JohnsByrne Company is a leading Print Solutions Innovator catering to a national clientele in the advertising, pharmaceutical, cosmetic, healthcare, specialty product & packaging industries. Specializes in producing custom solutions for packaging designs. Learn more about our product packaging designs and printing capabilities.
Social media and technology have completely revolutionized the way we reach consumers and how we market to them. Social media gives brands and customers a chance to connect and plays a critical role in the buying decision process. Because packaging is often the very first impression that people have of your brand, it is crucial for packaging to be worthy of being shareable on social platforms such as Instagram, Facebook, and Snapchat.
With platforms like Instagram being so visually driven, your packaging design plays a crucial role in whether it’s social media worthy. How can a brand ensure that it is worthy of being shared on social media?
Building an Impactful Design
One of the most important steps of designing packaging that is social media worthy is to create an impactful design. Remember that the user needs to want to share the packaging on social media. One of the ways to make packaging impactful is to have it tell a story. Some of questions that brands need to answer before designing impactful packaging include:
What is the mission of the brand?
What message is the brand trying to send?
How will the brand resonate with the expectations, feelings, and values of the customer?
If your brand can resonate with the customer, it is more likely to be impactful. Brands need to use packaging to marry their mission with the expectations of customers. This is what truly makes packaging impactful.
Minimalism is a Growing Trend
Minimalist packaging is on the rise and is popular, particularly with the younger generation. Even though there is still a lot of nostalgia for the bright, flashy or flashy designs, minimalist packaging is highly popular and trending.
Minimalism is a way to reduce the packaging of a brand down to its purest form. This type of packaging allows the brand to speak for itself. Brands that desire to leave a lasting impression on potential customers should let the product speak for itself. Minimalist packaging allows a brand to do just that.
It is important to note that minimalism doesn’t mean simplistic. By stripping away anything that is unnecessary, only the essence of the brand will remain.
Ensure Your Packaging is Quickly Recognized
For packaging to be worthy of being shared on social media, your customer and any followers need to know what it’s your packaging. Brands need to find a way to be distinctive so their packaging is easily recognized on social media platforms, such as Instagram. Therefore, take a look at what is already on the market and find a way to design a unique, distinctive packaging design that exemplifies your brand. This will make your packaging easily recognizable.
Make Your Packaging Experiential
Experiential packaging is worthy of being shared on social media. Experiential packaging is about engaging the customer and giving them something that they can discuss on social media. This helps a brand stand out from the crowd because the packaging design creates an experience that is worth sharing and memorable. In this sense, experiential packaging is about more than just protecting the product. It’s about communicating and connecting with customers.
Packaging and the World of Social Media: Building a Brand
To build an industry-leading brand, packaging needs to be worthy of being shared on social media. These are only a few of the many ways that a brand can build its packaging to be social media-friendly. Ultimately, in order to maximize the appeal of your product’s packaging, it is helpful to enlist the help of trained professionals. At JohnsByrne, we are able to join the message of your brand with a packaging design that will appeal to a wide range of audiences. This will help increase the exposure of your brand in a quality way. Why not find out how we can help you improve your brand’s packaging?
One of the most important parts of packaging design is the color scheme. Because packaging is often the first impression of a brand that customers have, it is vital to get it right. The right color palette can help elevate a brand’s message while the wrong one can cause confusion and may repel consumers.
Here are some color palette trends we see industry-leading brands using successfully.
Bright colors have been an essential component of packaging since day one and will continue to occupy this spot moving forward. Bright and exciting color combinations have the ability to impact the mood of every audience immediately. Bright colors grab the attention of their audience, open their eyes, and bring a sense of excitement to the forefront. Because of this, bright colors have gradually worked their way forward. While they were once a background player, they are now a luminous and colorful cornerstone of many packaging designs.
2. Nude Palettes
Nude palettes are a unique, innovative mixture of a variety of undertones. While the term itself references skin tones, some of the examples of nude palettes include mixtures of peach, rose, cream, chocolate, or even ochre. The industry has gradually made a shift towards nude palettes in an effort to embrace a more minimalist look to their packaging. The ability to play with a variety of sepia, nude, and pastel palettes has given designers a new dimension when it comes to packaging. Expect nude palettes to rise in popularity as the drive toward minimalism grows stronger.
