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Getting more followers is pretty much Twitter’s Holy Grail for any small business. And getting relevant, engaged, valuable followers – even more difficult!

It’s not enough to follow people and hope they’ll be kind enough to follow you back – growing a business’s Twitter following needs a strategy.

Influencers should be a part of that strategy.

Influencers bring a lot of benefits to your Twitter account. They provide essential social proof, extend the reach (and impact) of your Twitter messages and can provide fruitful input on your activities. Plus that follower growth thing we mentioned? They can help with that too.

How? Let’s take a look.

Before we get started… isn’t follower count just a vanity metric?

It’s true that having a bunch of bots following you is not a great look. It’s also never a good idea buying Twitter followers just to bump up your numbers, as many small businesses do.

But getting more followers is still a valid Twitter objective. Follower number has a direct, measurable impact on your reach, impressions, and clicks. And follower count has a ripple effect because if your followers themselves have a lot of followers, your message is amplified. As Adweek puts it, what “really matters is this: how many people are the people who follow you following?

And if you need convincing that influencer marketing on Twitter still matters, check out the evidence from Google Trends. Searches for the term “Twitter influencer” continue to grow overall, indicating that social media marketers still value influencer marketing.

So it’s worth investing time in increasing your follower count to ensure you get the most out of Twitter.

Identify relevant influencers

Knowing which influencers to target is key to follower count success. You should be prioritizing influencers that are relevant for your objectives, and with whom you can build a mutually beneficial relationship. Influencer engagement isn’t a one-way street, so think about what you can do for the influencer as well as what they can do for you.

Although it might seem counter-intuitive, influencers with fewer followers might help you get more Twitter followers more effectively than those with millions of people following them. Micro-influencers – those with a following of around 10,000 – might not have a Kardashian level following, but the followers they do have show high levels of trust and engagement. Plus micro-influencers are more likely to respond to your advances and appreciate your efforts to connect with them. Someone like copywriter Kaleigh Moore, with just over 5000 followers, is a lot more likely to respond to you.

Once you’ve identified potential influencers, take a good long look at their previous tweets, their blog posts, and their followers before deciding to build a relationship with them. Relevance trumps raw follower count in many cases, so make sure your target influencers are firmly aligned with your brand.

You can also rely on technology to find interesting influencers. Social media management tools such Commun.it can identify potential influencers for you and help grow your relationship with them. You can connect with the influencer in the product interface, follow them or engage with their content.

This speeds up the process of relationship building and ensures that you’re targeting the right kind of influencer for your community.

Establish a relationship

Influencers aren’t going to help you get more Twitter followers just because. You need to establish valuable relationships with the influencers first, then ask them to help you get more Twitter followers.

You might feel nervous about establishing a relationship with influencers – they have 10,000 followers, why would they want to hear from you?

Thing is, they do want to hear from you. People want human connections. Don’t be afraid to reach out to an influencer and be human – offer them encouragement, comment on the things they share, engage with their ideas. Offer something of value in return for all the work they put into being influencers. As the Twitter team advises, “spend some time building rapport to find out who they are and what motivates them.” That way you’ll have a higher rate of success when you approach them.

If you’re still nervous (or short on time), some social media tools automatically recommend daily interactions with specific influencers. Give them a #FollowFriday shout-out – it only takes one click and it could be the start of a great relationship.

And one last thing. Be sure not to take advantage of your influencers. They are a valuable personal and professional resource for you, don’t mistreat them. SEMrush has a whole series of free webinars that explain how to treat social media influencers with the respect they deserve.

How to get Twitter followers through influencer engagement – 3 actionable tips

Once you’ve identified relevant influencers and built meaningful relationships with them, you can focus on having them help grow your following.

1. Be smart with your Twitter lists

Twitter lists offer a great opportunity for growing your Twitter following. Once you’ve identified a relevant influencer you want to engage with, go to their lists and follow everyone on there. You’ll definitely find new, exciting Twitter folks, and around 25% of the people you follow will follow you back, according to Blogtips. This is a nice quick way to start getting new, relevant Twitter followers fast.

Social media expert Donna Moritz is a great example of an influencer with a ton of useful lists.

Then, create a private list and add everyone in the influencer’s list to it – don’t worry, they won’t be notified if the list is Private. When you go to this list view you’ll be able to see what these people are talking about on Twitter – now’s your chance to get in on the conversation! Share relevant content, answer questions or just give your two cents. If your interventions are valuable, you’ll get new followers.

You could also flatter your influencers a little by adding them to your public Twitter lists. Everyone likes to be appreciated, and by publically adding them to a list you’re tipping your hat to them as an authority. They may well be more open to helping you get more Twitter followers after this.

2. Ask influencers to promote you to their Twitter followers

If you’ve identified your influencer well, their followers will be very relevant to you and your business. So why not ask to be recommended to those followers in a tweet? A simple “Hey, you should definitely follow @YourProfile” from someone influential could get you dozens of new, relevant followers.

For this to work, you cannot automate the process. Don’t just tweet out to a bunch of influencers asking if anyone wants to recommend you. No one likes to feel like a number.

Consider taking the conversation off Twitter, in a mail or at least a DM. Back up your request for a shout-out with proof of your value for their following – the content you share, the commentary you provide, whatever your Twitter superpower is. You do have one, right??

3. Feature influencers on other platforms and ask them to Tweet about it

Top of funnel blog content is a great way to extend your Twitter reach via influencers. Start off by creating a simple list post of your top industry influencers, or the best industry quotes of the week on Twitter. Here’s a great example from Forbes.

Next, push this content back to your influencers and ask them to share it. To increase the chances of getting it shared, make it easy for the influencer. Try sending them template tweets complete with the content links and hashtags – the less hassle you give the influencer, the more likely they are to respond to your requests.

It’s highly likely you’ll gain some new followers and probably some blog traffic too! Twitter guru Mark Schaefer has a great case study on this.

How to get followers on Twitter with influencers – wrap

Getting new Twitter followers is never going to be easy. Creating an engaged, valuable community takes time and care, and building relationships with influencers is not a shortcut to a massive Twitter following.

But there are still ways to maximize influencer relationships to benefit your follower count. Using social media management tools to identify relevant influencers, building trust, asking for a promotion and cross-platform pollination can all convince influencers to help you get more followers. Give it a try!

Guest author: Cassandra Naji is a Barcelona-based content marketer unashamedly obsessed with social media. Right now she’s working with social media management tool Commun.it to make great content to help you become a Twitter master

The post How to Get Followers on Twitter With Influencer Engagement appeared first on Jeffbullas's Blog.

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Snapchat has ‘Snapchat Stories’. Instagram has ‘Instagram Stories’. And Twitter has…. well, ‘Twitter Moments’.

Trying to regain their authority in the social media space, Twitter placed all their hopes in ‘Twitter Moments’ when it was first launched in 2015, as a challenger to the then trending ‘Snapchat Stories’.

For those of you who live under a rock, ‘Twitter Moments’ is a powerful feature that lets users collect and curate tweets to tell stories in a new way.

Snapchat sky-rocketed with the feature but, for Twitter, things really went south from there.

Twitter’s last hope aka ‘Twitter Moments’ failed to make an impact on users and since then, Twitter has been hell-bent on optimizing their platform and specifically ‘Moments’ to drive more engagement.

What followed is a series of updates made on the platform to make ‘moments’ more user and advertiser-friendly.

But the most recent Twitter update of ‘Sponsored Moments’ paves way for brand collaboration for the greater good. With this update, an advertiser can brand and promote a publisher’s ‘Moment’ that they think would go well with their audience.

