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Google’s John Mueller had the following answer:

“So from our point of view, other sites copying your content wouldn’t be something that would negatively affect your website. So that’s a very common situation, that sites copy content.

…if you’re not seeing those copies showing up in search for the queries that you care about then it might not be the highest priority to focus on.”

First, John Mueller has clarified that stolen content that does not have any negative impact on the original website’s search engine rankings.

Second, he makes an interesting point about copies appearing in the SERPs for queries you care about.

It is important to understand that websites with copied content do not usually rank on the top for actual search queries. So, you should be safe there.

On the other hand, when it comes to very long tail-keywords and non-competitive queries which don’t always make sense, those snippets may get ranked on top. However, that should not be a big deal in terms of traffic loss.

Summary

As this can be confusing to some, here is a brief summary:

  • If a website steals your content, your website will not get penalised in the SERPs.
  • Stolen content does not usually rank well for actual search queries.
  • Those stolen content snippets, however, may get ranked for non-competitive keywords. This does not indicate that your website has lost its relevance because of plagiarism. It is only a reflection of how search algorithms work for non-competitive keyword phrases that don’t always make sense.

The post Google explains the possible impact of content theft on a website’s rankings appeared first on Improve My Search Ranking.

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Search engines are being flooded with millions of new content pieces every day. There is no shortage of content.

As this trend continues to grow, the importance will shift to how good that content really is, and how happy users are with it. That’s why user engagement metrics are the next big thing in SEO.

Here are 6 user engagement metrics that we think matter the most in 2019.

1. Organic click-through rate (CTR)

For any query, Google displays thousands and thousands of results for a user to click on. What helps her determine which one to click and which ones to ignore?

While ranking on the first page of Google is often the most important goal for an SEO professional, the job does not end there. Encouraging clicks after being ranked on the first page is an equally important task.

Otherwise, what’s the point of just sitting on the first page if no one clicks on your result?

This is commonly known as organic click-through rate or CTR, and it is an engagement metric that matters to both the search engine and the website owner.

For the website owner, it matters because a low organic CTR will mean low traffic. For search engines, a low organic CTR may indicate that the web page does not appeal to searchers and, hence, should be demoted in the SERPs.

You can improve the organic CTR by optimising your content title, URL, and meta description. All of them should encourage users to click through to your website. Once you gain credibility and authority, increasing organic CTR becomes easier.

For more information on what your organic CTR is and what you can do to improve, log in to your Google Search Console account. Look for pages with a high number of impressions and a low number of clicks, and try to optimise them.

2. Dwell time

How long does a user — after clicking on the SERP result — stay on your web page?

Dwell time measures that.

To understand dwell time, try to look at it from the search engine’s perspective.

A search engine analyses millions of results and selects only a handful of them to be displayed on the first page. If a user clicks on one of those results and quits in a matter of seconds, what does it signify?

It indicates that the result the search engine selected wasn’t as effective. If it keeps happening, the search engine will eventually have to demote that result and replace it with some other web page.

That’s why dwell time is important. Once you get a user from the SERP, you need to hold their attention for as long as possible.

How do you do that?

You do that with a fast-loading web page, an interesting headline, an attention-grabbing introduction, and an easy-to-navigate and pleasing website design.

3. Bounce rate

Bounce rate is important because not only it helps with warming up random website visitors and increasing your credibility, it also allows Google to monitor where users navigate to from the web page they land on.

In case you don’t know, bounce rate measures how many people leave your website without clicking on any other link. A low bounce rate represents more clicks and, therefore, a higher engagement rate.

Different industries and types of websites have different bounce rates, so there is no standard to compare yours with. Here are the average bounce rates by industry if you still need some point of reference.

If you get a very high bounce rate, it’s time to rethink your content and marketing strategy.

4. Time on site

Like bounce rate, there is no standard comparison point for ‘time on site’. Therefore, we recommend tracking trends over time.

‘Time on site’, as the name suggests, measures average session duration — how long users spend on your website.