3. Black and Whites
Even though it might seem restrictive for a brand to use only two colors, black and white still offer a wide array of opportunities in packaging designs. The stark dichotomy that the two colors paint allows a packaging designer to create a dialogue out of these two colors. Because of the obvious contrast, this dialogue is impossible for any observer to overlook. Black and white packaging designs have proven powerful for numerous industry-leading brands.
Over the past few years, there has been a drive from all industries to become more natural. There are numerous packaging designers who have used natural shades and colors to ground their designs; however, in recent years, many brands have been using a natural packaging design as a cornerstone of their delivery method. By using a natural packaging method, a brand can send the message that they have a sustainable vision, inspiring loyalty in the audience.
5. Matte Colors
Along the lines of being more “natural,” matte colors have seen a quick rise in packaging designs. Many people associate matte colors and packaging with minimalism and naturalness. In a world where the consumer is savvier than ever, this matters. Furthermore, in the few seconds that the audience often takes to make their decision, it is important for the packaging design to stand out. Matte colors can still help a brand stand out among the competition and get noticed.
Green is one of the most popular packaging trends in two different ways. First, “green” is associated with being environmentally friendly and sustainable, which resonates with savvy customers. While this is important, green color in the packaging can send the same message. Many brands are incorporating the color into their packaging design as a way to start a dialogue with the audience. The color green grabs the attention of the audience and communicates environmental sustainability.
Gradients continue to grab the attention of both designers and customers alike because of their ability to give designers the ability to create something innovative out of a traditional design. By blending various colors, brand designers are able to create a revitalized, gradient design. Furthermore, gradients have also transitioned well into the digital age. Over the past few years, gradients have only become more and more popular. Moving forward, gradients will continue to be a cornerstone element of packaging design, adding a new dimension to almost any packaging format.
Relying on the Help of the Professionals
order for brands to compete in the modern environment, it is important to make
a strong first impression. This is where the packaging design is more important
than ever before. Rely on the professionals at JohnsByrne to help your brand
send the right message. Help your product stand out from the crowd with a
high-quality packaging design that is impossible to ignore.
The millennial generation is different from prior generations. They have different expectations and catering to their demands is a special challenge for brands in any industry. Winning over millennials and retaining them as loyal customers requires a concentrated effort. The process of building loyalty starts with designing a product that communicates and resonates with this younger generation. Unlike the “junk” mail that comes in all forms, packaging is the one thing that cannot be made electronic. At the end of the line, there still has to be a physical package that millennials can put their hands around. This is where brands can set themselves apart from the competition.
How do you set your brand apart and create packaging that resonates with millennials?
Offer an Experience
The younger generation seeks to create experiences and memories. With this goal in mind, it is important for packaging to do the same. Millennials crave culture, travel, variety, and uniqueness. If your packaging communicates this message, you are more likely to win their loyalty. It is not unusual for millennials to “trade up” to companies that create a unique and fun experience with their packaging. Unusual structures, reveal packaging or special closures can create an experience that millennials can get behind. Get creative with the structural and print effects to create an unforgettable experience for your millennial audience.
Need for Instant Gratification
Even though this younger generation is full of “wanderlusts” who desire travel, they live in the moment and desire the individuality of the instant experience. This generation wants to experience the product your product as much as possible before committing to it. They want to hold the product in their hands as quickly as possible, feel its energy, and embrace the journey on which the product takes them. With this goal in mind, it is important to have packaging that emits a sense of individuality. Whether windowing allows a sneak peek at the product inside or showcases a unique feature, features like these excite millennials.
Rely on Uniqueness and Individuality
More often than ever before, social media is a cornerstone of every brand. This generation is more educated and consumer-savvy than ever before. With an endless array of information available at their fingertips, this generation is interconnected in an infinite number of ways. Before deciding to buy an item, millennials have already done product research, compared prices, and read through a host of peer reviews. With this in mind, your product needs to be one that is worthy of being shared on social media platforms. Unique packaging designs create a following and build influencers on social media that can help brands maximize reach. When choosing your packaging’s design, study what has made other products go viral and what works well for consumer brands on social platforms. It may just be the key to getting noticed.
