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Cardi got a whole family, and now Young Miami is getting ready to welcome baby #2 into the world, while her band mate ‘Jt’ is still locked up for credit card fraud. The ‘Act Up’ rapper just announced the news, and we at the blog are completely happy for her. Family is always a blessing, and every real women knows the grind don’t stop because you have a baby on board. Stream ‘Girl Code’ online now and stop at her page to send your blessings. Many fans already have the opinion that a baby will completely kill off any hope for a “City Girls” ratchet fun summer being as though any work that needs to get done is on her shoulders while Jt does her bid. That didn’t deter the young Florida Hip Hop princess from any plans though. Sources say she will continue to keep grinding and dropping slaps with a bun in the oven!! What are your thoughts luv bugs? Is this bad timing or Gods way?? Comment below..

Carisha The Journalist

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Congratulations are in order to one of the hardest working and most motivating African American male actors in Hollywood. Denzel Washington has lived a portion of his life making movies that people all around the world can fall in love watching. Each time he has taken on a character on the big screen, his skill in mastering his craft is undeniable. Styled by celebrity groomer Shawn Janifer, Denzel showed up to the red carpet of the 47th annual American Film Institute Award Gala looking nothing short of Iconic. He attended the ceremony with his beautiful wife Pauletta and their two kids.

The ‘Training Day’ Academy award winning actor was all smiles as he accepted his award and gave a moving speech thanking the people he has worked with along the way. Among the list was his mother who is 95 years old. He has also recently made comments about his wife being the best part of his life. Seated next to him for the night was a long time friend in the business Director Spike Lee, and a few seats down was the Queen of Black Hollywood, Cicely Tyson, The most premiere faces in the industry were present to support such a stand up man. Congratulations to him on such a monumental accomplishment for all his hard work and endeavors along the years.

ig @shawnjanjan

Carisha The Journalist

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Dj Roots Queen is really out here breaking barriers in the streets. The female mixologists, and her manager Roland Williams are dropping slaps when it comes to big Boss moves. After officially signing to Zaytoven’s label as his head Dj, and moving her radio show from Desert Storm to his station Digital Dope, Roots Queen has been hustling feet forward ever since. Also being the co-founder of Zaytown Global, and one of the top booked Djs in Atlanta, her humble personality makes her a pleasure to work with.

In a genre where men outnumber women, Roots Queen continues to work hard to stand feet strong, and full of determination as a successful female Dj. Volume 1 of her Dj selector series featuring various artists dropped on Tidal this week and the music is Dope. The 16 track project offers hip hop and some FIRE dance hall feels at it’s finest. Best described herself as ‘icy bops for a hot summer’ this is something everybody needs in their catalog. Definitely download Tidal and stream Rude Girl Radio Volume 1.

Being a woman of empowerment and voicing a strong opinion on feminism, Roots Queen would love to see more female Djs in such a male geared industry. The ratio of men to women is completely uneven, especially when the women are not being recognized nearly as much for their skills. Rarely do we even see female’s on the line up at clubs and festivals, but that’s just momentum for someone passionate about her craft to work hard and be just as respected as her male counterparts. To every eager woman living the same truth, continue to push the bar and shine through.

But who’s working harder, because her blog was just featured in the top 200 Hip Hop blogs online. In such a heavily dominated field to be apart of, djrootsqueen.com is proving to beat the odds offering official hip hop & entertaining content to her viewers. Be sure to tell a friend and come out to party with the Queen herself Thursdays @ Club Sutra in Atlanta.

Carisha The Journalist

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The 1st lady of Zaytown just did a video interview with the new Queen of Media in the city, Carisha The Diva. Her latest EP is definitely a masterpiece from this upcoming rising artist.  “Outta Da Bleu’ gives you that trap R&B/ rap feel that you need in your music catalog.

Hailing of course from the west-side and debuting all over the south, Zaytoven and her camp has her on a busy schedule that she is no stranger to. Tiffany brings a classy but urban look to the game, and her voice is something from the heavens above. We don’t want to give you too much on the post but do take a moment to watch below and of course leave some comments:)

 

Show 5 Featuring artist Tiffany Bleu with Carisha The Diva

New episode featuring the 1st Lady of Zaytown, Ms. Tiffany Bleu. Tiffany is proving to be the Queen of Trap & R&B in Atlanta. Her new EP #OuttaDaBleu is as hot as her unique flavor.

