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Design your own Instagram Highlight Covers without posting them to your Stories first!

Now you can create your branded cover images (using Canva if you need a helping hand, or a graphic designer) and upload them to make your Instagram feed look totally on pointe.

(Note - your Highlight Covers need to be pre-designed prior to this process.)

Here’s how:

Hold your finger on a Highlight button

Click “Edit Highlight”

Click “Edit Cover”

Press on the “image” icon at the beginning of the list

Choose a cover image from your camera roll

ET VOILA!

Now go give it a try and share yours with me over on Instagram, using the hashtag #digitaldandy

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Connect. Create. Consider.

Be confident. Be courageous. Be curious.

Wear red, ask questions, don’t take no for an answer.

Trust your gut. Don’t hide behind empowerment. Use your power.

Just is not the word you use to self-describe. You are what you do, don’t deny it.

Don’t be afraid of hard work. Be nervous. Ride that wave until you master it.

Be self-aware. Be self-assured.

Be yourself. Everyone else is taken.

Still I Rise

BY MAYA ANGELOU

You may write me down in history

With your bitter, twisted lies,

You may trod me in the very dirt

But still, like dust, I'll rise.

Does my sassiness upset you?

Why are you beset with gloom?

’Cause I walk like I've got oil wells

Pumping in my living room.

Just like moons and like suns,

With the certainty of tides,

Just like hopes springing high,

Still I'll rise.

Did you want to see me broken?

Bowed head and lowered eyes?

Shoulders falling down like teardrops,

Weakened by my soulful cries?

Does my haughtiness offend you?

Don't you take it awful hard

’Cause I laugh like I've got gold mines

Diggin’ in my own backyard.

You may shoot me with your words,

You may cut me with your eyes,

You may kill me with your hatefulness,

But still, like air, I’ll rise.

Does my sexiness upset you?

Does it come as a surprise

That I dance like I've got diamonds

At the meeting of my thighs?

Out of the huts of history’s shame

I rise

Up from a past that’s rooted in pain

I rise

I'm a black ocean, leaping and wide,

Welling and swelling I bear in the tide.

Leaving behind nights of terror and fear

I rise

Into a daybreak that’s wondrously clear

I rise

Bringing the gifts that my ancestors gave,

I am the dream and the hope of the slave.

I rise

I rise

I rise.

Maya Angelou, "Still I Rise" from And Still I Rise: A Book of Poems.  Copyright © 1978 by Maya Angelou.  Used by permission of Random House, an imprint and division of Penguin Random House LLC. All rights reserved.

Source: The Complete Collected Poems of Maya Angelou (1994)

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Matthieu Venot

One topic that is constantly set to repeat at our Digital Ready sessions is planning. Whether it's a one-on-one session or group workshop, the art of planning your socials, when done well, can be the difference between success and failure. When you sit down to brainstorm your content ideas, it's important to set your goals, build timeframes and incorporate them into your overall marketing structure. We build our content strategy on our social media calendar.

What is a social media calendar? 

A social media calendar can be used to plan your social media posts in advance, allowing you to be more organised, more consistent, and more efficient. This enables you to become more focused and the best part, it saves a heck of a lot of time. (Honestly, it’s the best thing to grace the Digital Dandy office)

No more scrambling, or those "it's 7 pm and I should probably post something" groans. Calendars are a great way to pre-schedule content so that you don't have to think about it when you're making dinner!

A calendar can be a list in your notebook, using an online calendar, a template you stick on your office wall. Whatever works best for you.

Our tips for creating an effective social media calendar: 

  • What audience are you targeting? Always start with your audience. Ask yourself, will they love this content? Images and content that feature your demographic will relate to your demographic. We have a guide on this right here.
  • Keep your content consistent: Posting a client success story? How about a new range of doughnuts in store?  Post about the same theme next week, next month, and so on. That way your audience becomes familiar with your content and your brand.
  • Quality: Always opt for quality over quantity. Not sure if a post will fit with your brand? Is the photo slightly blurry? Then don't post it. Your readers, fans and customers will thank you for it.
  • Relevancy: Is a photo of your lunch relevant on your business page? Maybe it is, but most of the time it’s probably not. Save it for your personal page.
  • Create a visual mood board: How do you want your social media to look? We suggest creating a visual mood board of colours, fonts and types of content you want to use. We’ve got a really great mini-visual content planner that is perfect for your this kind of planning.
  • Find out what content works best with your audience: Start by trialling video, images, text or even sharing through some links on Facebook – pay attention to which ones work and then repeat, repeat and repeat.
  • Use themes: Is your business having a sale? Launching a new product? Is it Christmas? (5 months and counting!) National Cat Day? Creating themes within your calendar will allow you to effectively create relevant content and expand on existing content.
  • Schedule: We recommend using our mini-visual content planner to get you started, and then using a scheduling app to automatically post your content such as Planoly, Later or Hootsuite.

 

We are always here to help, so if you have read this and need help with implementation, get in touch. Email hello_at_digitaldandy.com.au

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Welcome... 

to a new series of conversations, loosely based on one topic, always centred around genuine conversation. Think of it as an invitation to join our chat, one that ranges from self-care to productivity hacks, goal setting to reflective processing. We'll introduce you to the people we meet, love and respect, because, well, we believe it's important to share the gems you find. 

Life Lessons will be simple, nothing fancy, but hopefully, a little nod to your inner soul, to say - ah yeh, I get that. We'll cover a range of topics that relate to anyone who's working (professionally or voluntarily) and figuring out as best they can, all the bits in between. That's our intention and we'll keep learning with you, along the way. Where does it fit with digital marketing? It's storytelling, story sharing, digital connectivity within our local community.

To begin we talk about skincare, something I have become more aware of now that I've hit my 40's. Tanya Ahmed is the CEO (and all-round good soul) of SHARKRA MEDI SPA in Hobart. We sat down during a busy morning at her salon (thanks everyone!) to look at why we need to invest in ourselves, the importance of collaboration and investment in truly understanding 'your people'. 

So, dig in, my friends, we hope you find lots of juicy bits. Let us know now, won't you?

Life Lessons #1 Tanya Ahmed, Sharkra Medi Spa - YouTube
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