Be Green and Responsible
The millennial generation is very environmentally conscious. They have grown up thinking about the planet and how to preserve it for not only their generation but also all future ones. Brands that are willing to embrace a sustainable packaging are more likely to win over the loyalty of this generation. Try to create a packaging model that embraces both diversity and equality in a way that communicates political activism. Ultimately, this generation is more likely to stick with a brand that makes them feel like a “good person.” Therefore, try to find a way to make your packaging sustainable or eco-friendly or support a cause or charity.
Creating Packaging That Speaks to the Millennial Generation
these are only a few of the ways that brands can build packaging that speaks to
the millennial generation. For your product to resonate with millennials, it’s
important speak directly to them and their beliefs. At JohnsByrne, our
innovative, and award-winning approach to packaging can help you communicate
with the millennial generation in a new, creative way that builds loyalty and
Every consumer, regardless of demographic, age or need, interacts with a product’s packaging before making a buying decision. Packaging can have a tremendous impact on that buying decision. The right packaging will yield long-term, loyal customers. The wrong packaging can mean low sales and potential losses.
Therefore, it is vital for all brands to design high-quality packaging that will reflect well on their mission and make a good first impression on potential customers. With this goal in mind, what are a few questions that you need to ask yourself before embarking on a journey to design your packaging?
10 Critical Questions to Ask About Designing Packaging
What are the logistical and structural requirements for your product packaging?
When thinking about the designs that the packaging is going to take, it is important to think about the necessities first. How strong does the packaging need to be? Does it need to be child-resistant due to the contents? Are there multiple compartments needed to separate certain items? Think about the necessities first and design around them.
2. Who is your target buyer?
Next, think about the target audience of the intended product. Is it a certain age group? Is it a certain gender? Is it a target demographic in terms of lifestyle, music preferences, or interests? Thinking about the intended audience will help provide a frame for the rest of the packaging design and ensure you design something that will capture their attention.
3. How and where will your product be purchased?
In addition, it is important to think about where your product is going to be displayed. Is this an item that is going to be bought virtually? Will it sit on the shelves at retail stores? Is the item for a high-end boutique? Understanding the environment where your product will be sold is critical to understanding how it needs to fit it yet stand out from the rest of other products competing for buyers’ attention. You want to make sure that your product fits in well with its surroundings and still makes a mark.
4. What are the must-have brand requirements?
While this may seem obvious, it’s imperative that you dictate branding elements and requirements early on. Not doing so can lead to designs that don’t resemble your brand or are too outside your core brand which can cause confusion for consumers in the market. Is there a certain font or logo that needs to be in place? How are these going to be incorporated with the rest of the package? These types of questions need to be clearly communicated to your design team early on in the design process.
5. What substrate do you have in mind?
The substrate you choose for your secondary packaging can often make a difference in terms of what types of inks or print effects can be used. Think plastic vs. paperboard. They both require different print techniques and some techniques will not be possible on a full plastic packaging. Certain print effects like embossing or metallics may not work well with all substrates so be sure to understand the limitations of your substrate of choice or consult with a print expert to guide your decision.
6. What’s your packaging budget?
In order to avoid mishaps and disappointments, your packaging budget must be set. Some of the costs associated with designing your new packaging will be one-time fees and others will be recurring costs on a per-item basis. Thinking about this ahead of time will help quantify the bottom-line and allow you to plan for the future. This will also make your procurement department happy knowing that you’re keeping tabs on your budget.
7. What packaging structure is best suited for your product?
What type of packaging is going to be best for your product? The structure of your packaging can make a big difference in terms of getting noticed, its pricing and its overall success. You’ll have plenty of choices when it comes to structures. Think about set boxes, standard cartons, telescoping cartons, and much more!
8. Does your packaging require unique identifiers or multi-SKU-based iterations?
Sometimes, packaging requires unique identifiers for safety purposes, tracking purposes, or inventory requirements. Think about where these will be displayed on the package if required and how that will impact its design.
9. How does your product packaging fit in with the rest of your brand and products?
Additionally, decide if your packaging needs to complement an existing product line or act as an extension of it. This may require that you study that other product’s packaging to identify ways to complement it yet make it unique.