Posted by Carishathediva on Wednesday, June 5, 2019

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The diversity in the female hip hop world has grown tremendously over a short span of time and we are all here for it!! Each new female artist is bringing something diverse to the industry and Crystal Lalucci is fitting in quite well.

Migrating from south Jersey by way of Philadelphia and now making major moves in Atlanta, she was just recently crowned Atlanta’s Most Slept on female artist in the city. The gag is she was nominated for best female artist in 2 other awards ceremonies as well. The Dj’s in the city have nicknamed her ‘Bars’, for her energizing stage presence and extreme lyrical content.

With the release of her latest mix-tape ‘Bomb Ass Pussy’, hosted by Dj Jb Money we here at the blog are giving her 5 mics!! Don’t let the raunchy name fool you. This banger is filled with all the feels including women empowerment, bossing up, staying strong to yourself and overall something dope and trendy for everyone to bop to.

I asked Crystal what does she wish for everyone to take from listening to the new material and she stated ‘That it’s OK to have flaws as a woman’. If she had to classify herself with one word as an artist she would simply say ‘artsy’.

The project samples from some of the biggest heavy hitters in the game, plus has some original hip-hop beats as well. Her 1st solo concert is set for July in Atlanta and you can follow her on instagram @crystallalucci as she continues to break barriers as an independent female artist in the city. The mix-tape will be available on all streaming sites this Friday!

Look for her on Sound Cloud, Spotify, and iTunes

Carisha The Journalist

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When you live in one of the busiest cities in Atlanta, having a reliable and of course delicious caterer in your contact lists is a must. The food business is no joke and the demand for meal preps have increased tremendously over the years especially with food hashtags being so popular on social media.

Everyone is on the go these days, parents are working longer hours to provide for their families, and the desire for a fit and healthy lifestyle ultimately goes hand in hand with the idea of having a professional chef cater to your taste buds. Crush Cuisine realizes the importance of eating a balanced meal with the freshest ingredients,  and after trying several of their dishes it’s imperative to share this scrumptious selection.

It’s convenient, frees up more time for yourself during the day, and the best part is you can request your favorite dishes when your purchasing from a skilled chef who can give you exactly what you want.

The owner of the company, Angelo Wilson has had an extensive background in the food service industry. After starting out as a line cook in a privately owned restaurant, then graduating to a Sous Chef, and finally making his own recipes for Crush Cuisine he landed himself in the forefront of the culinary world.

Rather you’re planning a wedding, mixer, release party, movie screening, or just in search of a food plan prep for the week, Crush Cuisine can take care of all your needs. Every recipe is designed specifically to create a foodgasm in your mouth, and wake up every taste bud in your palette. For inquiries please email crushcuisine@gmail.com

Carisha The Journalist

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Autbahn releases his new single ‘WW.’
DJ Nabhanyu Chiluveru

Artist, producer, vocalist, and DJ Nabhanyu Chiluveru, better known to his contemporaries as Autobhan, is equal rap addict & auteur. Last summer he released his EP Remote Viewer, a four-track project that included the single “Blues,” featuring Dae Dae of “Spend It” fame. Now he’s following up with his new single ‘WW.’, which in his own words is equal parts ‘In my Feelings’ by Drake and ‘Moo’ by Doja Cat .

The track is an ice-cold melodic bop , for the summer heat. Normally Autobhan wears the producer hat, but for this record he is in artist mode for a crispy auto-crooner delivery and anthemic chorus. 

Stream WW. on Spotify

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Bringing the ‘Vibe’

Mr Play releases his new afro swing record, Vibe, guaranteed to get you moving. Stream it here: https://orcd.co/vibe

Watch the premier on SBTV!

Mr Play X DizZY VC X GB | Vibe [Music Video]: SBTV - YouTube
Mr Play x DizZY VC x GB

SBTV is one of the leading online youth broadcasters & is the only place you need to be going to get the best coverage in and out of the music scene. 

Mr Play is an award winning international DJ and the UK’s Leading Urban Promoter, Host and International Artist Liaison. He is described as a curious music producer who brings talent together from around the world.

You can follow Mr Play on Twitter and Instagram and keep up with his forthcoming releases.

