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  I started doing direct mail fundraising work in 1989 – that’s 30 years ago. While most of what makes direct mail (and all direct ..read more
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I’m writing this blog on an early-morning flight from Ottawa to Toronto. Today, I’m going to be a panelist at a joint CAGP-AFP ..read more
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To run integrated campaigns, we need to communicate across channels and break down silos. These are increasingly common requests we hear ..read more
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Good Works by Morgan Steacy - 3w ago

Communication and Connection As fundraisers, we’re always trying to find the best possible way to communicate with our donors. Sometimes ..read more
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When I think of trends, I tend to think of the hot new thing. The newest fad that is here today and gone tomorrow.  To be honest, the ..read more
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Have you seen the refrigerators they’re selling today? They have hidden doors to store all those annoyingly awkward bottles of sauces, ..read more
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Curing diseases. Ending starvation. Protecting our environment. Charities are taking on some of the biggest challenges of today’s world. ..read more
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Donor-centricity. Mention that term in a room full of fundraisers and you’ll always get lots of approving nods. We are very smart and ..read more
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SO MUCH MEDIA!! I know I don’t need to tell you how pervasive all the media we consume is. It’s littered with targeted advertising ..read more
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We are fast approaching the time of year when I will hear many of my clients say “I can’t believe you want to talk about our Holiday ..read more

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