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Last month I launched a new product for the first time in a while – and in today’s episode I’ll be unpacking the whole process, sharing my traffic and sales numbers, and giving you some useful takeaways that can be applied anytime you’re planning to put a new product or service out into the world. No magical formulas here – just real-life lessons learned!

Highlights:

  • 7 different ways to promote your launch without being repetitive (7:26)
  • What to base your sales projections on (10:12)
  • An often-neglected step that can really help you improve your products and conversions (15:31)
  • One challenging but important thing to do after your launch is over (19:11)

Links:

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Lately I’ve been reflecting on some business lessons that have been brought to light by parenting my 1-year-old. If you’re not a parent, these lessons are still useful; if you are a parent, you might resonate a little more with the specific child-rearing experiences, and I hope you can apply the principles to your business. With each lesson, I’m going to give one example from each side – parenting and business – so you can see the parallels.

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Lately I’ve been feeling “over-saturated” when it comes to screen time – so I’m taking a magnifying glass to my use of digital devices. In this episode, I’ll explain why I want to be more selective about my online activity, describe what I view as healthy vs. unhealthy screen time for me, and talk about how exactly I’m implementing big changes in the coming month.

Highlights:

  • How much time I’ve been spending on my phone daily (2:16)
  • Two thought leaders that have influenced my views on screen time (3:47)
  • “Good use” vs. “bad use” of technology in my life (8:36)
  • The specific limits I’m setting for myself in June (12:29)
  • Re-setting default behavior (17:30)

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Highlights:

  • Optimizing the first 60 seconds of customer interaction
  • How to dramatically improve your testimonials
  • Personal interaction vs. automation
  • Why your leads might be confused (and you don’t even know it)
  • How can you help prospective customers “try before they buy”?

Links:

My logged-in customer dashboard:

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I just got back from a fantastic conference of entrepreneurs – a weekend full of meetups, workshops, talks, masterminds, and great conversations! Today I’m sharing three things that struck me about this event. I also reflect on my presentations there, and the experience of bringing my daughter along.

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We recently celebrated our daughter’s first birthday! In today’s episode I’m reflecting on how juggling entrepreneurship and motherhood has gone throughout the first year. There have been three distinct stages for me, and life / business has looked very different in each one. Listen in to learn about my experience keeping my business running while having an under-1-year-old.

Highlights:

  • The best business decision I made regarding the first 3 months
  • How I struggled emotionally with losing my productivity
  • When I eased back into work (and travel!)
  • The two most important things to do when you have an older baby

Links to podcasts I’ve enjoyed:

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This is the third episode in my series about how I hired my first employee – an assistant who is now replying to the bulk of my e-mail, saving me over an hour a day. Today I’ll talk about what I did in the two weeks leading up to her start date, what we discussed on the training call, how her first day went, and how having an assistant has affected my own work. I also describe why I’m glad I waited so long to hire, and a number of key takeaways from the hiring process.

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The whole process of hiring my first assistant was uncharted waters for me – I felt completely inexperienced! In today’s episode, I’ll take you through the process I used to bring in a huge number of candidates and then narrow them down. You’ll hear about the various elements of my job ad, the criteria I used to sort the applicants, and the “why” behind each interview question I asked. Whether you’re looking to make your first hire or hoping to improve your hiring process, I hope you’ll learn something from my experience.

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For seven years, I resisted hiring. Sure I hired freelancers for a few temporary projects, but I couldn’t bring myself to take on anybody to be a regular part of operations. Deep down, I had some resistance to hiring, some mental barriers that just wouldn’t let me take the plunge. So I kept putting it off – until recently. In today’s episode, I’m going to tell you about these roadblocks that held me back, and how I got past them.

Links:

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It’s time for one of my favorite episodes – the year in review! I love to reflect and evaluate the past year, and in this episode I’m not just going to ramble about myself, but I’ll also try to draw out some key principles or takeaways that any entrepreneur can apply. Tune in to hear 5 things that went well for me, 3 things that didn’t go so well, and my theme for 2018.

Highlights:

  • How much my business grew even though I did minimal work this year
  • Using the “two tomato” challenge to accomplish a major project
  • Improvements in life beyond business
  • My struggles with parenting, prioritization, and scheduling

Links:

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