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Summary Enterprise Social Media (ESM) is defined as web-based platforms that allow workers to (1) communicate messages with specific ..read more
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Summary When Bill Gates published and copyrighted his bestseller Business @ the Speed of Thought, readers did not protest upon thumbing a ..read more
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This paper is a part of the IPR Behavioral Insights Research Center.  From the time of prehistoric cave paintings, people have been using ..read more
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In partnership with Ragan, “How We Did It” features IPR Trustees offering insight into an initiative or decision that had a positive ..read more
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If Washington, D.C., is “The Swamp,” what exactly is swampy about it and who is to blame?  According to a new poll from the Public ..read more
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Public relations (PR) professionals must understand the nuances of our legal system when working on social media campaigns with ..read more
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This blog post, written by Dr. Terry Flynn and Tim Li, is based on a research paper by Ullrich K. H. Ecker, Ph.D., University of Western ..read more
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Access the full 2019 Makovsky Wall Street Reputation Study here. Announcing a data breach that compromised thousands of your customers ..read more
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This blog post, written by Dr. Terry Flynn and Tim Li, is based on a research paper by Gordon Pennycook, Assistant Professor at the ..read more
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Brands Must Be Human to the Core to Thrive in the Consumer Revolution. To view the full WE Communications Brands in Motion 2019 study, ..read more

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