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Impact Home Staging Charity 2.2017 - YouTube

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Who’s Your Buyer?

Listing your home for sale without marketing to your target audience is a wasted opportunity. A good home stager knows your buyer and will present your home in a way that creates such a deep emotional connection that they absolutely need to buy it! That’s a big task, but one that’s achievable with the right planning.

We all know that demographics – a buyer’s age, income level, and profession – are important factors in marketing your home. But just as important are psychographics – your buyer’s habits, interests, lifestyle and values. Staging to attract the specific lifestyle of your buyer will shorten the time you spend on market and raise your selling price.

Most importantly, you need to understand your neighborhood. You may be selling your grandmother’s house that she lived in for 40 years, but chances are that neighborhood is being repopulated by young families whose needs are entirely different from those of your grandmother. Instead of an elaborate living room with lots of breakables, they are going to prefer a more casual lifestyle.

An urban loft is going to attract young professionals, and many have jobs where they work from home, so staging a workspace is important. They are also less likely to have children and probably enjoy entertaining, so an upscale, trendy vibe works well.

Sometimes, preparing a home for your target market means you have to put some work into it before you list. Today’s buyers have a lot of new build options you are competing with, so you may need to spend a little money to make your home market competitive. Painting outdated cabinets, removing wallpaper, and taking down elaborate window treatments are all tasks that should be tackled prior to staging to freshen your house.

A little preparation goes a long way when it comes to finding your perfect buyer. Be sure to hire a home stager that understands your target market and tailors the staging to appeal to their lifestyle.

Click here to schedule a consultation!

——

About Us:

Impact Home Staging Experts began in 2004 and has since staged over 1,500 homes!  We service Oakland, Macomb, Wayne and Washtenaw counties.  We own all our staging inventory and have it housed in our 3,000-sq. ft. warehouse in Troy.  Staging packages range from Budget to Premier homes.  Contact us today at 248-591-4290!

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Staging a bed for maximum appeal- why this neglected detail is so important

Bedrooms are often overlooked in MLS photos. Why? Two reasons:  they’re difficult to photograph if they’re on the smaller side, and many homeowners neglect to give them the attention they deserve. A lot of time and effort goes into grooming the public spaces; living room, kitchen, family room, to make sure they look their best for photos and showings. They play their part in bringing buyers in- but don’t forget who makes the decision for an offer…. the masters of the house.

It’s important for buyers to know they will have a comfortable, tranquil, sophisticated grown-up retreat; whether it’s 10×12 or 20×30 with a fireplace and balcony. Staging a bedroom doesn’t have to be complicated or expensive. As in all staging, keeping things clean, open and simple goes a long way. Make sure the room is free of clutter and has a soothing color. There is no need to have the room overly-stuffed with furniture; but small or large, with a chaise lounge or only nightstands, the bed is always the focal point, and it needs to look great.

Think of the master bed and bath like a hotel suite. Upon entering, you expect something fresh and relaxing… you don’t want to think about the person who slept there before you. To achieve this:

  • Neatness counts! The bed and headboard need to be in good condition with a mattress that fits properly. You may want to consider adding a fluffy topper if it looks a bit saggy.
  • This is a good time to invest in bedding you want to take with you to your next home. If you are showing the home you still live in, put the new bed skirt on (if there is one,) have pillows in the new shams and store them in the closet. On showing days just throw the new comforter and pillows on your bed, right over your current sheets. (You can remove them at night, using your own bedding.) Having crisp new bedding makes a world of difference and gives that hotel feel.
  • In the master bath (and all bathrooms,) it’s a good idea to purchase a stack of fresh towels, to only set out for showing days. This aids in that fresh, hotel feel; and as an added bonus, you have new towels for your next place!
  • For the finishing touch- pillows! Use full, firm pillows. Nothing makes a bed sadder than limp pillows that don’t fill the shams. Be sure to iron or steam the shams and pillow cases. Don’t use too many pillows. More than 4 full sized pillows on a bed make the bed look small and too crowded for photos. 2-3 decorative throw pillows coordinating with your bedding complete the look. See below for pillow placement suggestions,

Impact Home Staging Experts can help, too!  Click here to request a consultation.

——

About Us:

Impact Home Staging Experts began in 2004 and has since staged over 1,500 homes!  We service Oakland, Macomb, Wayne and Washtenaw counties.  We own all our staging inventory and have it housed in our 3,000-sq. ft. warehouse in Troy.  Staging packages range from Budget to Premier homes.  Contact us today at 248-591-4290!