This indicates the quality of your content, website navigation, the loading speed of your website, and website structure. Since it encompasses so many things, it is a good user engagement metric to keep an eye on.

5. Acquisitions

It’s not — strictly speaking — a user engagement rate, but measuring it helps significantly in increasing user engagement.

By tracking acquisitions, you can learn which sources produce the most traffic for you, e.g., organic search, social media, referral, direct, or paid search.

By figuring out where most of your audience is coming from, you can make necessary changes to cater to them more effectively.

6. Retention rate

Websites are leaky buckets, and you won’t be able to retain all your visitors. Retention rate measures how many you do manage to retain successfully.

For some, it is the biggest user engagement metric to track, as it helps identify if the steps you take are working or not.

There is no specific average retention rate that you should target. Different industries and types of audiences will have different percentages.

The best way to track the retention rate is to track its trends over time. If the trend is positive, you’re doing good. If not, rethink a few strategies and work on producing higher quality content to increase the overall retention rate.

The post 6 user engagement metrics that matter the most in 2019 appeared first on Improve My Search Ranking.

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After six days of working to fix the de-indexing bug and lots of speculation and uncertainty, Google has finally fixed the problem that confused and shocked so many SEO professionals over the last week.

According to Google’s recent confirmation on Twitter, the de-indexing issue has been fixed. However, the company did not share any information on how it happened and what exactly went wrong.

Here is Google’s confirmation tweet.

In case you do not know about the de-indexing issue that plagued the search engine and content world earlier, here is some information for you.

What was the issue?

A bug started dropping web pages from Google, starting from April 4, 2019. This resulted in significant losses of traffic, leads, and revenue for many websites.

Google did not know share any information on why that happened.

Three days later, however, Google announced that the issue had been fixed. That was not the case, however, because the next day Google confirmed that the issue was not 100% resolved.

How many websites were affected?

Google did not confirm what percentage of websites were affected with by de-indexing bug.

When was the issue finally resolved?

The issue was finally resolved on April 11, 2019, when the Google SearchLiasion account confirmed it via Twitter.

Could website owners do something to minimize the damage?

Not exactly. It was a bug that affected the search engine rankings for some websites and dropped web pages from Google’s search engine results pages. There was not much that website owners could do.

How will it affect SEO reporting?

Traffic may have affected dramatically from April 4 to April 10. In case you are reporting traffic, leads, and other relevant metrics to your clients or management, you may want to mention this bug.

What if someone still has un-indexed web pages?

That is not an issue. The big has been fixed.

It is important to note that Google does not index every single web page. Only web pages of significant value are indexed anyway. So, there is a real possibility that some of your web pages will not be indexed — but that has nothing to do with the bug.

John Mueller from Google explains this indexing process in the following words:

“We don’t index all URLs on the web, so even once it’s re-processed here, it would be normal that not every URL on every site is indexed. Awesome sites with minimal duplication help us recognize the value of indexing more of your pages.”

The post Google has confirmed that the de-indexing issue is finally fixed appeared first on Improve My Search Ranking.

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Link building is essential to achieving true, sustainable success in the SERPs. But building the wrong types of backlinks — or with the wrong strategy — can do you more harm than good.

Here are 6 major link-building mistakes that you must avoid if you want sustainable online success.

1. Creative backlinks from shady sources

Low-quality websites seem like the best target. They are by far the easiest to generate backlinks from. However, “easy” isn’t always a good option.

If that website is involved in shady, black-hat SEO practices, links from that source will also damage your SEO reputation. You don’t want that.

It can take months to recover from a backlink penalty. The best way is to avoid those shady resources altogether.

2. Generating backlinks from irrelevant websites

What if you generate lots of backlinks from high-quality and well-established websites that are not related to your niche in any way or form?

That’d be suspicious.

Backlinks coming from unrelated websites do not send a very positive signal. In fact, Google Penguin specifically targets websites that generate a lot of backlinks from websites from drastically different niches.

Take a look at the following chart and see the correlation between the two factors.

As you can notice, websites with 100% relevant links (coming from the same niche) weren’t penalised at all by Google Penguin.

