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It may sound unnatural, but bloggers can and should advertise their brands offline. How else do you think broader audiences will visit you? You could be blogging for yourself, an organization, or a business. We have chosen those strategies which do not necessarily involve large amounts of money and a […]
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Lawrence Tam by Lindsay White - 3w ago
I remember when I first started doing my own PR… I had NO idea what I was doing. I feel like I Googled everything I could about the subject and would read to do one thing, then in the next article, they'd be telling e to do the complete opposite. […]
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Lawrence Tam by Jonha Richman - 1M ago
Televisions used to be reserved for very wealthy people; when they finally made their way to the masses, they were often what we gathered around at night, to watch just a couple of shows and a couple of stations. Things certainly have changed; now we typically bring our own screen […]
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Lawrence Tam by Dr. Paul White - 1M ago
I see a lot of “burned out” (or “flaming out”) employees. People who are emotionally, relationally and physically worn down. Responsible individuals that have “given all they’ve got” (usually in multiple areas of their lives) and don’t have much, if anything, left to give. Being “burned out” doesn’t have much […]
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Take your mind back to the early days of your first job outside of college, or back to those first few heady days at your current job. Where did you think you’d be five or ten years from then? Is the reality of the corporate world different to what you’d […]
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In today’s marketing world, segmentation is essential, and one of the clearest divides that shape how consumers shop is their age. While many organizations focus almost exclusively on marketing to millennials – that lucrative crop of young people currently in the 18-34 age demographic – there are strong arguments to […]
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Productivity How many hours have you wasted doing menial tasks at work? Most people can’t answer this because before you know it, your day is over. Streamlining tasks is essential to keep productivity levels high in the office. When you spend most of your day checking, reading and writing emails, […]
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Providing good customer service is an integral part of today’s business operations. To put it in stricter wording, consumers demand good customer care. If their demand is not satisfied, they have the power to ruin the businesses’ reputation by spreading negative word of mouth and giving bad online feedback. What […]
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The biggest challenge in content marketing is the insufficient content available to sustain the technology investments. As a result, it’s difficult for companies to see an ROI. Some marketers invest in personalization technology to share a targeted story with an individual customer. But they lack volume content to ensure that […]
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Content marketing is a great way to build your expertise and gain new customers. Your design and logo are just as important as the content when creating a great blog. Your logo is the face of your blog, which is why extra time and effort should go into creating it. Research your audience so you […]
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