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In picture books, words and pictures are equal partners. Even if your story is heart-warming, smart, and fun, if you don’t pair it with appealing visuals, readers won’t enjoy it. Normally, it’s not the author’s job to produce a great-looking picture book. But as an independent publisher, you are responsible for the content and the look of the book. Here are some basics to help you manage that:

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Facebook remains one of the best all-purpose tools that authors and publishers have at their disposal. Just to rattle off a few obvious uses: you can find communities of like-minded authors to provide critical support, you can use it to set up a fan page, and even organize live events through it. Perhaps most critically, you can make use of Facebook advertising to target prospective readers based on interests, location, and any other demographic category you can think of. In this post, however, we will quickly look at how Facebook can help you perfect your book cover design in a data-driven fashion.

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Even before you are ready to publish your book, you have likely thought about how you want your front cover to look. However, before you can decide on the right book cover design you should have a complete and polished manuscript in front of you. Whether you design the cover and select a binding type yourself or work with a professional, you might want to become familiar with industry standards and guidelines, and take advantage of free tips offered by the experts. After all, the ultimate goal is to get your book into the hands of receptive readers who will be watching and waiting for your next book!

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It’s nice to think that the most well-written books are the most popular, but we all know that has never been true. And self-publishing has changed the game further; currently, over one million books are being published every year. With that many books available, readers are never going to find your masterpiece unless you find a way to break through the clutter, get people’s attention, and convince them to crack open your book and start reading.

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As an author, your book is your baby. Just like a real child, you spend years putting work into it, crafting it into all it can be, and then you’re ready to send it out into the world. But as with your child, you wouldn’t send them out in just any old outfit. You’d send them out dressed for success. 

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