Higher Ed Me | International Student Recruitment & Marketing services
HigherEdMe is a online international student recruitment tool to increase enrollments and boost outgoing mobility. All articles about internationalization strategies and digital marketing tools for foreign student attraction and enrollments in global higher education.
Last march in Kuala Lumpur, the APAIE 2019 conference took place with many workshops we could attend. Here’s a set of key take-aways in the International education field, for the Asia Pacific region and beyond.
Presented by Prof Jenny Dixon, University of Auckland brings two key figures about international students in 2017, with 125.392 total students (down 5%) and an economic impact of $5.1Billion.
The total NZ population is 4.8 million, 1/3 lives in Auckland. NZ claims the word’s best post-study rights.
The university of Auckland will welcome the APAIE 2021 conference, after Vancouver next year.
Mrs Melissa Banks presents the 3rd most popular education destination with 693,750 international students in 2017 form 198 countries.
1 in 50 people in Australia is an international student.
Outgoing mobility is way more different, with only 50.000 students in 2017, but it keeps growing.
The mobility is powered by the New Colombo Plan, with new challenges in the VET/TAFE field, for non-elite candidates and employability.
119.451 students enrolled in an offshore program in 2017. Top 5 countries of origin are from Singapore, China, Malaysia, Vietnam and India.
There is a concern to drive more international students in the regions, with scholarships available.
Regulation of education agents is also mentioned with DET Education Agent Performance Data policy paper.
Student expectations and concerns.
Presented by Lyndell Jacka, we see that “learn about myself and the world” and “Prepare for my career” are more important than academic rank and impact the community.
There are substantial differences between Malaysia, Vietnam, India and China in terms of expectations on Qualification recognition, tuition level, quality of course content and visa requirements. It means that it could be impactful to focus your international communication (digital, print) differently whether you target indian or Chinese candidate for example.
A very interesting map of drivers and factors could represent a brick to define a strategy for an institution, and for a candidate as well.
A/B testing on digital campaign shows the efficiency of studying your panel before investing higher funding in the pipes, to use pictures and text content that make sense to your audience.
Interesting insights on the online interaction and discussions, and hurdles to grow chatbots in the field, keeping in mind that candidates want to decide how to communicate.
Financial concerns are still very prominent, whereas political uncertainty does not seems to be a concern.
Being safe has many perceptions, that can be applied by a university to define its safety strategy.
More on www.idp.com/partners/research
Global study on emerging destination countries
Based on UNESCO and project ATLAS, Kadi Taylor (Navitas) and Jonathan Chew (Nous Group) are building a global analysis of the emerging countries combining macro flows, public data on student numbers and country specific data sources.
One of the outcomes is to try to measure maturity of markets with indexed growth.
international student insights – study
Malaysia, China, Netherlands, Russia and Canada show interesting curves, for different reasons.
Interesting insights on the destination vs wealth of student base, cultural distance.
Hanyang has an impressive summer school set-up run by a team of 4 FTE.
Their non-degree inbound programs count 5 streams: student exchange program (1.000 students per year), visiting student program (500 students per year), international summer school (2061 students per year), international winter school (512 students per year) and customized study tour (150 students per year).
Several internal and external benefits are brought by Summer schools, from creating a financial revenue to increasing the brand.
Hanyang University ran its first summer school in 1990 and developed it to 2.061 participants from 49 nationalities.
It has reached an outstanding 98% satisfaction rate.
The HISS department has to face challenges like equipment, housing capacity, diversification, and differentiation, since copypasting offers is common practice.
If you had to choose one partner over the mass of signed agreements to focus investments, who would it be? What could you achieve? Prof Pei-Shan Tsai from Taipei Medical University, Taiwan presents the benefits of building a strategic partnership, at a regional level.
This strategic partnership is part of a global university vision.
The first step is to drive an assessment of current partnerships, reviewing the performance in 4 domains with key indicators : international student and faculty mobility, education collaboration, research collaboration and academic impact and featured development.
A second step is to design regional alliances aligned on smart specializations, such as women’s health for example with Vietnam.
Concentrating investments led to interesting results and outcomes : Moocs in regional languages, specific training, outreach programs and long term commitment networking.
A blog from a HotDesQ R3 startup thinking about the next round.
