In luxury designer resale, it takes someone who is skilled, enthusiastic, and goal oriented to create a shopping experience that the customer will never forget. Couture USA luxury sales consultant Susan Wine, uses her background in luxury fashion retail to create genuine connections with every customer she encounters.
Learn more about our recent addition to the Couture USA team, Susan Wine, and her experience so far as a luxury sales consultant in our Couture USA profile series.
What interested you in becoming a part of the Couture USA team?
I was looking to start a new chapter in life and was searching for a new opportunity. I have previously owned a retail store, worked in publishing, and worked in luxury retail. I knew it was time for a new venture and I thought that Couture USA would be a great learning experience for me. I was excited to take on that challenge.
What would you say are the most important factors in providing customers with an excellent shopping experience?
The shopping experience should be fun and the customer should leave our store excited about their purchase every time. My thought process behind customer service is that if I help the customer to find something special that they love, then they will always come back to shop with us again. I love to extend my customers wardrobe and provide them with knowledge about products that they didn’t know.
Who do you look to as a fashion icon?
When I was younger, I would have to say it was Edith Head. I loved the way she styled celebrities. Coco Chanel is another favorite for obvious reasons. She set the standard for everything in women’s fashion. Lastly, I adore Donna Karen. Her simplicity and use of fabrics makes every woman feel like they could wear her clothes and feel confident in them.
What are some of your favorite things about your position as a luxury sales consultant?
I love that everyone on the Couture USA team is so passionate and knowledgeable about their work. I love helping people, especially when it’s such a warm and welcoming environment. When clients walk into our boutique, you can tell they are excited about looking at our merchandise and that makes me excited to come to work everyday.
What advice would you give to someone wanting to pursue a career in fashion?
Don’t quit. Luxury sales is not an easy field to be in, but if your passionate about it, it’s well worth it. Almost every aspect of the fashion industry is difficult and competitive but that shouldn’t deter you from reaching your goals. Everyday you should be learning something new, no matter what it is.
From your experience in retail what are some of the most important lesson you’ve learned?
Always be honest with your customers. Treat your clients as you would want to be treated. Also, knowing your product and merchandise is the incredibly important. You can’t sell something to the best of your ability without knowing the history.
What shopping or fashion trends are you currently seeing among clients at Couture USA?
I see a lot of Louis Vuitton purchases. Louis Vuitton handbags never go out of style. I see lots Chanel purchases amongst clients as well. It is an icon fashion brand to add to any collection. I believe that the pieces we sell are investments. What you purchase today is an investment in your forever expanding and changing wardrobe.
What’s the most challenging and rewarding parts of working in a customer service role?
The biggest challenge is constantly keeping up with the products and trends. The knowledge we have about our products allows us to better help our clients. However, the feeling you have after helping a client that is happy with their purchase is extremely rewarding. I love helping people, and forming strong relationships with my customers.
In the business of designer resale fashion, creative writing is required to maintain customer interest and also attract potential customers. Having the ability to sway new sales in print is important when the only way you can reach them is through a online and social network presence. The writing has to be eye-catching and powerful to be seen, which can sometimes be challenging. As a copywriter and blogger for Couture USA, Amber Smith utilizes her passion for the fashion industry and creative skills to maintain the company’s spirit through a strong online presence. In the latest edition of the Couture USA Team Profile Series, Amber shares her background and experience so far at Couture USA.
Share with us your first experience working in the Fashion industry. When did you start and what drew you to work at Couture USA?
The first experience I had working in fashion was my first retail job at 18. I worked at the local mall as a sales associate and just kept moving to different positions until I ended up at one of the most well-known brands for athletic wear and started to grow within the company. These positions gave me the opportunity to build my knowledge of fashion, so it would be easier for me to transition into the fashion industry after graduation from college. When I graduated from the University of Tampa in December 2017, with a degree in public relations and advertising, I gave myself a break to travel and work. I then got back into searching for my next move and the timing was just right because Couture USA was looking for a Junior fashion copywriter.
How did you get your start working as a blogger?
I originally started blogging my sophomore year in college for a college-based fashion blogging site. It was a digital community where fashion and beauty influencers could share their insights and offered a forum for self-expression. Before receiving this internship, I had never blogged before. It was here that I began to see that I could combine my love of fashion with what my future career in public relations and advertising. Couture USA is my first blogging experience with pre-owned luxury items and I’m excited to find my voice in this area of the fashion industry.
How would you describe your personal style?
Honestly my style is all over the place! Usually I end up seeing someone wear something on social media and then I put my own twist on it. I also try to find staple pieces that I know are timeless. I pair these classic pieces with more trendy items to give it my personal style. Everyone should have their own sense of style. Fashion is interpretive to whatever you want it to be and it has a way of being your voice. I think its important for everyone to find theirs.
Who is your idea of a fashion icon?
This is so hard because I’m a fan of so many influential people! Audrey Hepburn made me first fall in love with fashion in Breakfast at Tiffany’s. Audrey will always be one of my favorites simply because she was the icon for elegance and sophistication while also being a humanitarian and activist. Other icons on my list are Diana Ross, Elizabeth Taylor, Donna Summer, Cher, and Zendaya, just to name a few.
What was your first ever designer purchase?
My first ever was a bright pink Chanel Cambon bag my mom got me, with the iconic “CC” on the front right corner. I never took care f it so I think my mom actually ended up using it more. After that, the first handbag I ever purchased was a Michael Kors carryall bag in ivory and snake print with a matching continental wallet that I wanted mostly for school purposes.
Who are your top three favorite designers of all time?
