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Inspired by her desire to help others using a natural approach to health, Jen Simon decided to become a nutrition professional. Now, Board Certified in Holistic Nutrition though the National Association of Nutrition Professionals, Jen uses functional medicine principles to support the health of her clients. Her interview inspires us to consistently network with our community and to reach out to fellow entrepreneurs to see how they run certain aspects of their business.

What inspired you to become a holistic entrepreneur?

Knowing that there are so many people suffering from being ill from cancer, digestive issues, mental illness or just not having enough energy, I wanted to be able to share and educate about how to heal naturally since Western medicine has not been successful in many cases.

Tell us about your business.

I am the sole proprietor of my business and I work in an office with a functional medicine chiropractor and a massage therapist. I use functional medicine principles to help my clients with health issues (digestive, blood sugar, cardiovascular, autoimmune, mental health) weight management, and disease prevention. I provide one-on-one consults, group programs, grocery store tours and meal planning.

How would you describe your current business model?

I provide individual nutrition counseling to adults and children, individuals and families. I also run group several times a year with focuses such as gut healing, weight loss, and detoxification. I am able to conduct phone or video consults to those who are out of town or ill, however most of my consults are in-person.

Can you share any strategies you’ve found to be particularly effective for growing your client base?

I participate in networking groups in my community. Getting to know people who can then recommend you goes a long way. I also get booths at health fairs and corporate health events. Community and parent Facebook pages are also helpful as members ask for recommendations and advice.

 

 

What are some of the biggest challenges you have faced in running your business?

Since I did not have a business background, I have had to learn everything from marketing to finances on my own.

How have you overcome those challenges?

I have attended seminars with marketing and social media experts and have also participated in webinars. It also never hurts to ask fellow entrepreneurs how they run certain aspects of their business. I have been known to trade nutrition services for professional advice!

What were some of the first mistakes you made that you would tell a new holistic entrepreneur to avoid?

Feeling bad about charging people I know and friends full price for consults, or not including extra time spent with a client in my charges. I’ve learned that my time and knowledge is valuable and that should be reflected in my billable hours in order to sustain my business properly.

What has been the best piece of advice you’ve received as an entrepreneur?

You don’t ever have to be “salesy “(which is great for me since I don’t care for selling in the traditional sense).  You need to educate with information and stories and really listen to your clients. Then they will find more success, understand why they are given certain recommendations, and trust you – so they come back.

What is your morning routine?

Wake up at 7:00, have a glass of water. After driving carpool to school, I have my breakfast and tea. I then answer a few emails and check my client schedule for the day. If I don’t have any early clients, I go to it HIIT or yoga class at my gym. Then shower, have lunch, and get to my office to see clients.

What is your favorite indulgence?

Chocolate – dark with almonds

  

Most memorable place you’ve ever visited?

Costa Rica – I love the friendly and laid-back culture, the outdoor activities, and especially the focus on nature. The number of medicinal plants there is amazing!

Last book you read?

I tend to read a few books at a time:

Book for Fun – The Girl with the Lower Back Tattoo, Amy Schumer

Nutrition book –  A Mind of Your Own, Kelly Brogan

Personal Improvement  Book  – The 15  Commitments of Conscious Leadership by Dethmer, Chapman, Klemp

 

If you could only have one kind of food for the rest of your life, it would be…

Dark chocolate! But I also have to say salad with a really great homemade dressing.

What is your go-to breakfast?

Two pasture raised eggs with arugula, sides of broccoli and strawberries; dandelion root tea with coconut cream and collagen powder.

What do you love most about being an entrepreneur?

I love that I get to connect often with other entrepreneurs through networking and have really gotten to know my community. What is great personally about owning my own business is the flexibility to create my own hours, the creativity to put together programs throughout the seasons, and the ability to provide individualized recommendations to clients based on my education and research, not another company’s philosophies.

Jen Simon is Board Certified in Holistic Nutrition by the National Association of Nutrition Professionals and is based out of Superior, Colorado. You can find out more about Jen and her business by visiting www.foodworkswellness.comand facebook.com/foodworkswellnessLLC.

