Blog – Expressed By Camille | Brisbane's Freelance Ghost Blogger
Writing blogs is my passion. I work with you to create a content strategy and blogging calendar, your website will get fresh blogs and publishing.Ghost blogging is where I secretly write fresh blogs for your and you take all the credit.
Want to listen to the audio version of this blog post, ‘The Power of Blogging’?
I figured something out yesterday. It sounded too simple to be such a powerful idea. After watching Adam Leipzig speak on YouTube through his TED talk (you can watch the videohere) I knew that I wasn’t looking at ‘what I do’ in the bigger picture. My job isghost blogging but ‘what I do’ is so much more than that. So I’ve decided to change my ‘elevator speech’.
When someone asks me what do you do? I will tell them this: I create blogs to inspire. If you’re a passionate owner and business that wants to make a positive difference, I write meaningful copy to move your audience and show them the possibilities of how your services and products can help transform their lives.
It might sound grandiose but it’s my true message from the heart. For example, I write for a company who provides lingerie for plus size women. The business’s mission is to help women embrace their curves and feel their most confident. Each week we blog about topics that truly mean something to women who hadn’t previously felt beautiful. This company provides quality plus size shapewear and bras that not only look good but feel good, and I love blogging for them because their products make such a difference in a woman’s life.
I’ve always loved being around people. Listening to their inspiring stories was always something I looked forward to whenever I was out and about with my mother, at the shops or at a dinner party. Then as soon as I was back in the comfort of my home, I would write about them. Even as a little girl you could find diaries upon diaries that talked about the amazing people I had met and what I wanted to do when I was older. I wanted to help make the world a better place. A bit of a tall order for anyone let alone an eight year old. But I never forgot that passion to write and that want to listen to inspiring people and share it with others who the message could help.
Then a few years ago I got into blogging. It was the ultimate tool for expressing myself and like an extension hand that I could hold out to help others however near or far. It started with Island Meets City I was 21, and like any 20-something year old, I was a bit lost. I talked about my experiences with life and health while trying to remain as positive as I could (considering the circumstances) and then something amazing happened – in what I thought of the small little corner in the web – I had my first email from a woman I had touched, and within a few weeks I was receiving emails from people all over the world with autoimmune conditions just like me. Then Autoimmunee was born. Blogging provided me a way to be introspective but at the same time reconnect with everyone else, the whole ‘you are not alone’ or ‘the bigger picture’ as some may call it.
As we move into a more interconnected world, where social media and blogging is a big thing, we are relating to others in what feels like a closer vicinity. Some people might see it as making us more lazy in communication, which in some ways is true depending on how you’re using it.
But the way I see it, it is a powerful tool to share your message in a way that can be as genuine as a conversation in person. If you truly believe in your product and services, and that it can help transform someone’s life – there is no artifice in writing and sharing about it. We are all ‘working’ for monetary value, but what we also work for is purpose value. We have a purpose through our occupations, whether it be as a direct impact from doing what you love, or by having that job provides you with the means to do what you truly love in your personal time. And that is why I ghost blog!
I write for businesses so they can focus on their core business – and follow their true purpose in life. To help them do the things in both their business and personal lives that make them excited, invigorated and feel most productive.
If you don’t feel you have the time to write a blog, or you don’t like writing, as a ghost blogger I can help you still be part of that conversation your potential customers are having right now – because regardless of whether you want to participate or not it’s happening! Can you imagine the value it would be if you were a part of it? A direct link to the thoughts and behaviours of people who really want and need your products and services but don’t know about them? I can, and from personal experience it’s insurmountable.
Due to a few personal health and family issues I’ll be relocating to the Philippines until later this year (sometime around August-September). A lot of my original plans have now been pushed to a later date but I won’t let it hinder my original goals – they’re still going to get done only a little differently. I have a book on the way to be published this July and I continue to write for my current clients. As my job is online, working remotely hasn’t been any problem. Thanks everyone for your kind messages of support and cheers to an exciting year ahead! We never know when life throws a few curve balls at us but I am learning to catch them and ride the curves. I see this an opportunity to not only be closer to family during this time but also the Philippines is like a hub to other major cities in Asia – where I intend to join a few events here and there, and soak up as much content as I can.
