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Every now and then, I hear someone say:

“Facebook is dead.”

And for a second I think, could it be true?

Could Facebook, one of the most powerful marketing platforms in history, already be on its way out?

And I gotta tell you. I don’t think so.

Because when you know how to position your page in a way that appeals to the right people, in a way that makes your content naturally shareable, then the potential upside on Facebook is staggering.

Here’s an example of what I mean by staggering:

Over 53.9 million people reached.

Here’s another:

Over 26.1 million reached.

And here’s a few more, because why not?

Keep in mind, these aren’t my posts. They’re from my students. And they’re NOT huge brands.

These are small business owners. Solopreneurs. Regular people like you and me.

So far I’ve had more than 38 of them achieve a reach of at least 10 million people on a single Facebook post—most of that coming organically.

And guess what?

If they can do it, you can too.

It doesn’t take a master’s degree in marketing. It doesn’t take a million dollars.

All it takes is a solid understanding of how to grow a Facebook page. And I can teach you how to do that in 4 basic steps.

So what are we waiting for? Here they are: the 4 steps to growing a profitable Facebook page.

Step 1: Figure Out Who Will Be in Your Club

Do you have big dreams of reaching millions of people and generating tons of new customers from Facebook?

Awesome. I want to help you get there.

But before we get to your Facebook page itself, the #1 most critical thing you have to do is figure out who those people are.

Who’s your audience?

If you’re going to reach 10 million people, what kind of people are they?

What kind of person is going to appreciate and share your content?

It’s important that you think about this early on in the process, because so many people make the mistake of focusing on themselves—their company, their product.

But you don’t grow an audience by focusing on yourself. Do it by focusing on the people you want to attract.

Here’s a great exercise to help figure this out. It’s super simple and it works amazingly well.

Just complete this sentence:

For example:

  • Hi, I’m Rachel. And I help people sell their products even if no one knows who they are.
  • Hi, I’m Rachel. And I help people grow an audience even if they don’t have a lot of friends.

The first 2 parts of this sentence are really easy. Everybody knows who they are and what their company does.

What tends to be missing is that last part. The “even if” statement. And that’s a problem, because that’s kind of the most important part of the sentence.

In fact, you should repeat that last line as many times as possible. Go for at least 15 “even if” statements.

For example, a weight loss coach might help people to lose weight, even if they…

  • Hate the taste of vegetables
  • Have never exercised in their life
  • Don’t know what to eat
  • Have low self-esteem about their body
  • Are addicted to sugar

And so on.

See how this helps you to appeal to the real problems people are facing?

Those “even if” statements are what sell your products. So spend some time to get as many as you can.

(NOTE: Before you get started growing your Facebook page, you need to know who your ideal customer is, where they are, and what they will buy. Download our FREE proven Customer Avatar Worksheet now and get clear on who you’re selling to.)

Step 2: Decide How You’ll Build Your Page

There are 3 main strategies you can follow to build your Facebook page:

  • Build it around a person or lifestyle
  • Build it around a single topic
  • Build it around yourself, your company, or your product

There are pros and cons to each of these, so here’s some advice on how to do each one effectively.

1) Build your page around a person or lifestyle

The first way to build your page is to focus it around a particular kind of person or lifestyle. For example:

  • Men in their 50s who are high-performers
  • Moms with kids in preschool
  • High-income golf players in their 40s

You need to understand this person. You need to know their concerns, their hopes, their fears, their dreams.

This can be a really effective strategy, but you have to approach it the right way.

First and foremost, you have to really understand this person or lifestyle.

In a lot of cases, this lifestyle is going to be your lifestyle. If you’re creating a page meant for moms with kids in preschool, and you ARE a mom with kids in preschool, then you’re creating this page for people like you. You already understand your audience.

But that’s not always the case. Maybe you’re a 35-year-old guy creating a page for moms with preschoolers. If that’s the case, it’s OK, but keep in mind you are going to have to talk to your audience to learn about them.

Call them on the phone. Ask them questions. LISTEN to them.

You need to understand this person. You need to know their concerns, their hopes, their fears, their dreams.

In a nutshell, you need to know the important issues to this person right now. Because on this page, you’re going to become a cheerleader for those issues.

2) Build your page around a single topic

The second way to build a page is to focus it around one specific topic.

For most people, this is the approach I recommend. This is the easiest and fastest way to grow an audience—and it works not just on Facebook but also on Instagram, Pinterest, etc.

When I say a “single topic,” it could be just about anything. Such as…

  • Funny cat videos
  • Crockpot recipes
  • Mystery novels
  • Party planning
  • Wreath making

Some people might read that last example and think, “Wait, wreath making? Seriously?”

Yep. Seriously.

Damon and Parker have grown the audience for Deco Exchange (a company that sells wreath-making materials) up to almost 200,000 people. And they make thousands of dollars a day from their Facebook Lives.

Why is Deco Exchange so successful in such a weird little niche market?

For starters, they make it immediately clear who their content is for. Take this video, for example:

Anyone who sees this video will instantly know if they’re interested or not. If you’re a crafty person who loves making things at home, your eyes will light right up. If not, you’ll keep scrolling.

This goes to show you that you do not have to make your page about some huge topic with mass appeal. You’d be surprised at the kind of audience you can grow around a niche topic that people are passionate about.

In fact, you want to make sure your topic doesn’t get too broad.

For example, I knew a woman who created a page that was all about how to build your own deck. She was an older woman who was really passionate about building decks—which is unusual, but also pretty awesome.

What wasn’t so awesome was the fact that she also posted a lot about her dogs.

And she also posted a lot of new margarita recipes.

Can you see how those are too far off-topic? It makes the page unfocused, and that’s going to push people away.

A page focused on margarita recipes could be a great topic. But not when it’s also focused on deck-building and dogs.

So pick one topic, and make sure your page keeps a tight focus on it.

3) Build your page around yourself, your company, or your product

The third and final way to create your page is the one that a lot of people default to, which is to make their page all about them.

An example would be my own page, Moolah Marketer:

Now, a page like this can work. But I want to make you aware of some caveats here.

First of all, even if your page is focused on you or your product, it should never be entirely about you or your product. You also want to include content relevant to the topic or lifestyle that appeals to your audience so that it relates to THEM.

