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Happy Friday. Our weekly recap of funding, mergers & acquisition, and partnership news from the human resource, recruitment and employee benefits marketplace is below. Sign-up for our weekly Hot in HR newsletter to get these updates via email.

FUNDING

*This week’s Fundings: $60M+

Above: Jan Hammer (left), partner at Index Ventures, and Luke Anear, founder and CEO of SafetyCulture.

M&A

Get These Updates and More Timely News via Email

Sign up for our weekly email summary of the week’s funding, M&A, partnership and other timely news from the HR technology, recruitment, talent management and employee benefits space.
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M&A Friday! Recap of the Week’s HR Funding and Partnership announcements. #fundings #acquisitions
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PARTNERSHIPS

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You have a great brand! You’re passionate about it. And others are too – when they know about you. HRmarketer helps your team become catalysts to spread the word about your awesome company.
Learn more.

View previous M&A Friday editions.

The post M&A Friday! This Week’s HR Deals appeared first on HRmarketer.

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HRmarketer software does a lot. It monitors HR conferences globally; notifies you of new speaking opportunities; has lists of award competitions, press contacts, media outlets, influencers, analysts and their briefing policies; features a complete social marketing platform; offers hashtag reports for thousands of industry conferences and other widely used hashtags and Twitter chats; provides HR business intelligence reports; and includes a new employee and brand advocacy platform.

Phew.  That’s too much to cover in a single post, but here are five features that I find myself using on a regular basis (and one cool hack).

1. Bulk Upload Shares: This feature allows you to upload a CSV file of scheduled tweets, making it super easy to schedule a bunch of tweets for your most popular content months into the future.  This is ideal for your content assets that have a long shelf life. For example, if we wanted to publish a tweet once a week for the remainder of 2018 for our popular article, “A Marketer’s Guide to the HR Industry,” we would create a simple two-column Excel file with the date and time of the tweet in column one (format 1/1/2019 11:00:00 AM) and the tweet message in column two (each tweet slightly different). That’s it! Pretty cool. Once scheduled I can easily edit each tweet.  

2. Saved Schedules: This is a little different than a sharing queue ,which is why it’s unique. This feature allows me to create, in advance,  custom sharing schedules for content that I want to share multiple times over a period of days, weeks or even months on multiple social accounts.  For example, for each new HRmarketer blog I may want to set up the following Saved Schedule:

  • One share on Facebook day one
  • One share on LinkedIn day two
  • Three tweets a day for the first two days, then one tweet a day for the next four days
  • One tweet a week for the next three weeks
  • One tweet each month for months two, three and four.

Once done I navigate to the content I want to share (e.g., new blog post), open up the HRmarketer sharing app and choose one of my Saved Schedules.  I’m then presented with a single page of all my scheduled social shares (with my default message and image) where I can edit each one. Then I one-click share. Trust me, this is a huuuuge time-saver and allows me to create different shared schedules for different types of content.

3. Sharing App/Browser Bookmarklet: Connect multiple social accounts, auto-generate trackable URLs, schedule shares, add shares to campaigns, tag shares, etc. The HRmarketer sharing app does what most sharing apps do but two nifty features make it stand out.  

  • Hashtag Recommender: Not sure what hashtags to use for the content you’re sharing? No problem. In real-time HRmarketer recommends the best hashtags to use for the content you’re sharing based on keywords found in the article and the success of the hashtags in shares of similar content. Cool, huh?
  • @Mentions: You should always @mention the Twitter ID of the author or company that published the content you are about to share. If you are like me, you sometimes have to manually find the Twitter ID. Ughhh! No more. HRmarketer’s sharing widget has a cool button that when clicked, gives you the Twitter ID for the author of the content you’re sharing so you can @mention them in tweet. Huge time-saver.