Want to keep up with my travels in the Philippines?
Earlier in 2017, I had a group called “Brisbane Business Bloggers Brunch” and while short-lived (due to health) I learned a lot and I hope others did too.
On the last Wednesday ofFeb 2018, I plan to re-launch the meetup, it will be $30 each but complimentary for those who purchased the “Full Engagement Package“. This is a monthly workshop for anyone who wants to start blogging or get ideas for a blog for their business. It’s a great opportunity to talk all things blogging and not to mention, tickets will include a light brunch from Location TBA, where you’ll want to try more of their delicious treats. The Meetup usually runs for about an hour or so, but I am always open to stay a bit longer to answer any burning questions. But for a more in-depth, personalised discussion I suggest a kickstarter with me.
Join this group so we can talk about blogging together and learn from each other. Plus, blogging is my profession so I’m happy to help people who have the time to research and blog on their own.
You’ll be able to meet other business owners, other business bloggers and I’ll be on hand to answer any questions about blogging that you might be stuck on.
Here’s an outline of some of our future meetup themes:
Do you have a blog? This will be a roundtable discussion where you can introduce yourself and get to know each other’s businesses. Talk about blogging and what we want to do or are already doing. Topic suggestions include why have a blog? Members can share their experience so far with blogging.
Homework: Next month, we’ll talk about blogging topics – what’s your plan to write in the upcoming weeks? Have a look at sites/businesses similar to yours – what topics stick out to you?
What to blog about? If you’ve done the first month’s task, you’ll have a list of blog ideas. Share them with everyone. In this month’s meetup, you’ll be able to exchange blog topic ideas and suggest others to your fellow members. What do you think your audience wants to read?
Homework: We’ll be talking about SEO next time, so this month start thinking about what keywords to target. If you have problems, knowing what they are or how to find them out, I will share tips on how to do this at next month’s meetup.
Search Engine Optimisation
You’ve heard about it but how do you apply this to your blog? We’ll talk about keywords and keyword research. What’s a long-tail keyword? How do you include keywords so that your blog post still makes sense? I share 3 tips on how you can find out keywords that will fit your blog and business.
Homework: Next month, we’ll do a diagnosis clinic – so remember to write down problems or issues you have for the group to work together to give you honest feedback and help.
Blog Diagnosis Clinic
The great thing about meetups is we can get members from all sorts of industries, all with different ways of solving things and another perspective. In this month’s meetup, come with your blog issues or problems and as a group, we can offer ideas on what you could adjust or add in. This could be technical difficulties such as linking your blog or social media sharing to get more people to know about your blog, to more blogging-centric issues like research and writing problems.
Other monthly topics include a day on social media, what’s a ping? and much more. Also, to maintain a healthy conversation for the group, spots are limited to 8 people.
So are you in?
Come down and join me. Keep an eye out for the event, I’d love to Meetup with you.
There are hundreds of blogs out there – from roof companies to refrigerated vehicles. There are numerous case studies as to why blogs on a company website are so beneficial. But what do you write about? After writing for several weeks on a topic, some marketers and copywriters might run out steam, sometimes it takes an outsider to take a fresh take on your blog and that’s where I can help. Whether you need help coming up with ideas for your blog or just plain, old getting someone to write them for you – as a ghost blogger, I absolutely thrive on the challenge of a once stale blog. Many clients ask me “what’s it like writing for someone else?” and I will tell you what I told them “I’m a storyteller”.
I like to see the beauty in even the most seemingly boring topic and bring life to it, I see it from the customer’s perspective. For example, if someone wants to buy a humidifier – what can we write about that make this more than about just buying one? What’s the story? How can it make sleeping easier? Why? I tackle every topic like an investigator or reporter of sorts – I want to ask the usual Who, What, Whens, Wheres and Whys but also go deeper – How, Which and also ask your customers – will they join uson this journey? Writing for another industry takes research (which I love doing) but it also takes that almost layman’s knowledge to look at the topic as a whole, without bias and see your target market and topics in a whole other light. So are you ready?Do you want a researcher and storyteller on your team? Writing for my personal blogs I like to have a very personable tone, but I know some industries that I write for are more formal and I easily pick up the tone that they want to have. My ghost blogging is a combination of you and I. Contact metoday and let’s see how we can work together.