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In my experience, health practitioners tend to have a love–hate relationship with social media.

And with good reason!

Don’t get me wrong–there’s a lot to love about social media as a relationship-building and value-based marketing platform. It provides a way for you to connect with prospective clients and build a wider audience, it helps people get to know, like, and trust you as a practitioner, and it even improves the SEO of your website.

But then there are the frustrating elements. The most common concerns I hear from practitioners are that they’re unsure how it’s helping their business, they feel like there are too many platforms to manage easily, they’re not sure what to post, and, most of all, that it is time consuming. When you’re a one-(wo)man show, as so many of us holistic practitioners are, it’s not easy to find the time to dream up endless streams of content to post.

Which is why I am a huge fan of social media editorial calendars.

Here’s what a social media editorial calendar is

An editorial calendar is basically just an eloquent way of saying: a plan for what you’re going to post, and when you’re going to post it.

The beauty of creating an editorial calendar for your social media is that it provides you with a repeatable framework for managing your social platforms. Repeatable framework = less stress, less inefficiency, and more time for you to work on the many parts of your business that are not social media.

Having a social media calendar can actually help make social media fun because it takes away the oppressive feeling of overwhelm. Rather than staring at a blank screen and wondering what to write, your calendar provides you with a solid plan of action.

Let’s dig into how you can create your own.

How to create your social media editorial calendar Step 1: Create your list of categories

With this step, we’re identifying what categories of content your audience would be interested in. This helps us ensure that what we’re sharing on our channels is interesting, engaging, and relevant. It also helps us break down this broad concept of “content creation” into bite-sized pieces, so that it becomes easier for us to tackle.

Social media is meant to be, well, social. We don’t justwant to link to scientific articles on our social platforms and we certainly don’t justwant to promote our services or ourselves. We want to provide content that educates, interests, engages, and inspires our social audience. By providing this mix of content from a variety of categories, your social feeds will be more effective and engaging for those you’re trying to connect with.

Here’s an exercise for finding your content categories:

  • List 5 topics that are directly related to your ideal client’s primary challenges

(This is how we’re going to identify what kind of articles, tips, and educative information we should be focusing on)

 

  • List 5 topics your ideal client would find entertaining, interesting, or inspiring

(This helps us think of the “fun” stuff we can include on our social platforms, while still being relevant to our audience)

  • List 5 successful social media profiles where your ideal client is currently spending their time (such as Facebook pages, Instagram profiles, or Twitter feeds)

(This helps you evaluate what you like, or don’t like, about what other people are doing on their social channels in the wellness space, and also gives you places to share content from that your audience would enjoy)

  • List 10 blogs or online publications that would be pertinent, helpful, and interesting to your ideal client

(This provides you with a places you can share content from that you know would be valuable for your audience)

  • List your upcoming promotions, announcements, and specials

(You do want to make sure you’re also encouraging people to work with you!)

 

Example of Step 1 in action

As an example, if your ideal client is a professional woman in her 30s with autoimmune issues, the topics that are directly related to her primary challenges could be:

  1. Digestive health
  2. Energy issues
  3. Organic recipes and foods
  4. Meal planning
  5. Desire for quick, practical tips and info to help with her condition

For this same ideal client, the topics she might find interesting, entertaining, or inspiring could be:

  1. Organic and natural beauty products
  2. Exercise (such as spinning, yoga, or hiking)
  3. Meal planning
  4. Non-toxic cleaning solutions
  5. Inspirational quotes

Social profiles where she might be spending her time could include:

  1. MindBodyGreen
  2. Autoimmune Wellness
  3. Isabella Wentz
  4. Dr. Axe
  5. Wellness Mama

Examples of blogs or publications that they are either currently reading or would be interested in and benefit from could include:

  1. MindBodyGreen
  2. Autoimmune Wellness
  3. Isabella Wentz
  4. Dr. Axe
  5. Wellness Mama
  6. Oz
  7. Whole Food Magazine
  8. Women’s Health
  9. Gluten-Free Living
  10. The Paleo Mom

And from this exercise, we can create our content categories. Here’s an example list we can create from our example ideal client above:

  1. Articles from pertinent publications we’ve listed
  2. Articles or recipes from your own website
  3. Recipes that support autoimmunity
  4. Quick health tips from you
  5. Article sharing from products/companies you love
  6. Fun, interesting articles (on topics like organic makeup or nontoxic cleaning)
  7. Inspirational quotes
  8. Client testimonials
  9. Promotions, announcements, and behind-the-scenes (such as in your office)
Step 2: Decide when you’re going to post from those categories

Now that you’ve established your categories, it’s time to decide what days and times you’d like to share them.