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Tank and The Bangas have collaborated with Zaytoven on their single Dope Girl Magic on their official release of their sophomore studio album, Green Balloon, via Verve Forecast Records.

Tank and the Bangas, the winners of the Tiny Desk Contest in 2017, have released their first album on a major label, Verve Forecast Records.  Led by vocalist and songwriter Tarriona “Tank” Ball, the group continues to evolve in more ways than just music, as Tank herself proves once again she has the ability to grow and develop as both a performer and composer.

The New Orleans 5-piece collaborated with Zaytoven on their single Dope Girl Magic. The song contains the signature Zaytoven sound while immersing itself into rap lyrics reminiscent of Tank’s Nola roots.

This was an amazing project to be a part of with my client, Zaytoven.

Roland Williams, Zaytoven Beatz

Originating in New Orleans, Tank and The Bangas have all the qualities that relates them, to the city that birth them but a flair that separates them as well. Their performances range from being “One of the most energetic shows you’ll ever see” to “A gospel tent in Mississippi”. Rummaging through their sound like a thrift store hippie, you’ll find the Bangas to provoke a musical reference of Rhythmic Soul and Spoken word among other genres such as Rock, Gospel, Funk, Folk, and now rap. Combining the various musical techniques among the Bangas, coupled with the instilling play on lyrics from the lead vocalist; Tank and The Bangas have quilted a unique sound that singles them as one of the most distinctive groups to come out of New Orleans.

Listen to Tank and the Bangas, Dope Girl Magic, below:

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by Dj RootsQueen

There are many steps to take before hiring a PR firm to get you on Spotify Playlists.
1. Educating yourself on the very nature of Spotify playlists.

The majority of Spotify is owned by major labels. They dominate what is on the most-followed playlists. It’s not a level playing field for indie artists. According to The Secret Lives of Playlists

“Not all Spotify playlists are created equally… On other playlists, you’ll occasionally notice different logos: the thick cursive word Filtr, the all-caps logo for Topsify, or simple rounded text reading Digster. These are the playlisting brands owned by the major labels: Filtr by Sony, Topsify by Warner, and Digster by Universal. Very rarely you might see an independent label or brand logo. That majors own their own playlisting companies servicing Spotify, and that these major-owned playlists have prominent placement within the platform, should come as no major surprise: Spotify is largely a collaboration with all three major labels. But for me personally, as I itched to learn more about industry insider backdoors to Spotify playlists, learning about Filtr, Digster, and Topsify was illuminating; the beginning of my journey attempting to unpack this mystified world. As it turns out, these privately owned brands barely scratch the surface of what’s at play.”

“Outside of the Spotify staff-curated playlists, those curated by Filtr, Digster and Topsify have more visibility on the Browse pages than any other playlisting brands, individuals or labels. With these playlists, employees of Filtr, Digster and Topsify can simply log in and add tracks… the majors effectively use these playlists to pump their artists into Spotify-owned algorithmic playlists.”

Liz Pelly

The good new is that Spotify has algorithms and rewards artists who spend time on their platform. Spotify built an algorithm that is derived from the footprint of an artist. Start learning how to use it at a pro-level before trying to get on Spotify playlists. 

Remember that it’s not always about playlist placement. How many people follow you and your playlists on Spotify and consistent streams are what’s important. The number of saves a song or album gets is just as important as stream counts and follows. The platform values engagement and interaction with the music or artist over casual consumption.  Some artists perform well and do not have any major playlist placement. It gets into people’s weekly suggestions, they stream it, and it grows on its own organically in the Spotify ecosystem. This is the new music economy.

2. Don’t focus only on Spotify and Spotify playlists.

You have to have a plan in place to build your audience. You must build meaningful engagement in order to succeed on Spotify. An overall marketing plan is needed. This includes:

  • Social Media
  • Brand Tone
  • Public Relations
  • Fanbase Building
  • Live Shows
  • Releases
  • Merchandise
3. Finding your narrative.

Create your signature story with a recognizable brand, tone, and content strategy that fits your narrative and brand archetype on social media. When you buy playlist placements and you skip these steps, you may get a spike in streams, but it falls flat because you are unable to take advantage of the momentum that was created.

4. Social media interaction is key.

Focus on engaging with real fans and build your audience authentically. Fake numbers will work against you when your engagement numbers are low compared to your follower count. Your audience must be built prior to releasing music. The only list that an artist without a fanbase should be worried about is a mailing list.

