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Taking the Reins of Your Business Career

Career information in my day consisted of a thirty-minute chat with an external consultant to the school who had no idea who I was or what my aptitude was. I think that they suggested that I become a mechanic.

Things may have improved in the last thirty years but I feel there is a disconnect between real-world careers and the education system.

In fact, my belief is that the education system does everything that it can to squash and remove your creativity and individuality – surely the most prized characteristics as you move up through your career.

It would be great to see business skills taught in school or at least given guidance to pupils so that they can cultivate their entrepreneurial spirit instead of having it crushed.

How would you know that you want to do an MBA when you are struggling with the complexity of trigonometry (still never used this in my life) and the life of Odysseus (ok, this did bring me much pleasure).

Taking the Reins of Your Career is an infographic from Campbellsville University that highlights different paths you can choose for your career.

International business will make you highly employable. Accountancy is always going to be a sure-fire. But, Information Technology comes out top with the highest earning potential.

Design overall – 7.5
The design of this graphic is quite quirky and stands out. The combination of hand-drawn illustration and graphic vector-based illustration offers a clash of styles that catches the eye.

Typography – 6.5
All the information is clear and easy to read.

Illustration – 7.5
This is a bold graphic through its quirky illustrative style.

Content – 6
Directed to those considering an MBA and to what route they should take – it’s targeted to its audience and answers questions.

Overall score – 7.25
An eye-catching and quirky design that stands out.

Infographic Love Design Showcase as seen in the Cool Infographics Book

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InfographicLove.com by Shelli - 2d ago

BBA vs MBA

A Master of Business Administration (MBA) is a two-year degree course focused on managing a business.

A Bachelor of Administration (BBA) is a four-year post grad course focused on the basics on running a business.

I’ve always been an advocate for gaining experience through ‘doing’ and not just reading and studying.

In cases such as being a doctor or a lawyer then, yes, you do need to study but for many professions, I think you learn far more by getting stuck in and doing yourself.

I can hear many screams of opposition to this theory but if I was hiring I would judge a candidates aptitude first before anything else because you can teach any skill but you can’t teach attitude.

To fly in the face of my jump-in-swim-fast attitude to life research does show that MBA graduates can earn up to 50% more in salary than their undergraduate peers.

And, I guess that is the pull for having an MBA on your CV.

Campbellsville University has compiled an infographic entitled: BBA vs MBA in a bid to shed light on the quandary of how much money to invest in your studies vs how much payback you can achieve in your working life.

The median annual salary of a chief exec is $181,210. So, I guess it’s a simple equation.

Design overall – 7.5
The design is well presented and displays all information clearly and efficiently.

Typography – 6.5
All information is clear to read and type hierarchy is well organised.

Illustration – 7.5
The graphic has a strong illustrative banner which well represents the subject and the infographic carries the illustration theme through the piece to offer a pleasing visual.

Content – 7
The content is clearly directed at those in the position of making a decision between completing a BBA and going straight into the workplace or those topping up with an MBA for enhanced career success.

Overall score – 7/10
A well-presented infographic targeted to offer a strong answer a niche question.

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Demand for BSN-prepared Nurses in Chicago

I often talk about what makes a great infographic and the component parts that make it. Another question to consider is, how niche should an infographic be and is niche better than broad?

I review a lot of online content and in my opinion, content should be targeted at your audience; therefore, be as niche as possible.

I like to see a blog using visual graphics to illustrate a story – it benefits the audience by being easy to consume at-a-glance and retains engagement by breaking up the format and structure.

Demand for BSN-prepared Nurses in Chicago infographic from Aurora University presents a niche topic and complements their well-written blog article with a visual flourish.

Design overall – 7
The design is a good standard. The banner is clear and representative of the subject. Each section is clearly divided and key information visually stands out.

Typography – 6
The banner is visually strong and key elements are highlighted by size and weight of font.

Illustration – 7
The graphic uses strong illustration as a flourish to the piece to make it visually appealing and draw attention. All illustrative elements used are relevant to the content and make sense to the subject.

Content – 6
Highly focused on the Chicago area and the state of employment for Nurses the content delivers a variety of stats and information that would be relevant to a person considering a career in nursing.

Overall score – 6.5
Targeted at a niche audience this infographic illustrates the article very well as a supplement to the in-depth information the page presents.

Infographic Love Design Showcase as seen in the Cool Infographics Book

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Most and Least Expensive Places to Buy a House in Scotland

In the UK, after the weather, It would appear that property prices cause more discussion and emotion than any other topic. Brits are obsessed with the value of their house, how much equity they have and how it compares to everyone else.

There doesn’t appear to be any consistency as depending on what media outlet you read property prices are either soaring or, they are in stagnation or falling. I think we can all agree on one thing and that is how out-of-control prices in London have become. If only I had bought a flat in London 20 years ago etc. etc.