For example, your quick health tips might come every Monday at 9 am, while your recipes might be posted on Wednesdays at 6 pm.

You don’t have to post from every category every week. If you’re only posting 3-4 times per week, you could set up a bi-weekly or monthly calendar and spread the categories out over a period of 2 (or more) weeks.

Step 3: Gather this information into some kind of calendar system

Personally, I’m a fan of a good, old-fashioned spreadsheet for managing my editorial calendar.

I like how I can have a separate tab that lists all of my content categories, as well as a separate tab for each social media profile all in the same Excel file.

Here’s a visual example of how I do it:

You can also include your go-to sites and resources right in your category sheet:

Next come the calendars themselves:

If you like this method, you’re welcome to download this template here.

Step 4: Gather content for each category and store it somewhere

Personally, I am ALSO a fan of a good, old-fashioned spreadsheet for content storing.

I like having separate tabs for each category, and writing the content directly into the spreadsheet. This way, I can also repurpose articles and updates that I liked in the following months or years. Social updates have a lifespan of <just a few hours>[http://www.copypress.com/blog/lifespan-social-media-content/], so it’s ok to share the same content again!

And that’s it! That’s all you need to create your very own social media editorial calendar.

Regardless of whether you’re using a social media scheduling tool to get those posts out or posting them natively right inside the platform, using this process to plan out your social posting schedule will streamline your social posting immensely.

As a final tip: set aside a dedicated social media afternoon and knock out this editorial calendar creation business all at one go. Dragging the process out makes it seem harder than it actually is, and if you can commit just a few dedicated hours to it, you can have your upcoming social content all taken care of and get back to the business of helping people.

Download your social media editorial calendar template here and dig in!

With love and support,

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After pursuing her calling of becoming a Naturopathic Doctor, Dr. Eliza Klearman opened her own micropractice in her small town. She now sees patients both in person and virtually, and focuses on word of mouth, networking with local practitioners, and utilizing blogging and social media to grow her practice. Her interview inspires us to reach out for help when we need it, and to find a mentor we can connect with.

What inspired you to become a holistic entrepreneur?

I really believe that becoming a Naturopathic Doctor was my calling. The philosophy completely aligns with who I am and how I want to live my own life. Sharing this skill set with my patients allows me to contribute to the world in a meaningful way. When I graduated from school, there weren’t any jobs available in my field, so I really had no other option than to become a business owner.

Tell us about your business.

I have a micropractice in a small town. It is just me and my patients!

How would you describe your current business model?

I see patients in person and virtually. I try to keep it very simple.

Can you share any strategies you’ve found to be particularly effective for growing your client base?

Word of mouth is really the best and most effective way to build a practice. It has also been helpful to build relationships with local doctors and practitioners. I also keep an active blog and Facebook page which helps keep me in front of my followers.

  

What are some of the biggest challenges you have faced in running your business?

I LOVE my line of work but honestly running a business has been hard for me. I have struggled with the logistics and procedures. I really think my business training has not been that great and I am always in search of people who can help me.

 

How have you overcome those challenges?

I have had to ask a lot of people a lot of questions!

What were some of the first mistakes you made that you would tell a new holistic entrepreneur to avoid?

Don’t be afraid to ask people for help and get yourself a mentor or two. I tried to go it alone and figure things out for myself at first and there was quite a big learning curve.

What has been the best piece of advice you’ve received as an entrepreneur?

Take care of yourself!

What is your morning routine?

