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When you think of Will Smith, you either think of a guy rapping about the niceties of Miami, or on the silver screen blasting aliens. What you really should be thinking about is a guy that mastered content marketing. Here's why Will Smith is a content marketing expert.
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There are two main ways that business productivity is increased through content management. The first is by creating the best practices that can be applied throughout a company, and the second is by encouraging divisions to interact through thoughtful leadership.
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Admit it, you've hired marketing people or agencies and fired them with a nasty break-up. It's ok. There are 'marketing haters anonymous' meetings happening all over the world. Are there things you could have done differently? Absolutely.
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Think about the last blog post you published on your blog -- did you put a lot of thought into writing the title? Don't worry if you didn't, as it's one of the most over looked elements of a blog post.
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This article is the forth in a series of five posts on the basics of online marketing for small business. The series is designed to inform and empower small businesses about their online marketing options and give them the confidence to explore the potential growth opportunities that are available through online marketing.
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I'd guess that nearly all of us use Facebook to share pictures, interesting articles and other personal items of interest. But are you also using it to generate a steady stream of ideal clients to your business? If so, are you making the right moves to maximize the enormous benefits that Facebook can bring to your company?
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It's one thing to write content for your content marketing efforts, and it's another to write intelligent content.
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As entrepreneurs, we understand the power of connection -- how building meaningful relationships can result in huge and sometimes unexpected wins for our businesses. We've all had that experience.
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In an effort to reverse engineer BuzzFeed's winning formula for viral content, here's what you can do with your content; based on the 'BuzzFeed Model.'

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