Karla Welch Debuts Hanes x karla
The collection will feature Justin Bieber
Models Kaia Gerber and Joan Smalls will join Justin as faces of the campaign
Karla Welch, ranked #1 on The Hollywood Reporter’s list of ‘The 25 Most Powerful Stylists in Hollywood,’ ‘Stylist of the Year’ from the Daily Front Row and #1 stylist from Business of Fashion, debuts a collection of white t-shirts with Hanesâ as her first launch for x karla. Inspired by the original t-shirt Karla custom made for Justin Bieber’s BELIEVE tour out of Hanesâ cotton tees, the full collection is inspired by her creative relationship with her long-time client and friend, Justin Bieber and the love they mutually share of a good white t-shirt.
With the line CLASSICS NEVER DIE, the collection features several variations of the piece Karla feels is a uniform in most people’s wardrobe at an affordable price. “I just wanted a shirt that I could go back to over and over again,” said Welch.
Each style is priced at $30.
The campaign also features Kaia Gerber and Joan Smalls. The campaign’s creative direction was by Karla and Matthew Welch for Meritocracy and shot / directed by Matthew Welch.
The collection will be exclusively available on xkarla.com.
Until supplies last, the first drop from the collection will also be available at a pop-up at Maxfield, a luxury boutique in Los Angeles, on August 6.
8825 Melrose Avenue Los Angeles, CA 90069
For the first time ever, Postmates will open an in-app Hanes x karla pop-up shop experience. The in-app experience will be pushed to their wide network of customers in the LA area – giving them unprecedented access to x karla and the pop-up, as Postmates drivers will pick up exclusive stock from the shop itself.
Due to unforeseen circumstances, Justin Bieber will cancel the remainder of the Purpose World Tour concerts. Justin loves his fans and hates to disappoint them. He thanks his fans for the incredible experience of the Purpose World Tour over last 18 months. He is grateful and honored to have shared that experience with his cast and crew for over 150 successful shows across 6 continents during this run. However, after careful consideration he has decided he will not be performing any further dates. Tickets will be refunded at point of purchase.