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Search Engine Optimization (SEO) is the process of optimizing your website. This is done to increase the website’s ranking on search results so that there’s an increase in website traffic and you eventually end up generating leads for your business. Now there are two types of SEO elements that are primarily used to increase your website rank. They are known as “on-site,” and “off-site” SEO. On-site SEO includes the changes that are made on a website. Off-page SEO includes the process of increasing your website’s ranking by making modifications beyond your website. Often people give more importance to on-page SEO elements. In fact, both on-page and off-page SEO elements are important to have a good rank in the search results. Therefore, in this article, we will be talking about some off-page SEO elements that can help in increasing your website’s ranking.
When your trucking company has a social media profile, you can share the content created on your site to your social media profiles. With the help of social media marketing for your heavy business, your social media followers have access to your web content. If you have a new piece of content in the form of blogs, infographics, videos, etc., you can share on your social media profiles. As a result, you get more backlinks to your website. Moreover, if the people click on your posts and visit your website, your web traffic increases. A higher web traffic indicates to search engines that your website provides useful information to readers and so, they may rank your web pages higher in the search results for relevant search queries. Additionally, if the people on social media like your content, they will share it and your content will reach to a larger audience. As a result, you will see a further increase in your web traffic and your heavy duty equipment SEO value will increase. So, use social media to share your content so that it helps you in getting more backlinks and increase your web traffic.
You can invite someone to write a guest blog on your heavy equipment business website. When the blog is published on your website, the guest bloggers will share the blogs on their social media or other online platforms. This again increases backlinks to the guest blog on your website. Moreover, if the person writing the blog is an industry expert, then more people are likely to visit your website and view the content. Therefore, just like social media, you can increase backlinks and web traffic to your website.
Local listings are known to be extremely beneficial if you want to target your local audience. When you list your business on a local listing website or a local directory, your business details can be viewed by the people who search for your services across various local listings. Therefore, your web traffic increases and if visitors like what they see on your website, they may be converted into customers. Apart from getting leads for your business, local listings help you to get backlinks. Every local listing allows you to include your website URL. Therefore, if you have multiple local listings where you have added your website detail, then the number of backlinks to your website increases. This helps in enhancing your SEO efforts.
Some of the other off-page SEO techniques include link baiting, article submissions, answering questions on several forums, etc. All the off-page SEO techniques in some way or the other boost your heavy duty equipment SEO value. If you want more information on off-page SEO techniques or any help in optimizing your heavy duty equipment website, then you can contact Heavy Duty Direct.
Facebook is one of the most ineluctable options when it comes to making the most out of social media for small business. Facebook ads are a cost-effective opportunity that puts your trucking brand in front of a newer set of audience. If you are reading this, you already know what Facebook ads are. So let’s move on to some interesting ways to utilize Facebook ads.
Keep Switching Your Ads
It is crucial to advertise different types and forms of copies to keep your audience engaged and interested. Running only one type of ad, say a single image or video, that too a same image or video for months can result in low engagement. Therefore, rather than bombarding your audience with the same ad over and over, keep switching between different types of ads and innovative ideas. If you plan to run your campaigns continuously for months, it becomes even more essential for you to provide your audience with fresh ads. Choose from images, videos, carousels, canvas, slideshows, and other ad options, and change them every one or two weeks.
Use Only Quality Content
Do you want your audience to see blur images or pixelated videos in your ads? No, right? We all want our clients to have the best user experience even when they are viewing ads on Facebook. Thus, use high-quality, clear, and sharp images and videos for all kinds of your Facebook ads. Also, make sure you use small-sized multimedia so that they can load faster on mobile phones as well. The image size limit for Facebook images is 20 MB, and that for videos is 2GB. But try to use compressed yet clear images and videos for great user experience.
