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It’s no secret that Southeast Asia has a strong preference for mobile devices and digital services – and with projections that the ..read more
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Once upon a time in the days before the internet, lunchtime was always considered off peak for advertisers but new research shows that the ..read more
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Unpacking a client’s CRM problems in a recent workshop I heard the Head of Sales say, ‘our reps don’t want to put their contact ..read more
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The world of Television was built around the concept of gross rating points (GRPs) – a rating system that was built to estimate an ..read more
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Every business faces competition, regardless of industry. Gaining an edge over your competitors is essential if you want your business to ..read more
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Do you only think about video when you think of content? Think again. Think audio. While the Western world is in the middle of an ..read more
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Every morning as we step out of the house, we tend to make judgements and decisions based on the most minute emotional responses of the ..read more
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Gone are the days of pushy outbound calls and unsolicited newsletters . Reaching audience has never been trickier as marketers ..read more
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Globally, eight out of 10 CMOs surveyed recognise the imperative to transform the business in the face of digital disruption, as well as ..read more
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Berjaya Sompo Insurance Berhad (“Berjaya Sompo”), a general insurance provider in Malaysia, is embarking on a long-term effort to ..read more

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