4. Find Twitter IDs Bookmarklet: When I go to a web page that has a list of Twitter IDs (top influencers, blogger lists, etc.) I often want to add them to bulk add them to a list or export them to Excel. HRmarketer’s Find Twitter IDs bookmarket makes this super easy! For example, SHRM has a great list their 2018 bloggers. Let’s say I want to (1) follow all of them and (2) publish a tweet that @mentions each of them leading up to SHRM. Simple. I one-click the Find Twitter IDs bookmarket:

Then, I add the accounts to a list inside HRmarketer where I can view all the accounts on a single page to follow them and send each a personalized tweet.


Bonus Hack: If you want to quickly add a bunch of Twitter accounts to your own blog and link to each (like we did here), then take the exported CSV file from above — get the CSV from the Find Twitter IDs pop-up or from within HRmarketer — and copy the Twitter IDs (e.g., hrmarketer) to Row B and the Twitter Bio to Row G of this sample file and poof, you have the HTML hyperlinks for each twitter ID in row H that you can paste into your blog code to create an instant list of Twitter accounts that when clicked, opens the respective profile. Pretty neat, huh? 

Note:  The formula that does this magic is a “TRIM” function that we included in Row H:

=TRIM(A6)&""&TRIM(B6)&""&TRIM(C6)&""&TRIM(D6)&""&TRIM(E6)&""&TRIM(F6)&""&TRIM(G6)

5. My Custom Voices and My Topics. You most likely care when influencers, analysts or other people you care about publish content or share content on your company, a competitor or a topic you care about.  HRmarketer makes tracking this info easy. Simply add people to a My Voices list and then create a list of topics or competitor names. You can then view a word cloud of these topics that when clicked, shows you when anyone in your list publishes content or shares content that contains your topic or competitor name.  For example, I have a list of a dozen or so influencers and analysts and one of my topics is “candidate experience.” When I click this topic I instantly see that Jessica Miller-Merrell published content on the topic and Jay Kuhns shared it. This is the sort of business intelligence that helps me be more informed and strategic on social.

Get More People Talking About Your Brand With HRmarketer Advocacy

You have a great brand! You’re passionate about it. And others are too – when they know about you. HRmarketer helps your team become catalysts to spread the word about your awesome company.
Learn more.

The post 5 Awesome Things (and one cool hack) You Can Do With HRmarketer Software appeared first on HRmarketer.

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Get HR Funding News Delivered To Your Inbox

Every week we send a summary of funding announcements, M&A and partnership news from the HR marketplace.
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Week in Review – Popular Content This is what work will be like for the class of 2018s (Fast Company)

It’s been a slow climb, but after a decade of steady recovery, young graduates’ economic prospects overall are the brightest since 2007. Wages have been rising since 2012, and recently surpassed the benchmark set in 2000.
Read more.

Related: Job market hot, but new grad salaries virtually flat (Staffing Industry Analysts)
Tags: Graduates, Job Market

Want the Best Results From AI? Ask a Human (MITSloan)

Companies are learning the hard way that developing and deploying AI and machine-learning systems is not like implementing a standard software program. What makes these programs so powerful — their ability to “learn” on their own — also makes them unpredictable and imminently capable of errors that can harm the business
Read more.
Tags: Artificial Intelligence

#HotInHR: What work will be like for the class of 2018, Want Best Results From AI? Ask a Human ... #JobMarket #AI
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Trending Topics

3 Tools to Help You Navigate #SHRM18 in Chicago (SHRM Blog)
With so much to do; and a lot of action happening with a short few days, I wanted to give a little local perspective with some tips on how best to take advantage of your time at #SHRM18.
Read more.
Tags: SHRM Annual Conference

Discover Visibility Opportunities. Get Others Talking About You. Grow Interest In Your HR Brand.

Featured Conference

EBrandCon – Employee Branding Strategies Conference
May 22 – 24, 2018 San Diego, CA  #EBrandCon
Learn more.

Related Resource: Social Marketing Best Practices for HR Conferences and Trade Shows

Did You Know?

This week (May 21 – 27) is Emergency Medical Services – EMS Week. Learn more about hands only CPR to individuals, organizations, businesses, bystanders or students in your community this week.
Read more. 

Term of the Week

Deep Learning: An artificial intelligence function that imitates the workings of the human brain in processing data and creating patterns for use in decision making. Essentially, teaching computers to process information more like humans do.
Learn more at the Glossary of HR and Employee Benefit Terms.

