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Are you selling an empty house?

Selling an empty house can be challenging, even in a hot market.
WHY?

The short answer is because over 90% of visitors are unable to see past the empty walls!

The more detailed answer to why you should stage if you are selling an empty house is below:

    • People buy “homes”, not houses
      An empty house looks cold and uninviting. Potential buyers will have a hard time connecting emotionally to an empty space, which does not feel like “home”.
    • Photos are confusing and unattractive Photos of empty spaces are NOT visually exciting. Even a professional photographer can struggle with making empty rooms look good There is really not much to look at (unless the room possesses an interesting architectural feature, such as a fireplace). Some spaces are difficult to figure out without furniture to define them.
    • No reference points
      Most people have a hard time imagining the space as a potential home if it contains no furniture. Without furniture, potential buyers have nothing to help them. The purpose, dimensions and size of a room can be confusing. The rooms will look too big or too small without any furniture, as the appropriately sized and positioned furniture will make each room look its best, no matter the size. Furthermore, the existing furniture, however minimal, will allow the potential buyers to compare with what they have and take mental measurements of how their own furniture would look in that space.
    • Most people can’t visualize
      Did you know that 9 out of 10 people can’t visualize the potential of a home? They just don’t see how wonderful the property could be, if there is nothing to help them – furniture, lighting, accessories…
    • Buyers will notice the negatives
      Any imperfections (floor, walls, ceiling, moldings, window frames, etc.) will be much more noticeable as there is nothing else to look at.
    • Avoid bargain hunters and tire kickers
      An empty house just does not look as well taken care of as it could be and might give the impression of a potentially “desperate” situation, almost inviting the buyer to lower the offered price.

    Staging vacant property, when selling an empty house, will differentiate you from the competition and will help you sell your house faster.

    Home Staging Montreal has developed a strong expertise at staging vacant properties.

Here are a few of the options for you to consider:

  • Can you leave any of your own furniture behind for a while? The house does not have to be completely furnished but we recommend that some main areas look “lived in”. The rooms which are the most important are the kitchen, living room, dining room, master bedroom and a bathroom. If you can’t leave anything, can you borrow from friends/family any quality items which will help you to stage your empty home?
  • Another great alternative is furniture rental on a short-term basis. Home Staging Montreal will provide a turnkey solution – design, sourcing, staging and de-staging when the property is sold.
  • We have recently announced a Virtual Staging service, which is proving quite popular with realtors.  It is NOT a replacement for a physical staging, but it is an option worth looking at.  Please read about our  VIRTUAL STAGING SERVICE.

Selling an empty house requires some type of home staging.  Consider all the options and decide which is the best for you.  If you have any questions regarding your particular situation,  PLEASE CONTACT US NOW!

The post Selling an empty house? How to attract more visitors appeared first on Home Staging Montreal.

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In this post, I would like to talk about vacant home staging of high end properties.  Ok, we don’t get to stage them every day, but when I receive a request to stage one, I know that it will not be an average home staging.

Why?  First of all, high end properties require ‘high end look’, which is not always easy to achieve with the furniture and accessories available for rent.  Also, chances are that room sizes are bigger than average and, therefore, require larger furniture and, possibly, more furniture than regular properties.  These properties usually take longer to sell, so the furniture and accessories might be staying there for a while….Therefore, I have to manage the client’s and the broker’s expectations in terms of the look and in terms of the appropriate budget for the project.

Maybe you think that a high end property doesn’t require home staging, even if it’s vacant.  The location, the view, the large spaces…everything is there.  Is it enough to sell it, though?

The truthful answer is ‘It depends’.   It is possible that the property’s assets will suffice.

But staging the property will bring out those assets even more.  It will be easier to attract potential buyers when the photos show furnished rooms.  The visitors will visualize the spaces better as well.

As I previously mentioned, special care has to be taken with the style and size of the furniture appropriate to the property.  In a vacant home staging of a high end property, I always recommend to do the main rooms – at the minimum, the entrance, the living room, the dining room, the master bedroom and accessorizing the kitchen and a bathroom.

See all the photos of this magnificent condo, which we staged last week.  Less than 24 hours after the listing was active, there are already visits to the condo.

If you have any questions, PLEASE CONTACT US NOW!

The post Vacant home staging of a high end property – why and how appeared first on Home Staging Montreal.

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Home Staging colors to use for 2018

Best home staging colors for this year? A lot of properties I visit need a bit of rejuvenation and a fresh coat of paint can do miracles! But, everyone asks me to help them select the most appropriate color for their home staging project. And I also get asked whether the home staging colors should follow the ‘trend’ of the year.

I thought that now is a perfect time to address this question, as we are starting a new year.

A lot of major Paint companies introduce new TRENDS in interior paint colors several months before the start of the new year. Here are 3 top paint companies in North America and their 2018 selection.

Benjamin Moore:

Sherwin Williams:

Behr:

The ‘trends’, by definition, are new, temporary and always changing. What is trendy today, might look completely outdated in 3 years from now.

Do you remember the trendy EARTH colors of 1990s? Terracotta, earthy reds, putty, browns, dark greens, sage were all the rage back then, but how do they look to you now?

There are still many properties out there stuck in the 1990s (or even before) and the best advice I can give is – PAINT in neutral colors!

Neutral colors are always in style, trend or not. The palettes of 2018 colors exhibit some tones of white and grey, which will stand the test of time.  And you will be delivering a turn-key property to your buyers.

I like the off whites (but NOT with yellow or red undertones), light greys and greige (which is between grey and beige and is very classy, in my opinion).