The jet lag is passed now. But I am still not used to the rythm of the day here. The sun pops up around 5 am and down at 6 pm, even if the autumn is just starting. The workday starts earlier and when it’s finished you have to directly switch to the evening part/ party time of the night because indeed it’s already dark outside. I think I will miss a bit the ‘apéro time’ we have in France but I really enjoy the night time with such nice weather.
A new dawn for HigherEdMe
More seriously, we have managed to register our Australian Company this week. We have officially founded HEMA Tilt PTY LTD. HEMA for Higher Ed Me Australia and Tilt because, it the sound of a student connecting to a university in our head, we also have another meaning but we will keep it secret for the moment. You can try a guess in the comment on the Linkedin post. If anyone finds, I will send him/her a HigherEdMe book note.
We were able to found the company this week, only because we have received our personal TFNs. It took only a week since we asked for them. Once we had them, I have spent maybe two hours to fill up the form on the online website but only because I checked online in the mean time what choice fit our company the best. But if you already know what and how you want to set up everything in Australia, it will definitively be a lot less time for you.
Next step, the company bank account. Actually and thanks to BOQ, partner of HotDesQ, we have started to prepare all the elements Monday last week, so it will not take very long from now to have it opened.
HEMA Tilt, a new fish in the Australian sea.
About… Fishburners, our brand new working space. It is an amazing place, with a lot of events going on each day. You have regular events (Fryday pitch, Toasty Thursday), you have events only for female fishies and also many opportunities to learn, meet people and share. The atmosphere is really nice, everyone here is willing to give you a hand toward success and we already have the chance to meet with many different startups/companies. A big up to Kate, Sarah and Isaac (You can see them in the last pic of the slide).
What do you do tonight? I just go to the Startup World Cup Australia.
The big plus of this week, the Startup Worlcup Australia was in Brisbane. You may have seen tweets about it. We had a VIP pass, I don’t know if it was thanks to Fishburners or Advance Queensland because they were both involved in the organization but we were at the right spot and we really have enjoyed it, so thank you. It was about ten startups fighting for a chance to go in final for a 1million price. For me, 3 startup pitches were above the others, the winner, of course, Startat60, Monarc Global and Hip Money. I have taken notes about how to pitch and most interesting part how to answer the questions of the judges (not always easy ones).
How to create a company in Australia week 2
At the moment, the company exists, we have an ABN (Australian Business Number) and are able to open a bank account. We are waiting for 3 more numbers to go on with the process, we have used the same online service to register the company and to ask for these elements. The Company TFN (Tax File Number), the GST (Goods and Services Tax) equivalent of the VAT in Europe, and the PAYG (Pay As You Go)
At the moment, I am looking and learning about employment in Australia, work right and wages. You have a lot of official resources online, so next week I will talk to you about superannuation, tax income calculator among other things.
Brisbane, a new home, a new life
I will finish this post on a more personal note. I have decided before landing to live in New Farm, just because I loved the idea to live in a neighborhood surrounded by the river. New Farm is full of individual houses, in the Queenslander style with a lot of them getting renovated. Each with their own small garden, most of the time full of big green trees and plants. You can smell at sunset a powerfull sent coming from the trees I guess because I can’t identify its origin at the moment. There a big park, with a charming market every Saturday morning. I was even able to find an organic shop and a ‘Fromagerie’. I know there is a bakery too but I didn’t have the chance to test it for now.
How to go to work in Brisbane
Brisbane has a large bus network and with broad working hours. I have made most of the first week thanks to it. A bit of a negative point here, there is no monthly or annual subscription. You pay as you go for each ride, by adding credit on your Go Card when needed. So as a newcomer, who don’t know how much of commuting I will have to do each week, it’s not easy to budget and I find it a bit expensive. I have decided this week to try the CityCicle system. Two benefits from it: it’s cheaper than the bus and I can enjoy the view of the river twice a day. Negative point it takes me more time. For the moment, I will keep the CityCicle solution, and I see that as a way to start a healthier life in Australia.
The weekend is coming
My goal for this weekend will be easy to achieve. It’s to climb up o the Mont Coot-Tha. I was told by several people that is was a really good start to discover Brisbane.
Our project is going well, we are almost fully set up. I am eager to continue next week and to be able to achieve even more things.