The first example of this is Bank Of America advertising Bloomberg’s report.

This is a new form of advertising and holds enormous potential as brands can collaborate and publish their views on the latest happenings around the world, collaboratively publish content that engages both their audiences, hold a Q & A session… the possibilities are endless.

I know Twitter is most likely not an integral part of your social media strategy for 2018

But with the ever-increasing number of advertisers and marketers flocking to Instagram and Facebook to get results, there is no better time to market yourself on Twitter through ‘Twitter Moments’ than now.

So, how do you market yourself with this not-so-new but new gimmick? Let me show you how.

But before we begin, If you don’t know how to create a ‘Twitter Moment’, you can learn it easily with this handy Twitter guide and optimize it for attaining the best results with the help of this guide

How to use ‘Twitter Moments’ to woo audiences 1. Share breaking news

According to Pew Research, more than 25% of US adults get their news from Social Media. And Twitter, in all its essence, has always been a news platform – the go-to place for finding newsworthy topics, most viral posts, and trending images.

So, it makes sense to create ‘Moments’ that represent your view of breaking news to get a few more eyes on your brand. Curate or publish your own tweets via ‘Moments’ to share your views and the latest tweets on breaking news with the world.

See how TicToc By Bloomberg uses a breaking news Twitter Moment of a Waffle House shooting in Nashville:

Officials brief on the Waffle House shooting in Nashville

2. Create fun round-ups

Round-ups are not just about taking advice from a few industry leaders and publishing it on your blog. You can have a round-up on any random topic with your followers on any social media platform and it is bound to spark engagement.

Casually asking your followers to share a specific personal experience, a childhood memory, their fears or selfies or anything that shows their human side and creating a ‘moment’ of all the hilarious replies can really go a long way.

Here’s how Jessica Ellis did it:

These descriptions of real nightmares will either make you laugh or cry

3. Make conversations happen on Twitter

By now, I am sure you definitely must be aware of the fact that you can hop on existing conversations on Twitter using hashtags. And creating an entire ‘moment’ containing the best tweets around a hashtag is a really exciting way to leverage the exposure of already trending hashtags.

Or even better, you can start your own conversations on Twitter by creating a ‘moment’ with a unique hashtag to spark engagement and awareness.

Not sure how you’d do it? See this example of a ‘#SavingourWorld’ campaign initiated by Business Insider that generated a lot of buzz:

Here are some hopeful solutions to the climate crisis #SavingOurWorld

4. Resurface your old tweets

With more than 500 million tweets every day on the platform, it’s not hard for your tweet to get lost in the noise.

‘Moments’ can serve as an easy way to resurface those tweets that underperformed due to uncertain circumstances and put them on the first seat once again.

Want to get more likes and retweets on a report that took you 3 weeks to complete? Resurface it with a ‘Twitter Moment’. Would you like to get more engagement on a post about an event that you posted at a wrong time? Resurface it with a ‘Twitter Moment’.

Look how intelligently Cosmopolitan resurfaced all their tweets about the big day of Meghan Markle and Prince Harry using ‘Twitter Moments’ to bring more eyes to their tweets:

Meghan Markle and Prince Harry’s Wedding Is 30 Days Away!

Wrapping up

Twitter is going to make a heroic comeback in the Social Media space with ‘Twitter Moments’. While the feature is still trying to gain some momentum with the 300 million marketers present on the platform, the recent developments being made to ‘Moments’ makes sure that users can access them with the least amount of friction possible and consume the latest news seamlessly.

How you want to use ‘Twitter Moments’ depends entirely on how creative you can get with your campaigns. These 4 ways are not, in any way, the only ways to promote content with ‘Twitter Moments’, but are one of the easiest ones to spark engagement.

You can also use ‘Twitter Moments’ to promote company news and latest developments, gather internal feedback, showcase positive customer stories and tweets, share an inspirational story and what not! Your imagination is the limit!

Guest author: Sudhir is a marketing expert who loves to write about subjects that help small businesses grow their brands. Sudhir cares about people and businesses and tries to show it through his writing by producing both generous and accurate content. He stays abreast of industry trends and news, making it easy for him to stay relevant. When he is not spending time helping clients – you can find him hanging out with friends. He also enjoys meeting new people and welcomes you to engage with him on social media on Instagram, LinkedIn, Twitter . Keep Learning…..

The post Why You Should Consider Twitter Moments In Your Next Social Media Strategy appeared first on Jeffbullas's Blog.

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Twitter offers a chance for brands to actively engage and interact with audiences in 140 characters or less. To say that it’s an effective method of reaching out to people would be an understatement – which is exactly why every business should be constantly looking at ways to boost their reach.

To substantiate this further, there is no other platform in the world offering such active engagement, where consumer feedback can be measured so instantly and with such accuracy. A newspaper ad does not get favourited, a billboard cannot be re-tweeted; TV commercials, even with large viewing figures, do not indicate genuine engagement. You cannot directly and rapidly reply to any of these forms of advertising.

We recently revised our Twitter strategy and have since seen our monthly impressions grow fivefold, from 20,000 per month to well over 100,000. Engagement levels and audience numbers are growing as a result, and we’re confident that we’ve learnt a thing or two about social media optimisation.

Here’s a few best practice tips to get you started:

Learn the lingo

Whoever is behind the tweets should have a personal account themselves; being aware of the intricate subtleties of creating content that stirs a reaction is part of what makes Twitter so successful for businesspeople.

If you are not actively doing this in your own life on a daily basis, you are unlikely to have a clue how to engage correctly in the business arena.

At best, it will come across forced. At worst, your followers will vanish in droves.

Discover your audience

To engage with an audience you have to understand what it is to be that audience.

Do you know who’s following you? To know what you should be posting depends on who you are trying to appeal to, but going through each of your followers’ profiles and learning their interests would take forever.

Followerwonk could be the answer; it’s a great tool that creates a word map that summarises the interests of your followers based on their personal information.

The Analytics tool on Twitter also summarises information based on individual tweets, providing helpful graphs to define your demographic.

Once you have this information you will be able to get an idea of the most suitable content for your tweets.

The aim of the game

So what’s the point of all this engagement and following stuff if it’s all going round in a mad circle, leading nowhere?

More than anything, you want to take your followers off Twitter and onto your blog or website. Don’t you? So make your profile your best CTA. We regularly post relevant content on the e3 blog, but focus on quality over quantity.

Just like in the advertising world, it makes sense to base your tweets and corresponding content on the interests of the audience. It’s no different, but it is where people go so badly wrong.

Engaging content

A good Twitter feed doesn’t just focus on the publisher’s own work. You will need to source content from across the web and post it directly to your followers. Good content, not just anything you can find that roughly fits.

Establish yourself as an authority on your subject, displaying a wider awareness of industry trends.

You can only do this by not relying alone on the creation of your own content. This also means you are able to tweet more. You gain more impressions and responses and you don’t have to do very much.

If you are currently tweeting five times a day, then double it by using third party material and see if you receive more interaction.

Sourcing content

Scouring the web for interesting articles and features can be nearly as time consuming as writing them yourself.

To help you: Feedly is a content aggregator that will base its searches on your specifications. By using the information gained from Twitter and other analytical tools you will be able to find items that genuinely interest your followers.

Buzzsumo’s trending function gives insight into trending stories and articles from across social media. Whilst functioning as a good way of discovering quality content, it also means that you can be up to date and relevant when it comes to writing your own blog posts or general opinion tweets. The ‘Most Shared’ section allows users to find content based on specific terms, Buzzsumo will organise content based on the relevance and overall popularity.