(RELATED: DigitalMarketer’s 21 Best Articles for Organic Traffic in 2018)

If you scroll through some of the stuff I post on Moolah Marketer, you’ll notice I’m not talking about my products or how great I am. Instead I share marketing strategies that I know my audience is interested in.

And here’s another thing to think about:

If your goal is to create a personal brand, consider starting out with a topic-focused page first and then pivoting.

This is what Deco Exchange is in the process of doing right now. They started as a topic-focused page that was all about wreath making. Then over time, they’ve pivoted to more of a personal brand that helps wreath makers and other crafty people to build a business around their hobby.

(NOTE: Before you get started growing your Facebook page, you need to know who your ideal customer is, where they are, and what they will buy. Download our FREE proven Customer Avatar Worksheet now and get clear on who you’re selling to.)

If you want to build a personal brand, this is a really good way to go about it.

Because like I said earlier, your page will grow the fastest if you focus on a topic. And it’s actually pretty easy to pivot from that to more of a personal brand, AFTER you’ve built up your audience.

Step 3: Wear Your Niche’s Bumper Sticker

At this point you know who your audience is. And you’ve chosen the type of page you’re going to build.

The next thing you need to do is make sure your page appeals to those people. I like to think of it as wearing your niche’s bumper sticker.

One way to measure this is to see if your page passes the “blink test.” In other words, if you look at the page long enough to blink, you should know what it means.

This sounds simple, but you’d be amazed how many pages get it wrong.

Here’s an example of a page that fails the blink test:

Blink your eyes, and what do you see?

Invisible children. The cover image is a video with someone driving a car. And if you’re really perceptive, maybe you noticed they have a lot of events under the cover image.

What is this page about? No idea.

Now let’s compare it to this page:

Much clearer, right? You get it right away. They sell crazy suits.

So, how do you make sure your page passes the blink test? How do you make sure you’re wearing your niche’s bumper sticker?

This involves the 3 most visible parts of your page:

Page title: You want your page title to be clear. You also want it to resonate with the way your audience sees themselves. One super-easy way to come up with a great page title is just to ask:

“What would my audience call themselves?”

Do this, and you just might come up with a perfectly named page like…

Profile picture: When choosing your profile picture, there are 2 things to keep in mind.

First, a very small version of this image is going to show up next to all your posts. So don’t make the image too detailed, because people won’t be able to tell what it is.

Second, remember that this image is going to show up right next to your page title. So if all you do in your profile picture is repeat the page title, you’re not taking maximum advantage of this space.

Notice the page for Invisible Children does this:

It basically says “Invisible Children” twice in a row. It’s not the worst thing in the world, but it is a bit of a missed opportunity.

Cover image: Because this is a much bigger image, it gives you some room to really show what your page is about.

Here’s an awesome example from Genuine Fishing:

This is a great cover image because it makes the promise super clear: we’re going to help you catch that BIG fish.

Step 4: Make Your Reader Feel & Look Good

At this point, your last step is to actually start posting content. But be careful here—the wording, point of view, and positioning you use on this content can mean the difference between a viral post and a dud.

In general, your goal with every piece of content is to make your readers…

  • Look good
  • Feel good
  • Have a better life

This is not about making YOU look good. It’s about making your READER feel good.

And preferably, it can also make their FRIENDS have a better life. Because if your reader thinks it will help their friends, they’ll be much more likely to share it.

For example, pretend you’re creating a post about how to clean the carpet. And let’s say your audience is married, stay-at-home moms.

Which of these headlines would get more shares?

  • “10 ways for you to get cleaner carpets”
  • “10 ways to get cleaner carpets, even if your husband never vacuums”

This is not about making YOU look good. It’s about making your READER feel good.

Both of these headlines promise the same general benefit (cleaner carpets). But for an audience of married, stay-at-home moms, the first headline is NOT particularly shareable.

Just imagine how it would feel if your mother-in-law shared that post with you. Or imagine how it would make you look if you shared it with one of your married friends.

It would kinda make you look like a jerk, right? It would imply that they aren’t already doing a good job of keeping a clean house. Which is rude.

The second headline, by comparison, is much better. Because it implies it’s the husband’s fault that the carpets aren’t clean. And that’s going to make this audience more receptive to it.

Another thing to think about with your content is, are you going to appear threatening to your audience?

Take Damon & Parker from Deco Exchange for example.

Some people have suggested that these guys should clean up their image. That they should dress more creatively, and clean up their house so that it looks neat and organized.

But here’s what those people don’t understand:

It doesn’t make your readers look good to share someone else’s perfection.

A 45-year-old woman is not going to feel threatened by sharing Damon & Parker’s content. After all, they’re 25–30-year-old guys with a messy house and an unpolished video style.

(In fact, if anything it makes their audience feel GOOD to know that at least their house is cleaner than Damon’s.)

But if that same content came from another 45-year-old-woman with perfect hair and a spotless house, that would come across as more threatening. Because the audience of 45-year-old women would compare themselves to her and feel inadequate.

These aren’t hard concepts to understand. But they do require looking at your content from your audience’s perspective and thinking about how it’s going to make them feel.

Now Go Grow Your Page

Notice that I used the word grow in the title of this blog post. Because the reality is, you don’t just build a Facebook page with a huge reach.

It’s more like planting a tree. If you plant the right kind of seed in the right kind of soil, and then take care of it the right way, it will flourish.

And that’s exactly what the 4 steps in this post will help you to do with your Facebook page.

So go out there are start growing.

(NOTE: Before you get started growing your Facebook page, you need to know who your ideal customer is, where they are, and what they will buy. Download our FREE proven Customer Avatar Worksheet now and get clear on who you’re selling to.)

The post 4 Steps to Grow a Profitable Facebook Page appeared first on DigitalMarketer.

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Is SMS the new email list?

Arri Bagah, Founder and CEO of the Conversmart, doesn’t just believe this—he’s getting his customers big results from SMS marketing. In this episode, Garrett has Arri talk about how to utilize text message and Messenger marketing, examples of his customers’ big wins, and Arri’s lead generation advice for new agency owners.

