LinkedIn touts itself as the world’s largest professional network with close to 530 million users in 200 countries. It is also referred to as a ‘resume-on-steroids’ because it’s available for viewing 24 hours per day, 7 days per week. As the platform continues to evolve, it is probably time to consider it as an online business card.
Over the past year, I made a conscious decision to reduce my use of business cards, preferring instead to carry post cards. These are not the most convenient to carry around, but they have more space than a business card to add information about who I am and what I do. During a recent conference at which I spoke, I observed attendees interacting with speakers, and when they asked for a business card, they were told to “Connect with me on LinkedIn”. Suddenly it dawned on me that a LinkedIn profile could be considered a business card.
At the end of one session, I went over to Melody Adhami, CEO of Plastic Mobile, and mentioned that I thought I was the only speaker without business cards, although I had pot cards. She did not say she had abandoned the use of business cards, but said LinkedIn was more convenient for two reasons: 1) everything that anyone needed to know about her was on her profile, and 2) she uses LinkedIn as a recruiting tool. Anyone who engages with her on the platform will get her attention, and more often than not she will peruse their profile, and decide whether or not to connect.
Why am I suggesting that LinkedIn is the new business card? Unlike a real business card that is restricted by size and space, or a resume that is limited by number of pages, LinkedIn offers a good deal more. Users are allowed to include as much information as possible about their background, skills, and accomplishments. They can upload media (videos, images, presentations, etc.). It could probably be the most significant online business card that one will have to tell one’s story, build a professional network, and find opportunities. Assuming that’s the case, many users are doing themselves a disservice when they do not maximize its benefits.
Below are 10 easy tips to help you create an almost perfect LinkedIn business card:
Use a professional head shot. Some people are shy and do not want to use a photograph in their profile, but if you are serious about your job search, or about connecting with people, a professional photograph is a must. LinkedIn’s Michael Shamshoian said, “…one’s LinkedIn Profile is 14 times more likely to be viewed if a photo is included.”
Headline. The entire LinkedIn profile is important, but the headline and summary sections are considered ‘prime real estate’ spaces, and should be maximized. Think of your headline as an online 30-second elevator pitch that quickly describes who you are and what you do in 120 characters. For those who believe that job titles and degrees must be included in the headline, there are no rules to that effect.
Create your own LinkedIn URL. Did you notice when you first created your account LinkedIn assigned you a default URL with numbers and letters that don’t seem to make sense? They don’t, neither do they add any value to your brand. Create a simple URL with your name. If your name is already taken, use one from the options LinkedIn offers. Make sure it’s a name that will be found when people search for you.
Write a captivating summary that will entice readers to want to connect with you. Use every last one of the 2000 characters allowed in this space to tell your story and describe your most noteworthy accomplishments. The Summary section is where most people spend their time.
Weave keywords throughout your Profile. Research the keywords that will show up when people search for you on LinkedIn, then weave them throughout your profile. Hint: Most keywords can be found in the job posting.
Complete your Profile 100%. Recruiters have said that the more incomplete a profile is the more likely they are to ignore the profile. Don’t be bypassed by recruiters and hiring managers because you have a skeleton of a profile.
Personalize your Invitations. People are less likely to accept your invitation when you use the generic “I would like to add you to my professional network on LinkedIn”. Help them answer the question, “Why should I connect with you?” Were they in the news? Are you a member of the same Alumni?
Build the relationship first. Asking for favours, or trying to sell to someone you just connected with, kills the relationship before it starts. Some people have even used their LinkedIn Invitation as a way to sell – long before establishing the relationship. Don’t fall into that trap. Begin building the relationship slowly. Comment on, or Like their posts, or share articles and resources that could be of interest to them.
Join LinkedIn Groups. Joining and contributing to industry or interest groups is one way of showcasing your expertise and building your brand. As people see the value you are adding to these online conversations, they will be more likely to connect with you.
Request Recommendations. Recommendations add credibility to your profile, so ask people who know you, and who can attest to your skills and attributes, to write one for you. This takes time and thought, so make it easy for them to comply by drafting one yourself, highlighting what you would like to focus on. Pay it forward, and write a recommendation for them.