Don’t Forget the CTAs
In most cases, you might want to run Facebook ads to increase the website traffic, double the sales, or to make an awareness of your trucking brand. Regardless of what your motive is to achieve through advertising, you must always have a compelling call-to-action button. Not only this, having a CTA ensures that the audiences understand what the next step is in developing a relationship with your trucking brand. For instance, if you want to increase your Facebook page likes, you can include a CTA button to ‘Like Page’ in your ad. This will direct your audiences to like your page.
Create a Custom Audience List
If you have a database of emails and mobile numbers of your potential and existing customers, you can target them using Facebook. Just go to the ‘Audiences’ tab in Adverts Manager. Click the ‘Create Audience’ button, select the Custom Audience option, then choose Customer List option. Upload the CSV or TXT file list or simply copy and paste the database information. Your Custom Audience will be ready in about 30 minutes. Then while creating ads, you can choose this audience list and show ads to them specifically. Doing so generally increases the chances of serving your ads to potential customers and getting them converted.
Whether it is Facebook or any other social media for small business, there are numerous options available to market and advertise your trucks and other equipment. All you need is the ability to test and choose the right tricks to advertise. If you are new to Facebook ads and want to get the best out of them for your trucking brand, you can get in touch with us. We will help you throughout your ad campaigns.
Pay per click advertising or PPC for small business is a form of online advertising where the advertiser pays the ad publisher, every time the ads receives a click. It is a form of online advertising that gives you a good return on investment. PPC advertising is a good method for small businesses to advertise their products and services, including your heavy duty equipment business. How? Well, here are some benefits of PPC for heavy duty equipment business.
Quick and Measurable Results
The good thing about PPC advertising is that it is result oriented. With PPC advertising, all you need to do is set up an ad account and publish an ad. Within a few days, you start receiving results in the forms of click. Also, PPC ad efforts can be easily measured. You can easily measure the cost of advertising, the clicks you received, the leads that were generated, etc.
Enhanced Audience Targeting
When creating PPC ads, you have the option to modify the ads as per the location, commonly used keywords, specific website, devices, time, etc. This makes it easier for your business to target the right audience at the right place at the right time.
Local Audience Tapping
For a heavy duty equipment business, the target audience will be local as you would have your operations locally. To capture the attention of the local audience, you will have to work on a marketing strategy that enables you to tap the local audience. PPC advertising is a good technique to use for this purpose. A PPC ad has the option for location filtering that ensures that your ad is only displayed to the people looking for heavy duty equipment in a specific location.
PPC advertising is a highly cost-effective form of advertising. In PPC advertising, you can decide how much you would like to pay for a click and what budget you want to keep. Also, the cost of each click is cheaper as compared to the lead you generate through the campaigns. Everything you do, can be measured and analyzed in PPC, making it easy for you to check what you are getting back on your investment. With this data handy, you can make the necessary changes in your ad copy and target your audience for better results.
These are some reasons that make PPC advertising a practical option for your heavy duty equipment business. PPC advertising not only helps you get leads but also enables you to market locally. So if you decide to start a PPC campaign for your business, get in touch with the experts.
A compactor is an equipment used to reduce or compress the size of a material. In the construction industry, the compactor is used to compress or compact the soil and make the land suitable for construction purposes. There are several types of compactors used at construction sites. Each compactor serves a different purpose. Here in this article, we have listed the most common types of compactors and how they are used.
The plate compactors are used for small surfaces. A plate compactor has a vibrating base plate. The vibrating base plate is then used to create a flat base or a level grade. The vibrating base plate usually consists of a hammer that assists in creating a flattened base for construction purposes.
Jumping Jack Compactors
A jumping Jack compactor is a handheld compactor which has a pointed blade type equipment. Because of the blade equipment, such compactors are extremely beneficial when it comes to constructing trenches and holes for water and gas supply. These are also known as motorbikes because of the way it is held and the manner in which it operates.
Road Roller Compactors
Road roller compactors are the most frequently and commonly used type of compactors by construction companies as it assists in flattening and compacting road or a piece of soil and land. They are used to smoothen the surface of roads after constructing it. They are usually preferred for asphalt roads.