10. Do you have a printer you can discuss your project with?
Finally, make sure to collaborate with a printer as early as possible. Having the printer involved from day one can avoid certain hassles, prevent re-designs, and ensure that the packaging matches your vision. This makes the project easier and the outcome will be better.
Designing Superior Packaging
Answering these crucial questions will help every packaging design journey start moving in the right direction. Having proper packaging will win the loyalty of customers and their business. For help answering these tough questions, rely on the experience and the innovation of JohnsByrne. Our experienced team can help every brand come up with a packaging design that will meet the needs of both the company and the customer. Our award-winning approach encompasses a wide array of packaging options. Armed with the latest print technology and the most innovative designs, we can help every brand make a great first impression.
As a growing number of states continue to legalize marijuana for both medical and recreational purposes, more innovations in medical marijuana packaging are coming to the market. Dispensaries, extractors, and growers of these products now have plenty of packaging options to stand out among the competition and appeal to consumers.
Best Practices for Packaging Cannabis Products
If you want to develop high-quality recreational or medical marijuana packaging, there are certain best practices to keep in mind. These include:
Distinguish Your Brand
One of the most important aspects of cannabis packaging is to make sure your brand stands apart from others. You want people to instantly recognize your products without confusing them for others, and create a look that’s uniquely yours. This could include everything from a recognizable logo and color scheme to unusual packaging shapes.
Another consideration for marijuana packaging is educating your customers. Customers should know exactly what they’re getting with their product. Educational packaging could feature state-mandated information about the contents, along with other details about your company and what sets your products apart.
Quality is another element you want to establish among your consumer base. Top-quality packaging materials, including smell-proof containers that are both secure and user-friendly, will help improve your company’s reputation for producing some of the best products on the market. Appealing designs and printed labels will further cement your brand as a source of quality.
Many cannabis products are fragile in nature and ensuring that packaging is designed to be sturdy and protective is important to maintain product quality and integrity. Whether it’s a vial or an edible product, it’s important that packaging serve as a protective barrier to ensure that consumers receive high-quality products.
Custom Cannabis Packaging vs. Standard Packaging
While you may consider standard packaging, particularly when starting out as a new business, there are certain benefits of getting custom cannabis packaging that you won’t find with standard packaging. For instance, standard cannabis packaging typically features a nondescript design that limits creativity and will make products look more generic. On the other hand, custom marijuana packaging can give you plenty of options when it comes to colors, logos, sizes, and other specifications based on your company’s specific needs.
Ultimately, with the use of custom packaging designs, you’ll give your business and products a much better chance at sticking out from the competition and be instantly recognizable to customers.
Child-Resistant Cannabis Packaging
Child safety is another necessary consideration for marijuana packaging. Like other medical and recreational substances, cannabis is dangerous to children, which means you’ll need to ensure that your packaging has child-resistant packaging.
There are several general requirements you’ll need to meet for packaging to be considered child-resistant, including:
Paperboard folding cartons must be certified to federal testing procedure 16CFR Part1700.
Single-use bags, including those with zippers for re-sealing, must be heat-sealed to be considered child-resistant.
Opaque pop-top tubes are another type of packaging that’s considered secure and child-resistant, and are used for pre-rolled products.
Push-and-turn caps are needed in many states for bottles or other containers.
Meeting these or any other state-specific child-resistance requirements will help ensure your products are consistently safe to use.
Best Cannabis Packaging Designs for Different Products
Cannabis products come in all forms, including smokable marijuana strains, edibles, vape pens, and CBD oils. The best packaging for each product will depend on its final retail destination. Paperboard packaging is suitable for almost all secondary packaging designs meant to go on a shelf or retail display. Paperboard packaging can also be customized to the particular requirements of the individual product. Some products, for example, may require child-resistant packaging features that not all products may require. Regardless, cartons remain a popular way to package cannabis products – from the most common to the most unique.
Packaging Cannabis Vape Pens
Vape pens are commonly used to smoke marijuana in lieu of traditional smoking methods, similar to their use for substituting cigarettes. Folding cartons are often used to package cannabis vape pens, providing a sturdy solution for holding one or more vape pens.