Keep in mind that LinkedIn is not your personal web page. Save your profile as a PDF, and download your connections from time to time. You do not want to lose your contacts’ information, neither do you want to be left without a back up of your Profile.
“Success in your career transition or job search requires work, practice, commitment, and the ability to get back up, brush yourself off, and move forward having learned from your setbacks.” ~Career Coach Daisy Wright
As I reviewed her resume, I thought of how brilliant she sounded on paper, and when we spoke, it was confirmed. She is indeed a brilliant woman, ready to take her career to the next level, but something was holding her back; she was plagued by insecurities.
Mara reached out to me from British Columbia several weeks ago asking for help to “ace her next interview for a position with the government.” She wanted to transition from a manager to a project management role in Health IT. She said she didn’t have a problem getting interviews, but was not getting offers. “I am plagued with insecurities”, she said.
Mara’s story is not unique. Insecurity sometimes hits when we are facing a career change, speaking up in meetings, or even broaching the subject of a promotion. Many people, like Mara, struggle with interviews. They get pre-interview jitters, sweaty palms and ice cream headaches, better known as brain freezes. Some worry that they might not measure up to their competitors. Others are unable to tell authentic and convincing stories to sway the interviewer.
I explained to Mara that our interactions would involve more than reviewing interview questions. We would begin by first acknowledging that none of us knew exactly what questions were going to be asked, and we won’t attempt to read the interviewer’s mind. When I threw out a couple of test questions to her, I realized she was barely skimming the surface; giving hollow answers instead of diving deep to uncover the value she was creating (and had created) for her employers.
For homework she was asked to conduct a thorough review of the job posting – Job Overview, Accountabalities, Job Requirements and KSA’s (Knowledge, Skills & Abilities). She was to review the competencies associated with the role, as well as go over some sample questions. In reflecting on her experiences, she was to recall success and failure stories. After all, interviewers want to know about some of those projects that didn’t turn out as planned, and what lessons were learned.
After some gruelling conversations and exercises, Mara went for the interview. She was excited when she called. We did a debrief, and I advised her to follow up immediately with a Thank-you note. It was not going to be the standard “Thanks for your time, and I look forward to hearing from you soon”, but one that would include something significant she learned during the interview. She was to reiterate how she could solve the problem, or what contributions she could make. Her next contact from the interviewer was to ask “When can you start?”
When I work with clients – whether it’s through a career transition, developing job search marketing documents, or interviewing with confidence – I employ a ‘strategy tree’ approach (made popular by Anthony Tjan, CEO of Cue Ball), which addresses: Why (Purpose), What (Value Proposition), Who (Target Company) and How (How to win). A client once remarked that the process felt like a SWOT Analysis: identifying internal strengths and weaknesses, as well as external opportunities and threats, and it is, because we want to cover as many bases as possible.
A colleague and I were speaking this week and we talked about the coaching that’s involved in the work that we do. Some people believe they are hiring us on a transactional basis, to develop a resume, cover letter, LinkedIn Profile, but it goes way beyond that.
Below is a un-edited letter from Mara detailing what it was like working with me:
“I came to the Wright Career Solution as someone who would get an interview, but not get a job offer. I wondered what was it that I was doing to get so close yet still so far? Why weren’t employers committing to my vision of the role? So, I contacted Daisy through her website, and she got back to me very quickly.
We had a few weeks to get prepared for my interview and true to her word she asked me the questions I had thought I had asked myself enough times. Somehow, she got me to dive deep into the reasons why I was not getting the job offer. I realized through working with Daisy that I have never been well prepared for an interview and I was just finding this out now!!
She coached my language use, how to market myself, how to look at a job description and dissect it to its tiniest parts and build it back together to a riveting story that captivates the audience of my hiring committee.
Thank you Daisy! The Wright Career Solution got my career in the right direction! Everyone should invest in a career coach.
She and I will be working together during her onboarding process to ensure her new move goes smoothly.
