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What is one of the biggest unexpected or inconspicuous things preventing sales within your business?
Many will look to the goods and services being offered, thinking that they need to alter their products to better satisfy a need. Some will consider rebranding to refresh or revitalize the face of the business. But the answer might be a little more abstract than that: Friction!
In a brick-and-mortar world, and especially in the ever-growing e-commerce world, friction can be a real killer for your business! Everything has become faster paced, and to cut down the steps between your customers finding you as the suitable seller for their need and them completing their purchase is major.
Check out these two routes.
Let’s examine these, working in reverse.
View Options for Purchase
Your customers come to your site looking for a particular product. That was the need of the customer. They just want to press confirm on their order and leave it at that, need satisfied!
No Order Gateway, Contact Provider or Visit Store
At this point, additional and unnecessary steps are needing to be taken that ultimately defeat the purpose of why the consumer is shopping online in the first place. Requesting contact removes the immediacy of the transaction and visiting a location nullified convenience. While there are cases where you will have a shopper wanting to speak with a provider or visit a location and it is important to plan for such an instance, have a checkout process that also accommodates the ready-to-buy consumer.
The inability to simply proceed to and complete checkout can pose myriad added variables to the purchasing process, all of which could increase time before the consumer has the desired product in their possession ready to use. The purchase may be eventually completed, but the more fuss shoppers have to deal with as they attempt to purchase through you, the more time they have to decide, “this isn’t worth it, I’ll take my business elsewhere”.
By at least being posed the option for a speedy checkout, customers do not become dissuaded from their purchase. The consumer is happy because they were able to seamlessly purchase the good or service in question and the seller or provider earns a sale by cutting down the friction in the process.
In conclusion, the world of e-commerce is narrowing the window of time businesses may have to win over customers or individual sales. That being the case, having the proper functions in place to at least allow a more streamlined purchase process is a key integration. To equip your business with the means to provide a more simplified, straight-forward checkout process, contact the pros at Grey Suit Retail today!
You’re a small business owner. From the inception of that business of yours, there has most likely been an expectation that you are to handle it all. Whether it be in an effort to conserve funds upon startup or a sheer desire to understand the inner workings of all facets involved in running an operation, the compulsion to take it all on by your own volition is undoubtedly there.
While there are great benefits and the satisfaction of tackling it all on your own, there comes a time where one’s mental cost-benefit chart should start to tip towards accepting that maybe certain aspects of the job would be best handled by outsourcing. One aspect of your business in particular that external, professional-grade attention is your business website itself. Let’s discuss the reasons why you may benefit from outsourcing the design and maintenance end of your site.
When You Try to Handle It All…
It’s noble to try to handle it all, managing your business website while concurrently managing your business at large. But things begin to fall apart some when you try to do it all. As a business owner, your thoughts should be big picture, where you can see all of the cogs turning within your business from a bird’s eye view, and this juggling act leaves you with blinders on instead, zoned in on the micro as opposed to the macro. More of your time is spent trying to learn the skills associated with designing and managing a site, and possibly still not doing it to the best quality you can. Meanwhile, this effort detracts from time that could be oriented towards selling or pushing your brand, products, and services. Ultimately, it’s an ineffective use of energy and poor prioritization.
Specialization of Work
You are in the business of…well…whatever it is with which you are involved. A website designer or general e-commerce solutions provider…they are in the business of making your business look as stellar as possible by way of your website and digital aesthetic. You got into the business that you did because you saw a problem in need of solutions, found those solutions, and are now trying to deliver on that to those who need what you provide. Any business owner would be doing themselves and their market a horrible disservice by misallocating effort and attention away from the needs of that market. Leave the digital design and technical work to the pros in that realm, and you, get back to selling like you do best.
Time is Money
Upfront, you may have gotten it into your head that by building and maintaining your small business website, you would be saving valuable funds that could be used more appropriately and effectively in other arena of your business. While this may be helpful in the very beginning, it will, at some point, leave you in a stalemate with yourself. Your time is valuable, and it is important to see which use of your time will not only be more sensible as aforementioned, but will provide a bigger return for you. In taking time out to build and maintain your business website, you will save a little and generate little to none in new leads or sales. On the other hand, maintaining your regular practices for growing your business while relinquishing website duties to an outsourced party will increase and improve your business, earn you money, and leave you with website costs that will be rendered minuscule by the former two. Take the route that gives you the most value for your time.