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It’s Not All About the Inside

How do you get buyers interested in your home?  There has to be a positive emotional connection on some level when a buyer sees your home for the first time, whether it is driving by or seeing the MLS photos online.  This tool is called curb appeal.

You must make the outside of your home look the best it possibly can, as this will pull potential buyers into your home.  This is vital in the selling process.  If you can’t get the buyer into the home, how can you sell it?  What says “welcome to my home” more than an attractive and inviting outside?

All of these items need to be addressed with respect to making a home look outstanding before one even goes inside of it.

  • The grass must be green and void of weeds.  It must be cut and edged.
  • The trees must be alive and trimmed (not hanging over or touching the roof).
  • Bushes should be neat and trimmed with all dead brush removed.
  • Flowers should be watered and in neat rows or in baskets giving the home a pop of color and texture.
  • The dirt or mulch should be on the newer side and not look tired.
  • If there is room on the porch or the steps near the porch a few pots of bright flowers will look very inviting.
  • The driveway and areas leading up to the home should be stable and crack free.
  • If there are bricks or pavers they need to be power washed along with a deck if there is one.
  • The gutters should be cleaned and attached to the house.
  • Leaves and branches should be discarded from walkways and the roof.
  • Make sure you clean the windows and remove any cobwebs from the corners.
  • Make sure the front door is clean and painted if need be.
  • The address on the home should be in a visible location and the mailbox needs to be in good working condition.
  • If you do have outdoor furniture make sure it is clean and to scale for the intended area.

All of these “to dos” will pay off and help get your home sold!

Impact Home Staging Experts can help, too!  Click here to request a consultation.

——

About Us:

Impact Home Staging Experts began in 2004 and has since staged over 1,500 homes!  We service Oakland, Macomb, Wayne and Washtenaw counties.  We own all our staging inventory and have it housed in our 3,000-sq. ft. warehouse in Troy.  Staging packages range from Budget to Premier homes.  Contact us today at 248-591-4290!

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Interior Design vs. Staging

What is Interior Design?

Interior Design involves the creation of a highly personal space that revolves around the unique needs, wants and tastes of those who live there.

What is Staging?

Staging is merchandising a product for sale and the goal is to create an impersonal atmosphere that attracts many potential buyers and doesn’t deter anyone.  It is transforming a home into something potential buyers like and want to live in.

Merchandising is an intent to please multiple taste levels and demographic profiles.  It is a communication tool that creates a lifestyle that buyers aspire to and creates an emotional connection to a house.  This helps buyers fall in love with a home.  It ultimately creates moments in the home that people respond and relate to, creating ‘future memories’ for the potential buyer.  Lastly, it creates a distraction from things in the home that need to be downplayed and keeps people moving through a house.

Each home is viewed as product available for sale.  Then the furnishings are displayed in such a way that it stimulates interest and entices ‘customers’ to make a purchase.  Similar to a retail store.

The scale and amount of furniture displayed will make small spaces look larger and large spaces warm and inviting.

When Merchandising a home here are some things to consider:

  • Demographic Assessment (Location/Price Pointe)
  • Who is the targeted buyer?
  • What are the architectural components of the property?
  • Room configuration and space planning

Click here to request a quote!

About Us:

Impact Home Staging Experts began in 2004 and has since staged over 1,500 homes!  We service Oakland, Macomb, Wayne and Washtenaw counties.  We own all our staging inventory and have it housed in our 5,000-sq. ft. warehouse in Troy.  Staging packages range from budget to luxury homes.  Contact us today at 248-591-4290!

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Setting Up A Bar Cart

Bar carts have recognized a resurgence as a “go-to” styling & entertainment piece. Stored in the Dining Room, Living Room or Kitchen, this very versatile piece has the ability to simply be relocated into the area where the party has started. Follow the styling tips below to get your bar cart up & rolling!

The Essentials

The Bar Cart

  • Check Target, Home Goods, Pottery Barn, World Market & online for a range of styles & pricing…they are everywhere!
  • Scout out local flea markets & antique stores for vintage bar carts…add a fresh coat of gold spray paint or other metallic color to complete the update.
  • Get creative & create your own bar cart by utilizing steel or wood utility carts…anything with wheels will work.