The basic rule of property is location; a one bedroom flat in a northern city could be bought for £100k whilst in London you would have to raise £500k to have the same size and specification. Moving North to South is a huge barrier for many when they consider how their modest budget in the north will buy when relocating South. However, if you are moving South to North then you are laughing all the way home to your five-bedroom mansion (after selling a bedsit in Hackney).

In the UK (2018), the average house price to salary ratio is now 7.6. The highest ratio is in Chelsea and Kensington, London at 38.5. Copeland in Cumbria is a modest 2.8! In 1997, house to earnings ratio was 3.7 – I can only look back with fond memories and missed opportunity.

The Most and Least Expensive Places to Buy a House in Scotland infographic covers the hot topic of average house prices in Scotland to offer a regional focus north of the border.

Design overall – 5.5
This is a piece of content based on the strength of the information being offered and the design does not distract from this. A simple presentation of the facts in a ‘does what it says on the tin’ graphic.

Typography – 5
The typography is clear and straight forward to read.

Illustration – 5
The focus of the graphic is the map of Scotland that represents the subject.

Content – 7.5
The content has great value and is of real interest.

Overall score – 5.75
The strength of this infographic from Fast Buy Properties is the interest of the data presented.

Infographic Love Design Showcase as seen in the Cool Infographics Book

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The More The Merrier: Holiday Hiring

Historically, the holiday season at Christmas is one of the busiest times of the year for retail with many businesses taking up to 30% of their shopping revenue in a few short weeks.

In 2009 total holiday sales spend was at $500 billion and 2018 is expecting a 4% growth on the previous year to $682 billion.

Online shopping has grown exponentially over the last few years with massive year-on-year growth. Cyber Monday in 2017 reached a peak of $6.59 billion for recorded online sales.

All this spending is good for the economy and this filters down to mean more employment for the workforce infrastructure that supports the stores.

The More The Merrier: Holiday Hiring infographic delivers a wealth of stats about holiday shopping and hiring. Point Park University has directed this to their MBA students.

Design overall – 9
A very pleasing infographic that uses strong illustration to reflect the holiday season theme. Each section is clearly divided with use of backgrounds and all stats are well-rendered with seasonal style pictoral graphs.

Typography – 7.5
The typography is clear to read and delivers the information in a clean way without overwhelming the design.

Illustration – 8.5
The use of strong illustration makes a fun and engaging infographic about the subject and avoids being visually overwhelming with good use of space and layout.

Content – 8.5
The content is stuffed full of stats and data and delivers a wealth of information relevant to their intended audience of MBA students.

Overall score – 8.5
An excellent infographic, with strong content and a pleasing design.

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A Guide to Character Archetypes

The term ‘storytelling’ is a huge current trend in online marketing. A brand can be perceived as authentic (another huge buzzword) if they are honest and transparent about their business and their motives by ‘lifting the skirt’ and showing the world what they are made of.

Traditionally, storytelling has been the exclusivity of the writer and marketers are borrowing their traditional storytelling techniques to enable them to craft better copy for their clients.

Archetypes are a fundamental feature of a story and every narrative has them. Carl Jung defined 12 primary archetypes that are timeless representations of humanity and therefore find their way into all storytelling.

Rebels, Rulers and Magicians, Oh my! A guide to character archetypes infographic from Point Park University highlights the 12 archetype. With a focus on screenwriting the content offers a breakdown of each archetype with their motto, goals, strengths and weaknesses.

Design overall – 9
The design has a strong header that gets attention and delivers the title immediately. Each individual archetype is designed in the style of a movie poster to reflect the reference to screenwriting. A lot of consideration and effort has been poured into each of these ‘posters’.

Typography – 8.5
The typography represents the movie posters and again has much thought and consideration to express the meaning of each archetype. All the content is clear and easy to read.

Illustration – 8.5
The majority of this infographic is based on illustration and the standard is high enough to support the piece successfully.

Content – 8
An interesting representation of the archetypes with the characteristics distilled and presented in an engaging manner.

Overall score – 8.5
A high score for a pleasing infographic that offers thought and consideration into how the information has been presented to represent its theme.

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Bridging the Software Skills Gap

Just like buses, two coding infographics come along at once!

As I said in the last post, my biggest regret is that I didn’t learn to code. And, it’s not just me. We have a huge shortage of coding ability through lack of foresight and investment into skills from a school age. Yes, we are now addressing the issue and kids are learning to code like we learned to read and write on paper but we won’t see the benefit of that for many years.

In the meantime, we have a strangled shortage of coders to meet demand. Oh to be a highly skilled coder and demand lots of money!