Positive Feedback Loop
So, what does this mean exactly? Positive feedback loop? Essentially, what it can be boiled down to is the notion of compounding value. As a product of outsourcing website responsibilities, your website will improve user experience, furthermore receiving more engagement, leading to increased opportunities for you and your personnel to push and win conversions. With new found success in the form of improved revenues, you can not only continue to improve your web presence by means of your business site, but you can also improve the goods and services being sold on that site, the modes of client interaction the site provides, and overall expansion of how your business and its corresponding site interact. Expect improvement in sales and in web branding in perpetuity as a result.
Your small business has prospered greatly because of your hard work, discipline, and willingness to manage any and all tasks associated with it. However, the time either has come or will soon come that it makes the most sense to outsource the maintenance of your site to the pros that will help represent your brand the way it deserves. When the time comes for you to entrust your business site in the hands of a proper design team or entity, trust Grey Suit Retail to get the job done right!
What catches people’s attention? What drives them to act? And how can you present information or ideas to people in the most effective way possible? In the e-commerce world, knowing how to deliver ideas to your market will be the difference between your marketing success or shortcoming. For that reason, today we’ll outline some of the most effective measures to take to get your point across to the right audience.
Two major considerations for when you are building marketing or advertising campaigns are the content type and the context type. The content applies to the way you are showing your information, or the delivery, and the context applies to what your content is attempting to delivery. Think of content as how and context as what. Let’s start with content.
People need to be engaged in order to care about your advertisements or marketing content. One sure-fire way to engage consumers is through blogs. They are a fun and interesting way to take information, sculpt it in a written way that makes sense, shows authority, and simply appeals. Choose blogs if you feel that written content will be a good way to reel in your audience, chances are, it absolutely will!
Images are another great way to pique people’s interest is through images. Having professionally done photography or graphic design will help people visualize the product or service that you are providing. Through graphics, you are also able to embody the way people should feel while using your product or service, all within the quick glimpse it takes to see your ad. Give people something to look at and bring their vision of using your product to life.
It’s been said before and it will be said again: if a picture is worth a thousand words, a video is worth a million! Video covers all of your bases. It gives the verbal appeal of blogs, adheres that to the visual appeal of images, and then goes above and beyond that by having the ability to keep people in their seats, eye’s glued to the content at hand. Video is becoming more and more popular today, so grab hold of that new media and use it to your advantage!
So now that you know the most attractive forms of media or content delivery systems to help build intrigue for your brand and what it provides, let’s look at what the context of this marketing media could be in order to best reach your audience.
Product Spotlights, Demonstrations, and How-To’s
People involved in a particular niche are generally intrigued by products or services related to their niche. However, oftentimes, there can be holes in the market that need filling. That’s where you can come into play. Come up with product spotlights, demonstrations, and more to help people learn more about how to improve their skills with the products that they know of or bring to light products or solutions that they may not know of. Provide materials that advertise your goods and services, but also provide tools to help guide and education your market.
Industry Trend Analyses
If your goal is to appeal to both customers as well as business-to-business efforts, industry trend analyses could be useful content to provide. For your customers, they will find value insights into what is popular within their niche and may influence their buying or using decisions. As for other businesses, such as retailers, they could also see the trends you are focalizing, and decide to adjust their catalogs to fit your trend insights, maybe even adopting your goods and services. All around, providing marketing material tailored to express industry trends will do you a heck of a lot of good.
While these are just a few of the content- and context- related approaches to providing good advertising, marketing, or otherwise promotional content, there are countless ways to achieve this form of content creation. Ultimately, test different methods, assess your success, and continue from there! To learn more about creating branded content, for whatever purpose, contact the pros at Grey Suit Retail today!
When operating a business online, being found is not as straightforward as finding a physical business location. When you’re looking for a place in your town that sells that product or service that you are looking for, you can generally find it pretty easy by means of a quick drive, word of mouth, or by some other measure. Online businesses, however, need to give people alternative means to find them, that being keywords. But how do you hone in on the right keywords for your business? Here’s how!