Pneumatic Tired Rollers
These rollers have tired rollers on both the axles. Such tired rollers are apt for flattening and compacting coarse-grained soils. However, they are not applicable to create a uniform surface like road roller compactors. The pneumatic tired rollers have tires made of rubber which are able to perform compactions at other sites that do not necessarily need an even surface. Pneumatic tired rollers move quicker than road roller compactors. So, if you want to level a surface in quick time, then you can consider using pneumatic tired rollers.
Car carrier trucks are primarily used to haul cars from one place to another. Mostly, they are used to transport newly manufactured cars from the unit to the retail outlet or showroom. If you own a manufacturing unit, then you need to have these heavy equipment trucks. In case you do not have one, then you should consider buying them. To help you know a little more about these car carrier trucks before you make a purchase decision, continue reading this article.
Multiple Cars can be Loaded
A large car carrier truck can accommodate up to 12 cars. When loading cars onto a car carrier truck, the topmost plank or berth has to be filled up first. After filling up the top berth, the lower berth can be filled and adjusted according to the number of cars that are supposed to be transported. The vast and big sized vehicles are loaded onto the upper ramp. This is because large vehicles need extra space, the same can be provided to them in the upper section of the trailer.
Ensures Security of the Cars
It is very important that a car is in good condition when it arrives at the dealer’s location. Often manufacturers are worried that the cars may get damaged during the commute. Therefore, the cars are fastened to the trailer with a strap attached to the car tires. So, throughout the journey, the cars are at a fixed place. The cars are also secured with a chain that is tightened to either the car’s axle or a hook that is constructed specifically to remain attached to the steel chains.
Quick Transportation and Cost-effective
When you want to deliver newly built cars quickly to the dealer’s location, you can rely on car carrier trucks. This is because unlike other means of transport such as rail and air transport, road transport is comparatively cheaper and quicker. It is convenient to use car carrier trucks across short distances. Furthermore, drivers of such heavy vehicles are experts in handling this heavy equipment. So, you need not worry about any damages to your cars.
Proper maintenance and care of heavy equipment like crane trucks can not only prolong the life of the equipment but also helps in completing the projects efficiently. Many issues may arise if a crane truck is not correctly maintained such as failed bearings, worn wire ropes, failed brakes and a variety of electrical problems. The maintenance isn’t expensive or time-consuming. You only have to give attention to the equipment on a regular basis and follow the best maintenance tips suggested by some of the renowned heavy equipment dealers.
Check the Entire Length of Wire Ropes
You should clean the wire ropes with the right brush to remove hardened deposits of grease. These deposits prevent penetration of lubricants in the rope system. Avoid using solvents for cleaning as they may destroy the textile or synthetic components of the wire rope. After cleaning the ropes, re-lubricate them to prevent corrosion, wear, friction, and drying out of the core. Apply lubricant and grease using the product recommended by the manufacturer.
Next, check the condition of the sheaves. One defective sheave in the circuit may result in premature wear to the wire rope.
Lastly, look for any physical damage to the wire rope. If you find signs of deformation, corrosion, kinks, pleats, or if the wire has a collection of broken strands, replace them at the earliest. If not replaced in time, the defected wires can lead to mishaps and accidents such as falls.
Inspect the Crane Hook
Every time before you use the crane truck, you must inspect and check the crane hook to ensure it’s in the best condition. Look for damages like cracks, nicks, damaged latch. Also, check if the hook twist is exceeding 10 degrees from the plane of unbent hook. If you find any such damages, replace or repair the hook before using it. Never repair, alter or reshape a hook by welding, heating, burning or bending, unless approved by the hook manufacturer.
Additional Tip for Crane Hooks: Never side load, back load or point load the hook. Doing so reduces hook strength, creates an unsafe condition, and can reduce hook capacity as much as 60 percent.