This is also such a hard question for me to answer! My answer seems to change a lot, but right now my favorites are Raf Simmons, Virgil Abloh, Alexander McQueen, and Givenchy. I think fashion, especially couture fashion, is forever changing and evolving and these designers stay true to their vision and are always developing new concepts. Brand-wise my favorites are Hermes, Louis Vuitton, Chanel, Dior, and Valentino.
How would you describe your writing style?
I would like to think that my writing can be described as creative, joyful, and carefree, but my tone can always change depending on what I’m writing about. I always want to write pieces that can help or educate someone else.
As a wedding guest, you’ve been hand selected by the happy bride and groom to attend their once in a lifetime celebration full of laughs, dancing, and not to mention a fabulous cocktail hour. With the rise of Pinterest-inspired weddings, Couples are getting extra creative with their decor, concepts, and reception themes, which could make finding the perfect wedding outfit quite the task.
If you find yourself on the hunt for the perfect outfit to celebrate the nuptials of your nearest and dearest, keep reading for style tips from the fabulous Couture Team on how to style a wedding reception look that is equal parts classy, fun, and dancefloor ready!
Summer Lovin’ Style
For the classic beach wedding where the celebration of love meets a whole lot of fun in the sun, take full advantage of the theme to dress up your look with bright colors, short hems, and funky patterns. For this look, Sales consultant Alina Kulik chose to pair this Missoni Chevron dress, with this simple yet casually glamorous Gucci 1973 python crossbody. Sporting a cute and compact crossbody to match you wedding look allows you to keep the essential phone and lipgloss combo close by for easy access when ready to snap a pic with the newlyweds!
An Evening Affair
If you find yourself to be the lucky attendee of an over the top evening wedding, we advise keeping the ensemble neutral,formal, and elegant. If looking to keep it classy without feeling confined to the “little black dress” look, the jumpsuit option is a great way to achieve that form-fitting evening style with a slightly more democratic fit. Our fabulous luxury fashion buyer Hayley DeBuck is seen here sporting her ideal evening wedding ensemble that features a stunning black off the shoulder V strap jumpsuit with a Louis Vuitton Malesherbes Alligator bag. While wearing red has always been seen as a wedding guest faux paux, incorporating a red accessory as your pop of color to compliment an all black look is always a stylish and safe bet!
Spring Time Soiree
April showers bring….May weddings! For anyone preparing to attend a spring time wedding on the terrace where love is in the air, keep it simple and chic with textured pastels, neutrals, and did we mention FLORALS? Showcasing her spring-time wedding style, Couture inventory manger Tessa Jones is seen here incorporating a flowing floral midi dress with this gorgeous pastel blush Chanel Coco Curve bag . Seeing as though outdoor weddings typically present a more casual, relaxed vibe, cork wedges like these Kate Spade Tawny sandals are an effortless yet appropriate choice that allows you get through cocktail hour and the inescapable cha-cha slide dance party in style and comfort!
THE Wedding Guest Dress
Whether it be evening or daytime, outdoor or indoor, or any theme imaginable, this dress is THE ultimate wedding guest dress. As seen here worn by Couture photographer Lydia Challenger, this stunning Angel Sanchez gown with an open back faux-pearl lined concept offers the perfect coral color, fit, and hem length without having to steal the shine of the glowing bride. If wanting to go completely purse-free, don’t forget a complimenting hand held clutch bag like this Kathrine Baumann crystal clutch.
When it comes time to polish off your outfit with jewelry and accessories, the hardest part is finding the happy medium between too much and not enough. As the layered jewelry trend continues to maintain its spot at the fashion forefront, we decided to bring you a few looks arranged by the Couture Team in a quick how-to on stacking designer jewelry!
As Father’s Day is quickly approaching, daughters, sons, and wives alike are scrambling to find a gift suitable for the man whose wish list never seems to extend beyond a new belt or a tool set. For those looking to mix it up this year with a splash of designer, the Couture Team has arranged a Father’s Day 2018 gift guide featuring an assortment of designer gifts that are sure to wow the dad in your life!
For the dad that that is constantly working overtime in the office, but always seems to make it home just in time for family dinner, we recommend treating him to a gift that is equal parts functional…and luxurious! Give dad an upgrade to his everyday work essentials with gifts like a Louis Vuitton briefcase, Gucci lizard loafers, or a Burberry wallet, that are sure to win dad some cool points at his next big business meeting.
For the dad that virtually lives out of a suitcase with a seemingly endless abundance of frequent flyer miles, celebrate this Father’s day with a gift that keeps him well equipped in unprecedented jet-setter style. This Louis Vuitton Pegase 65 rolling luggage in Damier Graphite offers a the classic Louis look with a sleek twist. A popular favorite amongst the well-traveled, this suitcase is especially useful in eliminating the need for a second bag. Compliment this gift with an equally luxurious Louis Vuitton Kasai pouch in gray Taiga leather that serves as an ideal sized toiletry case. And of course, we can’t forget these Cartier sunglasses that are sure to top off dad’s casual airport ensemble.
If your dad is the known to attend family functions sporting the latest and greatest, why not add to his well-kept wardrobe with trendy designer accessories? For the stylish and fashion forward dad, give the gift of Gucci and surprise him with a new pair of Gucci Auger Web loafers and matching Gucci Knot bracelet. If you a looking for a more traditional Father’s Day gift, this David Yurman Thoroughbred watch with a 18K gold case is the ideal choice for any dad with an eye for luxury.
Whether you decide on a new watch or a sleek new briefcase, we hope that our quick gift guide helps you in your quest for the perfect token of appreciation for the well-deserving father figure in your life. Don’t forget to celebrate dad year-round and shop all of our designer men’s styles here!