I cuddle with my husband, then hop out of bed to exercise. In the summer, my husband and I do a quick morning walk, but in the colder weather I head to my home gym. I spend a little time with my kids before they are off to school. Then I try to sit in the quiet and drink a cup of coffee before I start my day.

 

What is your favorite indulgence?

I love Molten lava cake and creme brulee. I hardly ever order them, but those are my favorite treats.

Most exotic thing you’ve ever eaten?

A tree tomato! So delicious!

Most memorable place you’ve ever visited?

I am completely and totally in love with Kauai, but we got to go on a safari in Kenya. That I will NEVER forget!

Last book you read?

Ember Burning by Jennifer Alsever. A fun YA read!

If you could only have one kind of food for the rest of your life, it would be…

I think I would have to say apples with almond butter.

What is your go-to breakfast?

My ‘breakfast’ is typically my lunch, which is usually a big salad or left-over dinner.

 

What do you love most about being an entrepreneur?

The freedom and flexibility to do what I want to do in the way I want to do it.

Eliza Klearman is a Naturopathic Doctor and Acupuncturist based out of Colorado. You can find out more about Eliza and her business by visiting www.drklearman.com and facebook.com/drklearman.

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After working for many years in a highly stressful corporate career, Resolute Michaels decided to follow her interest in science and research and pursued a path in holistic nutrition. Now a Nutritional Therapist, Resolute compassionately helps moms and dads figure out the food piece for their kids on the autism spectrum. Her interview inspires us to embrace the mistakes that come with our journey and to ask for assistance when we need it.


What inspired you to become a holistic entrepreneur?

When I was encouraged to take early retirement from my corporate career, I worked with my husband, Douglas in his business while recuperating from so many years in a highly stressful position. Then, I started looking around for what to do next.

I could have easily continued working with Douglas, but I was clear that he owned the sandbox. True, he gave me my own corner seat, and my own pail and shovel, but he owned the sand. So, I was primed for launching my own business.

For some years prior to retirement, we both had been following the blogosphere and the up and coming gurus in the Paleo community. It was interesting stuff, and tweaks to our own diets brought positive results. Being science geeks, we appreciated the focus on research, and we conducted any number of our own n=2 studies.

With the world before me, knowing I could choose anything, and wanting to choose wisely, I asked myself, “If I won the lottery and money were no object, would I still (fill in the blank)?”

When it came to nutrition, the answer in my gut was always a resounding ‘Yes!”

And so I pursued this path.

Tell us about your business.

I am a Nutritional Therapist compassionately helping moms and dads figure out the food piece for their kids on the autism spectrum.

I truly believe that every child deserves the chance to thrive in their own way. Bioindividual nutrition gives them a running start to reach their potential. By eliminating the internal static caused by toxins, food sensitivities and more important, increasing the necessary building blocks for their bodies and brains, the next generation will get their chance.

Let’s be clear – food doesn’t cure autism and food doesn’t heal a struggling body. It’s the body that returns to its best function possible when given the best building blocks possible. And that’s how food helps.

How would you describe your current business model?

Rather than an online business, I have an online presence. I have the requisite FaceBook page but my funnel starts with my free eBook, available on my website, and offered at talks and seminars. Then, families can attend a group workshop, and finally move into private sessions. Of course, referrals from allied practitioners will bring some families directly to the clinic setting.

Can you share any strategies you’ve found to be particularly effective for growing your client base?

Public speaking is my forte. If I can get in front of a group, I can connect. The question and answer portions are lively, thought provoking, and we always seem to run out of time. My formal presentations are short precisely for this reason, and while the subject matter directs the conversation, I’ll follow the audience wherever they want to go.

Then, I sign them up for their inquiry session, and the rest is history.

What are some of the biggest challenges you have faced in running your business?

Marketing and networking is always a challenge. It’s easy to work in your business rather than on your business. There are so many important tasks to complete when you are wearing every hat! Thus, we justify how we spend our time, when all the while we are avoiding the necessity of marketing and networking.

How have you overcome those challenges?

It’s important to remember that without clients, you don’t have a thriving business. Scheduling marketing into your calendar, and then being accountable to follow through is key to thriving as an entrepreneur.