5. Music Blog and PR is fundamental.

Many Spotify playlists are curated by influential music bloggers. In order to get considered for these playlists, you need to be featured on key music blogs. PR is an essential part of your music strategy. Steps 2-4 must be taken before music bloggers will take you seriously.

6. Building your own playlists.

Start creating and sharing Spotify playlists that include your music. Create playlists of your own music and things you love. Your objectives are to create, reach, and influence streaming. Ask yourself: “What is my unique point of view? Try curating a journey of how you put together playlists. Having a DJ help you do this will create a better result than just putting 20 songs on a playlist.

How to create your own playlist:
  1. Within the Spotify app, click “(+) New Playlist”
  2. Give your playlist a name and description. Be sure to use rich keywords that mention the style of music, specific artists within the playlist, or other organizing principles for the songs contained within.
  3. Upload a custom image for your playlist.
  4. Add a URL to the “insert link” field linking to a pre-order page or music store. (Be considerate and don’t link to a competing streaming service.)
  5. Click “Create.”
  6. Add songs! You can do this by searching for the song on Spotify and dragging it into your playlist in the left-hand sidebar, or by clicking the ellipses next to any track and selecting “Add to Playlist.”.
Playlist best-practices for Spotify:

There are millions of playlists on Spotify. Every user has the ability to create multiple playlists. So understandably, Spotify doesn’t want EVERY single playlist on their platform to be publicly searchable. In order for your playlist to grow as much as possible, you’re going to want to show up in a search on Spotify to ensure your reach extends beyond your existing fanbase. Here’s how to make a search-friendly playlist.

  1. Build playlists around your interests: If you’re enthusiastic about your playlist, you’ll make it awesome. If not, you’ll lose steam and neglect it.
  2. Update your playlists on a regular schedule: To make a playlist that’s worth following, it should be dynamic and change over time. Otherwise a user can just listen once and be done with it. Choose a day to make updates each week and keep it consistent to build expectation among followers.
  3. Seed your own songs: Nestle your song perfectly among a bunch of great tunes by other artists. But remember: just one song per playlist, unless it’s a playlist organized around your music alone.
  4. Playlists should have between 20-60 songs: Spotify’s algorithm favors playlists with more than 20 songs and less than 60. Aim for 25-30 when you first create the list, and then add more songs on a regular basis. Once you’re approaching 60 songs, shuffle the oldest tracks off the list. (You can even create an archive playlist to house all the songs that have been moved off the primary playlist).
  5. Cover artwork: It’s not make-or-break, but seeing one of those default playlist covers with the four smaller images is a little disappointing. You’re curating a musical experience; why not also provide a custom visual that helps listeners enter your world?
  6. Use smart keywords in your description: You should describe your playlist using words, phrases, genre descriptions, and artist names that listeners will be searching for.
  7. Promote your playlists: Share the playlists you create with your fans on social, email, etc. Ask them to follow your playlists, and ask for their suggestions for songs or artists you can add to your playlists in the future. The more followers your playlist has, the more likely it will be served up in a search on Spotify.
  8. Embed your playlist: Spotify also favors playlists that are shared outside of the their platform. Embed the playlist on your own website and ask your fans and friends to do the same. The wider your reach is online, the better you look in the eyes of the Spotify algorithm.

To embed a playlist:

  • Go to the playlist page on Spotify
  • Click on the ellipses
  • Scroll down to “Copy embed code”
  • Paste that code into website
7. Creating an artist page on Spotify.

Yes! You can create your own artist page on Spotify. They will ask you a few questions and then review the information you provide to make sure you are worthy of having an artist account and that you are the person who should be granted access to the account. You want to make sure that steps 2-4 are competed so there is a higher likelihood of approval. This can take a few days, but once you are granted access, Spotify will verify your account and give you a blue check mark on your profile.

Why get verified on Spotify?

Spotify verification is the best way to get taken seriously on the platform. Although it’s still possible to get your music on a playlist without verification, verified artists have a better chance of getting the attention of Spotify’s algorithm and playlist curators.