Follow the Manufacturer Guidelines
Lastly, read the booklet or manual for maintenance requirements and manufacturer’s guidelines. Ensure that you follow all the maintenance, precaution, and safety guidelines mentioned by the manufacturer or the heavy equipment dealer. You can also contact the professional crane truck service providers if you have any questions related to maintaining different parts of your crane truck or if you need a professional inspection. Any complex and technical maintenance tasks should be carried out by professionals.
If you have any other questions related to the maintenance or even functioning of crane trucks, you can reach out to our heavy equipment dealers. We deal in buying and selling of different types of trucks and lift equipment and know the best ways to increase the efficiency of these equipment.
If you own a manufacturing or production unit, you know that using trucks is one of the primary means of transporting raw materials and freight from one end to another. There are several means of transportation, but using different types of trucks are one of the most common means of transportation. Trucks are beneficial for several reasons, some of them are listed below.
They are Cost-effective
Transportation through trucks is relatively cheaper and cost-effective for shorter distances as compared to other means such as flight and trains. This is because when you transport goods from alternatives such as flight or rail, it is expensive. When you intend to use a truck for transporting freight to a shorter distance, you don’t have to pay too much, and your goods are delivered safely.
They are Faster
When you wish to transport goods from the manufacturing unit to a nearby seller’s unit, you can ensure that it is done quickly with the help of trucks. Other means of transportation such as flight and rail can experience delays because of multiple reasons, but the truck would not face such issues unless it suffers a breakdown. As truck drivers and trucking companies take utmost care and maintain their trucks, you can be sure that delays due to break down would be almost negligible.
They Provide Door-to-door Delivery
Apart from quick delivery, trucks are also known to provide door to door delivery. These heavy equipment resources are capable of traveling into various areas irrespective of what type of road is available. This makes them extremely reliable and secure, and, the truck drivers know how to manage the freight.
They Ensure Product Safety
As people who drive such heavy equipment resources are trained, they can ensure that the product to be delivered remains safe under every circumstance. This increases the security of your products. As modern-day trucks are also equipped with GPS tracking, you can view the location of the truck from your office. This gives you a clear view of where your carriage met with an accident and how many products are lost in the mishap. Modern trucks also have temperature controlled compartments to ensure that the products that they carry are well-maintained irrespective of external temperature changes.
They are Used to Transport All Kinds of Loads
Several things can be transported on trucks. Some of these things include shipping containers, oil tanks, and other materials that are produced at manufacturing units. Therefore, you require specific equipment to be able to handle and transport various loads. You can rely on trucks for transportation as they have multiple options to transport different types of load.
These are some reasons why trucks are incredibly beneficial for transportation purposes. You can contact different trucking companies in your vicinity for renting these heavy equipment resources. If you do not wish to rent, you can opt to buy a new truck. You can get in touch with a heavy equipment resources company for the right type of truck.
As a road construction contractor, one of the most important equipment in your possession will be your asphalt carrying trailers. Your asphalt trailers, like any other asphalt paving equipment, will accumulate a tacky layer of asphalt on its bed and adjacent surfaces. Every time the trailer is used to haul asphalt, the layer of asphalt will grow in thickness, allowing you to transport lesser volume of usable asphalt mixture to construction sites. While working on large projects, this might lead to a reduction in productivity and might increase the number of trips required to haul the requisite amount of asphalt. To prevent excessive asphalt build-up on your trailers, you’ll need to clean them. Below you will find how you can clean your asphalt trailers and maintain them in optimal operational condition:
Scrape off Regularly
Scraping off asphalt every time you unload your trailer is a simple way to prevent an undesirable build-up of drying asphalt in your asphalt trailer. Although simple, this process is not easy as it takes manual effort to clean asphalt particles that have adhered to trailer surfaces. As soon as the trailer unloads a pile of asphalt, use a scraper to clean off as much residual asphalt as possible. Doing this regularly will ensure the carrying capacity of the trailer does not drop considerably. A delay in scraping the asphalt off will make it harder to clean as time passes, requiring more expensive methods of cleaning.
