Although the stigma and skepticism around Network Marketing has greatly decreased, it still exists. And it still exists for some pretty good reasons. The manner in which Network Marketers conduct business may still contribute to that stigma. And as ambassadors for this industry, it’s our job to fix it. Today we’re going to talk about why people hate on network marketing, why it might be our fault, and what we can do to fix it.
This weekend I witnessed that full on Network Marketing hate directly.
Most of you know I’m a triathlete. I’m very passionate about that, and I’m a member of a Facebook group for triathletes. This weekend an MLM rep posted in the group a very spammy message. It was immediately deleted (which it should have been), and I didn’t get a chance to view it. But it started a conversation when a friend posted something along the lines of, ‘Well thank goodness, that MLM crap was deleted!’ This started an onslaught of comments ridiculing, condemning and making fun of network marketers.
Why People Hate on Network Marketing? Why It Might Be Our Fault and How We Can Fix It. - YouTube
Four Major Reasons Why People Hate on Network Marketing and How to Elevate the Profession
Amid the slew of comments it generated, it brought this question of how messages like these reflect on the entire industry. Why people hate on network marketing because of these spammy people. Although the stigma around marketing has so greatly diminished, as brand ambassadors of the industry, we need to talk about why it happens and how to fix the problem.
1. You’re Spamming People
Even though I know and you know we have a very best of intentions, we can very easily come across annoying if we’re not doing things the right way.
My #1 piece of advice around this subject is to never ever send an unsolicited link into someone’s private groups. No one is going to buy your product and all this does is raise resistance. You’re also running the risk of damaging your company’s reputation by marketing this way.
A second tip is: Don’t message anyone with an unsolicited link. A couple weeks ago back, I received a message from someone I had never spoken to. She just sent a link to a website. There was no introduction. I can’t believe that stuff like this is still happening. I’m all about being direct and getting right to the point, but always find out if your prospect is open to receiving the link before you send it.
A 3rd tip is to never add people to groups without their permission. This technique may or may not have worked a few years ago, but now people are being added to probably five to ten groups a day. If you’re going to add someone to a group, you’ve got to at least have a conversation to create a mutual understanding of what they’re being added to and why.
Tip 4: Be very selective about who you share which company you’ve partnered with. You lose the opportunity to connect with people when your prospects google your company name instead of asking you for accurate information. It can also raise resistance when you’re consistently blasting your company name publicly on social media. See more about why to stop sharing your company name openly on social media in this blog training.
2. Your Network Marketing Company Is All You Talk About
Were you a human before Network Marketing? You STILL can be. Be your normal self. Converse with your friends with no agenda. Talk to them. LISTEN TO THEM. It’s funny that this is even a tip, but so many of us get so obsessed with what our company and products can do for people that we want so badly for everyone we care about to experience it. So we forget how to be human.
If it fits and you have an opportunity to help them, weave the company into conversation naturally. But when you’re having a conversation and only thinking about how you’re going to bring up your biz, you’re not listening to them…. and you may lose an opportunity to connect.
3. They Can’t Dig Your Hype
Let’s face it… Network Marketers have been known to be hype-y. I will admit when I first got started, I was so amazed by my product experience that I felt like I had to like tell everyone I knew. My advice: Take a deep breath and RELAX. Connect with people.
Approach people like a real person. My company leaders will often say something that I think is really important here: “the truth is always enough.” There’s never a need to exaggerate it, no matter how excited you may be.
4. THEY Are Misinformed
There are a lot of misconceptions regarding Network Marketing. TheyThese misconceptions are another reason why people hate on network marketing.
What are some of these misconceptions? How can we overcome that?
#1- People see all the spam that’s going on in social media, and they think that’s what they have to do to be successful with the network marketing. But, that’s totally false.
#2- They need to be doing home parties every night. That’s also not true. That’s probably an old school way to do things.
#3- People thinking that the business model doesn’t work. You see recruiters are recruiting recruiters recruiting recruiters without the understanding that the vast majority of people involved in Network Marketing are simply happy customers. Sometimes these customers may earn some referral incentives from time to time, but they’re not truly working it as a business.
#4- They have a brother in law who dabbled in network marketing. He has an enormous stockpile of the products just sitting in his garage. He lost interest, and/or quit. It didn’t work out for him.. But the model doesn’t work like that anymore. Products are typically shipped right to the customer from the company’s distribution centers. And it’s critical to note that …. Just like with any other business, Network Marketing requires time. It requires work. It requires mindset.
#5- Many people enter into this profession thinking it’s a get rich quick scheme. It’s not that. You have to put in your time to create income. If you were to open a franchise, would you expect to turn a profit in your first year? Most likely not. It’s likely to be several years before you expect to turn a profit.
