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I have been so excited about the new bags that I have been making, that I haven't quite put it all together into a coherent blog post or newsletter announcement yet.  That is mostly because I have been so busy making bags and wallets for new wholesale clients in San Luis Obispo area that I haven't had a chance to really roll the whole thing out as a collection.  

This is complicated further, as I have been learning what people want recently, as I do more shows and put the products out there and receive feedback.  The reception has been so great, and I have found that everyone wants black..  Which I am now focusing on.  I have been making a few bags out of this Black Worn Saddle leather that I have worked with in the past, but I just reordered a couple weeks ago, and... wow.  Some really great leather.  

This bag pictured is a custom version for a special customer, and I keep making these, but end up selling them before I can add them to the shop.  Which is good!  But I will soon be making a big ol' pile of black bags in all three styles in the next couple weeks as I prepare for the upcoming holiday shopping.  

Anyways, thank  you everyone for supporting my new line of bags, and as it keeps going forward, let me know of shops that you think may be interested in stocking them outside of San Luis!  I am trying to move into the bay area right now, and am looking for some sweet sweet connections.  So if you know a shop owner who is looking for some new bags, send them my way!  Thank you!

If you are in San Luis Obispo County, there is now several shops where you can find my goods:

-Len Collective in downtown SLO on Higuera stocks my full line of ladies goods. 

-Office Hours, also in DT SLO, has a pretty wide variety of men's products, from wallets, to briefcases, to travel bags.  It's a new shop, and they really have the finest selection of made in the USA, high quality menswear in the area.  

-Scissor Clothing in Downtown Atascadero.  My friend Kate has been running this awesome little shop where she sells her own line of handmade clothes, along with a selection of vintage gear and local maker's products.  Such a cool little store.  She has my whole line of ladies bags in there in a rainbow of color options!

-The Hive in downtown Arroyo Grande is our newest shop, and I couldn't be more stoked on a spot to carry our bags in south county.  They have an awesome selection of cool gifts and feature tons of local companies.  Check it out if you are in the village!

I have a lot in the works leading up to the holidays, I will doing a string of pop up events, as well as craft fairs, and events.  I just signed on to be a vendor at this years Whale Rock Music Festival at Castoro Cellars in Paso Robles.  It should be a blast, there is a ton of awesome music acts this year, and it is a family friendly event.  Check it out: WhaleRockMusicFestival.com.  It is Saturday and Sunday, September 15 and 16. 

I will also be a vendor at this years Tequila Festival at Rancho El Chorro on September 8th.  I honestly don't know what to expect!  But it's sold out and that means that there will at least be a lot of people there!  

I have a Small Business Saturday pop-up event at The Hive in the village in Arroyo Grande on November 24th, the day after black friday.  I believe April Worley from Mender will be there as well selling her awesome line of CBD skin care products.  Should be awesome.  

As you can see, I have been SO BUSY, but it's all starting to pay off, so thank you thank you thank you to all my supporters over the years, and the ones who have come around more recently.  I feel like  I am finally on track to make the BEST STUFF I CAN.  

-Jonathan 

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Our new standard for the 10 slot knife roll.  Thick, waxy cowhide leather and a sleek and simple design that will last forever.  

It has been a long time coming.  I have been making leather knife rolls now for about 8 years, since 2010.  Although there have been changes here and there, nothing dramatic has happened.  And really, it still hasn't!  But if you have followed me for the last 8 years, you may have noticed that my knife rolls were lined with cotton canvas.  This is something that I saw as a necessity originally, and have literally made thousands in that style.  At a certain point, I really looked hard at the wear points of these things, as in, what was most likely to fail in the long run?  Well, it certainly isn't the leather.  The hardware is solid brass, and although I have replaced a couple pieces of hardware on really old bags, it truly was from hard wear.  I had someone who sent their bag back because the D ring that attached to the shoulder strap had developed a divot where they met, and on one side wore all the way through!  I couldn't believe it until I saw it honestly.  I believe maybe he wore it while riding his bike to work or something where there was an unusual amount of vibration and weighted contact.  Anyways, I have now gotten way off topic!

