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I try not to be hyperbolic in titles – but when listening back to this episode, a “masterclass” is the description that keeps coming to mind. You can tell when I throw spontaneous and challenging questions out like “how important is link velocity?” and Garrett gives a thoughtful, experience-based, unique answer – without even skipping a beat –  that he’s is a true expert at link building. It’s the information and insights I think anyone would expect from a ‘masterclass’.

We chatted for 90 mins about:

  • Two new strategies he’s using for link acquisition (and how you can use them),
  • How Garrett builds links for his own companies

And thanks to your awesome questions on Twitter we also talked about…

  • Building links directly to sales and product pages
  • How Garrett decides what links to go after
  • Judging the value of a link
  • Link Velocity – does it matter?
  • Best approach to anchor text
  • Big publisher links vs niche publisher links
  • Do guest posts still work?
  • Why is link building stigmatized?
  • What’s the future of link building?
  • And TONS more…

Note: There are a few quick spots of ‘dead air’ in the audio – #podcasterproblems – just a heads up!

Listen Now!

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Show Agenda and Timestamps

  • Episode Introduction and topic overview [0:21]
  • Garrett’s Introduction [0:55]
    • The type of link building Garrett does at Citation Labs [1:06]
    • When did Garrett begin doing SEO? [2:25]
    • From Vertical Measures Interview June 16, 2010 – Garrett’s biggest struggle in link building- has that struggle changed?  [3:34]
    • From WordStream interview March 16, 2010 – What link building tools does Garrett recommend? What would he remove and what would he keep now? [7:12]
  • Link Building with local sponsorships [9:30]
    • What is the general concept? [9:38]
    • How does the strategy works? [14:05]
    • What are some ways National clients can find groups/cities to find a match to sponsor? [17:55]
    • Does Garrett do any traditional link qualifying with this strategy? [21:07]
    • How do you approach the event/company about the sponsorship opportunity? [22:29]
    • Are there any considerations for anchor text or url? [23:37]
  • Twitter Questions [24:37]
    • Judging and measuring the value of links [24:45]
      • Bill Slawski- What signals do you look for to decide if a site is one that you might want a link from? [24:53]
      • Andrew @Optimisey- If you gain a load of links around the same time, and your rankings go up, how do you know which ones moved the needle? In your experience, how long is the lag time for gaining/losing a link(s) to the impact on rankings? [29:22]
      • Malcolm Slade- What do you feel is more important / has more impact, 10 links from indexable pages on major news sites or 10 links from indexable pages on relevant niche websites? [34:19]
      • Marie Haynes – Are you still seeing any benefit from links obtained from guest posting? [38:50]
  • Citable elements for making sales pages more linkable- break down this strategy [46:49]
    • Example of this strategy [49:06]
  • Link Strategy Twitter Questions [59:22]
    • Ashley McNamara – What’s a good framework to determine how many links/what link velocity you need to succeed in a given vertical? [59:32]
    • Scott Clark – During new client discovery found 404s from CNN, MSNBC, WSJ, LATimes, and 15-20 other EDU, GOV & VERY high DA sites.  Spaced fixes – 3 weeks. Otherwise good site. 3 months later ZERO rank increase. Client now questioning us. Ideas on why this auth surge didn’t help with rank? [1:04:25]
    • How else does Garrett measure the value of the link work that he does for clients? [1:08:58]
    • Britney Muller – what do average link builders get wrong? [1:11:48]
    • Jonathan Waller – Why is link building frowned upon or hush hush by the vast majority of influencers in our space? Especially when it is still the number one ranking signal and always has been. [1:16:33]
    • Does Garrett think links are the number 1 ranking factor? [1:18:40]
    • Gisele Navarro – I’m interested to know, what does the future of link building look like to you? [1:25:12]
  • Where you can find Garrett online [1:27:07]

Tools Mentioned

Articles, Resources, and Links Mentioned

Find Garrett Online

The post 107: A Masterclass In Modern Day Link Building w/Garrett French appeared first on Evolving SEO.