A picture paints a thousand words

Images are an essential accompaniment to any tweet; they draw attention and make a great visual summary of posted content. Tweets with images get 18% more clicks, 89% more favorites and 150% more re-tweets.

Unsplash hosts hundreds of amazing images with no copyright, whilst Pablo allows you to customize pictures with simple edits and quotes. Use these two together and watch engagements rise.

Posting methods

Tweetdeck is a free app courtesy of Twitter. It is a scheduling tool, the main function of which is the dual management and monitoring of multiple accounts; this is a superb way of keeping up to date with follower activity. Sprout Social is a paid social media tool which handles reports, scheduling, monitoring and feed plug-ins, excellent if you don’t feel the need to constantly monitor your account.

The most useful feature is its ability to plug-in with a bitly account to keep links tidy and short; having an automated function saves time.

Social media presents a brand and its consumers on an equal footing; it gives an audience a method of communicating with brands in the public sphere, making their opinions heard with the potential to bring about real change.

By following these steps and more, we increased our engagement by 80,000 monthly impressions. Read our full case study on boosting Twitter followers to find out how we achieved it in more detail.

Guest Author: Neil Collard is the Managing Director of digital marketing agency, e3. With studios in London and Bristol, his award-winning team produce campaigns for clients including Unicef, Clarks, the Royal Navy and the National Trust. You can connect with e3 on LinkedIn and follow @e3_media on Twitter.

The post How to Gain 100k Monthly Twitter Impressions appeared first on Jeffbullas's Blog.

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You go and create this amazing strategy for marketing on Facebook and Twitter.

You begin implementing it.

Your following is growing. The engagement is flowing in.

You open up Google Analytics to find that the web traffic from each channel is rocking and rolling. Hey look, some conversions too!

Money in the bank.

All is well in life as a social media manager.

BAM.

All of a sudden, you notice a drastic drop in impressions and engagement on Facebook.

The web traffic slows down.

You wonder what happened to all your social conversions.

You learn: Facebook made another one of its famous updates – another algorithm change that brought organic reach down to 1 to 2%. And with Twitter, well Twitter never showed every tweet to a page’s followers, so it’s no surprise to see your numbers gradually going down hill there.

Twitter impressions and engagement have never really been that high to begin with – if you got a few each week along with some clicks to your website, you were happy. With tweets only having a shelf life of about 60 minutes, what could you expect?

It’s quickly becoming a “pay to play” marketing world. You’re already spending time and money managing Facebook and Twitter and now you’re being told if you want your content to get seen, you need to spend even more money by adding social media advertising into your marketing mix.

When we first heard about this at Click Intelligence, we were disappointed. Our clients were already paying a retainer to have us manage their social media and now we would need to tell them they need to spend even more.

We were probably one of the slower digital marketing agencies to hop on the social media advertising bandwagon due to our skepticism and when we did, we treaded very carefully.

We’ve now been running Facebook and Twitter advertising campaigns for clients in various industries from the UK to the US and we’ve learned a few things along the way. Before you invest in advertising on either, consider the following.

Facebook Advertising – The Pros 1. Greater reach

Facebook Advertising allows users to reach millions of people. Here’s what came up when I ran a broad test to reach lawyers in the United States.

2. Targeted reach

One of the features of Facebook Advertising that turned us into fans was the targeted reach it offers.

We were able to narrow in on our clients’ ideal audience. Since its launch, Facebook Advertising has only become more advanced.

Today, we can narrow down everything from salary, purchase behavior, life events, and so much more.

Let’s say you sell luxury watches online and you ship to the United Kingdom and United States. The watch prices start at $1,000. Your typical average Joe can’t afford them. No problem.

Here’s what your targeting might look like.

Not only can you reach prospects through targeted reach, but you can also reach people who already follow your company page, in addition to their friends.

3. Can be inexpensive

We’ve ran campaigns for as little as $2.50 a day. Facebook gives users a great deal of flexibility in pricing. You don’t have to spend a fortune.

Facebook Advertising – The Cons

The only real con we have to point out is the fact that you do have to pay to play. While $2.50 a day might not seem like much, it can be a lot for small businesses.

Twitter Advertising – The Pros

Like with Facebook Advertising, the first two pros overlap. Twitter Advertising offers greater, targeted reach.

It’s not as advanced as Facebook Advertising in terms of targeting (and if it is, it doesn’t show it). Facebook Advertising knows and uses all … where you sleep, where you eat, what you eat, if you have kids … Facebook is stalking (most) of you – watch out.

Twitter Advertising – The Cons 1. Not so user-friendly

Facebook Advertising is easy to use. Setting up and running ads on Twitter in my opinion, is not as user-friendly due to the way the system is set up. With Facebook Advertising I can type in whatever I want. With Twitter Advertising, there are some extra steps that need to be taken in order to get the targeting on point and I can’t always find what I need.

2. Spam, spam, everywhere

Despite targeting my campaigns as well as Twitter Advertising will let me, I get more spam accounts following the accounts I advertise from because of the ads. If they are not spam, they are rarely prospects.

3. Holy credit card … Twitter Advertising is expensive!

Where I would pay $1 per click for a Facebook ad I would pay $5 on a Twitter ad. Twitter Advertising is much more expensive.

When all is said and done, Facebook Advertising gets my vote 9 times out of ten, but I encourage you to explore both starting off with a small budget. While we’ve had much better success with Facebook Advertising, we’ve been able to get some traction with Twitter advertising too, including follower growth and website traffic that has not all been irrelevant.

When to advertise on Facebook and Twitter

If your business is brand new to Facebook or Twitter, you might be tempted to quickly begin advertising. Many people I speak to think this is the route to take because their pages start out with zero followers and they could just run campaigns to get new followers – ‘buy followers‘. Bad idea.

Some businesses have success building their pages organically. Save yourself the money. Build a foundation first. Have you done everything you can including using Jeff’s tips for increasing fan engagement on Facebook? How about Jeff’s tips for driving a ton of free traffic with Twitter?

Create and share amazing content on your pages. Use hashtags. Engage other users. After you’ve established a foundation, use Facebook and Twitter advertising to supplement your efforts. Earn your followers, engagement, and web traffic before you essentially buy it.

If you’re a company that has been on each channel for a while and already has that foundation – go for it but tread carefully. Before running your first campaign, lay out:

  • Why you want to advertise – what your goals are.
  • How much time and money you can spend.
  • What you’ll promote and when you’ll promote it.
  • How you’ll measure your efforts.

Here’s to your success!

Guest Author: Simon Brisk

The post Facebook Vs Twitter Advertising: Where Should You Invest? appeared first on Jeffbullas's Blog.

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Twitter Analytics is undoubtedly one of the most useful native tools developed by Twitter to gain all sorts of information regarding your account. If used wisely, it can help you come up with engaging campaigns in no time.

Marketers can take the assistance of the Analytics tool to know the preferences of their audience, engagement rate of their content, metrics about their organic and paid content, and so much more in one place.

Even if you have never tried Twitter Analytics, don’t worry. In this post, I will help you become familiar with the basics of Twitter Analytics and gradually cover its more advanced features.

Firstly, you should know how to access the Analytics page. You can go to this link and log in with your Twitter credentials to access the Analytics tool. Also, you can click on your profile picture (top right corner) and click on the “Analytics” option to access the tool.

After launching its dedicated page, you will be able to access different sections and gain all the crucial information related to your Twitter account. Once the analytics page is launched, learn more about its numerous applications by following these suggestions.

