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Every restaurant is trying to attract customers, so how will you make yours stand out?

Restaurants are in constant competition with competitors next door and around the block. Every day, restaurant owners are brainstorming new ways to make their restaurant stand out. Learning what your customers love can keep the old ones coming back and new ones strolling in.

Here are a few common tactics that may help your restaurant stand out:

    • Get feedback from customers
      • Whether you send out a survey, ask your audience on social media or poll them before they leave, getting feedback is a great way to find out what they liked or didn’t like about their experience.
    • Use social media
      • Market your brand and connect with your customers on social media outlets such as Facebook, Instagram, and Twitter.
      • Showing off new menu items can build interest and may get customers coming in to try new dishes.
    • Know your competition
      • Keeping up with your competitor’s promotions may allow you to seize opportunities you think they have missed.
    • Know what makes your restaurant worth the trip
      • Whether it’s a dish, the dining experience, or both, know what people love about your restaurant and start advertising it.
    • Reward customers
      • Rewarding customers with things like loyalty cards will keep them coming back again and again.
    • Hire an exceptional staff
      • The human interaction between your guests and staff could be the most memorable part of the meal. Hiring a staff that is friendly and can handle customer’s requests, can keep your customers happy and happy customers are more likely to tell their friends.
  • Use technology
  • A POS system can speed-up service, keep staff efficient, and create a unique customer experience.

Whether you’re building up a new restaurant or improving on an existing restaurant, these 7 tips can help set you apart from your competition. At Digital Dining, we have the hardware and software to make these processes easy. Contact one of our representatives for help with or more information about the features included in our POS system.

The post 7 Ways to Make Your Restaurant Stand Out appeared first on Digital Dining.

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3 ways to lower food costs in your restaurant.

As a restaurant owner, every penny counts and it is important that the average food costs should be no more than 30%. When food is unused and wasted, the restaurant’s bottom line is the only thing getting hurt, which is the worst thing that can happen.

The secret to controlling your restaurant’s food costs is maintaining a well-organized inventory.

3 ways to do that include:
  1. Use what you have and order as needed– Drop your costs by staying on top of how frequently you use your ingredients and using all you have.
  2. Use seasonal foods– Seasonal produce is cheaper due to the abundance during natural harvest seasons.This will help keep your costs low and will provide you with the opportunity to work with local suppliers and put seasonal items on the menu.
  3. Change the menu– Changing the menu up every once in awhile will drive more customers wanting to try the new menu items. This can also help you discontinue dishes that aren’t selling well anymore, introducing new items that may grow to be popular dishes.

Digital Dining has a great inventory system that allows you to see which ingredients are being used and which are not. With our intuitive inventory system, you will have features that are capable of working with multiple restaurant locations, multiple vendors, multiple pack sizes, and so much more.

Customers who switch to Digital Dining generally lower their food costs because they know:
  • What ingredients they have in stock
  • How long they’ve had their ingredients
  • How long their stock will last
  • What ingredients they need to reorder

If you could get your costs down to 30%, would it be a gamechanger for your restaurant?

We can help you make that happen.

The post Ways to Control Restaurant Food Costs appeared first on Digital Dining.

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5 Tips to help you gain a larger following on and more business from your social media.

Social media is a great way to promote your restaurant and find new customers. There is, however, a lot more to it than just posting and hoping for positive results.

Here are 5 tips to help you be more effective on social media:
  1. Choose a Platform– If you will be managing social media on your own, it can be helpful too, at least at first, to choose 1 platform (social media site) and take the time to learn how to use it. Splitting your limited time among several sites hurts your chances of having an impact on any of them. Start with one and then expand your efforts little by little. You’ll find that once you get the hang of it you can even duplicate content, to a certain extent, on similar platforms.
  2. Quality Over Quantity– It is better to post high-quality content that catches your customer’s attention rather than throwing a bunch of information at them all at once.
  3. Use Hashtags– On platforms like Instagram, Facebook, and Twitter, using hashtags can increase your impressions immensely. However, it is important to research hashtags that are applicable to your specific restaurant or target demographic.
  4. Track and Measure– Constantly create goals and benchmarks to reach and keep track of which posts did well and which posts were overlooked. Most social media outlets have tools that allow you to track and measure your impressions.
  5. Engage With Your Customers– Don’t just post and “walk” away. Once you post something, make sure to comment on your customer’s comments and actually listen/interact with your customers and what they have to say.

Whether you have been using social media for a while now or are just starting out, it’s important to stay persistent and to keep up with best practices to increase your audience engagement.

The post How to Use Social Media Effectively appeared first on Digital Dining.

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Here’s how to make your restaurant the busiest place on Valentine’s Day.

According to “Restaurant Business Online”, Valentine’s Day is the second busiest day of the year for restaurants. On February 14th, millions of American couples will be deciding what restaurant to dine at and will most likely lean toward the restaurants that have special menu items, celebratory drinks or desserts, or even discounts.  

To make sure your restaurant has a busy night, try one or all of these ideas to promote your restaurant:

  • Encourage reservations by advertising a discount to customers who call to make a reservation before Valentine’s Day.
  • Place advertisements about your Valentine’s offer on the outside of your restaurant so those passing by will be able to see them.
  • Decorate your restaurant for the special occasion sticking to the red, pink, and hearts theme.
  • Add special menu items for Valentine’s Day only.

According to the National Restaurant Association, nearly one-third of Americans would love to receive a restaurant gift card on Valentine’s. So it would also be a smart idea to promote your gift card program for customers to purchase as Valentine’s gifts.

If you haven’t started your marketing plan for Valentine’s Day, it’s not too late. Begin planning it today and get the word out as soon as you can.

The post Valentine’s Day Promotions appeared first on Digital Dining.

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