Put Yourself in the Customer’s Shoes
Look at this way. Say you are searching for a particular product online and need to come up with the right words or phrasing or overall approach by which you will conduct your search. You know that writing the proper words will make for the most effective search returns. So what you need to do, as a business owner, is determine how a potential buyer could best find their way to you. The keywords, verbiage, jargon of the industry, location, and more could all be used to find you, so consider what methods would help land people at your website most seamlessly. Be sure to look through the eyes of the potential buyer.
Categorizing Your Ads Appropriately
Part of owning a business or businesses is to make it a point to diversify your efforts and to either expand into new arenas or expand your reach within your current industry. With the goal of diversification and expansion comes the expectation that you will have more products and services to provide, hence, more to promote. To most effectively promote your goods and services, you must ensure that they all receive ample attention amidst your overall catalog. All of your products, from the most prominent and popular all the way to the most simplistic accessory items, should be lumped accordingly for best promotion.
Devise Specific Keywords Corresponding with Your Specific Ads
Once you have your services broken down into the smaller, more relevant categories as previously mentioned, you will need to examine each category closely and attentively. From each ad group that you create, you will need to generate keywords that can apply to your various categories, so as to give search engines the recognizable cues necessary to send people to your brand.
Furthermore, you want the intentions or offerings of your ads to be very apparent. When people search the necessary keywords in order to land on a search return housing your ads, your ads should leave them with the most important details. Tell them the product or service for sale, for how much, how long that promotion will last, and why they should act now!
After some time of running promotions, you will find that some ads have more success than others. You will find that there are certain keywords, negative keywords that is, that may seem to be effective words for your purposes, but do not perform to the level that you would expect or hope. Be weary of these negative keywords and adjust your promotional keywords accordingly.
No good advertising campaigns will do without the proper tools being implemented. As you go about grouping your different keywords, based on the products you will be putting up for advertisement, structure your efforts. Use the Google Adwords Keyword Planner to organize all of you campaigns, monitor your budgets, and find tune your advertisements all together. Take advantage of great features like this and use them to the fullest to get the most out of your promotional efforts.
In conclusion, with keywords being the driving force behind getting attention online and pushing sales, it is important that you approach your keyword selection, and subsequent ad generation, properly. Take these steps and apply them within your advertising efforts and watch your online recognition and sales improve to heights like never before. To learn more about Google Adwords and online promotion, contact the pros at Grey Suit Retail today!
Digital marketing is a super effective way to bring attention to your brand. It will be fun, engaging, and, if done optimally, will show awesome returns! However, much like traditional methods of marketing or advertising, digital marketing is in no way, shape, or form a set-it-and-forget-it approach. You need to constantly examine and re-examine how you go about marketing yourself online in order to succeed in it. For that reason, today, we’ll go over some of the questions you should be asking yourself to achieve the best digital marketing plan possible.
Have You Established a Good Online Presence?
This is the first question you should be asking yourself. If you are not involved in the right amount of marketing streams or platforms, or the most appropriate ones for your industry, you will not be fully equipped to market your brand to the best of your ability. Ensure that you have all that you need, from basic platforms like Facebook, Twitter, and Instagram, and then go beyond that to see what platforms you could incorporate that would appeal best to your target market. There are numerous specialized programs that could do your business a lot of good, so research different options than just the apparent go-to’s.
Have You Been Consistent In Marketing Yourself via Those Means?
Once you have knocked out the first order of business, that being initial involvement in various digital marketing platforms, the next order of business is your saturation of audience feeds. You want to make sure that you are sending out branded information often enough, so that you are putting yourself out there. But on the flip side, you also want to ensure that you do not devote so much time that you come across as spammy or detract from time spent on other necessary business tasks. Come up with a good schedule for marketing and stick to it for best results!
Are You Relying Too Heavily on Any One Form of Social Media?
There are various social media platforms, that all serve very different purposes. People, or audiences, all maintain contact with the brands they are loyal to via different social media platforms or programs. With that being the case, you do not want to rely too heavily on any one form of said social media. In addition to the sheer fact that you want to keep in contact with folks in a myriad of ways, you simply do not want to put all of your eggs in one basket. It is an unsafe and bad habit, so if you fall within the category of being more reliant on less platforms, break that habit and diversify!