I used to host a meetup group called “Brisbane Business Bloggers Brunch” wherein business owners and managers who want to blog can join me once a month to get advice for writing their own blogs and stay motivated to keep blogging. My first meetup was a wonderful experience and I’m looking forward to my resurrecting the group early next year. In this first meetup, I was asked a question that I think a lot of people might wonder about. In this post, I share some tips on how to write a personal blog (on your business website). Before I go further just remember my number one tip on this: Lots of Personality VS Being too Personal.
“I enjoy blogging for my business, but sometimes I have more personal posts that I think my clients could benefit from, the posts aren’t really about my business though, what should I do?”
Does this sound like you? One of the coolest facts about blogging is that it originated as somewhat of an online diary, it was as personal as it can get and today, a great blog should always have that personal touch. That’s not to say it’s ok to blog about everything that you ate that day on your business blog, but you can bring in your personal recount or personal lessons onto your business blog. Personal anecdotes make you more human. Nowadays people need brands and businesses to be relatable and more transparent with its motivations.
“I find myself rambling”
With any form of writing, there’s an editing process. If you think you have a blog post you really want to write – write it. But then go back and analyse what you’ve written so far! What do you want readers to take away? It isn’t enough to simply write about a certain topic, it’s best to share what you learned/how it changed you/what it meant etc. because it allows readers to join the journey with you. While readers might not relate to your story directly, they’ll be able to identify with the key takeaway/s enabling us to connect in a real way.
Next, it’s time to edit (if you haven’t already begun while you were analysing your post) get rid of any unnecessary fillers and fluff. Get to the point as quickly as possible without sacrificing your voice.
A personal rule of thumb of mine is to keep personal posts below 400 words, any more and there are fewer chances people will end up reading the blog post in its entirety. You can make the blog post even more compelling when it’s accompanied by photos or videos that help tell your story.
“Do I need to write personal blogs?”
You don’t have to write a personal blog all the time. Only write a personal topic if it feels right. To write confidently about something that’s personal you need to truly believe in it from deep within. I know I may sound a bit airy-fairy/hocus pocus/mystical or whatever but honestly, you’ll get what I mean when you get an idea to write and just know you want to tell that story. If the story is truly you, you’ll want to share it!
“But I’m a very private person and I want to keep my business professional. What advice do you have for keeping things professional but also being personable (while still maintaining your boundaries)?”
See your blog not as a place where you have to unveil your most private inner thoughts for all to see but rather as a tv show series or one of those old radio serials. Release a smaller part of a story at a time (a story within a story – sort of like an episode that has its wrap up but an ongoing arc), introduce a few “characters” and people will come back to read more about the ongoing adventure.
Have a look at this blog by Jasmine Star she gives you the perfect example of balancing business and personal blogging. She’s admitted she’s an extremely private person, revealing very little of herself online. However, she’s placed “characters” (herself, family members etc) on her blog and allowed us to hear short, interesting stories about them. Readers have come to care about these “characters” and are interested in updates because they’re regularly shared bits of emotion ‘behind the scenes’ with them. Of course, the blog is engaging and popular because of it’s great writing, generosity in sharing information and humour (among other things) but part of its continual draw is that she’s slowly weaving a story. One her readers want to know what happens next.
“What characters do I need to create?”
Characters aren’t people that are make-believe or false. A character just has a few recognisable traits and a goal that makes us want to know more. We don’t necessarily need to know what the character dreamt of last night to be interested in them. You, the author, get to control what information is shared.
“But I’m boring”
Okay, firstly, you are not, you just can’t see yourself from the outside; and secondly, don’t think personal blog posts necessarily have to be all about you. Remember, personal posts are a connection thread that runs between sessions/tips/events etc and lend a relatable, non-corporate voice to all that’s in-between.
“How can I differentiate between personal and business blog posts”
You could mark blogs as personal or business so people can click on the blog knowing that it’s either or. Many times business blogs might even sound a little personal and that’s fine. A personal blog post is one that might not really be directly connected to your business – but it lets your audience get to know you, to trust you.