HigherEdMe has started a very special adventure this week. It is our 5th day in Australia today. Still a bit jet lag but not that much anymore. With Pierre-Alexandre we have decided that we had to take a little early pick of our future workplace (AKA Fishbrunners). The real introduction will be tomorrow so I won’t tell you more about it. but the pic above show how the place even at the entrance is nice.
The entrance of Fishburners goes throught the hall of the Regent Theater
This morning and yesterday were all about QODE.
QODE is about AI and new technologies. 50 startups are here to show their projects/products and there is a lot of meetings happening too.
Thanks to Hot DesQ and of course Advanced Queensland we were able to pitch our project yesterday. It was already the 2nd time I pitched in Australia and so in English. I managed to gain in clarity in 3 days. The most interesting part was after the pitch, I was able to connect with very different people with interesting profiles (Marketing skills, equity knowledge, technical skills..)
A post shared by QODE (@qode) on Apr 2, 2019 at 11:23pm PDT
To be short on what we have done until now besides meeting amazing people: It was for the majority learning how to set up and do business in Australia, fill up a bunch of forms.
How to create a company in Australia?
First thing first: as the moment you can count on a place to receive mail ask for a Tax file number: It’s a very simple form you can fill online directly. You can learn more about it and fill the form here. Be aware of non-official links. It will take you 28 days max and only 2 weeks to get it if you are lucky (ear it from a previous startup). Your TFN is mandatory for several actions, for personal things and for creating a company, so you will not skip this.
The 2nd things to do or maybe it’s even a thing to start before landing, is to look for an Australian director. When creating a company in Australia, you will need at least one director with a resident status. Some accounting companies offer this service but it’s quite expensive. I invite you to dig about this by yourself in order to find the best solution for your future company.
Obviously, you will need very quickly an Australian phone number, you can buy sim cards at a lot of places. So no worries about this point.
Here we are at the moment. I will let you know in the next post how it’s going on for us and what to do next to set up an Australian company.
How is Brisbane?
Besides the hot weather (not if you ask the locals, they all saying that it’s fresh) nature is pretty amazing, everywhere in the city you can always see really big green plants and flowers. Birds are very present and it’s not your usual pigeons.
My ‘wow moment’ award goes for the sand beach near the river in the center of the city.
Conclusion: Totally happy to be here. Not as many spiders as I thought (good news actually, and for the moment) A lot of work done and a lot more to do.
Next episode: Transports in Brisbane, discovery of some Brisbane’s districts, and of course, comments about our new work environment Fishburnners.
Recruitment of International Students Now Free for Universities
International recruiters at universities can now contact candidates without paying intermediation fees.
Saint-Étienne, France –Starting on September 1st, HigherEdMe will be granting free access to all its international users. HigherEdMe, a French startup company based in both Longvic and Saint-Etienne, specializes in global matchmaking between candidates and university recruiters from all over the world.
“We were looking for a way to remove growth obstacles from our platform,” said Arnaud Catinot, founder of HigherEdMe. “Thanks to our affiliations and adding optional features like export and texting notifications, we can now provide free access to higher education institutions that are willing to promote their programs abroad.”
This free platform could be a revolution in international higher education
By becoming free for recruiters, the platform becomes a simple and direct tool that they can use for contacting students. “They (recruiters) no longer need to go through calls for tenders, or use a payment method such as credit cards, or even obtain a purchase authorization from their hierarchy,” Catinot added. “The system allows many public institutions to attract only the best candidates with much greater flexibility.”
More than 20,000 connections made
With more than 40,000 candidates and 350 recruiters worldwide, HigherEdMe has already established more than 20,000 connections this year. It hopes to triple these numbers by 2019.
To support the international mobility of students to institutions that they would never have thought of before, the startup got inspired by dating apps. “Our system works the opposite of current websites. On HigherEdMe, the recruiters are making wishes on the candidates,” Catinot explained.
HigherEdMe will present its innovation at the EAIE International Conference in Geneva from September 10th to 14th. Further details can be found on the company’s main website.
HigherEdMe SAS was created by Arnaud CATINOT and Pierre-Alexandre PIARULLI in November 2015. Supported by BFC Angels, the startup offers innovative and privacy-friendly solutions to higher education institutions wishing to attract foreign students.