G2m Solutions is the leading inbound digital marketing agency in Australia. It builds lead generation engines for Australian firms, particularly small & medium businesses who focus on B2B. Its Mission is to help Australian small and medium businesses by combining great experience with great IP and great partners.
Previously, if you wanted to build your website using the HubSpot content management system (CMS), you had to purchase a HubSpot marketing licence (Basic, Professional or Enterprise) and install the CMS as an ‘add-on’. The CMS ‘add on’ would give you access to the website management platform, allowing you to build your website and put it live.
However, since HubSpot’s conception in 2006, there has been no way for businesses to have the HubSpot CMS as a standalone solution to host and manage their website.
So for many businesses looking to take advantage of HubSpot’s sophisticated CMS, they had no choice but to grit their teeth, purchase a Basic, Professional or Enterprise licence and get on with it. Whereas others simply used something else!
Recommendations from colleagues, business peers and trusted advisors, even friends and family are incredibly valuable to your B2B customers. According to Nielsen's Global Trust in Advertising Report, 83% of respondents said they trust recommendations from family and friends more than any other form of advertising.
Nowadays, via social media, your customers can quickly share recommendations -- and negative reviews -- with their entire networks with just the press of a button. This makes collecting customer feedback and identifying headaches as quickly as possible -- not only to prevent bad customer experiences and reviews, but also to make your customers so happy that they recommend your firm.
This is where the NPS®, or Net Promoter Score, comes in.
When it comes to modern content marketing one key challenge is creating content that's relevant for each decision maker, at scales, without killing yourself. You’ve got your work cut out for you! Here's how to tackle the challenge.
g2m conducted some qualitative research in Q1 2018, where we asked firms how they grow. How do they set strategy, build a plan, and then execute successfully over time? Particularly, we wanted to understand how the organisation’s digital transformation was affecting their approach to growth and was forcing them to change how they went to market. Turns out it's a long journey and 3 clear themes emerged:
Plan right + Invest in your team + Build & measure processes
Here are the 7 best practices the research uncovered:
The purpose of g2m's research, conducted in Q1 2018, was to ask firms how they grow. How do they set strategy, build a plan, and then execute successfully? What’s worked well and where have there been issues? Particularly, we wanted to understand how the organisation’s digital transformation was affecting their approach to growth and forcing them to change.
This blog post details
the top 10 challenges respondents identified.
Remember 20 years ago when it was movie night? You had to get off the couch, jump in your car, drive to the local Blockbuster and spend 30 minutes choosing a movie. Then you had to return within 24 hours - but only AFTER rewinding it - to avoid additional fees.
Ahhh the good old days, right?
No. It was a horrible experience for the buyer. Certainly compared to the experience we now have with Netflix; instant, almost unlimited choice for a flat fee (and no rewinding required). We are never going back.
It’s commonly quoted that B2B buyers have access to unlimited information at their digital fingertips so they aren't contacting vendors until they are 70% of the way along the purchase process. Are they really and if so...why?
This article was originally posted on the kapost blog and we love it!
Dear wise and illustrious CMO,
We know you’re busy. You’re rushing from meeting to meeting all day every day making sure that everything we do drives the strategic messaging of our company forward. You’re our fearless leader and we’re lucky to have you. But if you have a minute, here’s some thoughts on marketing leadership we think you'd find valuable.