IN THIS EPISODE YOU’LL LEARN:
  • How Arri went from getting scammed out of his $300 a day Facebook page to running his own agency
  • Why Arri is focusing on SMS marketing and the statistics that support it
  • Arri’s best campaign of 2019 that grew a 33,000 Messenger list from scratch with a $3,000 ad spend, a 67% CTR, and a 9x ROI
  • The emerging channels and opportunities that agencies need to pay attention to: Facebook Messenger, SMS, mobile wallet, and bottom of the funnel recovery
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Conversmart
DTC Day
Digital Agency Expo | Discount Code: Podcast
Arri’s Website
Arri on LinkedIn

Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Spotify, Stitcher, or TuneIn.

The post Episode 55: The True Power of SMS & Chatbots and Why You Should Offer Them w/ Arri Bagah appeared first on DigitalMarketer.

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Facebook marketing is a 3-legged stool and most marketers are neglecting the third leg: conversion tracking and dev.

Even huge businesses aren’t utilizing the Facebook pixel correctly. In this episode, Ralph and Deacon Bradley, VP of Operations at Tier 11, explain how to avoid being one of these marketers, the pros and cons of the 2 different types of conversion tracking, and the best practices and common errors.

IN THIS EPISODE YOU’LL LEARN:
  • The 3 jobs of the Facebook pixel: conversion tracking, audience building, and campaign optimization
  • 2 main types of conversion tracking, where to find them, and when and how to start using them: URL-based custom conversions and standard events
  • When Facebook might deduplicate your data: users bookmarking your page, tripwire pages with a mailing list, back clicking to a webpage, and lead thank you pages
  • How to use enhanced standard events to go deeper with audiences and custom conversions
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

The Facebook Pixel
Use Custom Conversions to Optimize for URL Traffic and Custom Events
Specifications for Facebook Pixel Standard Events
PixelYourSite
Tier 11
Ads Accelerator
The Ecommerce Ad Amplifier™: How to Scale Your Campaigns, Sell More Physical Products, & Double Your ROI in Facebook
Episode 47: Facebook’s New Conversion Pixel: What You Need to Know
Episode 95: Facebook’s New Analytics Dashboard (And Why Your Tracking Is Off)
Episode 108: How Facebook’s Ad Algorithm Works
Episode 111: Control Your Facebook Ad Experience: Bidding, Relevance Score, and Probability of Action
Episode 145: How to Amplify Your Ecommerce Business Using Facebook Ads
Episode 197: The NEW Facebook Attribution Tool—All You Need to Know
Deacon on LinkedIn

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, or TuneIn.

The post Episode 210: Are You Making These Critical Facebook Conversion Tracking Mistakes? appeared first on DigitalMarketer.

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If there is one social platform that everyone is sleeping on—it’s LinkedIn.

Perfecting your LinkedIn profile today means that you’re ahead of 40% of the crowd.

At this year’s Traffic & Conversion Summit, Marcus Murphy, DigitalMarketer’s Head of Business Development & Partnerships, explained why right now is the perfect time to hop on the platform.

LinkedIn’s goal is to have 1 billion users. With only 600 million right now, perfecting your LinkedIn profile today means that you’re ahead of 40% of the crowd.

But once you are there, you want to make sure you are being active by starting conversations. And your profile is where those conversation starts.

Good news. There is just one section of your profile that you can tune up to really optimize your conversations on the platform.

Your LinkedIn summary is one of the most important parts of your profile. It’s where you’re going to explain to people what you do, who you do it for, and why they want you to do it for them. We’re going to show you how to do this and give you LinkedIn summary examples to help light the way.

Here are 5 tips to perfect your LinkedIn summary.

Tip #1: Choose the Keywords You Want to be Found For

A lot of people don’t know this, but your LinkedIn summary is searchable, which means it can (and SHOULD) be optimized for SEO.

Just like how keywords help website content rank on Google, the keywords you use in your profile will help you rank on LinkedIn. This means that if somebody searches for “digital marketer” and you’ve optimized for this term, you could rank as one of the profiles shown as a result.

(RELATED: Check out 6 Steps to Launch Your First LinkedIn Ads Campaign)

To figure out what keywords to use, look at other profiles of people in your role.

  • What keywords are they using that pertain to your industry?
  • What keywords would a recruiter search when looking to fill the position you’re hoping for?

Use these keywords in your summary AND as the name of your profile picture and banner. To make your keywords the name of your photos, change the name of your photo before you upload it.

Now, your profile is a mecca for those keywords.

(NOTE: Want to make sure you are capturing all the leads you can on LinkedIn? Download the FREE 10-Point LinkedIn Audit  so you know your LinkedIn Profile is honed to boost your business.)

Tip #2: Write in a Narrative Format

Your summary should be written from your voice. This means that you’re not saying, “Marcus Murphy is the Head of Business Development & Partnerships at DigitalMarketer.”

Instead, you are talking to your profile visitors. We’ll talk more about what you’re going to talk to them about in Tip #3, but here’s a LinkedIn summary example of what we mean by a narrative format.

Tip #3: Use a Catchy Hook 

Saying, “I am the Director of Marketing at DigitalMarketer” doesn’t make a profile visitor think, “I have to know more!”

The first sentence of your summary is like the headline of an article, the tagline of your business, or the blurb you put on your business card. It has to make people think, “That’s interesting, I want to know more.”

Instead of saying, “I am the Director of Marketing at DigitalMarketer,” DM team member Amanda Powell says, “I’m leading the charge to fill Google search results with content that actually matters.”

If you’re like us, that makes us think, “Wow, that’s quite a mission…” and then, “Wait—how does she plan to do that?”

This is your chance to give people a first glimpse into who you are.

Without surprise, Billy Gene Shaw has nailed the catchy hook. Here’s a LinkedIn summary example of a short, sweet, and (very) on brand summary.

When your hook creates the response of having to read more or find out more about your business, you know you’ve nailed it.

Tip #4: Tell People the Number 1 Thing You Want Them to Know About You

Now that you’ve reeled them in, you want to think of the most important thing that a recruiter, potential client, or follower needs to know about you.