While not every client is a ‘Mara’, the reality is that it is not easy to deal with rejections, especially after a number of interviews and not one job offer. It is not easy to focus when the promotion you had in mind did not materialize. And, sometimes it is even more difficult to see the proverbial light at the end of the tunnel when you are in the doldrums, and conversations become littered with self-limiting declarations such as, “What’s wrong with me…?… It’s probably because of my age… I will never… I should have…”.
In moments like these you need a coach, or someone you trust who can help you through a mindset change, where possibilities exist; where you can jump over barriers and bounce back even when things didn’t go as planned.
If you are ready, willing and able to persevere even when the going gets rough, connect with me for an initial conversation.
PS: In the midst of writing this article, another client – a Professional Engineer – sent this email:
September is one of the most popular months for hiring, according to Monster. That means some job seekers are sharpening their resumes to meet the hiring onslaught, but how prepared are they for interviews? Over the past several weeks I have fielded calls or received emails that suggest some are treating this very important aspect of the job search as a casual event. They are leaving it for the last minute, then panicking when they are invited for the interview. Consider one such email:
As I read it, my mind was screaming, “Are you serious?” I wouldn’t fault him or her for reaching out, but when? This is one of the main reasons some job seekers fail their interviews. Here are some others:
#1: Inadequate Preparation
Don’t take your interview lightly. Preparation should begin the moment you submit your resume because you don’t know when an invitation will be extended. You put a lot of effort into preparing your resume and cover letter; do the same (or more) for the interview.
#2: Limited Company Research
Employers often state that most job candidates arrive at the interview without having researched the company. Some end up talking about Company Y when it should be Company X. Don’t limit your research to the company’s website. Search for any mentions in social media, industry publications, or on regular news channels.
#3: Believing You Can “Wing It”
Interviews are too important for you to think you can “wing it”. Far too many times I have encountered job candidates who, after trying on their own to “wing it” end up being very disappointed. Seek help from a family member, a friend or a career coach, and don’t leave it for last minute. You want to be well-prepared. Panicky emails or urgent messages within 2-4 days of your interview will unnerve rather than help you.
#4: Unable to Articulate Accomplishment Stories
Most job seekers fail at interviews because they have not learned the to tell their success stories. When the interviewer says, “Tell me a time when….”, it’s time for you to tell a story. This is your best chance to convince the interviewer(s) that you are the best person for the job. This method of interviewing, known as Behavioural Interviewing, offers the opportunity to relate your past successes, and the best way to do so is to tell stories. Therefore, in articulating your stories, be focused and engaged. You want to give clear, concise and confident answers, ensuring that you incorporate the results or outcomes of your actions.
#5: Engaging in Negative Mind-scripting
Don’t get caught up in a cycle of second-guessing yourself and your abilities. Start with a positive mind script that says you are going to get the job. This frees you up to think clearly. Some people become bogged down, before or during the interview, with the notion that the company has already designated someone for the position and are just going through the ropes. This belief is not always true, and even if it is, the fact you were invited to the interview suggests you have something the employer wants. It’s your opportunity to shine.
#6: Not Having Questions for the Interviewer
The interview is a two-way street. You are just as invested in the process as the employer. Go prepared with a few questions of your own:
Is there anything else I should know?
If I am the successful candidate, what would you like to see me accomplished within first 30 days?
From a performance standpoint, what aspects of this position would you most like to see improved?
#7: Omitting a Thank You Note
Contrary to what some people think, sending a “thank you” note is not a waste of your time. People in the career sphere believe you should send one. Wharton Professor, Adam Grant said, “A Thank You note is so rare, it instantly separates you from the rest.” CareerBuilder tweeted, “Please” and “Thank you” never go out of style, and Right Management Manpower Group states, “Sending a proper thoughtful thank you note can make all the difference.”
However, a mere “Thank you for meeting with me, I really want the job”, is not good enough. Your thank you letter must have substance. You want to thank the people you interviewed with, but equally important, you want to use the letter to expand on a couple of points that were emphasized during the interview, and reiterate why you would be the ideal candidate to take on the role.
