential oils in vinegar (or should I say on vinegar). One of the reasons oil and vinegar (or water) do not readily mix is because they do not have the same specific gravity. I made these vials up several months ago just to see if there was even the slightest possibility that the oils would decide to mix with the vinegar, but they are behaving exactly as expected. They are having nothing to do with the vinegar.
Today we're going to get a little bit nerdy, but I'll try and make it fun too (and promise to throw in a little surprise).