Are You Observing the Approaches of Your Competition?
While it is not advised that you do exactly what any of your competition is doing, it certainly does not hurt to refer to their habits and practices. You can get a gauge of what works for others, what doesn’t work, and what could be useful to you. If you see enough other businesses using a specific approach, this can act as a corroborator to back that you need a certain method in your digital marketing strategy. Needless to say, you can learn a lot from your competition, so don’t overlook the idea of at least investigating their marketing practices.
Is Your Business Ready for the Influx in Traffic that will Ensue?
The whole reason you are marketing your brand digitally is in hopes that people will flock to your business! Bearing that in mind, you want to ensure that you are digitally equipped to take on all of the prospective clients that will come your way. Make sure that you website navigation is seamless and easy, make sure everything is setup in a sensible way, make sure that your content looks good and engages those that have landed on your site. Basically, what we’re saying here is think 10 steps ahead and be prepared!
In conclusion, digital marketing will serve your brand greatly, but it is up to you to give it the ample attention and consideration possible to make it work best for you! Ask yourself these important questions, access your marketing plan, and improve accordingly. To learn more about digital marketing approaches, technologies, and platforms, contact Grey Suit Retail today!
With each passing year, more and more new ways avenues to have a presence online come to the foreground. MySpace was a hit a while back, followed by Facebook. Then platforms like Instagram popped up, and recently, the ability to use them in live streaming contexts has become become a possibility. In addition to many other new social technologies, podcast have been of increasing interest to many as of late! Let’s talk about some of the great uses for podcasting to help boost your brand!
Provides a Sense of Expertise
Similar to the notion of blogging, podcasts can be a great way to convey a sense of knowledge in the field. If you speak out often on a topic, often providing new, fresh information to people within your industry, you will be seen as a good source of insight to pull from. Ultimately, to speak out on a regular basis on topics that surround your business will also, just simply broaden your visibility within your industry…Even though podcasts are an audible thing, you get what we’re driving at here. Needless to say, the combination of heightened credibility and a higher corresponding potential for reach make it apparent how you can benefit from podcasting.
A New Twist on the Blogging Concept
For some time now, blogging has acted as a great way for people to put themselves out there and talk about all sorts of topics surrounding their field. It absolutely serves its purpose and does the trick in sending new information out there in to the world for the right target audience, but for some, an alternative method may be welcomed if the time, energy, and investment are all there. Podcasting gives business owners just that.
The appeal of this new take on blogging comes two-fold. For one, it presents a new production experience for the podcaster. Instead of the traditional approach of sitting down and writing out thoughts and backing thoughts thoughts up wit other written sources, you now, instead are speaking, conversing, conducting in monologues or dialogues where new questions can be posed at the drop of a hat and ultimately lend to a much more stacked piece for a target audience member to consume.
For the second fold, as an audience member, to listen to such a format can be pleasing to many. While the conventional written format of blogging is universal and will work across all industries or areas of interest, some might find the listening aspect of podcasts to be refreshing from time to time or as a consistent experience. For podcaster and listener alike, this presents a fun new way to process information.
Platform to Collaborate
Collaboration can be an often overlooked tool in the progression of an entire industry. While it not always be conducive for businesses to work together on production or the like, there are other ways that and industry could benefit from multiple experts in the field talking shop. Podcasting gives business owners the platform to do that, where they could discuss the important, established ideas, but also come across some new thoughts along the way. New ideas are produced, new markets are created, and the needs of those new markets are created all the time because of people putting their heads together. Podcasting acts as a catalyst for this kind of progress, and this could do the same for YOUR business endeavors!
In conclusion, podcasting has become ever more popular among businesses and their corresponding target audiences. While the aforementioned are just a few of the benefits of implementing a podcast, there are countless other great reasons to adopt this into your digital marketing plan. To learn more about the best digital marketing measures to propel your brand, contact Grey Suit Retail today!