Packaging Cannabis Cartridges
Cannabis cartridges are used to hold cannabis oil and are great for smoking on the go. Folding cartons are also used to hold these along with vape pens.
Packaging Cannabis Pre-Rolls
Pre-rolled cannabis joints are a convenient way to smoke marijuana products, as a low-cost, disposable solution. Child-Resistant paperboard packaging is normally used for pre-rolled cannabis.
Packaging Cannabis Oils
Cannabis oils are extracts of the Cannabis sativa plant used in cannabis cartridges, and generally come in two versions: THC (tetrahydrocannabinol) and CBD (cannabidiol). The difference between these two is that THC is the active chemical in marijuana that causes intoxication, while CBD omits the THC component and is often used for medical purposes. Cannabis Oils are typically stored in a glass dropper, and packaged in a folding carton for retail display.
Packaging Cannabis Concentrates
Cannabis concentrates include a variety of cannabis extracts, including cannabis oils, wax, dabs, hash, and tinctures. They either contain THC or CBD-rich extracts. Packaging will vary depending on the type of concentrate, but they’re generally stored in screw-top containers such as jars that are either opaque or transparent, which are contained in small easy-to-open boxes.
Packaging Cannabis Distillates
Cannabis distillates are highly viscous extracts made of pure THC sap, and are a type of highly valuable concentrate. These distillate oils are typically stored in dab containers like other concentrates.
Packaging Cannabis Edibles
Cannabis edibles are among the most popular forms of marijuana today, with many confections available containing THC such as gummies and chocolates. The packaging for these will be similar to traditional candies, with opaque resealable bags and child-resistant folding cartons are commonly used for edible products.
Finding the Best Cannabis Packaging Company for Your Product
Searching for the best cannabis packaging company to provide the perfect solution for your business? There are certain services that a reliable marijuana packaging company will provide for you based on your individual needs.
Speed to Market
Speed to market is vital to your company’s success, as you need to release new products as soon as possible. At the same time, you don’t want to compromise quality. The right cannabis packaging company will understand that time is money while also knowing that quality is everything, combining efficiency with reliable design and development services.
There are many different components to promotional packaging design, with set boxes, dust covers, vac trays, and inserts, along with fulfillment and more. A good packaging company will serve as a one-stop shop for all of your adult-use or medical marijuana packaging needs.
You should also work with a company that can provide you with certified processes that guarantee compliance with all industry standards. From child-resistance to ISO certification, dependable packaging companies will clearly disclose their processes as being certified.
The packaging company you work with needs to have a good understanding of your products and industry, which is why you should find a company that advertises years of experience. Examples of past work and reviews will help indicate whether a company is worth partnering with for marijuana product packaging.
Qualified Management System for Quality Assurance
A qualified management system is another crucial element of a reliable company’s operations. With efficacious quality management in place, packaging companies can blend quality with speed to provide some of the best innovative solutions with fast turnaround. An ISO-certified company will be more likely to give you the quality assurance you want for every product.
Considering all of these aspects, you can
get the types of packaging solutions you need to successfully launch your
marijuana products across the expanding market, with unique top-quality
packaging that truly speaks to your brand.
Through leveraging printing techniques to make a product really sing include color, shape, texture, and design. These elements, when properly developed, should cause your product to be a real standout from the rest on loaded retail shelves. Metallics, when applied with advanced printing techniques, can significantly ramp up sales.
Metallics: The Tie-Breaker.
When consumers are choosing colors, a “tie-breaking” design attracts consumers who are bombarded by a sea of similar products. The product that triggers a consumer to reach for a closer look is the first – and most critical – step in a purchase. When comparing options, a product that appears to be superior in quality to other choices will lead a consumer to select the product that appears to be higher in quality. The judicious use of metallics plays a big role in creating this response.
Gold, Silver, and Platinum – What About Blue, Yellow, or Red?
Traditional metallic elements in gold, silver, and platinum on packaging has typically been used to communicate the premium quality of a product. Advanced printing techniques make it possible to add impactful and beautiful blues and other more subtle metallic hues in designs that evoke a similar response in consumers. A shift away from the traditional concept that only gold, silver or platinum can effectively communicate a premium look, a gleaming, reflective sapphire metallic element can articulate the same message in a fresh way.