1. Track the growth of your followers, profile visits, and impressions

On the home tab of the Twitter Analytics page, the first thing that you will notice is the display of some vital statistics related to your account. This will provide results related to the change in your follower count, profile views, mentions, Twitter impressions, and more.

It can help you know whether your current marketing strategy is producing the desired results or not.

2. Analyze your monthly performance on Twitter

The home page of the Analytics section also provides crucial details in a monthly view. This includes your top tweet, top media post, top mention, and so on. Also, you can find out about your top followers from here.

Here’s why this is interesting:

  • Know more about the kind of content that did well in the past.
  • Learn which media posts did well in the last few months.
  • Consider this as indirect feedback from your audience.
  • Iterate or repeat the same pattern to get more traction in the future.

3. Learn about the total impressions of your organic content

The “Tweets” section of the Analytics page can be used to attain comprehensive information regarding the overall performance of your tweets. After launching the page, you can view a histogram regarding the overall impressions of your content with respect to the selected time duration.

Simply hover on the graph to know the organic reach of your content and the number of tweets posted on the day. This information can be used to devise things like:

  • What the best days are to post your content
  • The kind of hashtags that produce positive results
  • Top tweets, the content structure, the impact of including media files, and more

If you want, you can just click on the calendar icon right above the histogram and attain the same kind of information with respect to the provided time duration.

4. Analyze tweets based on different parameters

Just below the histogram, you can get extensive detail about your top tweets. It can be used by marketers to calculate the total reach of their tweets individually. This info can help you learn what kind of content has worked well in the past. You can also learn from your mistakes and avoid posting similar tweets that gained limited traction from your audience.

  • Under the “Tweets” section, view all the tweets posted in the selected duration and get information regarding their impressions, engagement, and engagement rate.
  • If you want to know these details regarding your top content, then click on the “Top Tweets” section.
  • The “Tweets and Replies” section will list all the tweets and replies that you have posted.
  • If you have run ads, then you can click on the “Promoted” tab to know these essential details regarding your paid content.

Note: Impressions are the cumulative number of times a tweet is seen. Engagement is the number of times a tweet is liked, replied, clicked, etc. Engagement rate is the percentage of engagements over total impressions.

5. Get to know more details about various Twitter metrics

On the same page, you can view plenty of other details. The section on the right will provide different metrics represented in visually appealing ways. This can be used to know if your calls-to-action (CTAs) are working or whether your present marketing strategy is producing the desired results or not.

  • Engagement rate can help you devise if your content is getting appreciated by your audience or not.
  • The “Link Clicks” section will let you know about the working of your present CTAs.
  • The Retweets, Likes, and Replies section will further help you analyze crucial results related to your content.

6. Calculate the ROI of your promoted tweets

You might already be familiar with the ad section of Twitter. It provides a fast and effective way to run promoted campaigns and get your tweets featured instantly. Nevertheless, there are times when marketers find it hard to calculate the ROI of their promoted content.

On the “Tweets” page, you can simply click on the “Promoted” section. This will provide the same stats (impressions, engagement, and engagement rate) related to your promoted tweets. Additionally, the histogram will also be highlighted in different colors. You can simply hover on the chart and compare the reach between your organic and promoted content.

7. Learn more about the interests of your audience

For any marketer, the “Audience” section of the Analytics page holds utmost importance. It doesn’t matter what kind of brand you are managing, you can’t use Twitter as a social media tool without understanding your audience. This is exactly where the Audience section of the Analytics page can help you. Unlike other popular social media platforms, Twitter allows its users to learn more about its audience without using any third-party solution.

After clicking on the “Audience” section, you can view various tabs about the demographics, lifestyle, consumer behavior, and mobile footprint of your audience. From the “Overview” section, you can have a quick glance regarding the interests of your audience. I find the “Lifestyle” section one of the most important parts of Twitter Analytics.

It can help you perform Twitter monitoring and determine the major sectors and industries your audience is interested in. This can be used to come up with a new marketing campaign that will align with the interests of your audience. Also, you can know about the genre of shows your audience likes or the political parties they support. This information can play a vital role while running a viral campaign.

8. Dive deeper into the breakdown of your followers

Since the audience section provides such vital information, you should certainly make the most of it. For instance, you could visit the “Demographics” section to get in-depth detail about the breakdown of your audience. This will help you know parameters like age, gender, country, languages, and more related to your followers. You can even know about their marital status, household income, home ownership, etc.

This can be used as a powerful tool while running a specific campaign for your brand. Additionally, you can learn whether your strategy is working or not. For instance, if your brand is oriented towards men and you are getting more women as your audience, then you need to bring a prominent change in your marketing strategy.

Furthermore, you can go to the “Consumer Behavior” section of the page to know what kind of brands and products your audience would like to buy. If you are running mobile ads, then the “Mobile Footprint” section of the page can be used to gain productive results as well.

9. Run a campaign regarding an upcoming event

If you are using Twitter Analytics, then you will never miss out on any upcoming event. Simply visit the “Events” section on the Analytics page and get to know about all the major upcoming events. You can click on the “Create New Campaign” button to work on a new campaign. If you want to get more information about the target audience of the event, then click on the “View Details” button.

You can also get to know about the recurring trends from here and filter events on the basis of location, event type, dates, and more. In this way, you can handpick the events that will appeal more to your audience.

10. Perform conversion tracking via Twitter

Conversion tracking is the latest addition to Twitter Analytics that can be accessed from the “More” section. This can be used to measure your ROI on Twitter and know how many leads you were able to generate from Twitter marketing. After passing the terms and conditions, Twitter will generate a website tag. You can simply install the tag on your website and measure the conversion of your audience into prospective leads.

Bonus: Export your data to perform other operations

Besides providing all these remarkable features, the Analytics data can also be exported into a CSV file. Just go to the Tweets section, select the time duration of your choice, and click on the “Export” button. This will save the analytics file on your local system. Later, you can open it in Excel and perform all kinds of operations or use it to prepare a Twitter marketing report in less time.

Even though Twitter Analytics provides an in-depth view of your account and its audience, sometimes users wish to know more information related to their targeted hashtags and keywords. In this case, you can use various third-party twitter analytics tools. For instance, you can use an application like Socialert to analyze your twitter hashtags on a real-time basis. It can help you analyze keywords and gain extensive results related to your hashtags.

Wrap up

Now that you know these remarkable tips and tricks related to Twitter Analytics, you can certainly level-up your digital marketing strategy. If you still have a question regarding hashtag marketing or Twitter Analytics, feel free to drop a comment below.

Guest Blogger: Along with social media marketing Pankaj Narang is determined to shape his ideas into perfect products. CoFounder of Socialert, he believes in coming up with engaging tools to redefine the face of social media marketing. You can check his blog here.

The post A Comprehensive Guide On How To Use Twitter Analytics For Digital Marketers appeared first on Jeffbullas's Blog.

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You have successfully made an official Twitter account… what’s next? You need to grow your followers.

Twitter is one of the many social media platforms that allow businesses to market and advertise itself without the use of additional manpower or expensive resources. The concept around Twitter is that you tweet with a limited character count of 140 which forces you to think about your tweet.

You then put some #hashtags into your tweets, which simply work as tags grouping together tweets containing the same thought. As a registered user, you are allowed to retweet, share, and follow numerous sites which could gain you new followers as well.

But no one follows me

For your business to gain popularity on Twitter, you have followed different social media marketing strategies. You followed the other businesses and possible field influencers. You retweeted numerous tweets and even posted some of your own with numerous hashtags as well.

But when you look at your profile again, it seems that the number of your followers are way lower than those whom you are following. You start to question why actors with scandals have greater number of followers and you begin to plan a scandal of your own…. besides, good or bad, publicity is still publicity, right?

