Creating extraordinary flower arrangements starts with a good base. That’s why every florist should have all necessary knowledge and technical floral skills. Flower Factor wants to provide florists with just those essential elements and bundled all basic floral techniques in the online education program ‘Floral Design’.
12 chapters, 100 instructional and inspirational videos
This program is the next step in floral education, something Dutch floral designer and Flower Factor’s creative director Pim van den Akker has been working on for years. Level 1 of the program consists of 12 chapters with nearly 100 instructional and inspirational videos.
Pim van den Akker:
When ‘Floral Design Manual’ was published, I already dreamt about filming it. Like most creative people, florists are visually orientated. That’s why the floral techniques every florist should master are shown in short videos throughout the course. During the program, florists are encouraged to treasure their craft and show it. To present themselves as professionals and surprise their customers with original flower arrangements. It’s a program to help florists grow!
Subjects discussed in level 1 are for example tools, bases and floral techniques like gluing, stringing, folding and winding. Every chapter is concluded with a test. When all tests are successfully completed, the participant receives a certificate of participation.
"Not only interesting for beginners, but also for any florist who wishes to learn and grow”
The program is available for the individual florist and their staff as well as students at floristry schools. Flower Factor invited several Dutch and English floral design teachers to take a look at level 1 of the program before the official launch. Julie Pearson, UK-based floral designer and teacher:
The videos and tutorials are amazing and give so much information away. I admit I learned many new tips. I really enjoyed this. It possibly proves that the program is not just for beginners, but also for any florist who wishes to learn and grow.
Now available in our webshop
Some schools have already expressed their interest to implement the online Floral Design program into their own curriculum. Level 1 of the online education program ‘Floral Design’ is now available in Flower Factor's webshop.
At this time, we are working on Floral Design - level 2. In consecutive levels, we are going to work with more complicated techniques and alternative tools. We're going to incite creativity by using unexpected materials. The possibilities are endless and that's what Flower Factor is going to show.
Next week, Flower Factor will attend the annual Seasonal Trade Fair in Naaldwijk, the Netherlands. For this occasion, Flower Factor is going to decorate the central Royal Flora Holland House where the events for florists will be held. Some events are organised by us. You can find the program for these events below.
Will you be there? Here's when to join us:
Wednesday 14 March: - 10.00 am: Florists meet Growers - Kalanchoe - 12.00 am: Masterclass by Pim van den Akker with students 'Flowers and Design' - 13.30 pm: Florists meet Growers - Hortensia - 14.30 pm: Demo by Chantal Vollenbroek - 15.30 pm: Florists meet Growers - Stephanotis
Watch the Florists meet Growers video with florist Evelien van de Sande and pot lily grower Marcel van der Voort to get an idea of the event.
Florists meet Growers: pot lilium - YouTube
Wednesday 14 March at 12.00, students of Flower & Design will get a Masterclass from Pim van den Akker. Are you curious what students drive to study and eventually work in the floral design business? Watch the video below.
Easter is celebrated by many Catholics. In the Netherlands, it is celebrated too, but often it seems the focus has shifted towards the fun of looking for Easter eggs and decorating the dinner table for an Easter brunch.
It is a good excuse to brighten up your home with fragrant spring flowers. Modern times have caused this shift. Of course, eggs, bulbs and generally the spring flowers associated with the time around Easter symbolise the renewal of life, something very close to the original religious meaning of Easter. To understand how Easter is celebrated in a different country than our own, we asked one of Flower Factor's Spanish ambassadors to shine his light upon it. Alex Segura Arana explains how Easter is celebrated in Spain and what role flowers play.
Traditions and Santa Semana Modern times have also come to bring change to the traditions of Easter. However, Spain is mainly a Catholic country and the religious traditions go back centuries. The week going into Easter is called the Holy week or Santa Semana and dates back to the year 1150. It is a time in which many daily processions take place to honour, remember and worship Jesus, Virgin Mary and the many patron saints. As the statues are carried around town during a procession, people come out to watch and sing to them showing their devotion. “Each statue belongs to a brotherhood or Hermandad who takes care of the adornment, maintenance and decoration of the religious statue used in the processions. Of course, these statues are wonderfully decorated with flowers.”
Across Spain, Easter is celebrated in different ways. From glamorous to sober, different cities know a different way of celebrating Easter. “Here in Barcelona, my birthplace, Easter is not being celebrated in the traditional way anymore. The Southern part of Spain is still very strict, so these processions with the floral beauty are organised widely. Seville is famous for its most traditional Santa Semana.”
