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Happy new year! Before starting this year with posts on new beauty products and trends 2018, I thought it’s worth going through 2017 highlights in Japanese cosmetics as, again, we have seen many interesting innovations and evolution in trend. Let’s look back and see the top Japanese beauty products and beauty trends in 2017! Lip makeup In Japan, lip makeup has been one of the core beauty trends for the past few years. In 2016, we saw the launch of red lipsticks from all the brands as well as tinted lips. In 2017, the lip trend evolved in different directions and gave birth to many innovative new products: Flawfushi, Lip...

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Here we are, last month of the year! Many magazines and websites started revealing the ranking of the best cosmetics 2017 second half. I picked one eyeshadow palette that appeared in many best cosmetics rankings this second half of the year: Dramatic Styling Eyes from Maquillage. Maquillage, the brand Maquillage is a Japanese makeup brand, that belongs to Shiseido, and which concept is to unveil the true feminine beauty, the lady that is hidden within each woman. According to an internet survey, Maquillage is the most popular brand among the numerous Shiseido cosmetic brands. The brand has many fans from different ages but the core target seems to be from...

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Woah time flies! In less than 3 months, we will say goodbye to 2017!? Anyway, it’s been a while since I wrote a post so it’s time to catch up! Have you heard about the brand Cle de Peau Beaute? If not yet, here are some of the products for you to discover it and the latest flagship store that has just opened in Omotesando! About Cle de Peau Beaute Cle de Peau Beaute is the most premium brand from Shiseido, the Japanese cosmetic company. The core category is skincare and the products are designed on the technological concept of “brain skin theory” claiming that the skin, just like brain, is...

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Korean cosmetics have been popular in Japan, just like in any other western countries, maybe even more. No wonder: it’s difficult to beat the cost-effectiveness as well as the innovation and all the fun that Korean cosmetics can provide us with! As I went to spend a couple of days in Seoul, I brought back some of the popular products…ok it’s not a haul but here is the review! Innisfree As this brand has already shops outside Korea, you may know that Innisfree is a Korean cosmetic brand that is nature oriented and uses ingredients from Jeju island, the UNESCO world heritage island in the south of Korea. One of...

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Japonese-Beauty by Hiroko - 8M ago
MT Metatron is a Japanese professional anti-aging skincare brand, which means that the products are only sold in beauty salons and clinics. I had the opportunity to test some of the products, so I thought I’d let you know as the results were quite surprising! About MT Metatron MT Metatron was established in 2004 and today their products are used in more than 3000 beauty salons and clinics in Japan and also in South East Asia as well as in Europe. MT Metatron’s strength and particularity are based on the fact that their cosmetics contain active ingredients that act to not only to the outer layer of the skin, epidermis...

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Temperatures hit 35 C today in Tokyo! Summer’s here with all the exciting projects! Holidays on the beach, BBQ, camps, Japanese traditional fireworks…many events are to come! It’s also why it’s the season when Japanese women do their nails the most! I’ve already presented the Japanese nail trends for spring and summer for this year here, but a brand new trend just for summer is booming right now, so I thought I’ll present it to you! For the recent years each summer, some trends have been coming back. The water drops nailart design is one of them.   中村美幸   フォローする ドロップネイル♡ 2017年5月8日 17:53   jelita nail☆麻生理香子   フォローする ドロップネイル...

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IPSA is a Japanese cosmetic brand that thinks of the skin as individual and unique; each skin is different by nature and differs even more through time due to the environment, lifestyle or habits. IPSA analyzes each skin and brings it back to its original beauty thanks to its customized products. IPSA’s beauty concept In order to understand each skin and revive its original beauty, IPSA takes a medical approach; its skin care, as well as makeup, are based on an individual consultation, using the machine “ipsalizer”, which helps diagnose the skin. The diagnose leads to the creation of a unique recipe or prescription with specific skin care or makeup products the...

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Suqqu is a Japanese cosmetic brand that I have been recently following. The concept is interesting, the products are known to be high-quality and the color shades sophisticated. What are Suqqu best sellers? The latest launches? I finally had the opportunity to get one of them, the Refining Primer. So here is also the review! Suqqu, what sort of brand is it? Suqqu belongs to the same group as RMK, another Japanese famous cosmetic brand and was founded in 2003. You can find Suqqu in any major department store and the brand has also 2 flagship stores. One of them is in the very recently opened Ginza Six and this...

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Your hair is dull without shine? Weak and breaks easily? Oh and you regularly do a home treatment and still you don’t see any major improvement? Then maybe it’s time to treat yourself with a real professional hair treatment. I went to try Shiseido Professional’s latest hair care line launched this April, in a Shiseido hair salon. The result was up to my expectations! What is Shiseido Professional’s Airy Flow haircare line? Shiseido Professional launched Airy Flow, their latest hair care line this month. Shiseido designed this new haircare line, focusing on the reasons that make our hair difficult to maintain and style. Many factors lead our hair to become...

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