Social media has been evolving. The ways that social media was used or its capabilities even a year ago are substantially different from how they are today. While the older, tried and true ways of using social media are still being used amidst the updates and changes, there are some new implementations that are proving just as useful and effective, if not more! One of the most popular new features is the use of live streaming, used across platforms like Facebook, Instagram, and more! Today, let’s talk about how to maximize the effectiveness of your live streams.
First thing is first, planning is never a bad idea. As a matter of fact, you might as well chalk it up as a necessity. If you jump on a live stream all willy-nilly without even a slight semblance of what you will cover in that live stream, it will be anything by beneficial to every party involved. You will stretch for ways to formulate a point, plus you’ll have the added pressure of having to do so in a live setting…We all know how that goes, not well. This will ultimately lead your audience to lose any sliver of interest they may have left, and this will transcend the live stream at hand, and affect any live stream moving forward. Sounds like a pretty stressful and fruitless scenario, huh? It can all be circumvented with some good, ole fashioned planning.
Perspective is key. Do not think of your live streams as being you pressing play on a live recording and being in your own world without regard for the fact that others are watching and wanting to be involved. It shouldn’t be a one-way showing, it should be a two-way exchange. While conducting your live stream, invite people to be a part of the stream. There are various ways that you could achieve this.
One simple way is to ask questions regarding the material being covered and see how others could provide their own insights to aid the conversation. That or your could welcome folks to ask their own questions, easy engagement. If you are giving a demonstration in your live stream on how to do a particular task or function, you are actually able to invite someone to be involved in the demonstration as the guinea pig, so to speak. That will make the participant stoked that they go to be a part of the process and show your openness to working with your audience. Win win!
Relaying the Message
Once you find that your audience is nice and comfortable in the setting of the live chat, take advantage of the fact that they are enjoying what you are putting out there. Request that they like the live stream to show you that they are into it in a tangible way that you can really make sense of. Down the line in your live stream, request that people share the live stream as well. Frame it in a way that suggests that since they found value in the information provided, maybe they know someone else that could benefit from it as well, and that sharing is the next proper stepping stone. This will, in the end, lead to engagement from sources that you did not even have at the beginning of your stream. Embrace that growth!
Periodically throughout your livestream, offer tangible things of value to those that have given you their time and attention. Run contests as a way for the winner of those said items to be determined. And before you think to yourself that it would be costly to give away your products and services, think hard about what you could offer that would be of value to a brand follower, but would not crush any margins of yours. If you have a recurring service that your business offers, you could offer a free trial, which could ultimately convert into a recurring client. Discounts are always a win as well, so consider that.
One final approach that would prove effective is to offer a free consultation. Think about it, you have an entire mob of people that are watching your live stream, meaning they love your insight. What would be even better is if they could get some one-on-one time discussing the industry or specifics with you, and to do it for free!? People will definitely be about that!
Call to Action
The last thing that you want to do is get people stoked on a really informative and engaging live stream only to end it…With no further action…leaving people to wonder what happens next. Give a call to action! If you have a line of free products to get people using your services, promote that now. If you have a page with lots of cool information, promote that. Ultimately, just give your audience a next measure to take, further solidifying themselves as a patron of your products or services. Keep that momentum going, here is where to do that!
In conclusion, new social media features such as live streams, are a great way to market your business digitally. By engaging your audience via these means and enticing them to be a patron of your business, you will see more growth in your brand following and a more genuine following. Give live streaming a go and see how it works for your brand! To learn more about this feature and other digital marketing approaches, contact Grey Suit Retail today!
While Facebook may be a leading force in the social media world currently, the many other forms platforms can not go overlooked as viable options of putting yourself out there for the world to see. As in-depth posting fall under the realm of Facebook, imagery and video are satisfied by Instagram, and other platforms take on their designated tasks, Twitter has its own specific utility among it all and is an incredible useful tool for impromptu or planned promotion of ideas or products.
In what ways, shapes, and forms can Twitter benefit your business? So Twitter can be useful to you in a couple different ways. The things that you share towards other people or your audience will work to benefit your brand and the information that you seek out amongst the rest of Twitter will be equally advantageous to your Twitter voyage. So for that reason we are going to look at Twitter influence from outside your profile (input) and the information you are sending out into the platform (output). Let’s dive into that now!