But are you sure you are doing the right thing? What might be the problem? Here are the 12 mistakes you shouldn’t make on Twitter if you want more followers.

1. Late night tweeter

The main goal of tweeting and having followers retweet your post relies greatly on the time it was posted. No wise businessman posts at night since the people responsible for liking and retweeting are already asleep.

2. What hashtags?

You do not include hashtags in your tweet or you put too much hashtags in your tweet, either way this won’t get you anywhere. Hashtags create a higher visibility rate on Twitter. Apparently, Offerpop reveals that among all the hashtag users, more than 70% of the people use hashtags posting through their mobile phones compared to only 30% of those using hashtags on their computers. Hashtags help increase your popularity in Twitter but make sure to limit it to two hashtags per tweet.

3. You are an egg

As an active Twitter user, you should be responsible in fixing your profile including your display picture or company logo. No one would follow a user who does not even bother to fix their own profile.

4. Lengthy tweets

Twitter has a limited number of characters per post since it is designed for people on-the-go. If your tweets are too long, users tend to skip through it. Go for short but meaty tweets. According to Social Media Examiner, shorter tweets get 17% higher engagement from other users. Short tweets allow room for conversations, and a greater audience for retweeting and commenting.

5. You don’t ask for retweets

Usually, people do not go for users asking for retweets. However, for business brands, there is no excuse to be shy or hesitant about it. Trying to ask for retweets is a huge opportunity that most brands fail to realize. Reports say that asking for retweets results in 12 or more times RTs. Moreover, spelling out the entire word, ‘retweet’ than the abbreviation RT is 23 times higher than the latter. Then again, make sure that your requests are once in a while; too much might be annoying.

6. Posting too much

The only thing left for your followers is too click on that unfollow button and your back to square zero. A Forbes article states that the more you tweet, the more likely you could have followers. However, this is not entirely correct. Though posting promotes visibility for your company, too much of it is appalling.

7. Following everyone

Yes, you heard me right. Following everyone does not guarantee you of a great number of followers. In social media, you should have a target audience which you could use to leverage your popularity. Take advantage of Twitter’s sidebar for recommendations on who to follow based on your industry. Also, make sure to follow with a strategy in mind. Follow those who would follow you back based on the balance between their followers and following numbers.

8. Your tweets are not worth retweeting

Quality and quantity is key towards an excellent tweet. Avinash Kaushik, an expert in social media campaigns, reveals that content is important to gain the applause of your audience. Your tweets must be short and catchy. It should even be relatable to your targeted audience. Producing quality content will definitely help you get the attention of users and may as well gain the retweets your page needs.

9. No interaction with followers

Engagement is one thing most of the followers or fans prioritize. Getting people follow you is not all about your posts but mainly on how you engage with them through replies and even direct messages.

Followerwonk, a free tool designed for Twitter users, allows you to search for key terms pertinent to your industry’s nature and view the topics which have the highest response rates, thus enabling you to expand your social graph. Through this, you could engage with them using the same key terms.

10. Including bad links to your posts

You click on a link and then it does not work; worse part is, it led to a virus. Double check the links that you include in your posts. Having errors on the links force followers to lose interest in your page. You wouldn’t want to lose your current followers right?

More than worrying about your number of followers, you should focus more on the content that you publish. Marketing in social media should aim for creating and sharing content that has both quality and credibility, and has a target audience.

11. Poor timing

Timing is everything. Just like the world, there is no way the Twittersphere goes to sleep. Users continue to tweet from different parts of the world. As such, if you are determined to increase your followers, you have to monitor your target audience’s time zone. You have to adjust your tweets as well as the gap in between tweets to avoid flooding your followers’ walls.

12. You do not post pictures: BORING!

In every marketing strategy, pictures greatly attract people. The same goes in social media marketing, Tweets containing images or videos have greater chances of retweets and engagement as well.

Social media marketing strategies differ. Other than these tips, consider looking at conversation, amplification, applause, and economic value, the four tips of Avinash Kaushik’s social media metrics to help you in your campaign. Now, have you decided what to do with your Twitter problem? Scandals are for the desperate! Maybe it’s time for you to retweet more, change that profile picture, and tweet more! Go ahead and if you’ve resolved these issues, your Twitter account might fly as high and as viral as Flappy Bird!

Author bio: Jeanette Anzon is a freelance writer and runs the blog Adventure Dweller. Follow her @jeanetteanzon

Want to start your own website or blog? It’s easier than you think!

The post 12 Mistakes You Shouldn’t Make on Twitter If You Want More Followers appeared first on Jeffbullas's Blog.

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It was tough being different.

I was not doing things as they expected.

Breaking the rules.

They really didn’t like it.

Their comments and insults were daunting and confronting.

How dare you do that that.

You are doing it wrong.

You are a robot.

But I pressed on.

Standing out and breaking conventions takes courage.

Conviction.

Why did I ignore the crowd?

Because it worked.

And no animals or babies were being hurt in the process.

Just people’s ideas of how you should tweet were being challenged.

Made up Twitter rules.

That was 10 years ago when social media started to take the world by storm.

But breaking the norms of people’s expectations can make you stand out.

The ignoring of people throwing stones from the side lines has worked. And I now have over 560,000 Twitter followers. But that is only part of the story.

The power of simple tweeting is not to be underestimated.

It gets you global attention.

It build trusts and credibility.

And it also can grow your email list and sales.

My Twitter numbers

Recently I gave access to the team at Agorapulse to my Twitter analytics to research the data on my Twitter account.

This is what they found.

That means I also get 197,000 clicks and over 108 million impressions every year.

That is a ton of traffic to my website and it is free.

Read the Agorapulse “Jeff Bullas Case Study: Tweeting Evergreen Content on a Massive Scale” to find out more about what they found and how to do it!

So what were these “so called rules” that I was breaking?

No automation rule

Ten years ago the social media convention was that your did every thing manually. Social media was this brand new global playpen and we were able to have worldwide conversations.

It was fun and intoxicating.

The Wild West.

The convention and rules of behaviour back then was that you didn’t use tools to tweet but you did it personally.

But there was a problem.

It didn’t’t scale and I didn’t want to spend my entire day tweeting.

I had work to do.

Initially I used very rudimentary tools that got me into trouble with Twitter.

So I ended up in Twitter’s naughty corner up and got suspended for a few hours on a Friday that I remember well.

Lesson learned.

Today there are sophisticated social media marketing automation tools to tweet, run campaigns and promotions. And they are designed and optimised to work within the rules of tweeting as Twitter has written in the policy and user agreement.

How I automate Twitter

Today I use the Agorapulse Social Media Management platform that saves me a ton of time. And as we know, time is money.

The process includes these key steps.

Step 1: Create the appropriate queuing categories

I happen to tweet 3 key types of content:

  • Blog posts 
  • Free Ebook promotion for email list building
  • Sponsored / partners content

Step 2: Create the time slots to be spread through the day

Once you’ve created the categories that match your type of content, you need to create the time slots to distribute your content.

Step 3: Add content in your content queues!

There are three ways to add content to your content queue in Agorapulse.

  1. The first way is to post each piece of content one by one. You can do this by clicking on the publish button inside Agorapulse.
  2. The second way to do add content is to use Agorapulse’s Chrome extension. 
  3. The third way is to use the Bulk CSV Upload feature.

For a more detailed step by step instructions on how I use Agorupuls, check out this in depth “how to”.

Frequency rule

Many social media experts will tell you to tweet just a few times a day.

I tweet at least every 15 minutes. That is 100+ times a day.

