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So you have the responsibility of creating a new marketing campaign for the quarter, or you are now in charge of a new product launch.

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Does content marketing even work anymore?

Do you feel like you’ve been keyword-researching, brain-storming and blog post churning for a while now - and yet to see the kind of bountiful growth promised to you by all those marketing posts suffocating your LinkedIn feed?

Why aren’t people reading my content? Can people even find what I’m writing? Am I writing about the right things?

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If your boss is anything like - well, every boss I have ever had - the annual planning cycle is a long, drawn out negotiation process over what is an achievable growth target. It's a tough process because the key players, the boss, marketing and sales are seldom aligned.
 

And that's the problem this blog aims to overcome, armed with this free Funnel Velocity Calculator tool.

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How to use this blog


If you want to read about the background to Funnel velocity, why it's important and how to use it in your business start reading from the top. If you want to use the calculator right now and just need some guidance on completing the sections, scroll through the blog to the relevant slide you need help with.

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This post was originally published by The B2B Marketing Lab.

Previously, if you wanted to build your website using the HubSpot content management system (CMS), you had to purchase a HubSpot marketing licence (Basic, Professional or Enterprise) and install the CMS as an ‘add-on’. The CMS ‘add on’ would give you access to the website management platform, allowing you to build your website and put it live.

However, since HubSpot’s conception in 2006, there has been no way for businesses to have the HubSpot CMS as a standalone solution to host and manage their website.

So for many businesses looking to take advantage of HubSpot’s sophisticated CMS, they had no choice but to grit their teeth, purchase a Basic, Professional or Enterprise licence and get on with it. Whereas others simply used something else!

That is, until now!

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This post was originally published on the HubSpot Service blog.

Recommendations from colleagues, business peers and trusted advisors, even friends and family are incredibly valuable to your B2B customers. According to Nielsen's Global Trust in Advertising Report, 83% of respondents said they trust recommendations from family and friends more than any other form of advertising. 

This means that even if you do everything right - from your logo, your blog posts your marketing email subject line - Just one customer's bad experience with your brand could cost you that new piece of business. In fact, customers are more likely to talk about a bad experience with your brand than a good one -- and they tell almost 3X as many people when it happens.

Nowadays, via social media, your customers can quickly share recommendations -- and negative reviews -- with their entire networks with just the press of a button. This makes collecting customer feedback and identifying headaches as quickly as possible -- not only to prevent bad customer experiences and reviews, but also to make your customers so happy that they recommend your firm.

This is where the NPS®, or Net Promoter Score, comes in.

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This article was originally published the LinkedIn Marketing Blog.

When it comes to modern content marketing one key challenge is creating content that's relevant for each decision maker, at scales, without killing yourself.  You’ve got your work cut out for you! Here's how to tackle the challenge.

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Before we get started - some definitions:

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g2m conducted some qualitative research in Q1 2018, where we asked firms how they grow. How do they set strategy, build a plan, and then execute successfully over time? Particularly, we wanted to understand how the organisation’s digital transformation was affecting their approach to growth and was forcing them to change how they went to market. Turns out it's a long journey and 3 clear themes emerged:

Plan right + Invest in your team + Build & measure processes

Here are the 7 best practices the research uncovered:

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