These are just a few ideas on how to write a personal blog for your business website. What about you? Do you write personal blogs occasionally on your site? Share your tips on my facebook or linkedin for how you made personal blogs work for you.
When you first look at a blog, what is that grabs you (other than the topic and writing)? In this post, I wanted to share some tweaks you can make to your blog right now to really make an impact and stand out.
Where’s your Call to action? (CTA)
CTAs are one of the most commonly forgotten blog components. And something, I myself, am guilty of. My CTAs are currently in the making. I recall a handy piece of advice from a friend in a WordPress workshop: Most people think the next step for visitors to take on their websites is obvious. To visitors, it’s not. Your visitors are on your blog because your topic interested them, pull them in further into your website will more compelling, RELATED info.
Effective CTAs have these things in common:
They make SENSE (and hopefully cents too) with the content already on the page. Your CTAs should naturally blend with the info already presented on your blog post. For example, at the end of a blog about a particular event, you could add a “See the Agenda” CTA to connect readers with a logical next step. As visitors start to understand your event, you can then move them onto “Register Now” etc.
They APPEAL to your audience. Just like decorating your kitchen or painting your wall, make your CTAs attractive by being bold and colourful. You don’t have to be over the top, like the first point, it still needs to make sense with the blog itself.
Have SIMPLE commands. My rule of thumb is to keep one idea or action to one CTA. Don’t make your visitors think. Everyone should be able to easily understand what the next step is without taking time to ponder what you mean.
Personal CTAs. Create more than one CTA – you could have on at every stage of the sales funnel, so they’re more personal and relatable to the user. If the visitor has already read your blog and perhaps even already looked at details pertaining to an event mentioned, then you can move them onto registering. Setting this up is all about tracking. Collect as much data on your website visitors as you can. What pages do they visit over and over again? Sort data and activity history to identify trends, then give each visitor suggestions and CTAs that meet their needs. You could do this if you have hubspot or if you have WordPress, download a CTA plugin to help you capture this info.
Optimise for Mobile
You’re at an event and you tell your new friend, to jump on your website. Within a few seconds they have their phone in their hands and quickly tap your website in, it loads and it’s a complete mess! You have to scroll from side to side; perhaps play around with orientation, and you lose interest from them trying to navigate around your site. Make your website mobile friendly! As the public express their love of smartphones and tablets, you can count on Google to make your site harder and harder to find if it’s not mobile-friendly. According to Search Engine Watch, 72% of users want websites to be mobile friendly and 67% are more likely to make a purchase or use your services if your site work well on other devices. So, if you’re not already catering to the masses of people checking in on their smartphones, now is the time to start. The easiest way to get in on mobile is to select a mobile-friendly theme with your content management system (CMS). This should be easy, as most CMS themes support responsive design, automatically adjusting your website based on device size and orientation. If you don’t have this option, you can work with a designer to create a mobile-friendly experience.hubspot
Eliminate Multiple Logins
Have you ever logged into a website, then had to re-enter credentials when you need to access your online community or register for an upcoming event? It’s distracting, frustrating, and creates a disconnect for your members and visitors. Why should you have to sign-in multiple times? The system should already have your information.
If you want less frustration and more engagement, remove multiple logins by setting up a single sign-on process. Like using a Facebook sign in or Google +. This eliminates a key barrier to participation, making it easier for people to get involved.
Repurpose your most popular posts into an email magnet
If you’ve been blogging for a while, you certainly have a post of two that’s been shared and commented on a lot. Usually, this is a good sign that people are interested in that kind of content. Now it’s time to repurpose it! If you are still scratching your head on an e-mail freebie to get people to sign up for your e-mail list; you can repurpose that blog post into a video series turn the video blog post into a PDF or eBook; offer your repurposed post as your e-mail freebie or CTA freebie to collect names and addresses.
Include aggregated content
Use the internet and all it has to offer to make your blog more colourful, interesting and relatable! If you find a pin from pinterest that pretty much illustrates your post, embed it in your post; if you find multiple tweets for people’s reactions to something, include them; found an awesome, relevant YouTube video – again share it in your blog!