#8: Neglecting to Follow Up
Sometimes, despite your best efforts, you won’t get the job. You might hear that you were a close second, or the job was offered to someone with a better fit. It is disappointing, and you feel like giving up, but this is not the time to recoil. Take some time to clear your head, and then do what most job candidates would not do (especially if you are still keen to work for that particular company). Follow up! If you want to be remembered; if you want to leave a lasting impression on the interviewer(s), then follow up.
Following up will take courage and perseverance, but a few months after your interview, touch base to ask how things are going with the new hire. Most times, things would be fine, but in some rare instances, the person didn’t or isn’t working out. You could be following up at just the time they are considering looking for a replacement. This suggestion might be a stretch, but why not reach out to the successful candidate, at some point, and ask them how they were able to nail the interview?
#9: Discontinuing the Courtship
If #8 above didn’t work, it doesn’t mean you cannot continue the courtship. There could be other future openings. You can keep yourself on the company’s radar by sharing with them articles relevant to the industry or profession. You can also monitor their online forums, ask questions, and share your expertise.
What about alerting them to something their competitor is doing that they are not, then offering to help them compete? Your efforts could sway them to create a position for you, or they could refer you to some other person or company who would need your expertise.
It’s never over until it’s over, so don’t despair. Have courage and persevere. There is a job out there with your name on it.
If all else fails, why not connect with me so we can have a one-on-one discussion about how to ace your next interview?
“Ideas have a short shelf life; act on them before the expiration date.” ~John C. Maxwell, Leadership Guru
Consider this: If Steve Jobs hadn’t moved on his idea to develop the Mac computer, Apple would’ve remained a dream, or would it? If Oprah had wallowed herself in self-pity when doors were closing in her face, would she have enjoyed the success she has?
What do you do with your ideas when they pop into your head? Do you just keep them there, or do you write them down then act?
I used to be an ‘idea in my head’ person. I would get loads of ideas, but I would leave them floating in my head for ‘someday’. Many times that ‘someday’ never came. The idea to write my first book No Canadian Experience, Eh? A career success guide for new immigrants, lingered in my head for years (ten years to be precise). I did not put pen to paper until the panic monster struck. I was speaking with a librarian at a networking event when she told me she thought she saw a book in the library with a similar name. When I later checked, it was not the case, but it forced me to spring into action.
I also started reading Henriette Anne Klauser’s book Write It Down, Make It Happen, which was among my unread collection at the time. I gave the project undivided attention especially during the last six months of working on it, and the first edition was published in 2007. Thanks to several colleagues, a second edition was published in 2014.
What I learned from this was to keep a pen and notebook handy on my night table, not only to jot ideas down when they come in the middle of the night, but to take action.
This brief story of inaction is even a bigger one than mine. Two years ago I was coaching a young lady who lives in Florida. She was “tired of working for people” – her exact words, and wanted help in exploring possibilities, including venturing into entrepreneurship. One of the ideas she came up with was to invent a shoe with convertible heels. When she mentioned it, I thought it was a brilliant idea!
We discussed it a number of times: could she patent her idea before anyone else took it; who would she get to make a prototype, could she write down the idea, date-stamp an envelope and mail it to herself, etc. At the time we weren’t sure if an idea could be patented or if the ‘poor man copyright’ still worked. We agreed her next step was to conduct research on patents.
Fast forward to last week when I came across this Mashable article in my Twitter Feed. I sent the link to the young lady, as well as a link to Mime et Moi, the website of the company making the shoes. She responded, “OMG! They stole my idea. I really need to be more of a go-getter and stop sitting on my ideas.”
So far, I haven’t seen anything on the company’s website to suggest they were making convertible heels up to two or three years ago. But, the young lady in question didn’t act on her brilliant idea, and now someone else has brought her idea to life. These shoes are being sold on the company’s website for an average of 190 Euro per pair (US$220 or CDN $278).
One never knows if, and how her idea would’ve turned out for her, but I would label it a ‘missed opportunity’ from the perspective that she did not take any further action on it. She has since transitioned to a new position with a different company; is enjoying the role, but still has plans to pursue entrepreneurship. (I have her permission to share her story without mentioning her name) because she wants others to know about her “missed opportunity and what can happen when one has ideas, but fail to act,” she said.)
No Entrepreneurial Aspirations? What if…?