It’s often a surprise to learn that the most important time to be marketing is when your clinic/business is very busy.

Having a business coach can keep you on the straight and narrow, and it’s great to have someone with whom you can bounce ideas. If cash flow is an issue, I’d consider a Small Business Administration coach, which is free. The guidance is invaluable, and keeps you from feeling like you’re going crazy.

What were some of the first mistakes you made that you would tell a new holistic entrepreneur to avoid?

Living with a small business owner removes much of the gloss and glory from what it means to be an entrepreneur. In our experience, mistakes are necessary and unavoidable. That said, the biggest mistake you can make is to think you can do this by yourself, and not ask for help.

What has been the best piece of advice you’ve received as an entrepreneur?

Anything worth doing is worth doing poorly at first.

In other words, it’s easy to convince yourself that you need one more class or another book, and postpone the boots on the ground, experience building discomfort that will take you where you want to go.

What is your morning routine?

I organize my day the night before, so when I arise, I can have my special time. I take care of me first, before I take care of others. I grab my mug, check the internets, then have breakfast and get ready for my day.

What is your favorite indulgence?

Sitting still, surrounded by nature, for as long as I want.

Most exotic thing you’ve ever eaten?

Well, if it’s not the squirrel, or the beaver, it would have to be the rattlesnake. Who was hanging out under the cabin where I was staying, off the grid, in New Mexico.

Most memorable place you’ve ever visited?

The Old North Church in Boston, on the 200th anniversary of Paul Revere’s ride. Or it could be the Chicago Art Museum, seeing the Impressionist paintings I had only seen in books.

Last book you read?

You Are the Placebo, Dr Joe Dispenza

If you could only have one kind of food for the rest of your life, it would be…

…very, very sad.

What is your go-to breakfast?

Leftovers!

What do you love most about being an entrepreneur?

I get to write my own performance reviews.

Resolute Michaels, NTP, BHCN is a Nutritional Therapist based out of Pacific, Washington. You can find out more about Resolute and her business, Primal Perspectives, by visiting www.ResoluteMichaels.com.

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When Jill Carnahan received a cancer diagnosis at the young age of 25, she learned the importance of having a physician who understood how to assist the body’s healing potential. Now, as a Medical Doctor, Jill works with her patients within a functional medicine framework to promote hope and healing from complex chronic diseases. Her interview inspires us to keep our overhead low when just starting out and to keep in mind that the best time to start is now!


What inspired you to become a holistic entrepreneur?

I always wanted to connect with people on a deep and meaningful level and to help patients live well, reversing disease instead of just treating symptoms. When I got cancer at 25 years old in 2001, I learned what it was like to be a patient and how important it was to have physicians who understood how to assist the body’s healing potential.

Tell us about your business.

I own Flatiron Functional Medicine in Louisville, CO, a thriving medical practice where we promote hope and healing from complex chronic disease.

How would you describe your current business model?

I see patients one-on-one and personalize a medical approach using functional medicine to meet their needs.

Can you share any strategies you’ve found to be particularly effective for growing your client base?

Become the expert, speak, write and give away great content.

What are some of the biggest challenges you have faced in running your business?

Administrative tasks.

How have you overcome those challenges?

Hiring amazing staff members so that I can focus on what I do best.

What were some of the first mistakes you made that you would tell a new holistic entrepreneur to avoid?

Keep your overhead very low in the beginning.

What has been the best piece of advice you’ve received as an entrepreneur?

Go for it! Don’t wait.

What is your morning routine?

Get out of bed at 5am, have a cup of bulletproof coffee, prayer & meditation, workout at Orange Theory, Infrared sauna, shower and head to work.

What is your favorite indulgence?

Weekly spa/massage.

Most exotic thing you’ve ever eaten?

I don’t really do exotic, routine is good for me and I am [on] a grain-free paleo plant-based diet.

Last book you read?

Brene Brown, Braving the Wilderness

If you could only have one kind of food for the rest of your life, it would be…

Green juices with collagen powder.

What is your go-to breakfast?

Grain-free granola and coconut yogurt with chia seeds and blackberries or pomegranates.

