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This is the third episode in my series about how I hired my first employee – an assistant who is now replying to the bulk of my e-mail, saving me over an hour a day. Today I’ll talk about what I did in the two weeks leading up to her start date, what we discussed on the training call, how her first day went, and how having an assistant has affected my own work. I also describe why I’m glad I waited so long to hire, and a number of key takeaways from the hiring process.

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The whole process of hiring my first assistant was uncharted waters for me – I felt completely inexperienced! In today’s episode, I’ll take you through the process I used to bring in a huge number of candidates and then narrow them down. You’ll hear about the various elements of my job ad, the criteria I used to sort the applicants, and the “why” behind each interview question I asked. Whether you’re looking to make your first hire or hoping to improve your hiring process, I hope you’ll learn something from my experience.

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For seven years, I resisted hiring. Sure I hired freelancers for a few temporary projects, but I couldn’t bring myself to take on anybody to be a regular part of operations. Deep down, I had some resistance to hiring, some mental barriers that just wouldn’t let me take the plunge. So I kept putting it off – until recently. In today’s episode, I’m going to tell you about these roadblocks that held me back, and how I got past them.

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It’s time for one of my favorite episodes – the year in review! I love to reflect and evaluate the past year, and in this episode I’m not just going to ramble about myself, but I’ll also try to draw out some key principles or takeaways that any entrepreneur can apply. Tune in to hear 5 things that went well for me, 3 things that didn’t go so well, and my theme for 2018.

Highlights:

  • How much my business grew even though I did minimal work this year
  • Using the “two tomato” challenge to accomplish a major project
  • Improvements in life beyond business
  • My struggles with parenting, prioritization, and scheduling

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Last episode I said I’d take a month break, and now half a year has gone by – what gives? Listen in to find out why I haven’t been producing new episodes and what the plan is for this podcast going forward.

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My guest Ben McAdam is an expert in all the different numbers and metrics involved in running a business, and in this episode we talk about how to ensure that your business has a solid financial foundation and healthy profit margins. Ben also shares some insight into pricing strategy, as well as how to reinvest confidently in your business, even if you’re bootstrapped.

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How to convert more customers – it’s what we all want, right? There’s no one-size-fits-all answer, but there are some best practices. It’s true that people will buy if your product or service meets their needs, but there’s another less straightforward factor – people buy from companies they know like and trust.

Today’s episode is a brainstorming session about things you can do to increase the know/like/trust factor on your website and in your communications, so you can build a relationship and make people more likely to buy from you.

Highlights:

  • How “providing value” can go beyond just information
  • Specific ways to make any product/service crystal clear
  • Three different types of stories you can share
  • How to be accessible and trustworthy
  • Following through on your promises post-purchase

Links:

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You might be thinking, “I thought entrepreneurship was all about hustling – what’s this about taking a break?!” In today’s episode I’ll give you three compelling reasons why breaks are essential, and describe some strategies for taking time off in daily, weekly, and yearly time frames.

Note: I’ll be taking a break from this podcast in the month of August 2018! Use this time to go back and listen to any the 100+ previous episodes you might not yet have heard. I’ll be back with new episodes in September.

Highlights:

  • Three reasons why breaks are healthy and beneficial
  • Two tips for taking daily breaks
  • Should you take weekends totally off?
  • How taking a month-long break can help push your business to the next level
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My guest today, Christina, was on the podcast a little over a year ago in episode 45, when she was talking about expanding her niche beyond her original target audience in order to get more buyers. Since then, Christina’s made a ton of progress – and she attributes a lot of it to the coaching programs she’s joined.

In this conversation, we talk about why Christina started working with coaches and how she got into the mindset to make the leap and invest in coaching, as well as the changes and breakthroughs she’s experienced in her business. If you’ve ever been on the fence about hiring a business coach, you’re going to find this interview quite illuminating.

Highlights:

  • Why Christina started working with a coach, and what finally got her to take the plunge
  • Impact of the coaching in Christina’s business
  • Christina’s tips for finding a good coach and getting the most out of the experience

Links:

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Copy is one of the most important elements in your online business, and in today’s episode you’ll learn how to evaluate and improve the messaging on your website and sales page.

My guest is Liz Theresa, and she has some great tips for writing effective copy that connects with your target audience and convinces them to invest in your products or services.

Highlights:

  • What exactly is “copy,” and why is it so important?
  • Elements that make for good and bad copy
  • Effective sales pages – how to describe the problem and present the solution
  • When should you write copy yourself vs. hire a copywriter?

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