Bridging the Software Skills gap infographic by The Software Guild highlights the industry shortage with shocking stats such as: there are 3 million more STEM jobs available than STEM workers. If you’re in STEM right now, you can write your own check!

Design overall – 8.5
The design on this graphic is very strong. Clear banner at the top with styling to reflect the subject. Sections are clearly delineated and content is visually clearly delivered.

Typography – 7.5
Strong typography clearly displayed and easy to read. Stats are well highlighted and headlines show hierarchy.

Illustration – 7.5
Crisp and clean illustration that represents the subject with a muted colour palette that supports and doesn’t overwhelm.

Content – 7.5
A wide curation of information and stats related to the software skills gap. A highly relevant and informative piece.

Overall score – 7.75

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The Landscape of Code

I have a confession, I find code like magic. You can enter text into a document and make pictures appear on your screen! I love it. My one regret is that I didn’t do computer science or learn to code. I can read/almost write HTML, CSS (who can’t) and mild levels of PHP but that is my limitation. I want to be able to code so much.

I am in awe of hardcore code geeks who can make things happen and knock up a script in PHP without even thinking about it. And, don’t get me started on Excel Vlookups.

As someone who grew up before mobile phones, it’s a miracle that I am as tech coherent as I am.

The Coding Landscape infographic is a curated compendium of coding delight all about the different popular languages and what they are about.

Design overall – 7.5
First impressions are a striking design with bold headlines that tell you what to expect.

Typography – 7.5
The typography is strong and clear with good hierarchy and legibility. No squinting at the fine print.

Illustration – 7.5
The illustration is bold and graphic and employed down the page as a background that leads the eye through the graphic. Well executed.

Content – 8
Good solid content as an overview of popular coding languages that tell you when it was created, who created it and why you should learn it. This is interesting and relevant.

Overall score – 7.6

A great infographic from The Software Guild. Geek out.

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The Importance of Responsive Design

If you cast your mind back to only ten years ago, can you remember what life was like before iPhone and smartphones? Did you ever envisage that your phone would become your primary channel for content consumption and web browsing? Hey, I remember when texting was new and revolutionised how we flirted and hooked up with each other.

Those early days of trying to view websites on a mobile, scrolling and zooming were tedious beyond belief. And, don’t even mention the download speeds.

Brands quick to act jumped on the idea of having a unique mobile site but that caused all sorts of SEO issues and was never an ideal solution. Until responsive design came along and changed the game for us all. Happy days.

The practice of designing ‘mobile’ first means that a design is focused on the mobile experience and the desktop is secondary – as mobile has now superceeded desktop as the prominent channel. It’s unthinkable for a business website to not have a responsive site.

The Importance of Responsive Design Infographic from Top10 Website Hosting covers this topic with a breakdown of stats about mobile phone users and their web access.

Design overall – 7.5
This is a clean and crisp infographic with a string and distinct banner that clearly introduces the subject. It’s instantly obvious what the piece of content is about. A limited colour palette is muted and pleasing to the eye with an accent of orange to highlight key messages.

Typography – 7.5
All content is clear and easy to read with good font hierarchy.

Illustration – 7.5
The content is illustrated with clear graphs and crisp graphic illustrations.

Content – 7
The subject is relevant to the publisher’s audience and offers a variety of statistics and data about mobile usage and responsive design.

Overall score – 7.25
A good infographic well presented.

InfographicLove.com

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10 Best Big Cities for Small Business

I’ve just been reading the Steve Job’s autobiography and it’s a fascinating insight into the start of the personal computer industry and how Jobs was fortunate to grow up at the right time in the right place, in Silicon Valley as the computer was developed.

The book is a highly recommended read if you have an interest not only in tech but also for the business story. Jobs was a marketing genius, he knew how to create desirable products and a brand that people would be loyal to. I have found it very inspiring.

Being in the right place can impact greatly on business success – for example, it’s not going to be easy opening a Surf Shack in the Midwest!

Description
The 10 Best Big Cities for Small Business infographic from Credibly shows where the most fertile ground is in the US for entrepreneurs and small business owners. Having taken data from the United States Census and the US Small businesses Administration it has calculated a score to reflect the friendliness of each city towards small businesses.

Design overall – 8
I love the crisp clean design of this graphic. A muted colour palette of grey scale punctuated with accents of orange and teal and lots of white space. Elegantly designed and very easy to pull out the information as you scroll.

Typography – 8
Strong and clear typography with each section clearly marked and key stats suitably highlighted.

Illustration – 8
No illustration but that does not detract from the graphic strength and simplicity of the design. This infographic doesn’t need illustration and all the graphics are well executed.

Content – 8
Content is relevant to the publisher’s audience and of interest with key information and stats about each location.

Overall score – 8
A strong infographic on a relevant subject for Credibly readers, a great piece of content.

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