Vendor M&A And Partnership News

A sampling of this week’s mergers and acquisitions announcements from around the human resource marketplace – and other partnerships. Latest news here.

Sample HR Marketing Plan – Create Your Plan.

We created a sample HR marketing plan. Download your own copy and customize to your needs. Get The Plan.

The post #HotInHR: What work will be like for the class of 2018, Want the best results from AI? Ask a Human … appeared first on HRmarketer.

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Our debut conference Twitter primer for #Unleash18 in Las Vegas was such a huge hit (really, people told us so) that we are going to do another one for #EBrandCon in San Diego. Once again, using HRmarketer software, we analyzed the #EBrandCon conference site and tweets with the hashtag #EBrandCon to come up with the following Conference Twitter Primer — all the information you need to socially prepare for this employer branding event and be socially engaged with the conference.

In this primer (below) we provide suggested hashtags (in addition to the event hashtag), the event organizer’s Twitter handle, related topics (use these in tweets and blogs) and the Twitter IDs for speakers who have Twitter accounts (use them when you tweet during their sessions!) and sponsors / exhibitors (thank them!). Bookmark this page and refer to it during the event if you need someone’s Twitter ID. Also read our post on Social Marketing Best Practices for HR Conferences and Trade Shows to help your team get up to speed on engaging with conferences socially. Enjoy!

View (on this page) Speakers | Sponsors | Media Partners

The Basics
Event Name: EBrandCon San Diego (Employer Branding Strategies)
Location: Courtyard by Marriott Liberty Station, San Diego, CA
Dates: May 22-24, 2018
Twitter ID: @EBrandCon
Twitter hashtag: #EBrandCon

Related Topics (based on recent tweets with #EBRandCon)
ATS, HRTech, Passive candidate, Recruiting Process, Recruiting Software, candidate experience, employee benefits, employee engagement, employer branding, recruitment marketing, talent acquisition, time tracking, work life balance, Employee Advocacy

Related Hashtags (based on recent tweets w/ #EBrandCon)
#EmployerBranding #ebchat #EmployerBrand #EmployeeAdvocacy #SRSC #CandidateExperience #SanDiego