When I started doing this the social media purists accused me of spamming.

But Twitter is not an inbox.

It is a stream of consciousness and content.

And I ignored them despite their bleating.

So some data realities.

The data shows that most people who are Twitter users only spend 20 minutes a day on Twitter. So 15 minutes means that you will have a tweet in their stream at least once.

Research by Simply Measured revealed in 2014 that tweeting every 15 minutes instead of 30 minutes increased traffic by 31% and engagement by 89%.

So tweet you heart out!

Single tweet rule

Common Twitter convention also said in the past you should only tweet the same content once.

But I tweet the same content sometimes 6-7  times every month.

And I have been doing that for years.

The secret behind that tactic that is to create evergreen content.

Here is an example of evergreen content that we have been tweeting for years.

Evergreen content are posts and articles that continue to remain relevant beyond the latest news cycle. They have content endurance.

But you also need to have a bank of content that you can tweet about. That is why creating consistent content for your blog and website is vital.

And one other tip.

Find the content that people love and keep putting it in front of them.

Wrapping it up

The reality is that rules and convention sometimes need to be bent and even broken.

Are you blazing your own path or are you just following the crowd?

So test and optimize.

Sometimes the results will surprise you.

Over to you.

The post How I Break The Twitter Rules and Get 108 Million Impressions appeared first on Jeffbullas's Blog.

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If there is one thing that I have learnt over the last couple of years about online publishing is that people love facts and figures and usually the bigger the better.

If you are a car fanatic you want to know its top speed and how quickly it accelerates. If you are a sports fan then you will be eager to know how many goals were scored or the number of touchdowns.

In the world of social media it is no different with my most popular article being a post titled, 50 Fascinating Facebook Facts and  Figures. Apparently according to Guinness World Records, social media records are one of the most asked about records by their fans and readers.

So what are are the ‘Guinness World Records’ for the the fastest time to reach one million Twitter followers and who achieved the most likes on a Facebook page in 24 hours?

10 Social Media World Records for Facebook, Twitter and YouTube 1. Most Likes on a Facebook Page

Zygna’s Texas Hold’em Poker used to hold this record but was recently snatched away by Facebook itself with  47,297,573 ‘likes’. At this point in time Texas Hold’em Poker holds down second place with 45,832,132 with Eminem (42,100,441), YouTube  (40,484,999) and Lady Gaga (39, 553,346) rounding out the top 5. But don’t feel sorry for Lady Gaga she has a Twitter world record in her trophy cabinet.

2. Most Likes on a Facebook Page in 24 Hours

Frito -Lay the snack company takes this record which was achieved on the 11th of April 2011 with 1,575,161 ‘likes’.

3. Most Comments on a Facebook Item

A “Facebook item” can be a wall post, status update, picture, or note. The record is held by Robert Esposito (Italy) for the most comments on his Facebook post on January 10, 2011 which stands at 529,335

4.  Most Likes on a Facebook Item

Lil Wayne a.k.a Dewayne Michael Carter took the record away from Oreo who held this record  for only 5 hours. It was set on the 15th of February by Lil Wayne’s fans with a total 588,243 ‘liking his post.

5. Fastest Time to Reach 1 Million Followers on Twitter

We all remember Charlie Sheen’s public meltdown and his rants which included #tigerblood and “I am on a drug and it’s called Charlie Sheen”. Well this frenzy online helped set a new world record  for the fastest time to reach 1 million followers at 25 hours and 17 minutes between 1-2 of  March 2011.

6. Most Followers on Twitter

Lady Gaga despite being only ranked 5th on Facebook, currently has the top dog listing on Twitter with 11,301,137 followers. Check out her Twitter feed here at @Ladygaga

7. Most Viewed Video Online

This belongs to Justin Bieber’s Baby music video “Baby” which is not only the most popular music video but the most popular video of any category. It has been viewed currently 576,008,926  times.

8. Most Liked Video Online

This record is held by the inspirational comedian Judson Laipply by his YouTube video “Evolution of Dance” which features various styles of dance set to 32 different music tracks. His video has been liked 760,115 times and also is one of the most viewed on YouTube with more than 175 million views. You have to watch the video and you will understand why Judson holds this record.

Evolution of Dance - YouTube

9. Most Disliked Video Online

Apparently Justin Bieber is not liked in some circles and his “Baby” Video has accrued 1,495,661 ‘dislikes’. It was held by  Rebecca Black’s  music video Friday which reached 2,538,179 ‘dislikes’ before being removed from YouTube after a dispute with her record label Ark Music Factory.

10. Most Content Uploaded by an Online Video Service

This record is not held by YouTube strangely enough but by Ustream which had a total of 37.05 million of hours of video uploaded in 12 monthsa from May 2010 to June 2011. Ustream averaged  70.49 hours of video uploads per minute!

I am sure these records will be broken in time as at this stage there are approximately only 1.9 billion people who have internet access and Facebook only has 700 million users. As the rest of the planet comes online we will continue to see statistics and facts and figures that will reveal our gargantuan appetite for anything digital.

More Reading

Source: Guinness World Records

Image of Charlie Sheen  by card karma

The post The 10 Guinness World Records for Social Media Are? appeared first on Jeffbullas's Blog.

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Are you just chasing numbers and forgetting what really matters?

Many marketers busy themselves growing lists, fans and followers, but ignore a metric that creates mobs of raving supporters. It’s called engagement, and it can boost your brand lift by over 300%.

As 55% of readers spend less than 15 seconds actively on a page (Chartbeat, March 2014) we need to move away from advertising influenced metrics, such as clicks and page views, and start measuring the impact of our social media campaigns with more sophisticated metrics, such as activity and reach.

Valuable audience engagement is all about QUALITY over QUANTITY.

Too many of us skip ahead to the fun part and underestimate the importance of fundamentally engaging your target audience first – don’t wait for them to find you!

In this post, I’m outlining 5 ways to increase engagement with your target audience, to create more value for you and your readers and viewers.

1.  Know where they are (Platform)

In the same way that our favourite football team can be decided by where we live, or our favourite food can be decided by our culture, our preferred method for communicating has a lot to do with our situation in life, our choices and our interests.

For marketers, it is important to know the preferences of our target audience so we can tailor content strategies to the most appetizing form possible, increasing the potential for successful engagement.

Even though social media has changed the way we communicate as a society, these personal and cultural preferences remain unchanged. A blanket approach to social media engagement is never going to be successful in the same way a blanket advertising campaign is not going to bring the ROI of a targeted one.

With this in mind, the most important thing for anyone planning a social media engagement strategy is to find where there target market is, and how they are communicating.

EXAMPLE: Recently, The NSW Minerals Council learned the hard way that launching a “grass roots” social campaign on Twitter without a solid follower base is a bad idea. Their “Australians for Coal” campaign was designed to show the government that there are people in Australia who support the coal industry and that over-regulating the industry was going to have a deep impact on local communities reliant on the industry… and they ran this campaign on Twitter.

“The main focus of this campaign … was the group’s focus on social media. It wanted to provide a counterpoint to the Greens’ influence and reach on the Twittersphere…. Few users actually supported the campaign. Instead the hashtag became a platform for everyone on the Twittersphere to vent their frustrations at the sector.”  – Business Spectator

 It’s true that Twitter is the platform of choice for Australian political conversation – but what they fundamentally got wrong is that this wasn’t a political argument. The objective is political change, but the means to this is showing how it affects the general public. And the best place to go to gauge public opinion? Facebook.

Facebook is the school playground where gossip, lifestyle issues and occupation play a role in the conversations taking place.