The New Metallics
With metalized inks and custom substrates, unique packaging approaches are now possible – and the reflective gleam of a metallic element in your design could be a smart way to create the response you want from consumers. Our team at JohnsByrne will work closely with you, your designers, or your marketing team to come up with an innovative, cost-effective packaging solution. Explore the solutions with us – we know the bottom line matters, and how to create a premium look at far less cost.
Cold Foil & Traditional Foil Stamping
Cold foil and traditional foil stamping are the two most popular metallic printing techniques. Traditional foil stamping utilizes heat and pressure to stamp designs onto packaging whereas cold foil stamping utilizes two custom printing towers while on press, to adhere cold foil onto the substrate.
Cold foil stamping can be done in-line on a press, this process allows for a fine foil details and gradients. On the other hand, traditional hot foil stamping offers a variety of cost-saving benefits if there are small areas that need foiling. In the end, it depends on the needs and specifications of your project.
Metalized Inks or Foil Boards?
The decision about which process will be most effective both in cost and consumer response is a critical aspect of package design development. The value proposition of metalized inks is that it can be run in-line without requiring a separate printing process, while still creating the desired impact on consumers.
Printing on mylar or foil boards is another option that could be an appropriate way to achieve a premium look for your product, or special holiday packaging with promotional rigid set-up boxes.
When Should Metallics be Used in Packaging?
The initial step in packaging development is an evaluation of product positioning in the market space and whether, with application of metallic design elements, could be elevated. A metallic can be pulled into the working palette, as a way to “premiumize” the product line and give consumers a visual cue that this product is superior to others in a similar price range.
Carefully planned and executed, the
addition of metallics, whether with foil stamping, metallic substrates, or with
premium metalized inks, can be the essential feature that attracts more buyers.
Decisions about positioning a product amongst other similar products involves a
thorough examination of line colors, process, varnishes, leveraging the
substrates. At JohnsByrne, our innovative, award-winning approach to packaging designs
offers a far wider scope of options in the use of metallics. Meet with our team
and discover the possibilities.
In an age of soundbites and 10-second marketing videos, “Consumers don’t always read messages on the package,” notes renowned color expert and color forecaster, Leatrice Eiseman, Executive Director of the Pantone Color Institute. With the public at large now more accustomed to clicking on icons when exploring concepts or following directions, we live in a “visual, often non-verbal world,” Eiseman explains, “and color is a vital part of that communication link.”
Point of Purchase Decisions and Your Packaging Design
Research reveals that between 70-85% of buying decisions are made at the point of purchase.
Choosing the most appealing color, shape, size, textural effect and finishing technique are among the most crucial decisions you can make for your packaging. When used properly and intelligently, your packaging must:
Cut through marketplace clutter.
Provide an instant appeal that can trigger a purchase.
Enhances other design elements, such as shape, feel, finish, and graphics.
Presents “sensorial cues,” evoking an emotional response.
With more product options to choose from than ever before, your packaging has to meet the demands of consumers who move quickly, scanning a huge range of products, making decisions in seconds. As consumers shop both in-person and online, putting serious consideration into color, packaging shape, textures and added elements such as metallics and custom finishes, such as embossing, or foil stamping are all critical factors to evaluate in package development – while keeping in mind concerns about shipping, packing, and product safety.
Your Brand Message
The color scheme, packaging shape, graphics, and added features such as metallics elements, windows, and ease of opening are all widely-recognized as factors that create an emotional response in a consumer. Issues such as color selection, textures, and finishes should be based upon research into the market segment, their likes and dislikes, and a vision that best presents your brand message, whether signaling the concept of fun, luxury, wellness, beauty, health or other response.
When developing a palette, packaging design, and textural elements for a new product, an in-depth evaluation of your market is a critical part of the packaging design process. The factors to evaluate include:
Smart Use of Color
With the smart use of color, the eyes of a targeted market segment should be naturally drawn to the product, the first critical step in a purchase. If a consumer has little prior knowledge of a brand, the color, design, and shape of the packaging is often the single source of information available to evaluate a product.