This could be:

  • Your expertise/specialty
  • Why you do what you do
  • Your statistics (ex. Launched a Facebook ad campaign that made $50,000 in the first week)
  • Awards you’ve won
  • Speaking engagements
  • Your beliefs about the future of your industry

For example, Brad Martineau, co-founder and CEO of Sixth Division, writes, “With over 14 years of building successful small businesses, my specialty is simplifying the complex and bridging the gap between theory and execution. I love teaching and helping people understand difficult concepts. As the 6th employee at Infusionsoft, I helped essentially create the marketing automation space for small businesses.”

He then goes on to explain what SixthDivision does and who they serve.

Matt Douglas, DigitalMarketer’s Content Product Manager, explains who DigitalMarketer is, what we do, and our mission. He then highlights that “I absolutely love what I do, and I’m passionate about being better every day.”

Whatever you choose to write after your hook needs to tell readers at least 1 of the following:

  1. What you do
  2. Who you do it for
  3. Why you do it
Tip #5: End With a Call to Action

Just like with ads, you want to make sure people know what to do next. What should a reader do after they read your profile?

  • Should they call you?
    • i.e. Brad’s CTA: If you’re ready to automate your client journey, contact me here on LinkedIn or at https://www.sixthdivision.com
  • Should they join your mission?
    • i.e. Marcus’ CTA: It’s time to put thoughtfulness back into the sales process and I’m ready for the challenge. Does anyone want to join me?

What should a reader do after they read your profile?

Other CTA’s to use:

  • Go to your website
  • Send you an email
  • Visit your social profiles
  • Read your content
  • Watch your video

Follow these 5 LinkedIn summary tips to make your profile better than the competition. If you want to make it even better here are 3 quick tips you can add in:

  1. Don’t use your first draft
    1. No, this summary isn’t written in stone, but having access to a backspace button doesn’t mean you shouldn’t write at least 2 drafts before hitting publish. Write your first draft, walk away, and then come back to see what can be polished.
  2. Don’t use industry jargon or buzzwords
    1. Keep your language simple—you’re not trying to win a spelling bee, you’re trying to show anyone that lands on your profile that you’re an expert in your field. Tell them in a way they can understand.
  3. Use bullet points and short paragraphs
    1. If we took all of the bullet points and paragraph spaces out of this article and mushed all of the content together like in a textbook–would you have read this far? If your answer is no, you’re like the rest of us. Nobody wants to read a wall of text, and nobody wants to read a LinkedIn summary that’s just one long paragraph. Break up your text using bullet points and short paragraphs to keep people interested.

Start the conversation on the ultimate B2B platform by perfecting your LinkedIn summary and showing people why they want to work with you over the competition.

(NOTE: Want to make sure you are capturing all the leads you can on LinkedIn? Download the FREE 10-Point LinkedIn Audit  so you know your LinkedIn Profile is honed to boost your business.)

The post 5 Tips to Perfect Your LinkedIn Summary appeared first on DigitalMarketer.

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When it comes to creating video ads, specifically ones that work, Billy Gene Shaw is on top.

And if you have ever seen any of his Billy Gene Is Marketing ads online—and let’s be honest, you probably have—you will know that his ads really do work. That’s because he follows a million dollar video ad formula. And he took the stage at Traffic & Conversion Summit 2019 to tell us all about it.

This formula was so good that we couldn’t keep it quiet any longer, so we have the recording of that T&C session to share with you. Watch the video here or keep scrolling to read the full transcript. Whichever you choose, make sure you implement this foolproof video ad formula in your own business, and watch the ROI flow in.

The Million Dollar Video Ad Formula - T&C 2019 - Billy Gene Is Marketing - YouTube

(NOTE: Need a helping hand with your digital marketing efforts? Or maybe you just want proven, actionable marketing tools, tactics, and templates to implement in your business? Check out the latest deal from DigitalMarketer, and you will be on your way to helping your business grow.)

Full Video Transcript

Gary Vaynerchuk:          Billy Gene is trying to sell you a product.

Billy Gene Shaw:           I can understand why you think that because your dad handed you a $3 million a year company so you don’t know what it’s like to need to sell to be successful. You guys want to sell more… Here’s what they don’t teach you in school. The color of your skin absolutely changes the way that you buy… $25,000 to the girl who lets me shave her hair.

Billy Gene Shaw:           That’s a great idea, like exploit your kid for likes all day. One of the things that gets people to watch: things that look like penises. If there was a rock in the form of penis that was really just a rock. Yeah.

Sam:                             That was weird. That was really, really weird.

Billy Gene Shaw:           Was that a weird ass introduction? The Million Dollar Ad Formula. Words, plus sounds, plus visuals equals trust. Thank you. That’s my time.

Billy Gene Shaw:           So listen to me take a picture of this next slide. People don’t buy for one reason They don’t believe you. They don’t believe you. They don’t trust your company. They don’t trust your promises, like you’ll make 30K in 30 days, or that you have the best customer service, or that your business is that much different than your competitors. They simply don’t believe you.

Billy Gene Shaw:           And a lot of you here don’t trust that this Million Dollar Ad Formula will work for you. Let me ask you guys a question, by show of hands. How many of you have ever seen my ads before? Look around? That’s what spending a lot of money does. The follow up question to that is please stand up right now, if you think I could have shown you a video that built a lot more trust.

Billy Gene Shaw:           It’s a trick question. Stand up. Don’t mess up my whole damn presentation. Stand up. Are you guys like, “I don’t know. I already trust your bill.” Whatever. It’s fine. Say whatever you want. We’re going to start all over. We’re going to do that introduction again, but this time with a different more trusting video. Sam, if you can give me another intro in the show. Let’s try that again. All right. Thank you

Sam:                             All right. I like that one a little bit better.

Billy Gene Shaw:           Did that feel better?

Sam:                             That was good.

Billy Gene Shaw:           That was-

Sam:                             All right. Bill. Give it up for Billy Gene is fatherhood.

Billy Gene Shaw:           Thank you. A different feel. A different energy. Do you guys trust me a little bit more now. I guilted you with my daughter. You kind of an ass if you don’t say yeah. Thank you. Let’s jump into the psychology of that. Why is there more trust from a controversial to father bill video. Same formula applies, words, sounds, visual.

Billy Gene Shaw:           The quote I said in the first video was exploit your kids for likes and some of your are like, “Oh, that’s cool. I’ll try it.” The sound was that deep boom, listen to it. Stress, alarming, suspense, intense. All of that factors into how you perceive me. In addition to that, I showed you a visual of me holding my chief marketing officers hair and say I was going to shave it off.