3. Building too many backlinks too quickly

Having too many backlinks seems like a good problem to have, right?

Not exactly.

The rate by which you earn links matters. It is something that Google keeps an eye on. As you know that your link profile must be natural, you should take it a bit slowly — especially in the beginning.

Logically speaking, a fresh website should not have thousands of links pouring in. It takes time to build a natural backlink profile. Therefore, to avoid any possibility of a backlink penalty, you should take it even and slow.

As guidance and a point of reference, it’s fine if you generate 5-10 backlinks to a web page per day. On the other hand, 100+ backlinks are not a good idea.

4. Spamming the anchor text

SEOs tend to spam anchor text when they are creating backlinks and trying to rank a web page for a certain keyword phrase. While this may help you optimise for that specific keyword phrase, it is unlikely to help you in the long run.

Spamming anchor text — just like generating irrelevant links — sends the wrong signal to Google.

Look at it from Google’s perspective. If all the backlinks were 100% natural, those anchor texts would be significantly different than each other. And that’s how it should be. Your backlink profile should have a variety of anchor texts.

Use a mix of your brand name, main keyword, LSI keywords, related keywords, and different phrasing to diversify the anchor text and make it look more organic.

5. Treating guest posts as a cheap, quick fix

Guest posting, while a viable technique to build powerful and relevant backlinks, should not be treated as a cheap, quick fix.

Writing poor quality blogs for guest publishing isn’t a sustainable method. You will not get a lot of good, warm traffic from that post, and your credibility will also take a hit.

Remember that a lot of content marketers treat guest publishing as a spammy practice. If you follow that route, you will end up with some really bad company.

6. Not diversifying your backlink profile

Maintain a good link diversity, and you would do just fine in the short- and long-term. However, unfortunately, not many SEO professionals care about this important factor.

Again, the idea is to build and maintain a natural-looking backlink profile. It means having a variety of backlinks that would be of varying quality, come from different sources, and be of different types, e.g., article backlinks, blog comments, Quora backlinks, profile backlinks, etc.

If you just have a single type of backlink, your profile would look shady.

According to Market Position:

“As with monetary investments, putting all of your eggs in one basket is not usually the best idea. But diversifying your link portfolio can help protect your site against search algorithm updates, the closing of sites that have linked to yours and other changes that can derail your link building efforts.”

Conclusion

Generating backlinks can be tough — especially in today’s competitive digital marketing landscape. But that does not mean that you should completely avoid the best practices and take whatever links that come your way.

You need a solid strategy to help you avoid possible penalties and a bad reputation. The above-mentioned 6 tips will help you with that.

The post 6 big link-building mistakes you must avoid if you want to succeed appeared first on Improve My Search Ranking.

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There are a few different ways of building high-quality backlinks, e.g., the broken link method, guest-posting, testimonials, etc. However, most of them require some sort of manual outreach.

Some of the link-building techniques require a lot of research and, therefore, can be quite complex. However, sometimes, it is simply about asking.

Yes, you can get high-quality, powerful, and relevant backlinks from well-established websites in your niche just by asking. But you will have to do it the right way.

If you want to gather more powerful backlinks for your site, here are a few tips to help you craft a tactfully sound email outreach campaign.

Let’s begin.

1. Send individualized and personalized emails

Don’t use templates.

Templates can be tempting — especially if you have to reach out to dozens of people. But believe us, it rarely works.

In today’s age where almost everyone is so internet savvy, publishers can smell templates from a mile away. You won’t be able to get any backlink with a template, but you will lose credibility and the opportunity to make a lasting first impression.

Instead, carefully research about your email recipients and create personalized emails that speak to only them.

HubSpot’s example of a personalized email is spot on. Here, take a look.

2. The first 24 hours are crucial

People care about their recent articles the most. If you can reach out to them within the first 24 hours of them publishing a blog post, you may have a higher chance of scoring a backlink.