8. Building a Spotify following.

How many followers do you think you can realistically get on Spotify in a short period of time? What’s your timeline for acquiring those followers? Two weeks? Three months? It’ll be different for every artist, but it’s worth setting a goal for yourself so you’ll know how and when to focus your promotion energies on building that Spotify following, as opposed to any of the other messaging that you need to send about tours, videos, or other platforms. You don’t want different messages competing for your fans’ attention, so setting a goal can help you prioritize.

Ask your fans to follow you on Spotify

The most important thing you can do to get more people to follow your music on Spotify is to ask people to follow your music on Spotify.

  1. Message your fans on social media and ask them to follow you on Spotify: Send them to the Spotify page you created on your website. This page will have everything they need to take action and engage with your music on Spotify, while you still control the experience from YOUR website. Be sure to explain how a “Follow” on Spotify is one of the best ways to show support for the artists they love on that platform. Consider creating a special image just for this purpose (you can use it on your website, Facebook, Twitter, Instagram, as an email header, and more).
  2. Send an email newsletter with a call-to-action asking fans to follow you on Spotify: Again, be sure to tell them why it’s important, and then link them to the Spotify page on your website.
  3. After your performance, tell your fans at shows to get out their phones and follow you on Spotify: If they can show you on their phone that they’ve followed you offer a merch discount.
  4. Consider digital advertising: Facebook, Youtube, and Google ads can attract additional followers. If you run a Facebook ad, they don’t love text on the image! So use an image with no text to have maximum effect when promoted through Facebook.
  5. Encourage followers of your personal profile to also follow and share your artist page on Spotify: Be sure to use the audience you already have to help build your fanbase.
9. The biggest mistake in music marketing.

The #1 mistake in modern music marketing right now is directing listeners to a single track on a a single streaming service. If the user isn’t a premium subscriber of that service, they won’t be able to play your song. So artists should not focus on Spotify alone. Be sure to use sites like Soundcloud, Youtube, and Linkfire to create a landing page so fans can choose what service to listen to your music from.

If you need any help on how to build your brand and distribute your music to all streaming platforms using a distribution service, please email me at djrootsqueen@zaytovenbeatz.com

About the author:
Dj RootsQueen spinning at Fortune Nightclub.
Vancouver, Canada 2018

Dj RootsQueen is an American dj based out of Atlanta, Ga. Originally from Tampa, Florida, she began spinning when she was 17 years old. She found a niche djing fashion shows, artist showcases, club and industry events which put her in place to Dj for Young Jeezy’s Gourmet brand in 2013. Later that year, She launched her award winning radio show, Rude Girl Radio, on Dj Clue’s Desert Storm Radio.

In 2015, she was signed to Zaytoven and subsequently moved her radio show to his radio station Digital Dope Radio. She is now a Zaytoven’s official tour Dj, having performed at such events as “Red Bull Producer Round Table” with Zaytoven, Sonny Digital, and Metro Boomin and “Piano Night’s” with Gucci Mane and Zaytoven. Dj RootsQueen recently appeared on Team Zaytown Global for the Red Bull Music Culture Clash 2018 and the Maxim Big Game Experience with Diplo, Future, Jaimie Fox, and Yo Gotti for Super Bowl 53.

”With over a decade of experience in the music industry, my specialty is music marketing with a focus on project development. As a professional dj, I have an eye for music trends and discovering new talent. Some of the major artists I have helped develop are YFN Lucci, Future, Usher, Young Dolph, and Zaytoven. I create music advertising launches with successful marketing strategies by planning and preparing advertising and promotional materials to increase the sales of products. I dj and host celebrity album launches, multinational company events, concerts, and festivals. I initiate promotions and create successful social media campaigns surrounding these events and album releases. I have extensive experience producing and programming podcasts, radio shows, and live broadcasts for syndicated and internet radio. I produce and engineer high profile, award winning radio shows with celebrity interviews. What I play at live shows and on air is reported to media base and is tracked via BDS. I discover and cultivate famous music artists through project development, picking hit songs, studio session management, music consultation services, social media marketing, and playlist curation. I understand that everyday, new content is being released to consumers at an exponential rate. My promise is to develop appealing music marketing messages that will attract the attention of your target audience. I will help brands build their fan base using my network and audience in a way that increases brand awareness and product sales, whether it be bookings, merchandise, streams, or album sales. “


To learn more about how I can help you succeed with your brand, please email me at djrootsqueen@zaytovenbeatz.com

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