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On today’s episode!

  • How Tim went from being a DJ, to CMO at Ahrefs
  • The Story (and an update!) on The Ahrefs Search Engine
  • How Tim earned 200+ backlinks on one piece of content on his personal blog
  • How Ahrefs Estimates Traffic Numbers
  • The SEO mistake they made when trying to rank for “what is SEO”
  • And Tim answers your questions from Twitter

Listen Now!

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Show Agenda and Timestamps

(Coming soon!)

Tools Mentioned

(Coming soon!)

Articles, Resources, and Links Mentioned

(Coming soon!)

Find Tim Online

The post 106: Tim Soulo On Ahrefs Growth, Their Search Engine & Being a DJ appeared first on Evolving SEO.

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Gisele is Operations Director at Neoman (who has helped companies like Homes.com, Anige’s List, Expedia Canada with content and link campaigns).

In this episode:

  • How Gisele landed six features from just fifteen emails 
  • Why link building is NOT just the same as “digital PR”
  • Getting big-name sites to link to you (with a different approach to link reclamation)
  • How to prioritize outreach
  • Why you SHOULD use templates for outreach
  • How to measure link building success
  • Dealing with “exclusives” for publishers
  • How much it COSTS for a content and link campaign
  • She even breaks down an exact campaign Neoman is doing for Angie’s List
  • And! Gisele answers YOUR questions from Twitter (we got so many, we couldn’t get to them all, but got to as many as possible!)

Listen Now!

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Show Agenda and Timestamps

(Coming soon!)

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Articles, Resources, and Links Mentioned

(Coming soon!)

Find Gisele Online

The post 105: Proven Rules For Outreach & Link Building Success w/Gisele Navarro appeared first on Evolving SEO.

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This episode is packed with ideas for leveraging content to drive traffic and increase sales.

Here are some of the things we covered:

  • How he got one of the top 10 articles of all time on Inbound.org
  • The SEO benefits of paid content promotion
  • How to build links with paid content
  • How to improve the layout, structure and UX content to achieve higher rankings and better conversions
  • How he gets 82% opt in rates on one piece of content
  • Outreach strategies
  • And lots more!

Listen Now!

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Find Daniel Online

The post 104: How To Drive More Traffic, Sales and Links (with less content) w/Daniel Daines-Hutt appeared first on Evolving SEO.

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Dan is a Senior Technical SEO and Account Director at SALT Agency. We covered a LOT of topics in this conversation – including:

  • The benefits of service workers and how to set them up (we get pretty detailed)
  • Why the traditional SEO audit document is flawed
  • How to handle the various challenges we encounter with Javascript frameworks
  • How to optimize internal linking
  • What the heck is Yandex Metrica?
  • And LOTs more!

This episode was recorded in person at TechSEO Boost in Boston, November 2018.

Listen Now!

BuzzSumo – One of my favorite tools for coming up with content ideas, finding people who share content in an industry, and tons more (like alerts to keep an eye on your competitor’s links). Listen to the show for a special code to get 30% off BuzzSumo for 3 months.

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Show Agenda and Timestamps

  • (Coming soon!)

Tools Mentioned

Articles, Resources, and Links Mentioned

Find Dan Online

The post 103: Dan Taylor on Javascript SEO, Service Workers & Mistakes New SEOs Make appeared first on Evolving SEO.

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This is the first of three episodes recorded at TechSEO Boost 2018! I sat down with Aysun Akarsu to chat about:

  • How to optimizing your site architecture and crawl paths for better rankings
  • Does ‘crawl budget’ actually exist (even though Google says it doesn’t)?
  • How to set up a crawl, and what data to pull into your crawl analysis for better insights
  • The free common crawl web graph dataset and what she was surprised to learn about backlinks on the web
  • What universities can’t teach you about SEO

Listen Now!

BuzzSumo – One of my favorite tools for coming up with content ideas, finding people who share content in an industry, and tons more (like alerts to keep an eye on your competitor’s links). Listen to the show for a special code to get 30% off BuzzSumo for 3 months.