How do you ensure that you reach out to them within that time-frame? There are a few ways:

  1. You can keep a close eye on your push notifications and RSS feed to see if your favorite blogs and publications have published any new piece of content.
  2. You can also use a paid tool like Pitchbox that curates a list of websites that published something during the last 24-hour period.
  3. You can also use BuzzSumo to search for any content that is published within the last 24 hours.
3. Lay the foundation

An important aspect of successful email outreach is to stand apart from the hundreds of emails that the other person would potentially be receiving.

One excellent way of doing that is to lay a foundation, and the best channel for doing that is social media.

Follow the other person on Facebook or Twitter and get the conversation going. First, get yourself noticed. Then you can reach out to them via email — or even on the same social channel — and you will have something to talk about and a foundation to build your working relationship on.

4. Leverage your social proof

Social proof is great, and every marketer should leverage it as much as possible.

Do you have any reputable clients? How many email subscribers do you have? Do you have any high-quality backlinks from recognizable websites?

These are all “social proofs” that you are not a nobody. Once you show a person that other bloggers are already linking to your content, they’d also be more likely to create a link to it.

With social proof comes perceived value, and sometimes that’s all it takes to get your foot in the door.

5. Research about the person you are emailing

Seriously. Do your research. Lots of it.

This is another reason why you shouldn’t be spamming dozens of publications — because good research takes time.

First, make sure that you are emailing the right person. You’d be surprised how many people don’t pay much attention to it and kill their link-building chances right away.

Second, if you mention that you “enjoy their blog posts on a certain topic”, make sure that they have written plenty about it. It won’t work if they have just written one or two posts on a topic and moved on. In short, mention what you think their interest is — not something that they may have worked on a couple of times for some reason.

Third, try to mention one of their recent posts. While there’s nothing wrong with praising an older post, recent posts may have a bigger impact on the writer as those would be still fresh in their mind.

Conclusion

Whether you are reaching out for pitching a guest post or just asking for a backlink, a well-crafted outreach email is the key. Use the tips mentioned in this article to make sure you are doing it right.

The post Link-building: 5 tips for an effective email outreach campaign appeared first on Improve My Search Ranking.

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Although it is not a complete surprise, it is still nice to have some sort of confirmation that the efforts were worth it.

Google recently confirmed that web pages in more than 95% of countries have seen improved speeds. Apart from the increase in webpage speed, user-centric performance metrics have also improved by 15 percent to 20 percent last year in 2018. In comparison, 2017 saw no improvement in user-centric performance metrics.

It is important to note that Google made page speed a mobile search engine ranking factor in 2018.

More developers are realizing the importance of fast-loading web pages

Google also revealed that fast-loading mobile web pages are becoming a priority for developers. In 2018, developers across the world ran over a billion PageSpeed Insights audits for over 200 million unique URLs.

This proves that developers are coming around and finally realizing the importance of fast-loading mobile web pages.

The downfall of abandonment rates

Another interesting — although not at all surprising — fact that Google shared is that abandonment rates have decreased significantly.

After all, when a website loads faster, people are less likely to abandon it right away. On the other hand, if a website takes too long, online users simply abandon the page and click on another link. This is an engagement metric that may also have a big negative impact on a site’s search engine rankings.

Google noticed a 20% reduction in abandonment rate.

The announcement reads, “Thanks to these speed improvements, we’ve observed a 20% reduction in abandonment rate for navigations initiated from Search.”

Keep focusing on page speed

While the internet has become faster, you still need to continue focus on how quickly your pages load. Moreover, continue to improve your website’s user experience to keep your engagement rate high and abandonment rate low.

You can use PageSpeed Insights and Google Chrome User Experience Report to learn more about how your pages are performing.

The post Websites are faster ever since page speed became a search engine ranking factor appeared first on Improve My Search Ranking.

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Although Google seems a pretty straightforward tool — you enter a bunch of keywords, and relevant results appear on the screen — it is much more complicated than that.

Over 200 search engine ranking factors play their part in determining what results the user gets. Moreover, the ever-changing online marketing world is also evolving the way Google works.

Keywords now value less than the searcher’s intent and implicit signals are also playing key roles.