#6- What’s success anyway? Every person’s definition of success varies greatly. There are happy products users. They may earn enough money every month to get their products fully paid for. They’re thrilled with that. They aren’t going to events. They are not engaged in training. They have no interest in the business and that’s OK. This clearly is success for that person, but this person appears NOT be a “success” to someone else who has a desire to earn five – ten thousand dollars a month or more.
You have to understand that people’s levels of effort are going to be totally different.
#7- Another misconception that I recently read in the facebook post’s comment string is that that “99% percent of products are crap.” Well coming from a consumer of MANY Network Marketing companies aside from my own, I can attest to that being completely inaccurate. Just foolish and totally short-sighted to make such a claim. There are so many network marketing companies creating very high-quality products. Through this distribution model, they make their products super affordable for customers. And that’s why this works.
To wrap this up
Regardless of what we do, there will always be people who are going to hate on marketing. Just like any other industry. There are people who hate on teachers. There are people who hate on doctors and there are people who hate on police officers.
And because this industry is more progressive, we have to deal with it frequently. What we can do is do our best to represent this amazing profession with honor, integrity and coming from a heart of service.
As leaders, we have to make sure that we’re training our teams on these basics. We have to elevate the industry to give it the respect that it deserves.
I have so much belief in this profession that I don’t care what someone says to me. I know what I’ve been able to bring to the table. And how I’ve been able to help other people. I’ve witnessed it right before my eyes.
So, you can tell me all day Network Marketing is a scam, but guess what,… that’s not going to change my perception at all. It has zero impact on the way I feel, the way I KNOW what I KNOW about this profession and what it’s done for so many people.
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Social Media offers network marketers exposure. We have this amazing platform where we can easily connect with millions of people. That’s why it’s easy for many of us get carried away. I was there, too. We get so excited that we’ve found something so powerful, and you just want everyone to know about it, right? But social media has become so incredibly noisy over the past 2-3 years, and spammy methods aren’t nearly as effective as they may have once been. You could be alienating your followers instead of attracting them to you.
So, why you need to stop blasting your company’s name all over social media?
Here are My 5 Biggest Reasons to Stop Blasting Your Company’s Name and Products on Social Media:
The 5 BIGGEST reasons you should STOP blasting your company's name all over social media - YouTube
The objective of marketing is to have your target audience responding out to you, right? You’d like them to reach out to you to gather what they require to make a decision, and ultimately purchase from you if it’s the right fit.
Reason 1: Resistance
When you’re blasting your company’s name all over social media, you appear spammy. That’s when people start resisting your message. Outwardly blasting your agenda creates resistance. It’s okay to knowingly alienate a particular group if it’s NOT your target audience, but typically method this will alienate the people you intend to attract… and just about everyone.
Remember that the purpose of social media marketing, as Ray Higdon likes to say: is to seek conversation, not conversion.
Reason 2: Eliminates Curiosity
Curiosity is a good thing and will attract people to you. It doesn’t mean you are hiding something. When you create curiosity, you are creating an “open loop” that may spur a potential client to contact you. Then you get to help that person.
You can then find out their needs, if you can help, share your story, start a relationship and help them to achieve their goals.
Reason 3: Encourages Independent Research
If you’ve closed the loop and given the “ending of the movie,” your followers have no reason to reach out to you to get access to information. What are they going to do? They’re going to do what we all do… They’ll hop online and type it into Google. There they’ll find lots of different info… good, bad, fake, real. This marketing technique is backfiring on you over and over, and the thing is: you don’t even know that they were interested and you lose the opportunity to help them.
Sure you may be able to capture some low hanging fruit from time to time. And you might argue that this method worked maybe even just a few years ago. But the fact it, social media has become an extremely noisy place and may have become either totally immune to or annoyed by these amateur techniques.
Reason 4: They Buy, But Not from You
So, what happens when they go to Google, easily search the product you’ve so blatantly vomit all over social media, and find information that moves them towards the sale? Well, they might go back to social media, try to remember which of their hundreds of friends posted the same graphic photo, happen upon yours, and contact you. That’d be cool.
But I’d bet, they instead simply click the bright and shiny button to a link they’ve happened upon during their google research. And now the person who has created that online marketing funnel gets what could have been your sale.
Reason 5: Brand Yourself Instead of Your Company
Another advantage to my recommendation that many may not consider is the benefit of branding YOU instead of your company. I know you love your products and your company, but what were to happen if your company decided to choose a different marketing channel? … if the company goes out of business? …. changes the compensation plan structure? … begins to compromise on certain values that you deem too important to settle on? What happens then?