Tweets are great on their own as a way of generating engagement. They are quick and concise, yet can be super packed with information that could prove useful to your audience. The thing with tweets however, is that there is really no extent to the number of them that you can post in any given day, it all just contributes to your overall feed of thoughts or information. However, amidst all of that info, there may be certain things that prove more important than others. When that is the case, you want to ensure that you can make those Tweets the first things that people see when they check out your Twitter profile. Using the pinned Tweet feature, you can do this exactly. In the end, your important, promotional tweets can be the first site and all supplemental tweets can find their place in line after that.
When people of a specific industry or field are perusing Twitter and wanting to find something that lines up with their interests, what is the first action that they will take? They will start by looking up relevant hashtags. What that means is that it is YOUR job to give people the proper gateways necessary to find you. Test out different hashtags that could apply to your brand. Try hashtags that are already established, so as to piggyback some attention off of other relevant and popular accounts. Create your own hashtags to start generating some intrigue all on your own. All the while, be sure to not douse your audience in hashtags or else it will be perceived as spammy. So get creative, but limit your usage, and you will go far!
If you have managed to find great success on other social media or general digital platforms, use that to your advantage! Post on other sites directing people to your Twitter account page. Furthermore, give people icons through which they can click to access your Twitter. Whatever it takes to generate interest in you and reel folks in.
It is not enough to simply post stuff out to Twitter. You need to also be receptive to what is going on in the Twitter world all around you. As a Twitter user, finding some prime accounts to follow will be great for giving some second hand guidance and direction into what you should also be doing on the platform. Why learn just by your own trial and error when you could also learn by the results of other people’s trials and errors? There is a lot to be gained from other accounts, so go out and see what others are talking about!
On that note, be respectful of your own time and attention. What we mean here is to not follow accounts that will not prove beneficial to your progress. As you skim through your Twitter feed, you don’t want to see a lot of useless, unimportant stuff. Trust us, you would much rather see some hearty, useful, and relevant material. So do yourself that service!
In conclusion, Twitter is a very useful social media tool for furthering the reach and intrigue of your brand. If you have Twitter, now you have some cool new ways to use it. If you do not yet have use this platform, there is no better time to start than right now! To learn more about the advantages of Twitter within your digital business strategy, contact the pros at Grey Suit Retail today!
Social media has become a more and more integral part of the way in which we conduct business. It helps bring folks to your brand, together by means of your brand, and achieves much more! Of all of the popular social media platforms available today, one seems to trump all as being the catch-all for every additional platform. What we’re talking here about is Facebook.
Facebook has managed to be a major umbrella platform for sake of social and commercial outreach for countless businesses, and quite frankly, to be a business without a business Facebook page in this day in age will be anything but beneficial. However, the year 2018 brought some major algorithmic changes for the way that people use the site. For that reason, today we’re going to talk over some of the changes that have taken place and how YOU can account for said changes to ensure that your Facebook game is still on top!
The first thing you will need to know about these changes with Facebook, is essentially Facebook saying, “we don’t care how much you’re posting, things have changed around here”. So, your old ways of posting frequently and attempting to get more attention that way, it is not going to work anymore. People have tried that method and things have become pretty saturated on the Facebook feeds, so a change had to be made. This wasn’t part of any attempt to mess with businesses utilizing the service, this was more so a measure to create a new type of engagement.
As the important of post density decreases in the eyes of the Facebook algorithm, what is it, exactly, that will take its place? Facebook wants to see people talking, that’s what it wants! With this update to Facebook, posts are now gaining visibility in the feeds based on the conversations generated by them. What this essentially means is that comments, shares, and likes are what you are going to want to go after, namely comments however.
What Facebook was essentially bearing in mind was this. Anyone can simply post something online, do that a million times a day in hopes of scoring some cheap likes. But it takes actual tact and strategy to SINCERELY engage your audience. So from here on out, THAT form of engagement will take the cake.
How to Adapt
Now that things are a little different on the most powerful social media platform in the history of social media platforms, you need to think about what YOU are going to do to adapt to this change.