To help you with your search marketing efforts (as well as SEO), we have compiled a few keyword research tips. Here they are:

1. Keywords vs. User intent

Google’s machine learning, AI, and natural language processing keep things interesting for SEOs, advertisers, and keyword researchers.

A decade ago, you’d expect to see search results based on the keywords you enter. That’s not the case anymore, though. Take a look at the following example.

A web page that does not use the word ‘infant’ even once is ranked on the top of the SERPs. On the other hand, a page that has that keyword 18 times is at #4.

This shows how Google prioritizes intent over keywords. It’s very important — now more than ever — to truly understand who your prospects are, what they want, and how would they go about it.

2. Implicit signals

If you search for a “locksmith”, would Google show informative articles or locksmiths around you?

That depends on a variety of implicit signals, e.g., your location, search history, behavior, etc.

Although you cannot do much about implicit signals, it is still important to keep this factor in mind. This will allow you to understand your results more efficiently.

Second, understanding your prospects will allow you to customize your ads and content accordingly to appear more often.

3. Research keywords by sales-funnel stages

Many advertisers make this common mistake of researching keywords — and using them for paid advertisement — without finalizing the sales funnel.

Remember: you don’t buy keywords. With search advertisement, you just put your ads and offers in front of your audience.

If they aren’t likely to buy, you lose money. Therefore, identify the people — who are at a later of your sales funnel — and then show your best ads to them by using the best keywords.

In other words, use keywords that someone — who is on the bottom of the funnel — would use and avoid top-of-the-funnel keywords.

4. Understand your audience’s language

While you may identify your product — or type of product — with a certain name, your prospects might be using a different name for it.

Sounds unlikely, but it really isn’t.

Here is what Google has to say about this:

“There’s a good chance people are searching for your products or services with terms you haven’t discovered. Take deodorant, for example. Last year, we saw people search for deodorant in more than 150,000 unique ways. That’s a lot of different ways to say the same thing. But you shouldn’t have to manage an exhaustive list of keywords to reach these hygiene-conscious consumers.”

This also means that Google is no longer using the older rules for broad, phrase, and exact keyword matches. The lines are more blurry than ever as those options have been slowly retired.

Now, exact matches behave a lot like broad matches. The exact coverage — in its absolute form — is kind of lost.

Therefore, plan your keyword and ad strategy accordingly.

5. Analyze your competitor’s winning keywords

With so many variables at play, it can be tough to get started and nail down the right keywords quickly. The longer you take, the more money you may lose.

Therefore, one of the best ways to approach this is by identifying and analyzing your competitor’s winning keywords.

There are a few things to study here:

  • Identify which keywords they have been successfully using.
  • Study and analyze their ads and ad copies.
  • Don’t forget to analyze their landing pages — as it also impacts the overall ad quality score.

Reverse-engineering your competitor’s success is a much more effective and efficient strategy than throwing everything at the wall and seeing what sticks.

The post 5 keyword research tips for advertisers and SEOs appeared first on Improve My Search Ranking.

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Most of the time, content marketers and SEO experts are obsessed with the bigger picture and the overall results. Consequently, they miss out on important fixes and smaller tweaks that usually have a huge impact on search engine rankings.

This post is to serve as a reminder of the importance of SEO basics. Here are 8 SEO tweaks you should do to drastically improve results in 2019.

1. Fix your 404 errors

Nobody likes 404 errors. They destroy credibility, engagement, and squash any possibility of converting visitors into leads or customers. More importantly, 404 error pages (unless they are designed creatively) push users out of your website to your competitors’.

Make sure to fix all your 404 errors. Use the Screaming Frog tool to identify all the broken links and pages.

2. Fix the heading tags

There are a few things you can do to make sure that all the headings tags are being properly used.

  1. Use the primary keyword in the main title (H1 tag).
  2. Wrap all the subheadings in the H2 tag.
  3. Use your primary keyword in the H2-tagged subheadings at least once in a page.
  4. Also include secondary keywords in the H2 and H3 subheadings.
3. Fix the meta descriptions

Meta descriptions are important. These small snippets of text serve as an ad for your web page as they convince to click on your result instead of someone else’s.