 Glassware

  • Think sets of 4, such as 4 wine glasses, 4 champagne glasses, 4 pilsner glasses, 4 martini glasses. 2 sets are even better if you have the room. Line them up in similar groups.

Tools

  • Martini shakers, a stylish ice bucket & an interesting corkscrew add to the credibility.

Decanters & Bottles

  • 2 or 3 decorative glass decanters add sophistication. A grouping of glass decorative bottles & a row of identical mixers, i.e. Bottled Pellagrino, are a nice touch.

Add one “green” item

  • You can never go wrong with a vase of fresh flowers
  • A medium sized live plant or succulent arrangement will also add that “living element”

 Decorative pieces

  • Complementary decorative pieces that blend with the style of the bar cart will pull the entire look together.
  • Table clocks, a framed piece of art or books on mixology can all work to complete the look

——

About Us:

Impact Home Staging Experts began in 2004 and has since staged over 1,500 homes!  We service Oakland, Macomb, Wayne and Washtenaw counties.  We own all our staging inventory and have it housed in our 3,000-sq. ft. warehouse in Troy.  Staging packages range from Budget to Premier homes.  Contact us today at 248-591-4290!

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If Lower Priced Homes Are Selling, Why Stage?

The housing market is finally healthy again, and sellers are competing for buyers so getting an “edge” matters.  Staging shows the property in the best possible light and sellers can get top dollar and get several offers.  Even in a strong market, deals fall apart but when you are fortunate enough to have multiple offers, there is another opportunity.  There are at least 15 reasons to stage, regardless of the status of the market:

  1. You will increase the likelihood of a sale.
  2. Gives the impression of a well-maintained home.
  3. You get a head start on packing.
  4. Helps justify the asking price. (Still have to determine market value.)
  5. Will make your home feel larger and there will be a flow to the home which makes sense.
  6. Suddenly, every room has a purpose.  With the trend on “open concept” buyers often times have a difficult time defining the space.
  7. Helps buyers see themselves living in the space.
  8. It puts your house above the competition; it helps create a buyer’s market.
  9. Buyers will have a good first impression.
  10. Staging reduces out of pocket costs for cash-strapped buyers.
  11. Buyers can have their housewarming party earlier.
  12. You get the buyer’s agent on your side.
  13. A must-see home will bring in more buyers.  Word travels quickly amongst realtors, good and bad.
  14. You will enjoy living in your home.
  15. You get great ideas for how to arrange your furniture in the space.

It is a win/win for all involved in the selling process.  Chances are likely that your staged home will sell quicker than if it is not staged.

Impact Home Staging Experts will preview your property, decide what and how furniture will be used, choose a color scheme, pick the merchandise, deliver and place it in your home, and leave it on site.  Call us at (248) 591-429 for a staging quote.

Click here to request a Quote!

——

About Us:

Impact Home Staging Experts began in 2004 and has since staged over 1,500 homes!  We service Oakland, Macomb, Wayne and Washtenaw counties.  We own all our staging inventory and have it housed in our 3,000-sq. ft. warehouse in Troy.  Staging packages range from Budget to Premier homes.  Contact us today at 248-591-4290!

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Impact Home Staging Experts by Darla Rowley - 4M ago
Kitchen Trends

We know that a majority of our time at home is spent in the kitchen.  It is the hub, if you will, in the house.  When friends and families visit, the kitchen is usually the gathering spot.  Having said that it’s important to keep it current and comfortable.

The white kitchen is still very trendy and desirable. Let us share some new looks to add to it.

  • As it pertains to paint choices, the grays are the new white, even blue tones are hot.
  • Don’t be afraid to mix up the hardware: use golds, copper and pewters.
  • Large islands are still very in and practical.  Often, they have a sink and enough eating space for 3 to 4 bar stools if there is an overhang.
  • Countertops are not just speckled granite but rather quartz and concrete.
  • The lighting is anywhere from huge pendants over the islands to smaller vintage glass pendants.  These make a huge impact and are considered to be statement pieces.
  • The backsplash choices are extensive and include the following: patterned subway tiles, reclaimed wood, embossed concrete, marble mosaic, metallic, volcanic rock and etched glass.
  • There are many options for flooring including bamboo wood floors, which are much more cost-effective than other hardwoods.  Because it grows so quickly, bamboo is one of the most renewable wood materials on the planet.  In addition, there is a rubber-cork floor which is not only comfortable to stand on but also easy to clean and is not slippery.  There is also a luxury vinyl, which looks very similar to real wood and comes in a variety of colors and variations.
  • Use colorful art even if it is not kitchen themed.  It is important to make this area enjoyable and welcoming.