I hope these points have given you a few ideas to tweak your blog right now – share with me what works for you and add your own ideas. I’d love to read more and implement them myself in the next few days.
Search Engine Optimisation (SEO) is always a hot topic when it comes to any site – how can you optimise your site so that your site attracts search engines consistently and organically ranks your site at the top? SEO in itself is a broad topic in itself with people just dedicated to this and specialising in it. Who am I? Well, I’m not an SEO specialist but I do write with SEO in mind. SEO is something you need to keep learning about, as the internet itself changes, strategies also need to adjust. In this post, I share a simple kickstart guide to writing blogs with SEO in mind.
At the start of any blog make sure you are providing quality content. Think useful, unique, and authoritative information that encourages more people to share, comment, and link to your posts (which also boosts your rank in Google because of more backlinks). Google confirmed in 2016 that quality content and links to your site are the top factors in determining search engine rank. So as you can see, the two go hand in hand – links to your site won’t happen if the content’s no good.
To ensure you’re creating quality content, ask these questions about your blog:
What’s the purpose of your blog post?
Does it fill an info gap? Or cover an angle of the topic that is scarce?
Will this be valuable to your target audience?
Are you deceiving your audience?
Will the blog be credible and engaging?
Start with a traditional brainstorm, grab a pen and paper and think, what words or phrases best describe your blog’s topic?
Narrow down the list by keywords/phrases relevance and strong search volume (you can also find more ideas for keywords when you do research using these tools):
You can also start off with SEMrush’s Free Tool (They also have a paid version of the tool for more in-depth research)
Ahrefs offers a free 7-day trial to try out their paid tool for free too.
I find it easier to write the post first and then sprinkle in keywords, phrases, and related word variations into the blog (but keep the language organic, meaning it still make sense with these keywords inserted and don’t use these keywords too much). Google is smart, algorithms are programmed to understand context and takeaways without being bombarded by just keywords (it actually even penalises posts that stuff too many of the same keywords in them).
Here’s where you can put in keywords:
Title (headline) – keyword inclusions at the beginning of your headline is crucial to establishing relevancy, not just for Search Engine Results but for readers too.
Body (article text) – incorporate keywords throughout headers and body text. If you focus on addressing reader’s needs keywords naturally land where they need to be.
Blog post URL – make each post include a unique URL that contains relevant keywords. Separate words with hyphens and remove unimportant articles like ‘a’ and ‘the’ (most blogging platforms do this already, but always make sure that it’s there as changes to a previously saved post can change the URL).
Internal and External Links – It’s beneficial to include keywords as part of the anchor text to hyperlinks. If you’ve already written some content about the same topic don’t forget to link to these posts. It will make your post stronger because you show some authority on the subject. Links are important for your blog not just for the search engines, but makes your blog more valuable to readers as well as they easily open up related information,
Image File Names – In the alt text box when labelling images you’ve uploaded, try to avoid using default names like “IMG0063.jpg” and instead make names descriptive like “writing-blogs-SEO” remember to write for humans and the robots will understand.
In your post’s Meta description – meta descriptions help search engines and searchers understand what the topic is and why your targeted keywords and phrases keep appearing in the content. The meta description is the HTML attribute that provides a “concise explanation” to the search engines of your page’s content. For SEO purposes, the meta description should be 150-160 characters long.
Make it scannable
What do you do when you read online? You scan. On a mobile? You scroll until something catches your eye. On a desktop? Same thing but with even more “stuff” to distract you. So the answer is to make sure your blog is easily scannable and offers bite-sized tidbits.
Experiment with ways to make your post easy for both humans and robots to scan:
Highlight Words you want to draw attention to.
Give your blog structure andorganise with headings and subheads
Bullet and number lists
Break up text with images and GIFs
Box out quotes or tweetable tips
Focus on one idea per paragraph
How long should your blog post be? As a general guide:
300-500 words is widely considered the minimum; however,
Posts in the 700-2500 words range signal more subject-matter depth and get a little more search engine love.However, if your article is too long it may scare users away so I would stick with the 700-1200 words range.
As a general rule of thumb, try to put your search terms in about 1-2% of your body text. So in an article of 300 words, you should mention your keywords 3 to 6 times. In an article of 700 words you would mention keywords around 7-14 times, and so on.