Speakers
@AbbyNeilson: Co-founder @skillscout, We help companies share workplace stories on video. #HRAgainstLame #jobvideo #employerbranding #iphonevideo #DIYvideo
@aleigho: Global #EmploymentBrand Specialist @ThermoFisher #TA
@bengotkin: Recruiting Consultant / Trainer, Recruiting Toolbox. Executive Director @ATAPGlobal. Passionate about recruiter education, community and advocacy.
@Bryan_phc: CEO Founder of @PhCreative Speaker, Blogger, Podcaster, Author, Writer for @Inc #Storytelling #TalentAttraction #SEO #EmployerBranding #CX #Marketing #Strategy
@cje221: An original Lady from New Jersey and one of the GlittaGALZ! Life long NY Yankees fan.
@Coles916: Managing Director – ThirtyThree US. Helping organizations all over the world connect with talent and make their business perform better.
@Fishdogs: Marketing Leader @AllegisGlobal • Speaker/Author Recruiting + Brand Strategy @TalentNet HR Events • TX Dad: 3 boys
@freetisha: Smart questions, brand ideas & fresh thinking of my own. Directing @tmobilecareers, #TEDtalks speaker, #coffee lover, rule breaker, #birthmom
@JenNewbill: Dell brand loyalist who loves horror movies, jalapenos, wine, scuba diving, DIY, historical nonfiction- Not necessarily in that order @CareersatDell #iwork4dell
@JorgenSundberg: Employer Brand Consultant @LinkHumans
@KelleThompson: Marketing Communications professional focused on employment branding and social media (and be forewarned, I’m easily entertained, opinions are my own)
@KerryNoone: Recruitment marketing success through creative digital marketing at CVS Health. Mom to 2, stepmom to 1, wife to 1, human to 1 fur baby! All thoughts are my own.
@kevin_richeson: Kevin is the Chief People Officer for IMPRINT Hospitality, L.L.C., a start up hospitality management and consulting company which manages the historic El San Juan Hotel, a Curio Collection Hotel in Puerto Rico
@laurynsargent: CoFounder of Stories Inc, a story-based recruitment marketing digital agency
@LisaChartier10: Fitness athlete turned corporate athlete, travel and adventure seeker who has a passion for creative projects, wine tasting & cultivating great relationships!
@marenhogan: Chief Marketing Brain of @RedBranch Media. I help folks in recruiting, talent acquisition and HR, figure out marketing, community and social. #TBEX #HRTech
@media2knight: Employment Branding @tenablecareers ★ Co-host of The #SocialRecruiting Show ★ Bassist ★ Ice Hockey Nut ★ Next up #EBrandCon
@MiraGreenland: VP of Sales at CareerArc. Mother to 3 uber cute kids (4 if you count my hubby) and 3 fur babies (4 if you count my hubby) Dog lover. Cook. Traveler.
@newmaed: VP Client Services @Phenom_People Talent Relationship Marketing company bringing the world’s first ecommerce like platform to recruiting and talent engagement.
@RayanneThorn: Innovative Head of Marketing @Dovetail, Writer, Talk Radio @HRLatte, moderator, and social/mobile tech junkie. Not everyone can stand the heat…
@rmiyaki: SVP Global Creative Director, Art Director, Designer, Gamer, Artist, Social Media Strategist, and Information Architect
@RyanMcCarty: Co-founder of @CultureOfGood | Keynote Speaker | Author of “Build a Culture of Good” | Culture Guru | Husband of @kataramccarty
@SusanLaMotte: CEO @exaqueo #employerbrand. wife to @PeterLaMotte,mom to #LilLaMotte & #JrLaMotte. #yoga #music #bourbon #hokie #vandy. SC via VA, DC, TN & PA
@TheOneCrystal: CEO @BrandedStrategy, Forbes Agency Council, Speaker, Writer – working w/ #HR orgs to make #employerbranding, #HRTech, culture & #recruitment marketing better.
@tparsons: Heading up the Employer Brand & Recruitment Marketing Practice @SmashFly. Come for the Recruitment Marketing, stay for the unruly political commentary.

Sponsors
@BeameryHQ: The new standard in Recruitment CRM & Marketing software. Treat Candidates like Customers!
@CareerArc: CareerArc is an HR technology company helping business leaders recruit and transition the modern workforce. #talkHR
@fairygodboss: Obsessed with improving the workplace for women with crowdsourced reviews, #careeradvice, #interviewtips and #jobsearch strategies.
@ParadoxOlivia: We are Paradox, the AI company that believes recruiting is a people game.
@phenom_people: The leader in Talent Relationship Marketing. Transforming the way companies engage, attract and convert top talent. #TRM
@RolePoint: Powering world-class employee referral and internal talent mobility programs for the enterprise. Check out our Learning Hub:
@SmashFly: Master the art & science of attracting & hiring the right people who fit your org. @elyseschmidt @smashflyrob
@SymphonyTalent_: The next-generation Talent Acquisition solution provider that combines Employer Branding, Recruitment Marketing, Candidate Management & Employee Engagement
@talemetry: Talemetry’s platform works with your ATS to get more of the right candidates using all recruitment marketing and sourcing channels and activities.
@tmpww: As the global leader in talent acquisition technologies, our software, strategy and creative enhance our clients’ employer brands across every connection point.
@velvetjobs: VelvetJob® – The Ultimate Matchmakers in Fashion & Beauty, Entertainment & Media, Finance & Investment
@videomyjob: Create, edit and share branded video job ads in minutes using your smartphone. Available on Android and iOS.

