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There’s been a lot of noise lately about one of the craft world’s love-to-hate embellishments: glitter! When we say glitter, you’re no doubt thinking about the tiny, sparkling particles of magic that never seem to go away. You may even be thinking about the fact that glitter is made up of tiny little plastic pieces, and that might make you ... Read More
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Today’s consumer is an interesting creature. They don’t want a product to be expensive, but scoff at products that are cheaply made. They expect coupons, deals and discounts on everything; even if you are already offering it at the lowest price possible. Coupons, deals and discounts can cost you quite a bit if you don’t plan carefully, and so can ... Read More
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Think of one of your favorite scents right now. Imagine it in your head. What is it? What does it mean to you? Our sense of smell is a truly incredible thing. A subtle waft of buttered popcorn can transport you back to the cramped movie theater where you first saw your all-time favorite movie, or the strong smell of ... Read More
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We’re only a few weeks into 2018, but the search for inspiration is never ending! As we look back at 2017, it’s hard not to remember the trends and fads that defined the year. Rose gold everything, contouring, fidget spinners, and rainbow colored foods abound. What will 2018 bring? Now, we don’t claim to have a crystal ball here in ... Read More
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There are few things that customers appreciate more than a genuine, meaningful interaction with those they purchase goods from; especially if they are buying products from someone they know has taken the care to make each item by hand! As we start the new year, our resolutions range from healthier eating, to opening that shiny brick and mortar location, to ... Read More
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The holidays are a magical, maniacal time of year when halls are decked, everything smells like cinnamon, and people trample fellow shoppers for the chance to save $15 on a television. So festive! As a retailer, the holidays can be especially stressful. Juggling inventory, dealing with set up and breakdown at shows all while handling your own holiday plans is ... Read More
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Ah, wintertime. Here in Upstate New York, the weather change is marked by the sound of studded snow tires, the feel of fluffy jackets, and the smell of spices. One thing that we can agree keeps us cozy all year long is the benevolent glow of a well-made candle…but do you know the history behind this old flame? There is ... Read More
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As a Handcrafter, you provide quality products, but you also provide a quality experience. For example, your customer could go to any big store and purchase a bar of generic soap; it would clean them, which is after all, the purpose. But, not only does your soap help them get clean, it also makes them feel good by smelling amazing, ... Read More
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(Psst…we had a little typo at the end of our video! Our Media Manager was so excited about this awesome keynote that the wrong dates were put in. The 2018 Annual Conference in Atlanta is taking place May 2nd through 5th.) Like it or not, 2017 is almost over; and time certainly does fly! It seems like we were in ... Read More
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Cut to the Trace by Sara Wagner - 3M ago

Tincture: a word that is fun to say, but not a word that most people know the meaning of. Think of a tincture as a really versatile blend of essential and carrier oils and herbs that can be used topically or orally; it all depends on what the purpose of the tincture is. What Are Tinctures Used For?  Tinctures can ... Read More
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