It’s a simple notion at its core. What you will want to do is reshape the way you post and think about posting so as to produce more conversation, more chatting, that is what you want! Think about the important, hot button matters within your industry, and pose those talking points to your audience. While it may be a simplistic notion, it can take some time, effort, and testing to come up with the presentation of information that most effectively drives people to participate. Take the time to experiment and see what methods work for you in terms of audience engagement.
Ask questions in your posts. Don’t merely post something with the expectation that someone may have a response to it. Craft your posting to make it response-friendly. Consider questions that someone within your audience may already be asking themselves, and ask that. In that case, you’re killing two birds with one stone, relating closely with your audience and creating more action on your posts.
What else boosts engagement and people talking? Live video updates! Your audience will love seeing you speak out openly and in real time on topics that they, as your audience, find important. Give live video updates a go and see what kind of new engagement you can come across.
In conclusion, Facebook is a massively useful tool for your e-commerce efforts, but it has thrown just a tiny bit of a curveball our way. To continue to find success using Facebook, some adapting is in order. Take the ideas expressed today and see what other ways you can come up with the combat the unfamiliarity of the new Facebook algorithm. And as always, for all of your digital marketing and e-commerce needs and inquiries, contact the pros at Grey Suit Retail today!
When people think advertising or marketing their brand to a specific audience, a lot of people’s thoughts go to the same place. Newspaper advertisements, television commercials, and billboards are just a few of the conventional approaches that people consider. In a grower digital age, consider shifting YOUR marketing moves to the digital arena. While the old-school ways are capable of getting the job done, they are not optimal. Let’s talk about what makes digital marketing the way to go.
Why do traditional measures fall short in this department? Well think about the way these forms of advertisement work. They are conveyed and displayed in ways that stretch across the public, maybe if it even means go beyond the reaches of where your target audience could be found. For a lot of small businesses, location is a crucial factor at play for those involved in e-commerce and brick-and-mortar alike. In utilizing these approaches, you may be covering more ground than you would like and missing people within the locale to which you would like to appeal, kind of a lose-lose situation.
To also discuss the proximity relative to where the general focus has gravitated is also a good thought to bear in mind. Attention has moved towards communicative technology, such as phones, laptops, tablets, etc. So, to direct your marketing efforts towards online marketing will without a doubt be able to reach THAT locale.
Aside from the simple fact that marketing from a platform like Facebook can cover any place at all, you can also fine tune it to fit your specific needs. With such digital marketing tools, you are able to pinpoint a specific area that you want to market to, plus you can show it in a way that sticks instead of a way that is easy to overlook, like a billboard on the side of the road.
Demographic and Interests
You, as a business owner, know the specific people and their specific needs that you need to market to. Throw-back ways of doing it, again, can cover a lot of space in terms of who sees them, but there is no guarantee that everyone who sees it is the type of person with the type of needs that you service.
Once again, this simply doesn’t prove the best results financially. Money that could be redirected into different realms of your e-commerce efforts has a high chance of going to waste on people that your product or service does not even cater to. You care about the needs of your market, and you wouldn’t even think of spending a dime on something that would detract your efforts from that, right?
Facebook enables you to zone in on this audience in a similar fashion to geographical location. Based on the liked pages, articles, and public posts that people make, you can devise specific audiences, covering specific pockets of your market and send out advertisements to those audiences. Lock down, not only the location of your audience, but also their needs and continue to appeal to the right audience for you!
It’s been mentioned a couple times in this blog. The last thing that you want to do is spend money from your advertising budget that is not going to benefit your customer acquisition efforts. As you can tell, across the board digital marketing can enhance your return on your ads, instead of throwing your money away.
Furthermore, promoting in the traditional ways can be just cumbersome tasks, preventing you from from tackling all of the things running a business requires. Digital platforms, such as the aforementioned Facebook, as well as Twitter, Instagram, and many others are great ways to quickly, easily, and creatively market your business and are much better than having your advertising budget get thrown away when someone is done with the daily paper.
In conclusion, traditional ways of advertising your business can certainly get the job done. However, in this digital age, the only sensible option is to take the most optimized option, that being digital marketing. Being able to hone in on the locale or locales of your target audience, their lifestyles and interests, and do it all in a costly way is a no-brainer. So get started with digital marketing and advertising today, contact Grey Suit Retail to learn more!