We would love to be a part of your project!

Click here to request a consultation.

——

About Us:

Impact Home Staging Experts began in 2004 and has since staged over 1,500 homes!  We service Oakland, Macomb, Wayne and Washtenaw counties.  We own all our staging inventory and have it housed in our 3,000-sq. ft. warehouse in Troy.  Staging packages range from Budget to Premier homes.  Contact us today at 248-591-4290!

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“Homes in my area are selling quickly; why stage?” To get 1000% return on investment! Does that get your attention?

The home market in Michigan is on the upswing and homes are beginning to sell at a faster pace, so be sure your piece of the pie is all that it can be!

A few years ago, selling your home meant begging for buyers. Today, the market has turned to benefit sellers, but that doesn’t mean it’s a good idea to post that for-sale sign in your lawn without proper preparation. It’s realistic to assume that your house will be sold…eventually.   How long it takes and the selling price are always a question. Buyers are savvy and competition for their favor is still real.   Staging your home is a sure way to increase the likelihood of your sale coming faster and leaving you with more money in your pocket.

Buyers find it easier to connect and see value in properties that have been groomed to make their experience a positive one. The staging process ensures that a home shows well and photographs well!

Stagedhomes.com reports in 2016 the average time on the market for homes that were not staged was 90 days. In the same market, staged homes sold in an average of 11 days!

In a survey of 3500 staged homes conducted by homestagingresources.com it was reported these properties sold for at least 10% more than their counterparts in the same market that were not staged. Considering the average cost of staging is less than 1% of the home value, this is huge advantage!   That’s a 1000% return on your investment!  Of the 3500 properties 52% were vacant homes and 48% were occupied; the increased selling prices were across the board.

Get a leg up on your competition- put your home on the market properly prepared.

Go for your 1000%!

——

About Us:

Impact Home Staging Experts began in 2004 and has since staged over 1,500 homes!  We service Oakland, Macomb, Wayne and Washtenaw counties.  We own all our staging inventory and have it housed in our 3,000-sq. ft. warehouse in Troy.  Staging packages range from Budget to Premier homes.  Contact us today at 248-591-4290!

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Impact Home Staging Experts by Darla Rowley - 4M ago
Create a Foyer

The foyer is the first association a potential client has with your home on the interior.  It’s like a taste of what you can expect from the interior of the home.  People form either positive or negative thoughts at this point.  This area should welcome you into the home, regardless of the size of the house.

There is no shortage of items to help achieve this goal.  Some ideas would be rugs, benches, art, accessories, mirrors, chairs, consoles, tables, umbrella stands, coat racks, plants and attractive pieces to hold keys.  It is important to have the items be the right scale for this area.  Keep this area both interesting and functional.

Remember potential buyers make decisions in the first few minutes so a great impression is critical.  Do not neglect this area.  Typically, when walking into the foyer, there are a few short moments for talking off your boots, or hanging up coats, or just putting down your belongings.  It just takes a moment or two, but a place to house these items are important.  Even if you believe that most people enter their home through the garage door this is usually not the case for potential home buyers and or visitors.  It is important to keep this area clean and uncluttered. Often times homeowners have a rug by the entry as to wipe one’s feet before entering the rest of the home; make sure it is secure on the floor and not an accident waiting to happen.  Also, if it is not decorative and more functional, move it to the porch as does not add any value to the home. Vacuum the rugs, clean the grout, tile and wood, as dirt and footsteps are unsightly.

Sometimes there are stairs in this area; make sure they are clean and safe. In other words, remove any items obstructing the stairs as they could potentially be a tripping hazard.  If you have accessories on a table, make sure they are not placed at the edge but rather on a stable spot.

——

About Us:

Impact Home Staging Experts began in 2004 and has since staged over 1,500 homes!  We service Oakland, Macomb, Wayne and Washtenaw counties.  We own all our staging inventory and have it housed in our 3,000-sq. ft. warehouse in Troy.  Staging packages range from Budget to Premier homes.  Contact us today at 248-591-4290!

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