Here are some other more in-depth guides you can read if you want to learn more:
Identity – it’s hard to find your own voice in the “real world” but what about when you blog? The Blogosphere is a colourful place filled with heaps of DIY projects, tips, stories and an endless supply of creativity – it can be easy to feel overwhelmed with the many other “voices” out there, how can you find a blogging voice that stands out? In this post, I share some tips on how to find your unique blogging voice.
Conversational (Informative) VS Technical (Formal)
Personally, I believe, with a mix of both plus a dash of you, makes the perfect business blog. Sure at times, you’ll need to keep it formal for more technical blogs (for your intermediate readers and for referring to blogs that around about technical things), but remember to keep it conversational. Write like you’re writing an email to your ideal client, not a post and then edit after that. To nail down the voice and tone of your blog you need to understand who it is you’re producing content for. Who are they? Where are they? How can you help them? Understanding your readers as well as yourself is the first step to forming your blogging voice.
Have you ever read a blog that made you feel like you could be best friends with the author?
That’s “voice”. It’s the tone that a blog has, specifically a blogger’s use of language to invite readers and make them feel welcome.
Create a style guide
Magazine, newspapers and most published written work follows a style guide. A style guide is a set of publishing practices designed to ensure the consistency of communication. As a business blogger, you probably won’t need to create a long, detailed list of writing rules for your blog, but rather a list of writing notes, such as a list of adjectives that describe the voice you want to convey. For example, do you want to be approachable /funny/ kind/ helpful/ no-nonsense/ witty/ quirky/ intellectual etc. Doing this can make you self-aware of what is special about your writing voice and helps to hold you accountable.
Another factor you should consider in your style guide is to keep consistent with perspective unless you clearly state that you’re telling a story. For example, are you going to refer to your business as ‘We’ (Plural) or ‘I’ (Singular) if your business is a brand built around you?
If you’re like me, you can also put notes in your style guide that relate to the type of English you are using, as I was taught American English in school, there are some minor differences that can seem negligible but are always worth remembering, for example: remember words such as fantasise, emphasise, etc. use an S and not a Z or that Cilantro is American, coriander is Australian.
There are a number of considerations you can add to your style guide, you can get inspired by others style guides, like this one: The Elements of Styleby William Strunk Jr.
Always make a draft
Just like in school, you shouldn’t publish directly (or hand in your assignment directly). Make a rough draft and a final draft – and edit it! Drafting is a crucial part of the writing process, one, many of us bloggers fail to do enough as we are constantly creating now content all the time. Take time with your writing, it’s perfectly fine to give your posts analysis before posting, in fact, it’s recommended! You’ll feel better knowing that you will be able to come back and revise.
When it comes to revision, make sure to simplify your writing by removing unnecessary words and redundant ideas; and by expressing your thoughts as directly as possible. Trimming the bulk from your posts will also help you clarify your ideas and improve your writing.
Read your writing out loud
This practice is beneficial for any type of writing, most especially for blogging. Bloggers communicate with readers through a basis of familiarity. We are not stuffy, all-knowing authorities on existence. We’re real human beings with thoughts, opinions, and skills, but above all else, we are relatable. By putting your own literal voice to your words, you are better able to discern if your writing voice sounds like it belongs to a human or a robot.
Be an authentic blogger
It can be easy to lose interest in blogging for your business if you’re not an “authentic” blogger. The quickest way to give up on blogging is writing about things that don’t matter to you or don’t resonate with you. If you don’t like what you’re writing about, what makes you think readers will like it too? Only write about things you care about. It can be tempting to go off course and blog about something you “think” others might want to know about, especially when you are first trying to grow your audience, and write posts for the sake of driving traffic. But if you don’t like writing about something, it will translate into your blog. Just like passion can seep in between the lines, so can disinterest and boredom. In my experience, people are far more attracted to authenticity than they are to anything else. No matter what the topic is, if you care about it, you will develop an audience that also cares.
You don’t need to be a copycat (besides people hating plagiarism, search engines don’t like duplicate content either) but you can learn a lot from analysing other blogs you admire. Do you know what exactly do you admire about these blogs? Why admire their writing? What can you take you away from their blog? What sort of words do they use? How do they make you feel? etc.