Arrangements and choice of flowers Flowers play an important part in the decoration of the statues. Often the plateau these religious depictions are carried on is filled with flowers, creating a carpet with one type of flower with only one colour. Most of the time, classic shapes are used for decorations, such as carpets or rounded-off rectangles, and the customary colours belonging to the statue. Jesus is usually adorned with red flowers as a symbol of blood but is often decorated with blue irises as well. Virgin Mary or Esperanza Macarena is shown with white, cream and sometimes soft pink flowers symbolising purity.
The classic choice of flowers often falls on roses and carnations, but Freesia is now also widely used. In the less traditional towns, other flowers are also used.
Unfortunately, tradition often doesn’t leave a lot of space for creative freedom, but the results and processions are beautiful nonetheless.
The modern way In modern parts of the country, the traditional Santa Semana with its daily processions is celebrated by some people. Apart from the processions, there are no other traditions regarding Easter in Spain. “People in Spain normally don't decorate their home, especially for Easter. However, Easter coincides with the awakening of spring so it is normal to find all kind of bulbs in the flower shops and in people’s homes.”
Similarly to the Netherlands, the Easter period for non-religious people means they have some time off and they will plan trips. No matter how you celebrate it, it is a time in which all of us embrace life, light and the change of season.
At the IPM Essen 2018 in January, Flower Factor showcased the wonderful products of several partners. Visitors were enthusiastic about the innovative styling and originality of the designs shown in the stand.
Not only were there loads of inspirational floral pieces, visitors could also attend small workshops given by the Flower Factor team. Happy faces all over!
Here is an impression of the designs on display at IPM Essen 2018.
Roos van Unen from the Flower Factor team giving a workshop and lovely arrangements in the stand.
Adios® Mini White and Adios® Dynamite, Anthurium plants from Fuerte Planta.
Chrysanthemum Gagarin Lunar and Baltica Salmon from Deliflor.
Alstroemeria Bali, Primadonna and various other varieties.
Various Kalanchoë from Always Kalanchoë.
Peonies Sarah Bernhardt and Dr. Alexander Fleming from The Peony Society.
Anthurium Bon Ami (left) and Previa (right).
Star Cherry Tessino by HilverdaKooij and Lovelace+ by Arend Roses.
Last Thursday 25 and Friday 26 January, the new city hall in Zoetermeer was successfully opened and welcomed 10.000 people in the course of these two days. In the new building, the city hall, library and 40 social organisations are housed under one roof. Pim van den Akker of Flower Factor was asked by the municipality of Zoetermeer for a project to design innovative and interesting green interior objects for the new city hall and forum Zoetermeer. The designs were constructed by KnE+.
We have received many kind words regarding the design and execution of the project and we have completed this project with a smile. Below you can find an impression of the result.
We're attending the IPM Essen trade fair later this month. From 23 till 26 January, you can see us at the collective stand of BLOOM's in Hall 1A, stand A30A.
In the stand, you will see the beautiful products from some of our partners:
Promotion group Anthurium,
Promotion group Alstroemeria.
Feel free to stop by and get your healthy dose of inspiration during the short workshops given throughout the day. See the timetable below for workshops given by Flower Factor. We hope to see you there!
Tuesday 23 January 13:00 Winter Design 16:00 Funny Spring Arrangement
Wednesday 24 January 12:00 Single Flower Arrangement 15:00 Winter Design
Thursday 25 January 12:00 Funny Spring Arrangement 15:00 Single Flower Arrangement
Friday 26 January 12:00 Winter Design 15:00 Funny Spring Arrangement
Pantone’s pick for the upcoming year is a mystifying shade of purple: Ultra Violet. The colour brings to mind something wonderfully magical and Pantone’s statement regarding their fabulous pick is quite mystical on its own.
“Inventive and imaginative, Ultra Violet lights the way to what is yet to come. A dramatically provocative and thoughtful purple shade, PANTONE 18-3838 Ultra Violet communicates originality, ingenuity, and visionary thinking that points us toward the future.”
It is a dreamy, yet edgy colour which is teasing at what is and what might be. It’s almost impossible to put your finger on the feeling it conjures. Throughout history, the colour purple has captivated many. It has been a symbol of unconventionality, uniqueness and artistic brilliance. Additionally, in this world filled with overstimulation, purple is associated with mindfulness practices which makes it a truly suitable colour in contemporary life.
The new trend colour invites and dares you to experiment with the luscious shade in the designs you are yet to make. Pantone gives some themed colour harmonies to see how well ‘Ultra Violet’ is combined with other beautiful colours.