  1. First, all your web pages must have unique meta descriptions. This is a challenge especially for e-commerce website owners that have similar landing pages for similar products.
  2. Each meta description should have important keywords in it: the primary keyword the web page is targeting and some other LSI keywords.
  3. The meta description should be less than 300 characters, so it doesn’t get truncated in the SERPs.
  4. The description should also be engaging, interesting, and encourage readers to click the result.
4. Optimise the loading speed of your website

The loading speed of a website is an important search engine ranking factor now. Make sure it’s as good as it could be.

You can use free speed testing tools, such as Pingdom or GTmetrix to identify how long it takes for your site to load. Whatever the results are, know that there is always room for improvement.

Learn how to increase your website’s loading speed.

5. Update your resource page

Chances are that you may have published a lot of content in the last year. Make sure that your main resource page is fully updated with all the new content.

In case you don’t have a resource page, you should create one.

A resource page helps users find their path instantly and easily. This can be a compilation of your best blog posts or a ‘Get Started’ page that lives in your menu bar.

6. Repurpose your best content

Your best content is best because of a reason. Your job is to make them momentum going for you by repurposing your best content and publishing them again.

Explore other mediums when repurposing content. For example, turn your blog post into a video or an infographic and explore a different audience and open new doors of traffic.

You can also “refresh” your old, high-performing content by updating its information, adding new and more graphics, and using new data points and quotes.

7. Leverage social proof

Things may have improved for you last year in terms of credibility, social proof, fan following, email subscribers, etc.

If yes, it’s time to leverage those results.

Leverage social proof, showcase how many people follow you, advertise your email marketing list, and enhance your website’s credibility.

8. Re-examine the bounce rate

The bounce rate on your website is a good indicator of how engaging your website’s content is and how well-structured its navigation system is.

Check how much percentage did the bounce rate decrease or increased in the last 6 to 12 months. Also, devise a strategy to improve the bounce rate.

Use sidebar widgets more creatively. Don’t forget to use a related-content plugin to improve the bounce rate.

Be smarter

The 80/20 rule applies almost everywhere. The world of search engine optimisation is no different.

These are simple, low-efforts tweaks that are likely to yield high-impact results. By following the tips mentioned in this article, you will be able to give your site a better chance to stand against competitors’ websites in the SERPs.

The post Basic SEO reminder: 8 SEO tweaks to improve results in 2019 appeared first on Improve My Search Ranking.

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In 2016, Google announced that approximately twenty percent of mobile queries were powered by voice search. It is estimated that by 2020, 50% of searches will be voice searches.

Voice search is a growing trend; there is no doubt about that. And Google is playing its part to encourage more and more people to search via voice instead of typing keywords.

After a recent update in that direction, Google has added a new microphone icon to the Google.com search field on Android phones. Previously, users could do a voice search on the mobile web with the help of their Android keyboard microphone. However, this latest change may encourage more people to use voice search.

Take a look at the following image that compares an Android device with an iPhone.

Another major difference is that after doing a voice search, users will be able to see the spoken words and hear a response from Google — instead of just seeing silent results on the screen. It seems like this is Google Assistant in action, but this cannot be confirmed just yet.

It’s important to understand that this is not a new capability. Android users can already do voice searches from the search bar on the home screen — by accessing Google Assistant. However, it can be termed an important step in the direction of familiarizing more people with voice searches.

With this seemingly minor update, Google is conditioning people to use voice search. This may have a significant impact on SEO professionals around the world because Android phones have a big share of the market — especially outside the USA.

If you are an SEO professional or an online business owner, you should start taking steps to optimize your website for voice searches.

Focus on featured snippets and structured data, answering questions, creating an FAQ page, using long-tail keywords, and improving the loading speed of your website to make your website more friendly for voice searches.

The post Google promotes voice search with a microphone icon in Google search appeared first on Improve My Search Ranking.

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When we talk about search engine optimisation (SEO), we usually focus on keywords, content, technical SEO factors, on-page optimisation, and backlinks.