Texture and Finish
Considering the full range of the elements that attract consumer interest is a key factor in a successful packaging design. Textural elements and finishes can create an even higher level of interest from consumers, inspiring a closer look. Custom textures and finishes invite a tactile response and more interaction with your product.
At JohnsByrne, our structural design department is known for the ability to bring your vision for your product to life, and our clients appreciate our speed-to-market capabilities to meet tight launch deadlines.
When creating packaging for a new product, rebranding a product, or adding to an existing product line, the innovators at JohnsByrne work closely with you, or your marketing or design team, to create a packaging design that reflects our deep understanding of consumer response to various colors, shapes, textures, and finishes.
As the cannabis market continues to expand, the need for luxury cannabis packaging is growing. Like in other industries, the cannabis industry also has a high-end consumer who is looking for a premium product. High-end consumers are not just looking for better quality products, but also look for products that have a similar premium appeal.
Packaging and presentation can make or break your brand’s credibility. When you design your cannabis product packaging with premium materials and attention to detail you communicate a luxury product within. This is done by partnering with luxury packaging brands such as JohnsByrne who’s mission it is to elevate your brand as a luxury option in a crowded marketplace.
In this post, we’ll discuss a few ways the cannabis packaging industry has begun to open up to more of a high-end appeal:
A simple way to add elegance to packaging is to select a color palette that is not only eye-catching, but portrays a more luxury product. By using sophisticated color palettes, your packaging will not only seem more high-end, but it will physically pull consumers’ eyes to the product.
For a luxurious look, use colors like gold, silver, and black. These colors are linked to sophistication and luxury. Adding a hint of lime green, bright blue, or another bright color can add interest while maintaining an elegant look.
Create Intriguing Textures
Texture is everything. It can take an otherwise plain packaging to the next level. Certain textures have the power to transform your packaging from ordinary to extraordinary.
You can achieve the look of different textures by using specialty coatings or print effects. Soft-touch coatings, for example, can add a velvet-like feel to your packaging. Other effects can reproduce unique patterns on packaging. Raised UV coatings are also a great way to provide texture variation and invite touch in a luxurious fashion.
Choose Unique Print Effects
The world of finishes is nearly endless so there are plenty of finishes that are sure to attract the high-end consumer you’re looking for.
Unique print effects like embossing and debossing, for example, can bring attention to specific elements of your packaging. These types of finishes are seen only on the finest of cannabis products. Unique finishes to try including holographic foils, custom-etched foils and more. Finishes like this are extremely attractive to a high-end target market.
At JohnsByrne, we pride ourselves on our ability to
provide all this and more to create the most high-end luxury cannabis
packaging. Our packaging design will be the distinguisher that helps you target
consumers that are looking for something extra. Press the limits of cannabis
packaging today with JohnsByrne!
A lifestyle is the way a particular individual or group chooses to live. Lifestyle is more than just the obvious economic factors, it encompasses tastes, moral standards, attitudes, habits—in short, every aspect of a person’s life.
Packaging can be experiential, drawing the eye of the consumer, drawn to textures, experiential elements, colors and structure, and lifestyle plays a significant role in what product a consumer will select. People choose specific products and categories of products, based upon lifestyle, and the packaging should respect and reflect that factor.
For many consumers, sustainability might be a critical issue. Would the heart or mind be changed by having “produced from 100% recycled paper” printed on the carton?
While a plastic container might seem like the ideal packaging solution for your product, millennials are one of the most environmentally-conscious generation of all time and therefore aren’t as accepting of plastic packaging.
Know Your Demographic
The old adage holds true: “You can please some of the people all of the time, you can please all of the people some of the time, but you can’t please all the people all of the time.”
It is likely that, before you embarked on the arduous and expensive road to developing your product and bringing it to market, you thoroughly researched and surveyed your prospective customers. You know their age, gender, marital status, economic bracket, and so on—probably even their preferences on color.
Based on that and many other factors, you extrapolated information to create your product, as well as its messaging, so as to appeal to your target market segment.
A great deal of research has been done to determine the likes, dislikes and interests of millennials. As diverse a group as this might be, one thing shines clearly through: they are avidly concerned with sustainability and the environment.
Knowing this can give you clear direction for selecting packaging material.
