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Online economics has flipped traditional advertising, PR, and marketing campaigns. Today, social capital is the asset worth building, ..read more
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28% of marketers report that influencer marketing is the fastest growing customer acquisition method. We’ll get into why in a bit… But ..read more
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Before the relatively recent explosion of Facebook, Twitter, and Instagram, celebrity advertising was considered to be the main path ..read more
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If you use ad blockers and follow certain people on Instagram or YouTube, then you could become a potential target for influencer ..read more
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YouTuber Lilly Singh -also known as IISuperwomanII – is famous for her comedic videos that have garnered 2.7 billion views and 14 ..read more
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As 2018 quickly comes to a close, many marketing teams are reflecting on everything that happened over the past year. Trends came and went ..read more
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Trust. Reach. Influence. These are the three most powerful characteristics of what we label “influencers” in today’s digital world. ..read more
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How do you reach your target audience with meaningful content in a time when consumers simply don’t trust (or like) digital advertising ..read more
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Getting more followers is pretty much Twitter’s Holy Grail for any small business. And getting relevant, engaged, valuable followers ..read more
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The concept of influencer marketing is certainly not new. It has been around for ages in the form of word-of-mouth marketing. However, in ..read more

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