The new JAW Leather Goods Knife Roll is everything that has always made it great, without the weak points.  Basically, I want these bags to last forever.  I have received many great emails and pictures over the years of chefs who have been using the bags for over 5 years and they look AMAZING, sometimes it takes 5 years just to really get one broken in how you like it.  

Back in 2010 when I started making these knife bags, as far as I knew I was the only one on the internet selling something like this, and I had a great reaction from chefs all over the world.  Since then, of course, there are now dozens of people who have copied the design, sometimes almost exactly and started their own businesses.  Due to internet marketing and sales being a very strong point of some of these people, many businesses have since surpassed me in size and success.  In fact, I am slowly moving away from knife rolls.  I will continue to offer these 2 styles for the foreseeable future, but they are now a small part of my leather business.  For many years, they were practically all I sold!  So it feels weird now that I no longer have that connections with chefs that I used to have.  I worked in the restaurant industry in the front of house for many years before I began working with leather, so the idea of working within that same realm, with chefs, was a comfortable place for me to be.  As I move on, I am growing up a little, and I am sure that there are things I could have done to continue to dominate the knife roll market.  My focus is now moving outward to new and other things, but I will not forget where I began!  

So, thank you everyone who has been rocking a JAW Leather Knife Roll, and i encourage you to pick one up if you aren't.  It doesn't get any better.  

Suede flap keeps your blades in place, and is less bulky than our previous set up.  

Our 5 slot knife roll has been streamlined and small improvements have made it better than ever.  With proper care, this knife bag could last you for the rest of your life.  

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So, an incredible amount has happened around here in the last 6 months or so, if you follow me on instagram you may have a better idea, and I recommend following @jawleathergoods for up to the minute updates, exclusive sales and other fun stuff!  The main project that I have been working on is a line of women's bags.  I have been locking in the specifics over the last new months, and have recently, finally, added a couple bags to the online shop, and I am super excited!  Hard work does sometimes pay off it seems.  Over the next month or so, be on the look out for the rest of the collection to be added to the shop, as well as some photo spreads of the bags in action.    

Our medium sized Superior Satchel is the perfect bag.  Generously sized enough to hold a book, small notebook or sweater, yet still petite enough to be comfortable to carry around.  Features our signature woven leather construction.  This is our Dusty Brown Cowhide, a rustic waxy pull up leather that will break in and age beautifully over time.  This leather will truly grow along with it's owner, creating a unique expression of how each bag was used.  

Our Vintage Brown Cowhide has a smooth and sleek finish, but a rustic pull up as well.  A deep red-brown, this leather will only get more beautiful with wear.  All of our smaller satchels feature magnetic closure for convenient access to your stuff.  Each bag has two interior pockets for small stuff, like your phone or keys.  

Our smallest bag, the Camino Convertible Clutch in Dusty Brown Cowhide.  The strap easily detaches and the rings fold inwards to convert into a simple clutch for a night on the town.  Easily fits a wallet, phone and keys, as well as any other bonus stuff you want to throw in there. Features our signature woven leather construction!  I love this little guy.  

In addition to bags I have been working on a few new ideas for wallets.  I have locked in a new unisex flat wallet style that is sort of like a mini folio, if you can imagine that.  I have them in both wheat brown and black, and I will post them into the shop very soon once I finish taking proper photos.  The leather used on these is a new one for me, and I am very happy with it.  It is very waxy, and has a solid feel in the hand because of it.  It will break in beautifully, and should be right at home inside one of our Superior Satchels or Camino Convertible Clutch bags.

Our new Flat Wallet has everything you need.  2 exterior and 2 interior card slots, and a large open area for bills, your phone or whatever else you need.  Can function easily as a bare bones clutch, or can easily be carried in your larger bag.  

Easy way to stay organized in a non-bulky set up.  Until we all have crypto currency brain implants that do our transactions for us, we need fancy animal skin pouches to organize our archaic trade infrastructure. 

I will undoubtedly be doing a more in depth and long post about this new collection once I get the last few things dialed in and posted, but I just wanted to get some info out there!  So stoked and really couldn't be happier with the direction my work has been heading in lately.  

-Jonathan

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