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For the very first time, the average person needs to worry about the security of their information as data breaches become more commonplace; especially as many people are unaware why their information is valuable in the first place. Why do Google, Amazon, and Apple, for example, care what sites you visit and who you interact […]
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Franz: “How about moving all your traditional client-side Adobe or Google Analytics tracking server-side?” Britney: “Great, but then I have to hand that hard-fought Tag-Management-based freedom and control over my data flows back to developers and release cycles?” Franz: “No, you can do server-side tracking AND keep Marketing in control over the tracking logic like […]
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How about a Data Layer that somehow gets additional data on your current visitor – on the fly – without your developers having to implement anything? Welcome to what Tealium calls “Data Layer Enrichment”.  We use it e.g. for more accurate long-term metrics, Facebook Retargeting with better privacy, deciding which qualitative surveys a user gets […]
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Tealium’s “Universal Data Hub” (UDH) claims to be a central place for acting on real-time customer behaviour data. The promise: Get customer data into the “Hub” from anywhere, enrich it via rules, have it stitched and join it with data from other sources, and then send it server-side to wherever you need it, via connectors […]
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