Billy Gene Shaw:           Should you trust me? Now, let’s flip that. What the words and the second video was, I love your work, you know you’re worth to my daughter. The sound, heartfelt, relaxing, airplane. Fall asleep through it. Then in addition to that the visuals, myself and my daughter, take a picture of this slide formula.

Billy Gene Shaw:           Now, does anybody want to see the $2 Million Ad Formula like I did. Take a picture of the slide, next, see if you’re awake, baby. Let’s move on. Watch what happens when I add these three elements to my next introduction. I’ll reveal them as I go. I want you to notice the impact that it has on the entire room. So can you guys play along with me? What?

Audience:                    Yeah.

Billy Gene Shaw:           Some of y’all are new to one of my talks. I don’t do that no energy shit. It’s not for me. Hey, AV can we hit the lights? Starting it up a little bit? Thank you kindly. Everybody, can you stand up please. Can we go ahead and we take out our cell phones and light them up like a concert. It already feels different, doesn’t it? We’d even start the video yet.

Billy Gene Shaw:           Okay. And then AV when the music comes on to this video. I want you to bump that. Turn it up. Okay. You guys control the environment, you will receive the video differently just by how you watch it. Okay. I’m going to spice it up one more time. Hold on. No, no, no, not yet. Not yet. There it is. Okay. Listen.

Billy Gene Shaw:           When I come out to this one, I want you guys to go absolutely berserk. And my teams here, we’re going to choose one random person. I’m going to give you $1,000 sound fair? All right, here we go. Let’s try it one more time. Last introduction, I promise then we can start learning some stuff.

Speaker 7:                    There’s too many people out there, talking about the manifestation of money.

Billy Gene Shaw:           My name is Billy Gene. I’m the best in the world when it comes to using social media, paid advertising, to find customers, for any business under the sun.

Speaker 8:                    Billy Gene.

Speaker 9:                    Billy Gene.

Speaker 10:                  Billy Gene.

Speaker 11:                  Billy Gene.

Speaker 12:                  Billy Gene.

Speaker 13:                  Billy Gene.

Speaker 14:                  Billy Gene.

Speaker 15:                  Billy Gene.

Speaker 16:                  Billy Gene.

Speaker 17:                  Billy Gene.

Speaker 18:                  Billy gene.

Speaker 19:                  Billy Gene is marketing.

Speaker 20:                  Ladies and gentlemen, if you’re here to create a Million Dollar Video Ad, get on your feet and make some noise in three, two, one.

Billy Gene Shaw:           All right. Everybody.

Billy Gene Shaw:           Get up. Get up. Go.

Billy Gene Shaw:           How much better. How much better. How much better. Yes. Yes. Okay. All right. Now, you have to sit down you look ridiculous. Change things right? It was a video. It was a video. We turned off the lights. You turned on your cell phone, nothing crazy happened. So what’s the $2 Million Video Ad Formula? Let’s break it down.

Billy Gene Shaw:           First were the words, what other people were saying, Billy Gene is marketing in addition to that, the music, it was hype music, it made you want to dance and go to the club, etc. In addition to that… Wait, we don’t need to play. Okay.

Billy Gene Shaw:           Makes you dance can do anything about it. In addition to that, the visuals, there was social proof built in. We showed other stages and audiences and how they reacted and that transfer that permission to you guys. In addition to this, we threw in the environment, you guys were in a different place a different energy.

Billy Gene Shaw:           In addition to that, the association how many of you recognize somebody in that video saying Billy Jean is marketing by show of hands? It’s like cheating in your videos. Okay. By the way, this is the first time I ever done this presentation. I’ll give you guys a heads up what’s about to happen in a couple minutes. Is just ridiculous. Okay.

Billy Gene Shaw:           I just want to tell you. This quote is pretty cool. I’ll give you the worksheets. Come on you know that’s my hook at the end stop. Making your customers fall in love with your brand isn’t luck it’s science. Let’s talk about this. Each element. Look at the words, exploit your kids for likes all day. I love your work you know your worth.

Billy Gene Shaw:           Other people saying Billy Gene is marketing. Even feel the energy immediately in the different sounds. Here we go. Intense, stress, versus the next one. Heart fell. The screens. All that makes an impact and then lastly. That Bill. Okay. The visuals, grabbing my CMO hair. My daughter. The stage. Environment.

Billy Gene Shaw:           You guys completely turned up. The association. The props using the cell phone. You guys take a picture of this one, because I don’t know if this is in the worksheets. Okay? But all of this is used to influence trust.

Billy Gene Shaw:           That’s the game. So on the bottom there, the trust level is what changed. When you saw the first video I’m saying like racist stuff. I’m talking about my kids. I’m beefing with Gary Vee like, “Holy cow. WTF?” I’m skeptical. Then when you see the daddy daughter day, you’re like, “Oh my god, just I don’t know, I just feel good about him. I don’t know what it is. I get a good feeling, something.”

(NOTE: Need a helping hand with your digital marketing efforts? Or maybe you just want proven, actionable marketing tools, tactics, and templates to implement in your business? Check out the latest deal from DigitalMarketer, and you will be on your way to helping your business grow.)

Billy Gene Shaw:           Then when you see the other ones, it’s like, “Oh, damn, he knows this person, this person, this person, he must be legit.” Science. Okay. This was presentation just takes a whole different type of turn. Why put all this energy into video? Why do this? Because competition is at an all time high, as you guys already know.

Billy Gene Shaw:           There’s a bunch of advertisers and only a little bit of real estate and meaning the actual space on Facebook, Instagram, and YouTube. How do you get attention and in an overcrowded marketplace? How do you get attention in an overcrowded marketplace? It’s simple, you’d be polarizing. But listen to me.

Billy Gene Shaw:           People like to hype up that word polarizing. You think you have to say mean things and attack people and all that jazz. But the truth is to be polarizing, all you have to do is start telling people how you really feel. It’s called being honest. And we’re going to show you a demonstration to show you how powerful this can be and uncomfortable.