Twitter, on the other hand, has not infiltrated mainstream communication yet, and is more like the high school notice board. It’s not where you’d air your dirty laundry – you’re more likely to find information about news, events, and interest groups.

The NSW Minerals Council did not have a strong follower base on Twitter, but their opposition did – meaning their opposition quickly overturned the conversation.

Unlike other aggregative sites, Twitter is a moving stream – and those with a larger audience can swamp you. On Facebook, your conversation remains on the same page, and the same users will see each and every post or response.

Had the Minerals Council followed their audience before their objective, they could have built an online community organically, and when the time came to incite a political debate, they would have a platform from which to broadcast their message.

TIP: A quick and easy way to assess each platform and determine where your industry is driving the most organic engagement is to review the key recruitment sites for an industry and gauge where they are advertising to their audiences. Recruiters core value-add to any employer is their ability to put forward the highest number of suitable candidates for any role, and often that means sourcing talent in it’s natural habitat. If you’re trying to engage with mining and resources audiences, and their industry recruitment specialists have a Facebook page with 85,000 likes and a Twitter account with 7,000, you’re probably better off building your site on Facebook.

2. Know what they’re looking for (content)

Unless you’re happy to be one of the endless suppliers of cat videos and memes, chances are people are only going to come onto your site if you have what they’re looking for. In most cases, this would be one of two very simple things:

  1. You’re answering their question
  2. You have an insight into something they are interested in

For many industries, the internet is a saturated market. Trying to get started when you already feel like you’re behind the 8-ball can be daunting, so it’s important to do your due diligence on the current landscape and find the gaps that you believe you can fill with valuable content and insight.

EXAMPLE: Content is King. The deeper and richer content you can offer your audience, the more likely they are to return to your site as a trusted source.  If your site is an add-on to any core product – i.e. the supporting site for a television program – then the first question you must answer is “Am I giving this audience something different than the core product?”

Online replays are not enough, you need to give the audience something different, something insightful – and something exclusive.

They don’t want a ‘recap’ that offers nothing more than what is available on their first screen, they want behind-the-scenes documentaries, deleted scenes or commentary from the cast and crew… This is the audiences’ reward for their commitment to the show!  Not to mention, a television episode is only 1 hour out of the 168 we have each week – engaging with the fans online can substantially increase the attention paid to your television program which can make it a more valuable prospect to advertisers.

 Australia’s high-rating cooking competition reality show ‘My Kitchen Rules’ does this with their supporting platforms, providing information on contestants, recipes and behind-the-scenes news and videos, as well as engaging with their audience through their social platforms.

TIP: This sounds simple, but it’s so important – immerse yourself in the topic and be passionate about it! If this topic is something important to you, something that you’re already a part of, then you can ask yourself one simple question – what more would I want to know?

In answering this question, you’re identifying the gap that is available to you, and probably echoing a thought had by many users or fans.  Within that answer is the theme or angle that you can use to engage with your audience and differentiate yourself from the rest of the current landscape. Following on from the example above, many MKR viewers want to try their hand at cooking a certain dish after seeing it on TV – making the recipe available online allows MKR to drive traffic to their site, where audiences are then exposed to further content. A recent study by Nielson and Twitter Australia revealed that 66% of audiences searched on Twitter for a brand or product seen on a TV ad. (Source: Nielson Twitter Consumer Survey Australia March 2014)

3. Time is money – be on the money

The Internet has bred a generation hooked on instant gratification. Timing is everything, so you must be extremely conscious of what you can offer and how best to accommodate the demands of your industry to be up-to-date.

You will occasionally receive views/visits when someone accidentally stumbles across your website while “window shopping” or frenemy stalking, but in general there is a catalyst to every person’s internet voyage. If you know what events, trends or ideas will drive readers to your content, then you are in a better position to time your posts effectively and get the maximum engagement out of each one.

EXAMPLE:  The Daily Telegraph’s Super Coach site is part NRL news part Fantasy League, and their engagement is driven by the National Rugby League’s weekly games. Due to these games being played weekly, the Super Coach site has a minimum number of posts that it does every week, and these posts are dictated by the NRL game schedule. They have preview posts before the games and reviews after each game and then an update on the full week’s matches once they’re all played.

Super Coach knows that it’s audience will be hitting up their site before the match for game and player information, and then after match for reviews, scores and news. In this case, they couldn’t afford to post a pre-game post after a game is played, and likewise, a post-game review is useless to their audience one week later when they’re already talking about the next round.

TIP: If you have decided to blog weekly, then make sure that there is time in your diary set aside to getting the blog done. Too often we give ourselves deadlines that become impossible because we don’t devote the necessary time to the task at hand, thinking we’ll just “get to that at some point”.

A blog or social networking site is no small undertaking, and is very different to updating your personal Twitter or Instagram account. Your posts have to be insightful accurate and engaging, and this is going to take time and effort.

If you’re committed to the task, commit the time – it could be the most valuable few hours you spend each week!

4. Be consistent and reliable

Once you’ve got your audience’s attention, it is now crucial that you are consistent!

Is there anything worse than getting hooked on a weekly blog only for the author to go on an unexplained hiatus for 3 weeks? In a world where literally everything is just one click away, it’s unlikely that an audience is going to remain loyal to you for long if they think you have nothing new to say.

If you’re consistent in your delivery of valuable and insightful content, your readers will consistently return to consume it. Similarly to knowing what time you should be posting content, it is crucial that you know how often your audience would be willing to engage with you and be eager for new material.

EXAMPLE: For both of the examples listed above, consistency is a key factor in building and maintaining their target audience. It is important to keep up with the industry, campaign or topic that you’ve chosen – no one is going to listen to a Thought Leader that has had nothing to say for a year.

If you’ve committed to an industry that has regular events – such as television or sport – you need to be consistently updating your content on the same time frame.

Timeliness is a bonus, but the most important factor is reliability. If you provide quality, insightful content every Wednesday – even if your catalyst event is on a Monday – your audience will return on a Wednesday to read it. If you start posting it on a Friday, and then a Saturday, and then perhaps you miss a post, that’s when you lose the audience, and the credibility you had built up until that point.

TIP: Before starting a blog or social site (Twitter, Facebook etc) create a content calendar which maps out the ideas, topics or milestones you’d like to cover for at least 6-12 months. It is important to have a strong “story engine” when planning a content calendar so you’re not left scratching your head for new ideas two months down the track. If you’re having trouble filling in six months worth of content, then it’s time to start rethinking the topic you’ve chosen.

Once you’ve plotted out key milestones and ideas, you can then categorise how you would like to use each story to engage with your audience. It might be that for one idea, a live, one hour Q&A session will drive higher engagement than just answering a question on a blog post. Or in the case of an event, just using your knowledge to interact with audiences conversations organically will be a more beneficial exercise.

5. Social is a two-way street

It’s great if you can commit to blogging once per week or posting a video once per month, but don’t forget how important sporadic engagement can be to the audiences that are in conversation everyday. You have to be listening and responding to your audience’s spontaneous conversations as often as you are trying to generate your own.

Engaging with your audience by way of answering questions or giving the odd hint or tip is a sure fire way to ensure a reciprocal kind of loyalty to your site – and it humanises you. It cannot be stressed enough that social media must be an inherently social activity – the conversation goes both ways!

 It’s also a great way of getting raw feedback from your audience – how many other avenues of communications allow you to get real-time data on the success of your communications outreach?

Guest author: Kate Prince. By day Kate is assisting companies with issues management and social media strategy. By night she is a TV blogger and Twitter enthusiast. You can follow her on Twitter: @Kate_Prince

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I came across some interesting social media facts and statistics that has me quite concerned about the dental hygiene levels on this planet.