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Show Agenda and Timestamps

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Tools Mentioned

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Articles, Resources, and Links Mentioned

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Find Aysun Online

The post 102: Crawl Optimization & How To Do Crawl First SEO w/Aysun Akarsu appeared first on Evolving SEO.

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It’s not often we get to learn from experienced in-house SEOs but today’s guest is Jackie Chu, formerly an in-house SEO at Square and now the SEO Lead at Uber.

You’ll learn:

  • How Square Ranked For “POS System”
  • Internal Linking Tips
  • How to use SEO as a Product Function
  • How Facebook Ads Can Help SEO
  • App Store Optimization Tips (a first on Experts!)
  • And tons more… you don’t want to miss this!

Listen Now!

BuzzSumo – One of my favorite tools for coming up with content ideas, finding people who share content in an industry, and tons more (like alerts to keep an eye on your competitor’s links). Listen to the show for a special code to get 30% off BuzzSumo for 3 months.

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Show Agenda and Timestamps

(Coming soon!)

Tools Mentioned

(Coming soon!)

Articles, Resources, and Links Mentioned

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Find Jackie Online

The post 101 Internal Links, Content Marketing & ASO w/Jackie Chu of Uber appeared first on Evolving SEO.

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On today’s show!

  • The rebirth of SEO
  • Why do clients buy SEO without being bought in?
  • What SEOs can learn from the world of advertising
  • Communicating up the authority chain inside companies
  • Thinking of SEO projects like a product team
  • Estimating the ROI of SEO projects
  • What to do when you’re a company like Coke and you don’t need SEO traffic to sell things

Listen Now!

BuzzSumo – One of my favorite tools for coming up with content ideas, finding people who share content in an industry, and tons more (like alerts to keep an eye on your competitor’s links). Listen to the show for a special code to get 30% off BuzzSumo for 3 months. Also, check out Brian Dean’s Definitive Guide to BuzzSumo.

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Show Agenda and Timestamps

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Tools Mentioned

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Articles, Resources, and Links Mentioned

(Coming shortly!)

Watch The Bonus Interview on The SEO Maturity Model!

Diagnose Your SEO Client's Maturity Model: a BONUS Interview w/Heather Physioc - YouTube

Find Heather Online

The post 099: When Clients Have Bought SEO But Are Not Bought In w/Heather Physioc appeared first on Evolving SEO.

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This is a special episode of Experts in a few ways. For one, Gaetano shares for the first time how SEO played a role in the recent acquisition of Salehacker. And we get really into the details on his growth strategy that exploded their traffic 426% in 16 months.

Second – this was an experimental on-location episode – recorded in person in Boston while sipping espresso. See the video below!

  • Growing Salehacker to 19,000 monthly visits to 100,000+ monthly visit in 16 months
  • What he did on day one and week one
  • Their content clean up process
  • How to run a blog that’s almost entirely guest posts
  • How he created a content strategy for SEO growth
  • How they rank for highly competitive sales topics
  • Finding and vetting writers
  • And… how their SEO success contributed to recently being acquired

Listen Now!

BuzzSumo – One of my favorite tools for coming up with content ideas, finding people who share content in an industry, and tons more (like alerts to keep an eye on your competitor’s links). Also, check out their new Question Analyzer Tool.

Listen to the show for a special code to get 30% off BuzzSumo for 3 months.

Watch This Interview!

How Saleshacker Grew 426% & Used SEO To Get Acquired w/Gaetano DiNardi - YouTube

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Show Agenda and Timestamps

  • NOTE: Show notes are coming soon!! I wanted to publish this to align with the acquisition announcement, and will get the show notes here in a few days!

Tools Mentioned

  • Coming soon!

Articles, Resources, and Links Mentioned

  • Coming soon!

Find Gaetano Online

The post 098: How Saleshacker Grew 426% & Used SEO To Get Acquired w/Gaetano DiNardi appeared first on Evolving SEO.

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