Media Partners

@HRmarketer: Build awareness and interest in your HR product and/or employment brand. Information Directories | Social Marketing | Business Intelligence | Employee Advocacy.
@altrulabs: Helping companies connect their candidates to their employees.
@ATAPGlobal: Global Association focused on growing and advancing the profession to demonstrate the impact of talent acquisition in every organization around the world.
@exaqueo: (ex-ACK-we-o). An employer brand experience firm. We build employer brands & talent strategies through research, digital & creative. Founded by @SusanLaMotte.
@LinkHumans: London’s employer branding agency. Talent attraction for challenger brands.
@MyAspenAdvisor: Aspen Advisors is a talent analytics company that empowers companies with data-driven insights to improve their HR. Have an HR issue? We’re the solution.
@NextWaveHire: Authentic employee testimonials to build your #employerbrand. Tweeting #employerbranding best practices and trends.
@Rally_RM: Online community to share Recruitment Marketing best practices.

Get More People Talking About Your Brand With HRmarketer Advocacy

You have a great brand! You’re passionate about it. And others are too – when they know about you. HRmarketer helps your team become catalysts to spread the word about your awesome company.
Learn more.

The post Conference Twitter Primer #EBrandCon appeared first on HRmarketer.

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Happy Friday. Our weekly recap of funding, mergers & acquisition, and partnership news from the human resource, recruitment and employee benefits marketplace is below. Sign-up for our weekly Hot in HR newsletter to get these updates via email.

FUNDING

*This week’s Fundings: $70M+

M&A

Get These Updates and More Timely News via Email

Sign up for our weekly email summary of the week’s funding, M&A, partnership and other timely news from the HR technology, recruitment, talent management and employee benefits space.
Sign up now.

M&A Friday! Recap of the Week’s HR Funding and Partnership announcements. #fundings #acquisitions
Click To Tweet

PARTNERSHIPS

MISC

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Invest 30 minutes per day on GetItDone! Socialsm and watch your brand visibility and content engagement rise (and find sales leads along the way). We make social fun.
Learn more and watch a video.

View previous M&A Friday editions.

The post M&A Friday! This Week’s HR Deals appeared first on HRmarketer.

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Get HR Funding News Delivered To Your Inbox Every week we send a summary of funding announcements, M&A and partnership news from the HR marketplace. Sign up now. Week in Review - Popular Content The Innovative Ways These Companies Are Managing Employee Stress (Fast Company) Onsite spas, group rock climbing outings, meditation rooms, and vacation [...]

The post #HotInHR: Innovative Ways Companies Are Managing Employee Stress, HR and Mental Health … appeared first on HRmarketer.

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Happy Friday. Our weekly recap of funding, mergers & acquisition, and partnership news from the human resource, recruitment and employee benefits marketplace is below. Sign-up for our weekly Hot in HR newsletter to get these updates via email. FUNDING *This week's Fundings: $70M+ Lyra Health, Solutions Provider for Employee Mental Health Issues Receives $45 million [...]

The post M&A Friday! This Week’s HR Deals appeared first on HRmarketer.

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Get HR Funding News Delivered To Your Inbox Every week we send a summary of funding announcements, M&A and partnership news from the HR marketplace. Sign up now. Week in Review - Popular Content Ex-Googler Laszlo Bock offers details on his HR startup Humu  After human-resources guru Laszlo Bock transformed Google’s workplace into the envy [...]

The post #HotInHR: Why Google Rejects Thousands of Resumes Weekly, Details on Lazlo Bock’s HR Startup … appeared first on HRmarketer.

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Happy Friday. Our weekly recap of funding, mergers & acquisition, and partnership news from the human resource, recruitment and employee benefits marketplace is below. Sign-up for our weekly Hot in HR newsletter to get these updates via email. FUNDING *This week's Fundings: $70M+ Humu, a Behavioral Change Technology Company, Announces that it has Received $40 [...]

The post M&A Friday! This Week’s HR Deals appeared first on HRmarketer.

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We're trying something new. Using HRmarketer software, we analyzed the Unleash Las Vegas conference site  and tweets with the hashtag #Unleash18 to come up with a Conference Twitter Primer — all the information you need to socially prepare for this major HR event and be socially engaged with the conference. In this primer (below) we provide suggested [...]

The post Conference Twitter Primer #Unleash18 appeared first on HRmarketer.

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