Practice! Practice! Practice!
The key to blogging is consistency – whether that is daily, weekly or monthly – you must write regularly to “train” your audience when to expect your blog posts but also to help you find your blogging voice. As you persevere your own voice will start to emerge. Like the great Stephen King (mega-prolific author) once said: “The best way to develop your writer’s voice is to read a lot. And write a lot. There’s really no other way to do it”.
I was on the phone with my sister this morning and like many close families do, we talked about what was going on in each other’s lives. A topic that came up inspired today’s blog. My sister was weighing in a somewhat overwhelming decision and had a bit of apprehension to making the “right” decision. I told her to feel the fear…and do it anyway. A healthy dose of fear is good, it keeps us sharp, but remember much of the time fear stops us from doing what we need to do.
As business owners, I know we all experience fear on a daily basis. Whether it be the fear of making that sales call (really a fear of rejection) or that fear of adding a new service or product to your business’s menu (again a fear of rejection/control/embarrassment). Now, I’m not saying every decision could be the right one but have you really thought about the implications of your decision? I’m not talking about the worse case scenario rather the best case scenario. If fear wasn’t disabling you, what are the positive outcomes of your decision? If you truly believe in what you want to do, make the decision even how scared you are and go with it. It’s a step by step process. I know this topic isn’t really related to writing but it’s related to everyone really and can be applied to business and personal life. Check out this TEDtalk about that I came across:
100 days without fear | Michelle Poler | TEDxHouston - YouTube
Chances are you’re reading this post because you’re stuck, you feel void of ideas and want to be consistently inspired. You might have been writing your business for a few weeks or even months and now it seems the idea funnel has dried up. In this post, I share a few ideas on how to keep inspired when writing your own business blog.
Before we begin, let me ask you, why did you start your business?
You might answer that you started just out of university…or your mother was ill so it moved you to get into health…before you think about the answer to this question, let me tell you, there’s a blog post idea right there.
What makes this post different from your “about me” page is that you have more creative license to tell your story. It’s not just what you do, readers will know what you do from your site already, but what made you become who you are today. If you’re passionate about what you do, I’m sure you’ll be able to write pages after pages of your story. Now, here’s the tricky part, it’s time to cull. Cut down those pages into a few paragraphs and if you find you’ve gotten off on a tangent, don’t worry – they’re not wasted ideas! Put it in another document to create another blog another time.
Check outTami Brhese’s pin from pinterest about Brand Storytelling:
Keep it social
I’m not talking about social media (although that is an idea I want to share with you later), I mean actually talk to people. Talk about your business to friends, family, clients and customers, industry partners etc. The more you talk about your business you’ll see how much you have to say! Don’t forget you’re not talking at people but talking to them, asking them about their experiences and ideas. You’ll find out more about your business from a different perspective through these conversations. What do people think you should write about? What’s something they want to learn? Sometimes, it really is as simple as that, asking!
Do you go to events that are part of what your business holds/appreciates/advocates?
Every event is a potential blog post, not just about the event itself but things you learnt from each event. You might have seen a new way of doing things, or in contrast, something you know should never be done. Share your opinion about it and then share how your business can help do a service in relation to the event. For example, your business offers refrigerated vehicles for hire, you might mention the local festival where lots of restaurants do pop up cafes and would certainly need your services to hire a refrigerated vehicle. Like I talked about yesterday with my interpretation of crowdsourcing– ideas are everywhere, you just need to put yourself in the right place, at the right time and be open to conversation.
Thinking about joining a networking event for your business? Have a read of Career Contessaand her blog:
What’s everyone else doing?
Like with business, in general, it’s important to keep tabs on your competitors and know how you stand in the mix. Look at competitor’s and allied service provider’s blogs and what topics they talk about. What they seem to be doing right and be inspired through their topic choice. How can you do it differently? Do it better? There’s a lot to learn from competitor research.
Ok, so this point is definitely where you jump into social media. Look at industry and interest groups and forums to see discussions “in real time, by real people”. This is somewhat a survey of popular questions and themes you see in social media – keeping your blog trendy with ideas that are current and have a certain share-ability.