What do you love most about being an entrepreneur?

I get to influence, impact and inspire others.

Jill Carnahan is a Medical Doctor based out of Louisville, Colorado. You can find out more about Jill and her business, Flatiron Functional Medicine, by visiting www.jillcarnahan.com

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By Tristan Summerfield, MA

Generating a sustainable income from a natural health business can be a challenge that requires ongoing attention and innovation. I have been in the natural health industry since 2005, and my experience has showed me that for long-term financial success, a targeted and integrative strategy is needed that combines hourly and residual income streams.

My goal here is to show you how to niche your business and identify your strategy for increasing your income using seven optional methods. You can use these as a springboard to brainstorm and map out your entire entrepreneurial plan.

If you haven’t yet chosen your niche, here’s how you can look at it: rather than creating a natural health business on a broad topic, think about how you could share your products and services as an expert on a very specific subject. For example:

  • Nutrition for athletes
  • Herbs for female or male hormone balance
  • Naturopathic remedies for nervous system disorders
  • Homeopathic remedies for digestive health
  • TCM principles for longevity
  • Bodywork practices for couples
  • Yoga stretches for pain relief
  • Self healing practices using energy medicine
  • Essential oils for cleansing and detoxification
7 Income-Generating Methods and Examples 1. Delivering one-on-one sessions

One-on-one sessions provide an hourly and/or package income stream.

– Focus your service on your niche

– Sessions could be in-person or over phone/Skype

2. Writing a book

Books provide a residual income stream.

– Write directly about your niche

– Sell on your website, Amazon, and/or Draft2Digital

3. Selling eCourses

eCourses provide a residual income stream

– Video or written tutorials on your niche

– Choice from top rated eCourse platforms such as Teachable or Thinkific

4. Delivering Lectures

Lectures provide an hourly income stream, and can be used as a marketing tool for your other products and services.

Places you can consider delivering your lectures:

– Libraries
– Grocery stores
– Health clinics
– Gyms
– In the park
– In a room you rent

5. Selling Physical Products

Physical products provide a semi-residual income stream.

You could sell products you’ve vetted, or even create them yourself (a significantly larger endeavor).

– Powders (such as high quality protein powders or superfood powders)
– Liquids (such as herbal extracts, tinctures, or liquid nutrient supplements)
– Capsules (such as quality supplements)
– Creams (such as magnesium creams, or clean beauty products)
– Oil infusions
– Essential oils

6. Taking a Job at a Company

Company Jobs provide an hourly or salaried income stream.

– Search sites like naturalindustryjobs.comto find employment opportunities in your area or remotely
– Formulator
– Researcher
– Brand Ambassador
– Practitioner

7. Creating a Website

I recommend everyone integrate this method, as it serves as a backbone for any other method you choose.

– Choose a platform such as WordPress, SquareSpace, or Shopify
– Market each of your products and services on your site

Once you have your top few choices and a clear target market, write out product and service ideas that could flow together as a path. Let’s use herbs for female or male hormone balance as a sample niche:

1. Create an eCourse with video tutorials on how to make targeted herbal preparations and their benefits to support healthy hormones (residual income)
2. Deliver personalized coaching for eCourse students to go deeper into the topic (hourly income)
3. Deliver Healthy Hormone lectures, during which you promote your eCourse (hourly and potential for residual income)

Of these seven methods, I have personally experienced eCourses to be the most lucrative, so I would encourage you to explore using this income strategy as a central piece of your overall business strategy.

I hope you were able to write out some great ideas! Keep brainstorming and make sure to thoroughly vet your plan.

To your health and wealth!

About the Author

Tristan Summerfield, MA is a natural health practitioner and has been an entrepreneur and employee in the natural health industry since 2005. His training includes Integrative Herbalism, a Master’s Degree in Nutrition, Functional Diagnostic Nutrition, Whole Food and Herbal Cooking, and Business Building Courses. His mission is to help budding entrepreneurs fast track their success and create a lucrative and meaningful natural health career that serves a specific target market.