I often choose the colors in Benjamin Moore palette, but I tell clients to have them mixed in a cheaper brand (they need the BM color code).

Some of my picks from the 2018 colors are:

Benjamin Moore OC-69 White Opulence

Benjamin Moore 2140-60 Moonshine

Benjamin Moore 2117-70 Dreamy Cloud

For OFF WHITE color inspirations, look for Benjamin Moore Off White Collection.

Some suggestions: OC-17 White Dove, OC-38 Acadia White, OC-117 Simply White, OC-55 Paper White, BM 905 – Lily of the Valley, BM 97 – Cloud White

Greys and Greige colors have to be selected carefully, as they can sometime look dirty. Also, remember that the paint on a wall will always look a bit darker than on a sample, so if you are hesitating between 2 tones, I recommend going to a lighter one.

One of my all time favorites is Benjamin Moore CC-80 Grey Mist and it is a perfect blend of grey and beige.

There you go, now you know the best home staging colors for 2018.

The post Best home staging colors appeared first on Home Staging Montreal.

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This home stager is staging her own house in preparation for sale. Yes, the time has come for us to downsize and to move to a lower duplex apartment, which we are currently extending and renovating completely (but that will be another story).
Having raised my kids in this house, I am emotionally attached to it. But, I must remain objective and critical in order to stage it for sale. I feel your pain!

Let me share with you the process I went through:

I started by reviewing each room in the house for unnecessary stuff, noting whether any minor repairs or a coat of fresh paint was needed. I made a list of things to do for each room. And then the work begun! As this home stager dislikes clutter in her everyday life (convenient for her job), there was not that much stuff to de clutter, but it still took a few days and several garbage bags, as we all accumulate things as years go by.

Main challenges and how this home stager addressed them:

My youngest daughter’s room is quite small and I wanted to make it look bigger. I moved a desk and some bookshelves out of her room and re positioned them in different areas of the house.

One of the bedrooms was converted into a den with a fireplace by a previous owner.  It has not been renovated since I bought the house (as I was always hoping it would be out next  renovation project:)) and it did NOT look good.  It was my office, as I love the view to the garden.  As we were not going to renovate it now,  the room was repainted in an off white color (including the brick fireplace and the wood paneling) and my office moved to the basement.  The room was staged as a den.


Last, but not least, challenge was our basement, which was awful LOL and was never really used as a living space. We needed to do some renovations here. Out came the popcorn ceiling, the wood paneling was replaced by new drywall, new paint applied and new floating floor put down. Wow, what a difference! One final step – the basement was staged (could have been left empty, if your budget doesn’t allow for it, as long as it’s nice an clean).

The work continues slowly but surely.  Closets are done, the garage – NOT!

As a home stager, my final word of advice is – prioritize, work room-by-room, don’t get discouraged.  Even is the house will not be perfect, any improvements you do are better than none!

The post Home Stager stages her house appeared first on Home Staging Montreal.

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Exterior home staging counts!

Let’s face it – not everyone (including myself) is a green thumb or enjoys playing in the earth.  But, when you want to sell your house, exterior home staging needs to be considered and addressed.

So, let’s look at the minimal and easy steps which can be taken to get that Curb Appeal which will attract more visitors to your house.  Remember, the first impression your potential buyers will get is from the outside!

Disclaimer:  this is not my house but it is a house I recently staged.  It was fully renovated and put back on the market.

The basics of Exterior Home Staging
  • Remove any garbage bins, toys, hoses and maintenance equipment from view
  • Inspect your front door – does it need a coat of paint or, at least, a good cleaning?
  • Look for cobwebs and remove them
  • Review the mail box, the address number and the exterior lighting.  If they are rusted, old, non functional or generally unappealing, clean, paint or replace them
  • Clean windows
  • Pressure wash the exterior walls, stone, and concrete, if needed
  • Fix the lawn – pick up leaves, branches, pull up weeds and re seed to make it lush
  • Add a few plants or small bushes to your landscaping, if needed and annual flowers
  • Add a colorful flower pot or two in front of the entrance (if your climate allows)
  • Maintain the front and back yard – water, mow the grass regularly and pull the weeds out
The extras of Exterior Home Staging

No one wants to invest a lot of money into a house they are selling.   But, sometime, it is necessary to do some bigger projects to help you sell.

Frequent questions I get on the topic are:

What to invest on and how much to invest on exterior look of the house?

It is obvious that the better the house looks, the easier it will be to sell.  My take is always to go with the minimum amount of investment you can afford and which will make the biggest impact on the look of your house.

For example, an old and broken garage door is definitely an eye sore.  See if it’s fixable and can be cleaned and repainted if you don’t want to replace it.

Another problem I see often is the walkway and/or steps in poor condition as well as foundation cracks.  It is a tough one, as the replacement can cost several thousands of dollars.  Remember, the buyers usually want as little work as possible when they buy, so if you don’t do it, they will have to and they will certainly negociate the price for it.    Especially the foundation cracks need to be fixed and the foundation painted.  Try to fix what you can (if it is possible and within your means).

As a personal example, we replaced our front steps and redid our walkway last year – a big and expensive cement job – in preparation of potential sale of our house.  As my landscaping was damaged by the work, I purchased small and inexpensive bushes and planted them on each side of the walkway this spring to let them grow over the summer.  I added a few annuals and the curb appeal of my house went up tremendously.  I already got many compliments from family, friends and neigbours!

In conclusion, exterior home staging will probably NOT bring you a direct Return on Investment but it will help you find the right buyer quickly!

The post 10 tips to easy exterior home staging appeared first on Home Staging Montreal.

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