You are left in a situation where you’ve built amazing marketing and branding capital for your company, and sadly you’re left to start over from square one.
On the other hand, if you’ve instead invested time and capital into building YOUR brand, if/when the unthinkable happens, your transition into another company or another venture altogether could be quite seamless.
This is a sad scenario to consider for many of us who find us IN network marketing to begin with because of our amazing product experiences, but the fact is that you’re a business owner, and it’s your responsibility to protect your assets.
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What in the world does my measly six-mile run have to do with your home business success?
Back when I was training for the Boston Marathon I recorded this video because I was struck by the parallels between running my home based business and ‘doing the work’ in my networking business.
If you’re an athlete, this will probably make a lot of sense to you. I talk about how it relates to running, but you can see the similarities in almost any sport you’re involved in.
I’ve often heard that running is a metaphor for life, and I think this is true. And what’s also true is that running is a metaphor for our home businesses in so many ways.
Back when I recorded this video, I was in the heart of my marathon training. My coach gave me a schedule every week. It consisted of one long run that progressively got longer each week, a speed or tempo work out and the rest would be simply six or seven mile runs at a comfortable pace.
But what do you see all us runners posting about?
How exactly does my measly 6 mile run relate to your home Business - YouTube
The Long Runs
The long runs, right?
Maybe the speed work, but typically it’s the long runs. The 20 milers.
Because they’re impressive. When we complete a long run, we’re likely pretty darn impressed with ourselves … and while enjoying our runners’ high, shout it from the rooftops to inspire people.
And, you know what?
They do inspire people. Some people anyway.
They inspire people to get moving, to get their bodies active.
And what else do these long runs do? They build belief. When we crush a super long run, we start to believe that we’re capable of doing really hard things.
And in our businesses, these long runs can relates to the breakthroughs that we have. These breakthroughs drive us forward. Or even our company or generic training events. This is where belief is poured into us. It’s these long runs give us the confidence and courage to pursue those harder tasks, like racing.
The Speed Work
Then you might also see us talking about our speed work. There’s something magical about being on the track at dawn. When the sun’s rising, the world is sleeping and you’re sprinting as fast as you can. Just me?
These sprints relate to running for rank advancements / promotions or when you’re when you’re supporting someone to get to that next level.
The Base Miles
And then we have the days in between. And those are the six-mile runs or seven mile runs I’m referring to here. For me and many parent or working runners, we might set our alarms for four thirty-five o’clock in the morning and go out in the dark to get these base miles in.
But even though waking up at 4:30 a.m. is kinda badass, you probably don’t see us posting about them a whole lot.
Well, because they’re not flashy. They’re not impressive. They’re less likely to outwardly inspire people to do their own thing, right?
Yet, these runs are super important.
They help our recovery. They flush out our bodies. They help flush that oxygen-rich blood through our legs. They help us heal those micro-tears that we’ve created with the hard work.
Since they help our recovery, they may prevent us from injury. There are many reason that these runs are super important for us. They are an enormous piece of the training puzzle.
How Exactly Does My Measly Six Mile Run Relate to Your Home Business Success?
These runs are “the work.” It’s the work we put in behind the scenes. It’s the day to day mundane consistent activity. It’s the calls, the follow-up, it’s the posting on social media, supporting our clients, the three-way calls. The non-flashy business activities that ultimately drive our success.
This is what prepares us for the long runs. It’s what prepares us for those breakthroughs. It’s what prepares us for that speed work and those short bursts of intense activity.
Are you willing to invest your time in the mundane activities that will propel your home business success?
Are you willing to commit, every single day, to advance your business so can you commit to reaching out to x # of new people every single day? Can you commit to making x # of social media posts in a non-spammy way, they were the right way? See my other videos for help with that. Are you willing to commit to pour greatness into x # of people every single day? What are the daily activities that are required to propel your business?
I hope that was valuable for you. If it was, feel free to share.
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We all know the importance of feeling grateful. Maybe we practice gratitude every morning or as we navigate our daily lives. I do this too. But while out on a run training for the Boston Marathon, I was listening to some training calls and heard a colleague say something that literally stopped me in my tracks.
Hearing this immediately made me realize that even when I set the intention to be mindful with my gratitude, I still have so much room to improve.
A large component of our Network Marketing business is self-empowerment. Immersing myself in self-development training re-instilled intentional gratitude in my daily life as it does for many. Often the growth we experience is one of the greatest blessings in what we do.
And it’s also really easy to get caught up in the action: the to-dos, the checklist, that it can be easy to kind of let it fall by the wayside.