If you’d like additional support for choosing an income-generating process, you can take his FREE eCourse – How to Choose a Profitable Niche as a Natural Health Professional. If you already have a solid idea for your business and want to learn how to implement and market it, check out his Career Success Plan for Natural Health Practitioners eCourse that goes deep into all of the methods mentioned here and shows you how to set the technical aspects of your business such as registration, trademarking, insurance, finances, and taxes (this link will give you $50 off course enrollment). Enrollment also gives you access to an online community where you can get personalized support and make connections with fellow practitioners from all over the world!

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Following her passion to help people thrive and grow in life, Carine Camara decided to focus her efforts on assisting people with emotional, mental, and spiritual health. As an acupuncturist and a holistic health coach, Carine now guides her clients to understand the importance of their wellness journey and assists them on their path of self-discovery. Her interview inspires us to always continue presenting ourselves to the world and to build our lives around what we love.

What inspired you to become a holistic entrepreneur?

To help people thrive, and to grow. Being a holistic entrepreneur has been such a journey of growth and learning. It has been a great opportunity for me to learn about myself, and my gifts that I love sharing with people.

Tell us about your business.

I am acupuncturist and a holistic health coach. As an acupuncturist I help people understand the importance of their wellness. I focus on emotional, mental and spiritual health. Specifically, I hone in on the importance of understanding where your emotions live in your body, and how they can be the cause of your physical pain. I also guide you to tap into your energetic body with esoteric acupuncture sessions. These treatments can be gateways for you to initiate your spiritual healing through chakra balancing and sacred geometry. Sessions can align you with your higher self, and reconnects you with your heart.

As a holistic health coach, I guide people on a path of self-discovery. We assess various aspects of your life, specifically as it pertains to your health. Nutrition, exercise, relationships and career are all areas we discuss and navigate to find solutions that are aligned with your goals.  

How would you describe your current business model?

My acupuncture services are 1 to 1 in person in my office in Mar Vista, CA. My coaching services are either in person or virtually.

Can you share any strategies you’ve found to be particularly effective for growing your client base?

Meet tons of people. Network. Build community of liked minded individuals. Create a niche and plug yourself in various communities of people. Share what you do with everyone you meet. Always present who you are and the gifts you can share with others.

What are some of the biggest challenges you have faced in running your business?

Building my client base. I had to do many different things, to figure out what works best for me.

How have you overcome those challenges?

I keep putting myself out there. I never stop presenting myself to the world.

What were some of the first mistakes you made that you would tell a new holistic entrepreneur to avoid?

Stop listening to others, instead look within yourself to find the answers. Of course it is important to seek mentors and guidance. However, it is more important to really know what you want to bring to the world. Become super clear on your mission and your purpose. No one can tell you that information. It needs to come from within. Building that internal fire makes you unstoppable. Having a positive mindset. Seeing the “failures” as lessons. Staying focus on your vision and purpose, and never give up on you.

What has been the best piece of advice you’ve received as an entrepreneur?

Believe in yourself. There is no one stopping you but yourself. Move out of your own way and thrive.

What is your morning routine?

I am an early morning person. I wake up around 5am. Workout- swimming or stretching. I meditate for 30 minutes. Set my positive intentions for the day. Make my smoothie and start my day.

What is your favorite indulgence?

Gluten Free Pancakes with Maple Syrup…

Most exotic thing you’ve ever eaten?

Durian fruit. It smells terrible, yet tasty.  

Most memorable place you’ve ever visited?

I loved Salvador, Bahia in Brazil. The people, the music, the dancing- it was a great time.

Last book you read?

The Oversoul Seven by Jane Roberts

If you could only have one kind of food for the rest of your life, it would be…

Fruits. All day everyday. Love them!

What is your go-to breakfast?

Smoothie.

What do you love most about being an entrepreneur?

Being my own boss, and the freedom of creating the life I want to desire. Building my life around what I love.

Carine Camara is an acupuncturist and a holistic health coach based out of Los Angeles, California. You can find out more about her and her business, Carine Camara, at www.carinecamara.com .