But SEO is much more than that.

At its core, search engine optimisation is about providing the right content to the right audience at the right time. It’s about understanding what your readers want and then presenting it in the most appropriate and effective way.

This is why SEO is more about marketing psychology than it is about keywords and coding.

In this blog post, we will see how psychology affects a website’s search engine rankings and the overall SEO strategy, and what you can do to make sure you are doing it right.

Knowing your website visitors and customers

In search engine optimisation, the most important thing to understand is your customers.

  • Who are they?
  • What do they want?
  • What are some of the biggest problems they are facing?
  • What are they searching for?
  • Why do they search for certain keywords, products, and questions?
  • How can you help them find answers and solve their problems?
  • What type of content do they usually like?
  • What age group do they belong to?

And the list goes on and on.

There is always plenty to learn about each group of the target audience — and you may be targeting several different groups of people.

The idea is to learn everything about each of the customer groups you are targeting.

If you already have a website with a reasonable amount of traffic, the best place would be to start in Google Analytics. Google Analytics contains a lot of information about your website visitors. You can use that data to come up with detailed personas for your audience.

If you are just starting out and does not have any data, you should start with basic market research. Talk to people and learn as much as you can. You can also use tools SimilarWeb and Alexa to analyse your direct competitors and come up with personas of audiences that you are going to direct.

Identifying and understanding search intent

At this stage, it is also a great idea to understand the search intent of your potential customers and create a sales funnel in accordance with that.

A few years ago, SEO mainly revolved around specific keywords and keyword phrases that people searched for. However, as search engines are getting smarter, the focus is shifting from specific keywords to the searcher’s’ intent.

For instance, what exactly is a person searching for? Google tries to understand that — the actual intent behind a search — and then presents the results accordingly. This means that some results may appear in the SERPs even if the respective web page does not the same keywords as the searcher did.

Understanding the searcher’s intent would be much easier if you create detailed audience personas.

Creating a sales funnel

Once you understand the searcher’s intent, design the buyer’s journey from start to finish. This journey would contain different phases — or stages — that an average buyer/visitor would go through.

We call it a sales funnel.

In modern-day SEO, a sales funnel is turning out to be an extremely important element because:

  • It allows website visitors to find the exact information they want to find.
  • A sales funnel can help you come up with the right content ideas to promote sales and provide the right information to your audience.
  • Because everything becomes streamlined, a sales funnel allows you to provide a great user experience. This decreases pogosticking, reduces bounce rate, and increase engagement rate — all of which can play an important role in search engine rankings.

A sales funnel could be as simple as four stages: awareness, research, decision, and purchase. It can be very elaborate as well with more than 5-6 stages. It depends on your specific requirements.

Resolving pain points and answering the right questions

Most SEOs struggle with providing the right content.

Presenting the right information at the right time to the right audience can feel like a bit of a gamble, but it really isn’t.

The psychological aspect of understanding the pain points of your audience and then resolving those problems with high-quality content is the most important element of SEO.

Once you understand its importance and nail down this concept, you will be able to come up with a much more effective and balanced content strategy. You will learn what type of content your audience wants and what is the best medium to give it to them.

Providing the best possible user experience

In 2019, user experience is one of the most important aspects of search engine optimisation.

Without a fantastic user experience, you will see negative engagement metrics which Google also notices and use to demote your website in the SERPs.

Design and usability, website navigation structure, readability, ease of content consumption, are all important elements to consider here. Understand how landing pages can be optimised to dramatically improve conversion rate and sales. Learn how to make your website visitors spend more time on your site.

This opens up to new opportunities. But it’s only possible with a great user experience — which itself depends heavily on the psychology of your website visitors.

Don’t underestimate psychology in SEO

SEO professionals rarely think about the psychological elements. But as we just discussed, some of those elements are, in fact, matter the most.

After all, psychology is affecting almost everything here: from searcher’s intent to content selection to user experience. It is crucial that you don’t ignore it.

The post How psychology affects a website’s search engine rankings appeared first on Improve My Search Ranking.

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