Billy Gene Shaw:           How many of you are down to make a polarizing video right now by show of hands? The one’s that didn’t raise your hand, security, lock the doors. Don’t let them out. They go learn today. So here’s a little clip of last year. Anybody here in my talk last year at TMC? Couple of you. So just to show you the energy, how they were vibe last year, here’s a little highlight.

Billy Gene Shaw:           Seems like an episode of Walking Dead. Just people excited for no reason. I hope we can beat that this year. But this was way more comfortable to the point where I showed my team they’re like, “Dude, really? Do we have to go this far?” Yes. Because you’ll remember it and it will change the way that you do business. So, big disclaimer, this is pretend.

Billy Gene Shaw:           What we’re about to do is not real. So don’t get for real mad. It’s fake. Everybody was going to count three say the word pretend one, two, three pretend. Okay. I’m going to hold you to do that. All right. Do me a favor. Go ahead and stand up. Partner with the person right next to you. Partner with the person right next to you.

Billy Gene Shaw:           For the sake of time, I got a lot to cover. Okay. Right next to you. Take out your cell phones. Y’all remember this from last year? One of is the actor. One of you is the director. Okay. The actors, you’re going to say some weird stuff. Okay. When you have your cell phones out, make sure they’re horizontal. That means left to right. Like showed in the picture here. Okay?

Billy Gene Shaw:           Then actors, I need you to make me a promise. Promise that you’re going to read whatever is on the slide I’m going to show you. Say I promise. Say I promise.

Audience:                    I promise.

Billy Gene Shaw:           They locked the door so don’t really… Okay. Listen to me. You’re going to say with whatever emotion comes naturally to you. But you got to say it loudly. And again, you’re not going to offend anybody. You’re going to be mean to anybody. You’re just going to tell your truth. So, directors turn on the cameras and hit record. Go ahead and hit record. That right and here we go.

Billy Gene Shaw:           Here comes the line. When I count down from three, I want you to look into the camera, go all in and say Trump. Wait, wait. Hold on. You excited. You can tell he knows where this is going. No matter what, no matter how you feel, is the best president of all time. Okay. Here we go. On the count of three. Here it is. One, two, three.

Audience:                    Trump is the best president of all time.

Billy Gene Shaw:           Oh my god, you guys are so polarizing. Jeez. We’re not done yet switch cameras. Now the other person is going to go on the acting side. That one’s a little fun. That one’s a little uplifting even though I’m looking around and some of you literally didn’t say it. You really got mad at the person next to you some of you are switching seats because it offended you that they like something that you didn’t.

Billy Gene Shaw:           You’re so polarizing. All you did was say what you like. So now there’s next. This thing a little weird. Okay. One more time, pretend.

Audience:                    Pretend.

Billy Gene Shaw:           This one’s pretend. This is not… Okay. Here we go. Same thing but I want you to feel the energy of the room shift when we say this one. God is not real. Listen to that. Look at the person across from you. I want you to feel that. Pretend. Here we go on the count of three, one, two, three.

Audience:                    God is not real.

Billy Gene Shaw:           It doesn’t feel good, does it? Some people are like, “What the hell is going on? I’m calling Deiss. This has gone too far.” Okay. We talked about politics, we talked about religion. So now of course, we got to talk about sex, have a seat. Have a seat. There’s one more layer to this. Okay. Now again, the point of that exercise is realizing that again, did we say anything offensive to anybody. Did we call someone out of their name? Were we rude to somebody?

Billy Gene Shaw:           Or we were just taking our own stance and saying what we personally believe. So don’t think of polarizing as this evil thing. It’s just being honest. Some of you really believe what you just said. And your reactions recorded so you can look at that later. Okay. Here we go. Sex time. Take out your phones while you’re sitting. Okay, everybody log into Instagram. Login to Instagram.

Billy Gene Shaw:           Okay. I’m going to have you scroll Instagram for 10 seconds. I’m going to have you scroll Instagram for 10 seconds. On your mark, get set. You guys ready first of all? No? How long does it take to open Instagram? Act like you weren’t on it already anyway. That’s crazy. You ready?

Speaker 11:                  Go.

Billy Gene Shaw:           All right. Okay. Thank you for being ready. You know what? You just won the thousand dollars. She was ready. Okay. It will come eventually. Okay. No, my team will give it to you, we’ll Paypal or some shit. Okay. There we go. Distraction. Let’s come back. The timer. Here we go. Start scrolling. Instagram just scroll, scroll, scroll, keep scrolling. Scroll.

Billy Gene Shaw:           What do you see? Take a mental note. Scroll, scroll, scroll, scroll, scroll, scroll, scroll, scroll, scroll. 10 seconds is up. Stop looking at your phone. Important question. By show of hands, how many of you in the last 10 seconds saw butt cheeks? Look around. Then you have some people, I can see the hands, they’re like, “Yeah, I saw. I saw a cheek or two.”

Billy Gene Shaw:           It’s a phenomenon. You go on Instagram, you see, butt, it just gets a lot of clicks. Now, let me explain where I’m going with this, because I’m getting a little weird. Okay. Anybody ever created an ad before? Anybody created a video before? Anybody put that video out and then literally nobody saw it. It was the most inflating thing ever?

Billy Gene Shaw:           That’s everybody here. Stop playing. Okay. Boring will put you out of business in 2019 and I’m going to explain to you guys why butt cheeks are dominating your newsfeed. And I mean this seriously, okay? Because even though there’s butt on Instagram, your customers are also hanging out there, and you want them to buy stuff from you.

Billy Gene Shaw:           I’m going to give you the most non-techie explanation for how Facebook, Instagram and YouTube work. I know this is traveling conversion summit. And we like the tech stuff. But I promise you guys, it’s really this simple, especially for all of you that believe that the algorithm is out to get you. No, it’s not.

Billy Gene Shaw:           It’s actually been the same since the beginning. So let’s talk about that. Take two advertisers, advertiser A and advertiser B. And let’s say advertiser A wants to show an ad to 100 people. And then let’s say advertiser B, wants to show an ad or their post to those same 100 people.

Billy Gene Shaw:           But the difference is advertisers A video gets clicked two times. Advertiser B’s video gets clicked five times. Now let’s assume that they’re both paying $1 per click. Advertiser A pays Facebook how much money?

Audience:                    $2 dollars.

Billy Gene Shaw:           How much? Two bucks. Advertiser B, makes Facebook how much money?