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After dealing with her own health concerns and realizing that the prevailing standard of care wasn’t helping her, Dr. Melanie Keller decided that if she was going to see results, she was going to have to take action herself. Now, Melanie is a Naturopathic Doctor providing medical services to those seeking expertise in the underlying cause of irritable bowel syndrome (IBS), small intestine bacterial overgrowth (SIBO) and other gut microbial dysbiosis conditions. Her interview inspires us to niche down into a specific target market, and to follow our passion by keeping up-to-date in our specialized field of care.

What inspired you to become a holistic entrepreneur?

It was my own health concerns that led me on this career path. I’ve had passion with research and discovery in the field of health from a very young age. I had the unique opportunity of being raised in southeast Alaska. My family was in the commercial fishing industry and I was exposed to the Tlingit native Alaskan culture and herbalism. I was an AFS exchange student and spent a year in Switzerland where I was exposed to a highly functioning country and citizens who found prevention vs. cure to be most important. In the US, the prevailing standard of care never helped me. I realized that if I was going to see results, I’d have to take action myself.

When it came to my undergraduate degree, I was on the 10 year plan and then I was faced with the reality of a salary cap by continuing to work for someone else. While working 60-80 hours a week as the director of education at a massage school, I started taking a 12-week business course for new business owners through the state’s small business development center. I realized my proposed business plan relied on a physician to prescribe massage, so I decided to become the doctor!

Tell us about your business.

My business provides educational and medical services to those seeking expertise in the underlying cause of irritable bowel syndrome (IBS), small intestine bacterial overgrowth (SIBO) and other gut microbial dysbiosis conditions.

How would you describe your current business model?

1:1 in-person and virtually.

Can you share any strategies you’ve found to be particularly effective for growing your client base?

A marketing coach right out of medical school said, pick 3 things you’re really good at and / or love to do. That helped me be more clear in my conversations with people when asked, what do you do? Or, what do you specialize in? There are ways to become known for something specific that can then be expanded from once people know who are and / or what you are about.

What are some of the biggest challenges you have faced in running your business?

A few years ago, not many people had heard of SIBO and I had a wait list of people to be seen as a patient. Now, my business has to compete against everything from a probiotic to big name doctors or even a health food store clerk.

How have you overcome those challenges?

I’ve become more specialized. There is always more to learn. That is one of the main reasons I became a doctor. I enjoy keeping up-to-date in my areas of interest. It just so happens, I’ve been ahead of the target when it comes to the future and I appreciate the colleagues that have recognized my unique way of thinking. This has brought me speaking opportunities that are ultimately priceless!

What were some of the first mistakes you made that you would tell a new holistic entrepreneur to avoid?

I wasn’t, and still am not, a fan of social media. I do what I can and look forward to hiring someone to teach me yet ultimately handle the bulk of it soon!

What has been the best piece of advice you’ve received as an entrepreneur?

A colleague helped me get around my hang-ups with offering virtual services and I am forever grateful.

What is your morning routine?

I usually wake up by 6AM, have a cup or two of coffee while I review social media (I’m learning!), then I’ll do some ‘tapping’ following a transcript from the Tapping Solution for Financial Success & Personal Fulfillment, followed by a power walk with the dog.

What is your favorite indulgence?

A margarita with salt

Most exotic thing you’ve ever eaten?

Ostrich

Most memorable place you’ve ever visited?

Glacier Bay, Alaska

Last book you read?

The War of Art: Break Through the Blocks and Win Your Inner Creative Battles by Steven Pressfield

If you could only have one kind of food for the rest of your life, it would be…

Pizza, Here in LA there’s Z-Pizza and they use the best ingredients Non-GMO, grass-fed mozzarella, etc. their gluten free pizza is the best!  

What is your go-to breakfast?

Some kind of convenient bar, my current favorites are the apple BoBo’s bites and the ginger lemon Thrive bar by GoMacro.  

What do you love most about being an entrepreneur?

FREEDOM! Everyday I am so happy and grateful that I can provide for myself and an employee.

Dr. Melanie Keller is a Naturopathic Doctor based out of Los Angeles, California. You can find out more about her and her business, SIBO Solution!, at www.sibosolution.com 

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