What are current buying trends and how can you use that in selecting packaging?
A decade or so ago, buying organic food was considered trendy, a mere fad for fanatics. It could only be found in specialty or health food stores. Now, virtually every supermarket carries at least some organic products.
Further, the trend has exploded to a dizzying number of other product categories, beyond just food. There are organic haircare products, dyes, soaps and cosmetics. Not just Egyptian cotton, but organic Egyptian cotton, is now used for bedding and towels, and the list goes on.
Labels like PFOA free, BPA free, certified organic, non-GMO on packaging have become more and more important to consumers. From everyday products to high-end specialty foods, cosmetics, spirits, electronics and every other type of product, we can help you create a packaging solution that takes lifestyle into account.
Bringing It All Together
While you may have a wonderful product that completely meets the needs of your target audience, the packaging is always the first thing they see. It is your opportunity to make a positive impression, and it can do that by your aligning it to current trends, as well as the demographics and the lifestyle choices you have established are common in your target audience.
At JohnsByrne, we are known for our award-winning packaging designs, superior printing techniques, and for our team of talented and creative designers, along with our focus on responsible management for the raw materials of our trade. We can work closely with your marketing team to come up with innovative packaging solutions that resonate with consumers, while enhancing your brand image.
Innovative Packaging that Resonates with Your Customers
JohnsByrne’s packaging experts can create packaging that not only helps ensure the safety of your products but creates high visibility in the marketplace and interest in your customers. Call us for a consultation today.
Developing your brand and earning market share is neither easy nor inexpensive. When a customer walks down an aisle in virtually any type of retail outlet, he or she expects to be able to spot a product or product line by the packaging your marketing team undoubtedly worked hard to develop—packaging that quickly and easily differentiates your products from the competitors’ offerings.
Whenever you change the size, shape or color of your logo or label or packaging—anything that has been a key identifier of your brand—you risk losing that familiarity and even, perhaps, affinity for the product. It no longer has that familiarity they seek and may have even been the reason a customer decided to “try you out” to begin with.
Case in point, when incorporating luxury packaging into wine and spirits packaging, the product may be the same as the nonluxury packaged item next to it but the nicer looking packaged item will fly off the shelves. There may be no difference in the product but the more luxurious looking product will give off a sense of superiority.
What made a customer reach for a product? It is often an unusual shape, color, texture, or design of the packaging. Many consumers are committed to buying products from a company that takes steps to protect the environment or a product made with high-quality materials. The message to consumers from the packaging signals they are purchasing a superior product.
How to Create Visual Fluidity & Movement in Your Packaging
Making your packaging come to life is essential in establishing it as a superior product. Luckily, it’s easy to create visual fluidity and movement through a unique combination of substrates and finishes. On top of that, one of the best ways to do this is with gradients.
Gradients can add a futuristic and fluid-like feel to any packaging. These effects are the perfect way to make your packaging pop in a unique way while incorporating visual fluidity and innovative movement.
Using Gradients in Packaging
A gradient, in design, is a progressive change in color that stimulates the eye to look at an entire package.
Folding cartons – The standard for so many products, JohnsByrne is known for its innovative approach to taking that standard to new levels and creating high impact with consumers at point of sale. Adding gradient color from, say, a pale blue to a darker blue, or a light amber to a hot pink can maintain brand identity, while bringing new and even more attention to your product.
Cold foil – Cold foil, consists of applying an adhesive to a substrate, then pressing the foil carrier film onto the substrate. New technology has made it far easier to work with, creating a vibrancy that makes cold-foiling stand out against the competition’s packaging. With cold foiling, it’s possible to portray gradients with ease.
Vignetting – Let’s say you found the perfect image to represent your brand or product and there is no reason to change it, but you’re looking for a way to give it new life. Using gradients could be the answer. The technique allows you to keep the same saturation at the center of the image, while reducing the image’s brightness or gradually changing the color, moving off the central portion of the image to the periphery, with a gradual shading.
Contact us for a Consultation
Imagination and innovation are at the heart
of everything we do. Whether the idea of using gradients to retain,
essentially, what you have while creating a new look seems appealing or you’re
looking for something completely new, call us to discuss your next project.