Apparently there are 600 million more people that own a mobile phone compared to those who own a toothbrush.

Some research reveals that there are 4.8 billion mobile users but only 4.2 billion people with a toothbrush.

Does that mean that every mobile should be sold with a free toothbrush or should you need to produce your toothbrush before you are given possession of your new mobile phone to ensure that future personal close encounters are engaging and pleasant?

Another interpretation of those statistic is that toothbrushes are too expensive.

The Importance of Statistics

Statistics are used to make important decisions and social media statistics, facts and figures are often used to justify new media marketing strategies and tactics to the CEO.

The social media landscape changes rapidly and keeping up with the latest numbers is an essential part of continuing to make your marketing relevant and focused.

Here are the latest facts, figures and statistics for seven major social networks that marketers need to take notice of.

I have also embedded an infographic for each social media network.

Facebook

Facebook continues to innovate and evolve and the the last 12 months have seen the new timeline introduced to personal profiles and brand pages as well as the purchase of Instagram, the  mobile photo app platform, which has never made any money and has only 13 employees for a generous price of $1 billion.

This underlines two key elements that  emerging as pivotal to the continuing evolution of the social web.

  1. Mobile
  2. Visual engagement

These two factors will continue to wield sizable impact and disruption to social networks and business marketing.

So what other numbers are important to take notice of when it comes to Facebook?

Some more Facebook Facts and Figures
  • Monthly active users now total nearly 850 million
  • 250 million photos are uploaded every day
  • 20% of all page views on the web are on Facebook
  • 425 million mobile users
  • 100 billion connections
  • Zygna’s games revenue is currently 12% of Facebook’s total income
  • 2.7 billion “likes” per day
  • 57% of users are female

Source: InfographicLabs.com

Twitter

Twitter is still the enigma of the social networking fraternity with its usefulness questioned by a lot of people. Its simplicity is still its main attraction along with its immediacy in breaking  news about the latest  “events”.

Research shows that the main reason people retweet is due to interesting content.

As it approaches its sixth birthday its revenue is slowly climbing with projections that in 2012 its income will  hit $260 million.

Some facts and figures to note about Twitter are:
  • There are over 465 million accounts
  • 175 million tweets a day
  • 1 million accounts are added to Twitter every day
  • Top 3 countries on Twitter are USA at 107 million, Brazil 33 million and Japan at nearly 30 million
  • Busiest event in Twitter’s history is now “Castle in the Sky” TV screening 25,088 tweets per second (previous record was the last minutes of the 2012 Superbowl with 10,245 tweets per second).

Source: Infographic labs

LinkedIn

LinkedIn started in 2003 as a professional business social network and as of  February 2012, has over 150 million members according to the official press release from LinkedIn.

More facts and figures:
  • 2 new members join every second
  • USA leads membership at more than 57 million, Europe has more than 34 million members
  • 60% of its members live outside the USA
  • In 2011 there were 4.2 billion professionally oriented searches on the LinkedIn platform
  • LinkedIn now has over 2,116 employees (at the beginning of 2010 it had only 500)
  • The fastest growing demographics are students and recent college graduates
  • Revenues for 2011 reached $522 million
  • LinkedIn is the 36th most visited website in the world

Source: Infographic Labs

YouTube

Communication and engagement is much more than talking or writing and the popularity of  YouTube is evidence of that. The availability of cost effective high speed internet access is making it easy for people to express themselves via video. Brands have seized on its power to be a viral media that augments traditional advertising media such as TV. YouTube’s advantage is it is always available and searchable. (it is the worlds second largest search engine after Google.

This capability has been displayed by the success of the Old Spice  marketing campaign amongst many others.

Some facts and figures:
  • 3rd most visited website according to Alexa
  • 2 billion views per day
  • It handles 10% of the internet’s traffic
  • Average YouTube user spends 900 seconds per day
  • 44% of YouTube’s users are aged between 12 and 34
  • Over 829,000 videos are uploaded every day
  • Average video duration is 2 minutes 46 seconds

Source: Speakymagazine.com

Instagram

Instagram on the surface appears very simple. It is an app for your mobile phone that allows you to take a photo, apply a filter to make it look awesome and then you can share it on Twitter, Facebook or to your email straight from the phone.

The headline about this social network was its acquisition for $1 billion by Facebook. This was despite the fact that it hadn’t made a dollar of profit. Despite this sizable investment  it could be a very strategic and savvy move by Facebook that confirms its crown as the top photo site in the world. It also reminds me of Google’s purchase of YouTube for $1.65 billion in 2006 which proved to be a great decision in hindsight.

Instagram Facts and Figures
  • Founded in March 2010 with the initial name of “Burbn” by Kevin Systrom and Mike Kreiger with the $500,000 in seed funding. It was launched in the Apple “app” store in November of 2010. In February of 2011 they raised an additional $7 million including an investor called Jack Dorsey of Twitter fame.
  • Instagram reached the milestone of 1 million users in December 2010 (only 9 months after being founded and only 1 month after going live in the Apple “app” store)
  • In August 2011 Instagram users had uploaded 150 million photos
  • 10 million users were using the app by September 2011
  • Version 2.0 released including high resolution photo capability
  • The release of the Android app version saw 1 million downloads in 1 day!
  • April 2012, Instagram reaches the new milestone of 30 million users

Source: Visual.ly

Pinterest

It appears that simple ideas are sometimes the best.

Twitter is a minimalist 14o character social network, Instagram is a simple social sharing photo sharing app and Pintrest is about pinning images and videos that you like to an online pin board.

Maybe it is evidence of a cry for simplicity and efficiency in a time poor society.

Pinterest was established in December 2009 and launched as a closed beta in March 2010. It is barely 2 years old.

It wasn’t until the beginning of 2011 that it reached 10,000 users. Its breakthrough moment appears to be the inclusion in Time magazine’s “50 Best Websites of 2011”

Some more Pinterest Facts and Figures
  • December of 2011 Pinterest became one of the top 10 largest social networks with 11 million visits per week
  • In January it was driving more referral traffic traffic to retailers than LinkedIn, YouTube and Google+
  • Over 10.4 million registered users
  • Nearly 12 million monthly unique vistors
  • Most of the sites users are female
  • 97% of the site’s Facebook “likes” are by females
  • It is the fastest site in history to break through the 10 million unique visitor mark

Source: Sandbox

Google+

It is expected that Google’s new social network Google+ will hit 400 million users by the end of 2012. It needs to be kept in mind that Google+ is more about being “core” to Google’s social web strategy as it aims to embed social signals into its whole web and search strategy as it aims to continue to be relevant in an increasingly social and mobile web.

Google makes it mandatory to join Google+ when you register for a Gmail account which really amounts to it being a forced membership. This non organic strategy means that its engagement levels are extremely low at 3 minutes per month compared to Facebook at 405 minutes, in fact they are less than MySpace.

It must be also kept in mind that Google+ is the glue that connects Google’s other social and web properties such as YouTube, Android and of course search.

Some Google+ Facts and Figures
  • It was launched on June 28, 2011
  • Google+ reached 10 million users by July 14, 2011
  • 67% of Google+ users are male
  • Google “+1” button is served more than 5 billion times daily
  • It is gaining 625,000 users per day
  • In less than one day the Google+ iPhone app became the most popular free application in the Apple App store

Source: Website Monitoring.com

More Reading:

Image by socialmediahq

The post 48 Significant Social Media Facts, Figures and Statistics Plus 7 Infographics appeared first on Jeffbullas's Blog.

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