Audience:                    Five bucks.

Billy Gene Shaw:           Which ad are they going to show? Your business is A, butt cheeks are B. That’s the algorithm. Is that simple. They are for profit company and they make more money from other stuff that’s more interesting than your stuff. Anybody have a light bulb moment right there. All these damn excuses. That’s it. Now let’s move forward.

Billy Gene Shaw:           Okay. So moral of the story, your content needs to be greater than butt cheeks. Take a picture of that slide. It’s very powerful. It’s a big deal there. It also needs to be greater than politics, animals, babies. That’s my daughter, weddings, and cars. Especially with license plates that say I’m black.

Billy Gene Shaw:           It’s a great product. It’s a great slide right now. It works. It’s how get engagement on my advertisements. Okay? And butt cheeks. Yeah, just I don’t know why that wasn’t in there. Who put that in there. Who did that? Okay. Anyway. Let’s go back. Another fun fact, Facebook, I’m going to read this one verbatim, so don’t mess it up.

Billy Gene Shaw:           If you have good content, they will charge you less money to show your stuff to incentivize you to spend more money. So fun fact for my good content creators out there and here it is. Same scenario. Advertise A shows an ad to 100 people, advertiser B wants to show it to the same people.

Billy Gene Shaw:           Two people click, five people click, but this time, Facebook only charges advertiser B 50 cents to reward them for having great content and even with that discount, they are still making more money than showing advertiser A’s content. That’s how you get a lower cost per click. If that makes sense say..

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The EVO Planner is the most crowdfunded planner… ever.

Arman Assadi and Chad Mureta are the founders of the EVO Planner. They’ve spent years learning and understanding the differences in our brain types and how they affect the way we work in order to create planners that fuel productivity and wellness.

In this episode, they talk about who shouldn’t use crowdfunding, how they set their goals for their product launch, and how they utilize a private Facebook community to create brand ambassadors.

IN THIS EPISODE YOU’LL LEARN:
  • Their strategy of using a beta audience and reservation funnel to get the EVO Planner at the top of Kickstarter and Indiegogo on launch day
  • Why you should use the EVO Planner brain types to market to your customer avatar
  • How understanding and playing into their brain types has helped catapult their business
  • The importance of finding flow in your work routine to avoid being part of the 87% of people who are disengaged (and unproductive) during work hours
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Project EVO
Project EVO on Kickstarter
Project EVO on Indiegogo
Arman’s Website
Chad’s Website
Arman on LinkedIn
Chad on LinkedIn
Arman on Twitter

Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Spotify, Stitcher, or TuneIn.

The post Episode 54: 7-Figure Crowdfunding Hacks and How to Use Personalization to Find Your Flow appeared first on DigitalMarketer.

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We know you’ve heard of Taylor Swift—but you may not have heard of the person who helped her rise to fame: Rick Barker.

Rick is a music industry legend. He’s the former manager of Taylor Swift and now teaches everything he’s learned about digital marketing in his online courses and books. Rick talks to Ralph and Molly about his content marketing secrets, how he’s utilizing paid traffic, and what it was like launching the career of one of the largest pop stars in the world.

IN THIS EPISODE YOU’LL LEARN:
  • How Rick landed the job as Taylor Swift’s manager without any management experience
  • Rick’s strategy of treating each platform (Facebook, Twitter, Instagram, etc.) like its own venue
  • The 3 content strategies to abide by: talk to your audience, show up every day, and create valuable content
  • The right way to ask your warm audience to watch your content and subscribe to your profiles (without asking them to subscribe)
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Taylor Swift’s Website
The Millionaire Messenger: Make a Difference and a Fortune Sharing Your Advice
The Product Launch Workshop | Jeff Walker
The Music Industry Blueprint Podcast
Rick Barker’s Music Business University
Social Media For Music
Rick’s Website
Rick on Twitter
Rick on Facebook
Rick on Instagram
Episode 112: Music Marketing: How to Grow an Artist’s Following & Sell More Concert Tickets

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, or TuneIn.

The post Episode 209: Here’s How Rick Barker Launched Taylor Swift’s Music Career on Social appeared first on DigitalMarketer.

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Within the ever-shifting world of social media, there’s one aspect that can forever confuse those who won’t spend much time interacting with social platforms: emojis. Deciphering what’s meant by or can be enough to make your head explode. And the last thing you need is to misuse any fruit emojis.

But emojis are part of our world now, and whether you understand them or not, they’re here to stay. Once you get the hang of them, they’re actually incredibly beneficial in our increasingly text-based communications.

This emoji-based Instagram post was one of our top performers this year.

Simply put, emojis are an excellent way of conveying nonverbal sentiments that are harder (or just longer) to get across with text alone. And they get more and more specific each year as the Unicode Consortium—which is the official entity that decides what gets added to the emoji lexicon—continues to add to the offering of emojis.

For the most part, emojis are used far more in social media contexts and messaging apps than in e-mail, which tends to be viewed as more professional. So don’t worry that you need to start sending a smiley in every work request now (though you can see how emojis have helped DigitalMarketer’s email subject lines HERE).

For those moments when social media seems impossible to understand, we’ve written this handy guide-slash-dictionary on the emojis you’re most likely to encounter out in the wilds of the internet, so you can both understand others and use them freely without sounding tone deaf.

(NOTE: Need a helping hand with your digital marketing efforts? Or maybe you just want proven, actionable marketing tools, tactics, and templates to implement in your business? Check out the latest deal from DigitalMarketer, and you will be on your way to helping your business grow.)

By far, the most-used emojis are faces and hand gestures, so that’s most of what you’ll find here, along with some choice selections of other widely-used emojis. It’s important to keep in mind that the meaning of a particular emoji (or string of them) is largely going to be dependent on its use and context.

1. The laughing crying face indicates something is so funny that the writer is crying laughing. It’s also used to indicate someone is kidding or joking around. You can take the reaction up a notch with its cousin, , which is tilted to the side and hence suggests that you’re laughing so hard you’re rolling on the ground. This one also has the distinction of being the most-used emoji on Facebook.