So what if you do not have any entrepreneurial aspirations or no desire to invent anything? What if we bring this same analogy to your career transition or job search? Have you been toying with the idea of hiring a career coach to help you get unstuck, or thinking of getting your resume prepared, but something is preventing you from taking action. Have you considered what it is costing you when you don’t act? There is an opportunity cost to inaction. Assuming the young lady above had followed through with her idea, just think of how many pairs of shoes she could’ve been selling at US$220 per pair? (I am sure someone is thinking that if it were meant to be…).
What if you are unemployed and your goal is to find a job with a salary of say, $70,000 per year? Do you know that every week that you are unemployed is costing you about $1,346, or $269 per day for a 5-day work week. This is based on the assumption that the length of an average job search is 40 weeks. Are you getting ideas that you should change your search strategy and reach out to people inside and outside your network, but you keep putting it off for someday? That’s inaction, and there is a cost associated with it.
What if you are employed, but a promotion is on your goal list, or you would like to apply for a job outside of the company? What are you doing about it? Your indecision could be costing you. To calculate how much your inaction (or indecision) would cost you per week or per day, deduct your current salary from the one you would want in your new role. Is the amount of dollars enough to drive you to action?
Many of us miss out on opportunities because we have ideas, but fail to act. Or, we engage in low priority activities that give the appearance we are doing something, but we are just spinning our wheels. If you ever have an idea, big or small, act on it. If you are thinking of a career transition, or need to brush up on your interview skills or revamp your resume to meet the September hiring rush, don’t wait until September. By then the panic monster will start nipping at your heels.
Are you full of ideas, but failing to act? Think of the opportunity cost of not doing anything.
Canada is celebrating a special birthday this weekend. I was invited this week to be a ‘roaming storyteller’ who would tell my immigrant story to a group of new Canadian citizens after their special Canada 150 ceremony today (July 1). I received the invitation too late to participate, so I passed on the opportunity.
After I told one of my colleagues about the event, she said it would’ve been a great idea if I had gone to welcome the new citizens and tell them my story. She said welcoming people onto the land (Canada) is a tradition that is deeply rooted in her (Anishnaabe) culture. Although I have known her for years, I didn’t know she is part First Nations (or Indigenous), and I had never heard the name Anishnaabe before.
We discussed the holiday and the fact that not everyone in Canada is celebrating the 150th birthday, including many in the Indigenous community who feel they have been left out of the discourse. She proceeded to give me a brief lesson about her culture, and it was an interesting one.
She explained that one core aspect of Anishnaabe belief is the seven fires prophecy which foretold the coming of people from around the world. Each fire represents a pivotal point in the Anishnaabe quest for what is simply referred to as ‘the good life’, or a life of peace and harmony.
She was taught that Anishnaabe welcome all because during the time of the seventh fire Anishnaabe people’s role is to teach others how to live in harmony on this land together. If successful, the eighth and final fire will be lit, marking the beginning of the good life.
That’s a summary of our discussion, so blame me if all the facts don’t align when you begin your research. But, it was a very educational moment for me. It takes all of us to make Canada what it is, and what it will become. As we celebrate its 150th birthday, let us remember the innumerable contributions of Peoples from a diverse cultural mosaic, and appreciate our differences.
I am proud of my Jamaican heritage, and I am equally proud to be a Canadian citizen and call Canada my home. Every year, a few days before the July 1st holiday, I fly a Canadian flag on my vehicle, and stick others in my hanging flower baskets. This year is no different. If you look closely at the photo below you’ll see a Canadian flag in the hanging basket, alongside a Jamaican one. They are together for a reason – an appreciation of two cultures.
Enjoy your Canada Day Long Weekend, and let us never take this country for granted, despite its imperfections.
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If a job opportunity falls in your lap today, would you be prepared for it? A woman left me a message this past Monday: “I would like a professional resume, and need it done by Friday, so I can’t really waste too much time here.” Wow! I said to myself. Some people seem to conduct their job search by the seat of their pants. They spend more time planning for their vacation than they do on their job search or career. Think of it: they research the places they want to go; determine a budget, and book the date, but when it comes to the job search, or a career transition, they don’t give it the same priority. They have a casual approach to the very job that would help them pay for the vacation.