Use Diesel Fuel
As an asphalt paver, you will know that asphalt surfaces disintegrate under the action of petroleum products such as oils and diesel. Using diesel fuel is one of the most commonly used methods of cleaning asphalt trailers. Spraying diesel fuel over the consolidated asphalt dissolves it, making it easier to wash off. However, there is a caveat to using diesel fuel. Using diesel fuel is not environment-friendly, and it is expensive when used to clean asphalt frequently. Thus, you should prefer alternative agents such as ones mentioned below to achieve the same results as diesel fuel.
Use Asphalt Removal Products
A number of commercial asphalt removing products are available in the market and are being increasingly used by paving equipment owners. These products are more effective than diesel in asphalt removal and are environment-friendly as they are biodegradable compounds compared to certain petroleum-based solvents. The procedure to use these agents usually differs as per the brands, so be sure to read the instructions provided with the products. Generally, these agents are applied onto the asphalt on the trailer and rinsed with pressurized water. You can inquire with your local heavy equipment dealer to know more about asphalt equipment cleaning agents.
To prevent the accumulation and drying of asphalt on your trailer surfaces without much effort on your part, you can use release agents. Release agents are sprayed or applied onto the surfaces of the asphalt trailer before loading to prevent the asphalt from sticking to the surface. This saves a lot of time and manual effort. Certain release agents can be applied once between multiple reloads, instead of before every reload. Prevention of asphalt build up on trailers should be a part of your regular preventive maintenance routine for heavy equipment. This is because the trailer’s carrying capacity is affected. If your trailer is too damaged and you need a replacement, you can contact a reliable heavy equipment dealer who can provide you with a wide range of options.
Email marketing is the process of promoting a business, product or service through commercial emails, sent to a company’s target audience. While you may feel that email marketing is easily possible by just getting a set of email ids and emailing them, it is not so. Email marketing is a comprehensive process in which you not only need the permission of the receiver before sending an email, but also a complete strategy on what you plan to send via email. To make email marking easy for your heavy-duty business, here are some ideas for you.
Set a Goal
The first thing to keep in mind when working on your email marketing strategy is to have a goal defined. In fact, for any strategy having a goal always helps as it gives you an idea of what you plan to achieve. Thinking from the perspective of your trucking business, your goal could either be to build a list of steady subscribers, to gain more visibility for your new vehicles or to keep your existing customers engaged. Irrespective of your goal, make sure it is definite and measurable.
Plan the Content
Once you know what you plan to achieve through email marketing, you can decide on what content you plan to send to your email contact list. For your trucking business, email marketing could be a great opportunity to market and promote your existing as well as new heavy equipment. You could also use email marketing to reach out to your existing customers asking them if they are happy with the truck they bought recently or if they need any after sale services. If you are one of those heavy duty vehicle businesses that also supplies trucking accessories, go ahead and send the brochure of the same to your email list.
One thing you need to keep in mind when promoting your business is the way you communicate your messages. Although you are sending the email to a list of people, never address them as a group. Always write your emails to address only one person. This will make the reader feel important and not simply a part of a random group of people receiving bulk emails. Also, keep your tone not too professional and not too casual. Another thing to make a note of is the size of your content, if you make it too long with many words and barely any pictures, the reader may lose interest midway. This will result in no conversion. So keep your mail body short and make your subject line catchy.
Once you start sending emails to your subscribers, do not look back. The key to a good email marketing strategy is consistency. If you keep a tight schedule of sending one email a week without fail, your readers will eventually get accustomed to it and will actually look forward to your emails. So do not stop mid-way if you want success.
These are a few basic ideas to help you start email marketing for your trucking business. Apart from these, there are many more ideas and strategies that you can utilize for your trucking business. You could also consider using free email marketing tools such as MailChimp or Target Hero to ease your campaign process and make your campaign successful. If you want to know more about email marketing ideas and need assistance with the same, reach out to our email marketing strategists.