2. The heart-eyes emoji is the 2nd most-used on Facebook, and it conveys strong feelings of love or admiration. It’d be easy to read this one as romantic, but it’s not necessarily reserved strictly for those contexts. Rather, you’re likely to see it used as often as Americans say we “love” something, as in, “Want to get gelato after?” “

3. Unsurprisingly, the crying face (which looks more like it’s sobbing) generally says the writer is sad or disappointed, but it’s rarely used for actual tragedy, in which case an emoji could read as insensitive.

4. The face with a hand on its chin shows someone is thinking about an answer, but can also be used ironically to question someone else’s statement.

5. The upside down smiley is tougher to nail down, because it doesn’t have a consistently fixed meaning. It’s most often used to indicate that a person is joking or being sarcastic but can also indicate frustration or annoyance.

6. The sunglasses face emoji says “I’m cool as a cucumber,” but it’s also often used to stand in simply for the word, “cool.”

7. Remember the phrase “zip the lip”? Well, the zipper-mouthed emoji suggests the speaker’s lips are sealed. It’s saying, “don’t repeat this,” or “this news doesn’t go beyond me.”

8.  Inexplicably, the smiling emoji with hands facing forward signifies a hug. A hug with no arms, but a hug nonetheless.

9. Much like in real life, clapping hands signal a job well done, but the meaning of this emoji is heavily dependent on how it’s being used. This one has a double meaning, as it’s also often used as punctuation to make an emphatic point, as in: Clean  up the break room.

10. A pair of hands that look like they’re raising the roof are actually a high-ten, offering a way to say, “you did a great job.” This one also suggests congratulations.

11. According to Unicode’s official meanings, this one is “hands folded in prayer.” It’s most often used in the United States to signal gratitude or thanks as well as the international symbol of “yeah, we hope” or “preach.”

12. ‍‍♀️ A person with their hand raised says, “I volunteer as tribute!” But if you’re not Katniss, it’s most often used as an admission that you, too, do a certain thing. Somewhat hilariously, this symbol was actually created to signal a help desk person, leading one to one wonder: when was the last time you needed to illustrate a help desk person in a digital conversation?

13. Typically this means, “read below” or simply, “this,” and is a way of signing off on something (usually a link someone is posting) or suggesting agreement. Not to be confused with its upward-pointing counterpart, primarily used within the US to mean “read above.”

14. The thumbs up sign says, “okay, got it,” when in response to new details, information, and/or a request. Be careful when using this one in response to other communication, though, as it can sound dismissive in the wrong context. Imagine sending “I’m so excited to see you!” to a friend only to receive  in response.

15. The emoji for shaking hands signifies agreement, as if to say, “It’s a deal!”

16. The confetti popper offers congratulations and celebration.

17. Eyes looking askance indicate the speaker is watching something, but the feeling accompanying it is interchangeable. Depending on the context, this one can mean watching in horror or amusement but can also say, “I see that,” or even suggest the writer likes something you just sent them.

18. Much like a handwritten note from your teacher on a graded assignment, the handwritten one hundred score means that someone or something did an excellent job, scoring the highest marks.

19. Not only signifies literal fire, but it also states something is hot, hot, hot, as in “This Beyoncé track is .”

20. Painting your nails is most often used in the context of suggesting calm, as in, “I’m so relaxed over here, I’m painting my nails.”

21. Two glasses clinking in a toast can signify congratulations, as well as celebration of a job well done or victory within a team.

22. The checkmark is generally used in the context of “yes, this is done,” i.e. it’s been checked off the list.

23. The emoji of a goat is rarely used to signify the actual animal, but rather stands in for the acronym GOAT, which stands for Greatest Of All Time.

I hope these definitions have shed some  on emojis. No go forth and make your friends and family  with them.

(NOTE: Need a helping hand with your digital marketing efforts? Or maybe you just want proven, actionable marketing tools, tactics, and templates to implement in your business? Check out the latest deal from DigitalMarketer, and you will be on your way to helping your business grow.)

The post A Handy ✋ Guide to Understanding Emojis appeared first on DigitalMarketer.

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It’s still possible to make a profitable business model off of just a podcast.

In this episode, Matt Wolfe and Joe Fier from The Hustle & Flowchart Podcast are here to show us how. They explain how they’re making money by bundling their content to their MRR subscribers, Spotify’s plan to be the best podcast player available, and how to use Reddit in your marketing strategy.

IN THIS EPISODE YOU’LL LEARN:
  • Matt and Joe’s business model of MRR subscribers and affiliate marketing
  • How Matt and Joe 5x their income by firing their clients and becoming affiliate marketers for those products
  • What to look for in a compatible business partner and why defining each of your skills is important
  • Spotify’s brand new ad platform that lets you advertise on other podcasts
  • Matt and Joe’s organic and paid Reddit strategies
  • Why Matt and Joe are collecting addresses and growing their direct mailing list
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Rich Dad, Poor Dad
The Hustle & Flowchart Podcast
Hustle and Flowshorts Podcast
Hustle & Flowchart on Reddit

Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Spotify, Stitcher, or TuneIn.

The post Episode 53: Podcasting and Discovering New Marketing Channels with Joe Fier and Matt Wolfe appeared first on DigitalMarketer.

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It’s still possible to make a profitable business model off of just a podcast.

In this episode, Matt Wolfe and Joe Fier from The Hustle & Flowchart Podcast are here to show us how. They explain how they’re making money by bundling their content to their MRR subscribers, Spotify’s plan to be the best podcast player available, and how to use Reddit in your marketing strategy.

IN THIS EPISODE YOU’LL LEARN:
  • Matt and Joe’s business model of MRR subscribers and affiliate marketing
  • How Matt and Joe 5x their income by firing their clients and becoming affiliate marketers for those products
  • What to look for in a compatible business partner and why defining each of your skills is important
  • Spotify’s brand new ad platform that lets you advertise on other podcasts
  • Matt and Joe’s organic and paid Reddit strategies
  • Why Matt and Joe are collecting addresses and growing their direct mailing list
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Rich Dad, Poor Dad
The Hustle & Flowchart Podcast
Hustle and Flowshorts Podcast
Hustle & Flowchart on Reddit

Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Spotify, Stitcher, or TuneIn.

The post Episode 53: Podcasting and Discovering New Marketing Channels with Joe Fier and Matt Wolfe appeared first on DigitalMarketer.

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