“It’s better to be prepared for an opportunity and not have one than to have an opportunity and not be prepared.” said Whitney Young Jr. It is not too late to spring clean your career and be ready for your next opportunity. Here are some tips:
Conduct an Inventory of Your Skill-sets
The moment some people think of job search, they equate it to a resume. “I just saw an job posting, and I need a resume right away.” Although the resume is very important, it is not the first thing one should think of when it comes to the job search. Think of what you would and would not want in your next role. Take an inventory of your values, interests, skills, knowledge and personal qualities:
Values – what is important to you? Integrity, status, accomplishments?
Interests – what do you enjoy doing?
Abilities/skills – what you are good at?
Knowledge – what you know: your “intellectual capital”.
Personality – your attitude, what you are passionate about, what motivates you.
This assessment helps you plan what type of job or career you wish to pursue.
Dust Off the Old Resume
Creating a professional resume is not something to be done in a hurry as alluded to above, so never leave this very important task for the last minute. Review your journal (hopefully you have been keeping one) where you recorded your achievements, the projects you worked on, and the role(s) you played. Check your email for recognition messages from people you have interacted with. Pull out your performance appraisals and review the positive feedback. These all tell your story, and should be appropriately incorporated in your resume.
Prepare to be the Closer (Not the Loser), at the Interview
Some people are afraid of interviews the way others are afraid of public speaking, but that’s not you! You are ready with memorable stories of your successes (and failures). Yes, what have you learned from those failures? Research, not only the company, but its competitors; not only their website, but annual reports and industry reports. Prepare a mini presentation or proposal identifying the company’s pain points. You can bet your competitors won’t be thinking that far ahead. Even if you don’t get a chance to present it, you can have it as a ‘leave-behind’. (A year ago, I took my own advice, created a mini presentation when I interviewed for a Committee position, and was selected).
Craft Your Salary Negotiation Story
Afraid to have the money talk? Unable to answer the “What’s your salary expectation” question? Salary discussions can be scary. Some candidates are scared they might mention a dollar amount, or say “yes” too quickly and lose out on an opportunity. Do not wait until an offer is apparent before you craft your negotiation story. Conduct your research and enter the negotiation conversation well-prepared and confident.
Build Your Online Brand (and that includes a Personal Website)
Many people wince when they hear they need to build their online brand. Some believe only executives should do so; others start thinking they are going to overexpose themselves. There is some truth to that, but in the digital world we live in, coupled with a very competitive job market, it makes sense to explore the online world when seeking to stand out. A LinkedIn Profile is great, but what happens if LinkedIn disappears? Someone referred to that situation as “having your house built on a rented property”. As a backup plan, think of building your own personal website that you own and control.
Put a Job Search Strategy in Place
You need a proactive and carefully orchestrated job search plan that will bring results. Not one that have you looking for a job once you become unemployed, or when you are at your wits end. This ‘on-the-fly’ job search approach does not work and will, more often than not, end in frustration. It’s better to take the time to conduct a targetted search with a limited number of companies you would want to work for, than uploading your resume to any and every company for any job, and hope to be contacted.
Learn Effective Networking Strategies
The moment some people hear the word ‘networking’, they conjure up images of people with name tags and business cards running around in a meeting room. They then tell themselves “That’s not for me…I am too shy…people might think I am forcing myself on them.” Some of that may be true, but if orchestrated well, networking is not as difficult as it’s made out to be. According to Executive Search guru, David Perry, “For those of us who are terminally shy the Internet has made it possible to network from our computer keyboard and avoid those awkward mixers.” So start your networking online, but be respectful, and don’t go begging for a job at the first opportunity. Build the relationship first.
The above advice is just the tip of the iceberg. If you are ever looking for an accountability partner to assist you, I would be pleased to be that person. In fact, if you are in the Greater Toronto Area, you could benefit from a Career Empowerment workshop I am hosting on June 3, 2017, at the Corporate Event Centre in Mississauga. Click here for details: Spring Your Career in One Day!
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