Think about it – how would it feel if you woke up today with only what you expressed gratitude for yesterday?
Let’s take a challenge together: Let’s make a real effort to express gratitude every single day. Even on our toughest days, there is always something to be grateful for. Grab a pen and paper, and write 100 gratitudes, as soon as you’re finished reading this!! Can you do it? Please comment on this blog post when you do! I’d love to give you an online high five! Review your list and add to it often.
What you focus on, you find.
When you find yourself in a bad mood, and focusing on the things that are going wrong, try to catch yourself. Reframe and focus on the positive. Focus on the good that can come out of this “bad” situation. Where your focus goes, energy flows, right?
What if woke up with only what gave thanks for yesterday - YouTube
Example of how you can reframe with gratitude
I like to do my runs early in the morning so that my workouts don’t impact my kids’ days much. I’ll set my alarm sometimes as early as 4:45/5:00 am. I’m not really what you’d call a “morning person,” so when that alarm sounds, it’s not the best feeling. I’m sure like almost anyone, I want to keep sleeping… I feel a little cranky. But when I remember to reframe and think, “I’m so grateful that I can get to run, and that I have a body that enables me to run,” it makes it much easier to get out of bed! I’ve trained myself to think of all the great things about running. How it feels to be outside when the rest of the world is quiet…, how I’m doing something wonderful for my health, how accomplished I’ll feel when I’m done, and even start to look forward to the personal empowerment or training I’ll get to listen to during the run.
Running a business from home with isn’t always the sunshine and rainbows that we’d like to believe. It’s often a challenge to pinpoint quiet times for calls. My son asks me for snacks all day long, so even working 5 minutes uninterrupted is often impossible. When I start to feel annoyed, I remind myself that there’s going to be a day when they’ll all be in school. How sad I’ll feel to not have these amazing cuddles in the middle of the day. I remind myself how fortunate I am that I don’t have to feel the heartache of leaving him for a job, like I did when my girls were born.
Have you ever seen this meme?
Here are two men sitting on a train. One man choose to look out at the beautiful landscape with a smile and the other chooses to look at a dark stone wall of a mountain with a frown. How does this depiction make you feel?
What happens in our everyday life can be changed just by the way that we choose to view it. It’s our choice. As we have a choice to have gratitude in any situation.
Feel the gratitude in your affirmations
Let’s take our gratitude even a step further. Next time you’re thinking or saying your affirmations, stop and hold the affirmation in your mind, and FEEL the gratitude for what you are affirming. The universe will bring more of this affirmation to you.
Was this helpful? What tips will you start to incorporate right away? Share in the comments!
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You’re coachable and committed. Not afraid of doing the work. And you’re doing your best to incorporate the DMO (Daily Method of Operation) that the rockstars are using to get results. So when the gurus tell you how important Facebook Live videos (Livestream) are to expanding your business, perhaps you can’t even imagine finding the time to prepare for and fit them in on top of the rest of it. Sound about right?
As it is, you’re finding it challenging to fit it all in: gratitudes, affirmations, meditation, exercise, healthy homemade eating, online prospecting, making new friends, providing valuable content to your audience, building your brand, social media postings, setting appointments, taking appointments, team calls, training calls, supporting new members, product meetings, self-development, training, reading, company events, … be present with family. I didn’t even mention all the family and house responsibilities! What am I missing?
So the first question is:
Do you really have to make Facebook live videos?
And how are you supposed to find time to prepare for an create them?
And the answer is no, you don’t HAVE TO make Facebook live videos.
But you don’t HAVE TO become super successful either.
Making LIVE videos provides an enormous advantage. It is likely the easiest way for a massive audience to get to know you better. On live video, you’re vulnerable. They get to see your flaws. They quickly learn about your values. They hear the passion in your voice.
Video on Facebook is getting three times more engagement than any other kind of post so it is a very powerful tool for us to use and to reach and connect with and serve our kinds of customers and teammates right so.
Facebook live video is the #1 shortcut to building relationships with massive audience.
What happens when your audience feels like they know you? Likes you; trusts you?
Yes, you got it. They come to you ready and excited to partner with you and/or do business with you. No more chasing leads. No more begging friends and family.
And the next question:
How Do You Make Facebook Live Videos When You Don’t Have the Time?
Check out this video for some helpful tips …
How to Make Facebook Live Videos When You Don't Have the Time - YouTube
When it comes down to it, when we hold back from sharing information that can make a positive impact on someone’s life because of the fear of what others will think, we’re being selfish.
We’ve got to get over our egos. This isn’t about us. It’s about the people who we are serving.
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