Ready to give the new 2018 Pantone colour a leading role in your designs? Let’s get you started with some of our ‘Ultra Violet’ picks to colour up your arrangements, decorations and more.
Purple creations Think purple, think about flowers such as Lisianthus, Allium, Hydrangea, Orchids, Dahlia, and plants such as the colourful and edgy bromeliad varieties.
You can find more interesting designs on our inspiration page. Want to get started right away? Try this step-by-step for an Ultra Violet Hydrangea design.
Let the purple tone captivate you and lead you to new design ideas. Create something just out of the ordinary with the 2018 trend colour!
Wat gebeurt er als we een groep designers, developers, strategen en analisten laten nadenken over een 'tool' om consumenten aan te zetten tot het kopen van bloemen en planten?
Dat ervaren we op 2 en 3 september 2016 aanstaande. Royal FloraHolland is namelijk één van de vier uitdagers op de zogenoemde hackathon van de Kamer van Koophandel (KvK).
Tijdens een hackathon worden teams uitgedaagd om binnen 24-uur innovatieve oplossingen te vinden voor verschillende uitdagingen. De uitdaging van Royal FloraHolland is: hoe prikkelen we consumenten om meer planten en bloemen te kopen? De deelnemers maken gebruik van databronnen van onder andere het Centraal Bureau voor Statistiek (CBS), de KvK, Google en anderen. Aan het eind van de 24 uur bepaalt een jury wat de beste, creatiefste of haalbaarste oplossing is. Lees verder...
Niets leuker dan binnen kijken bij andere bloemenwinkels! Flower Factor grijpt de zomer aan om een rondje langs inspirerende bloemenzaken te maken.
Bij binnenkomst doet de winkel haar naam eer aan: midden in de zaak staat een grote ronde opstelling met een keur aan bijzondere losse bloemen. Een echte eyecatcher en snoepwinkel voor degenen die graag zelf hun boeketten samenstellen. Kant en klare boeketten staan er ook, allen speels gemengd in veldboeket stijl.
Eigenaresse Joëlle Serier is niet aanwezig, maar haar collega Lotte vertelt dat de verkoop van losse bloemen, naast bruidswerk en rouwwerk, een van hun specialisaties is: “We kopen kleine aantallen in, maar wel heel veel verschillende variëteiten. We zijn dol op seizoensbloemen en genieten momenteel bijvoorbeeld erg van de prachtige Delphiniums en Dahlia’s.”
Bijzonder Bloemen staat te midden van de grote nieuwbouwwijk Vathorst in Amersfoort. Op 3 september aanstaande vieren zij hun tweejarig jubileum. “De winkel loopt goed, vertelt Lotte. De wijk breidt steeds verder uit en er wonen veel tweeverdieners. Wij richten ons op particulieren en woningaankleding, dus het is een goede plek voor ons.”
Je begrijpt dat we enorm hebben uitgepakt met de bloemen op haar bruiloft
In een jonge wijk als deze wordt ook veel getrouwd en dat betekent veel bruidswerkopdrachten voor Bijzonder Bloemen. “Bruiloften zijn natuurlijk hartstikke leuk om te doen. Soms zitten er grote klussen bij, zoals de hele aankleding van een hotel in Amsterdam. Hiervoor regelden we een roze loper, verzorgden we pilaren met grote vazen, stoelversiering en een uitbundig bont bruidsboeket”. En niet alleen klanten wagen de sprong, ook Joëlle zelf is onlangs getrouwd. “Je begrijpt dat we enorm hebben uitgepakt met de bloemen op haar bruiloft”, glimlacht Lotte.
Blijf bij je visie en eigen stijl
Bijzonder Bloemen onderscheidt zich met een duidelijke stijl en sfeer. “Daar wijken we dan ook niet van af. Bij ons zal je nooit 50 tulpen voor 5 euro in de winkel zien, maar dat verwachten klanten ook niet bij ons. Mensen komen naar ons toe voor de bijzondere bloemen en planten en exclusief aardewerk van merken als DesPots en Ecri-living”, verklaart Lotte het succes. Gevraagd of ze nog tips heeft voor collega bloemisten, zegt zij: “Blijf bij je visie en eigen stijl. Laat je specialisme zien en blink daar in uit!”
The Bouqs Company is trying to overhaul the flower industry to make it more efficient and sustainable. Its sell? Being a cheaper, better-quality option.
So far, the play is working. Founded in 2012, the Venice Beach, California-based flower delivery start-up has been growing at a rapid clip. It's raised almost $20 million in venture capital, has 50 employees, works with 50 farms and 300 florists, and delivers to all 50 states. Keep reading....
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