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Corporate360 grows into a multi million dollar global business within 2 years, bypassing many typical startup growing pains

Corporate360 is a BigData start-up from Singapore, offering marketing data and prospects analytics software for B2B enterprises.

The problem: Traditionally, B2B marketers buy data for campaigns from list re-sellers and data brokers. That data quickly becomes stale thus, a stream of generic and mostly obsolete prospects data fuelled marketing campaigns. This results in substantially poor campaign results, while eating away huge marketing budgets. Their campaigns fail to reach the right customers at the right time with the right message. B2B marketers have to buy lists again and again. So why do marketers keep throwing away money?

The solution: A disruptive marketing data platform for B2B marketers: Using data science combined with human intelligence, Corporate360 created an innovative new software for global markets. The data-as-a-service product exists in the cloud, allowing marketers to access all of their campaign intelligence with real-time updates. They use the information to design targeted campaigns tailored to the right prospect at the right time.

  • B2B marketers now have access to more data and more insights than ever before.
  • DaaS subscription model is cost-effective and more efficient than traditional practices.

The future: Customer validation & market traction: Corporate360’s all-in-one marketing data platform, ProspectR, hit global markets in 2012. The marketing industry named the product a game-changer. Global leaders such as HP, Dell and Oracle signed pilot contracts. Each of these technology majors came back for more.

  • We created $1.2B in sales assists and pipeline creation to date for our customers
  • The patent-pending product scored 90+ customers and more than $2 million in annual revenue within 2 years.

We are growing: As a boot strapped startup, Corporate360 began its operations as a ‘one man’ company from a bed room. The company focused on developing viable products & building market traction raised the requisite capital from its own revenue. Reinvesting profits back into the business, Corporate360’s expansions were steadier and successful at every step. The seamless support of a team of expert freelancers from US, UK, Philippines and India eased the budding stages of the company. As business started extending, the company soon started its Data Factory offices in India & Philippines.

  • Today, Corporate360 is a global company HQ’d in Singapore with a team of 30 full-time employees and 9 contractors in 5 countries.
  • The company is on a 120% YoY revenue growth with 90% contract renewals, 50% employee growth, customers from 6 countries and double digit profitability

We care: An avid support of women empowerment, today Corporate360 team is 50% women. Through partnerships with local governments, Startup incubators and universities, the company offers internships for students. As a start-up, Corporate360 is one of the few providers of meaningful tech jobs to rural communities in India.

Contact:  enquiry@corporate360.us1.888.667.6881

Follow us on LinkedInYouTubeFacebook & Twitter

The post Full Speed Ahead: Corporate360 Leaps into $50B B2B Marketing Industry appeared first on Corporate360.

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The unlimited potential of BigData and its immense ability to design content marketing campaigns can reinforce the growth and productivity of several businesses and brands. Apart from delivering intelligent insights from various external sources, BigData can also help businesses make faster and effective marketing campaign decisions on real time basis.

Gone are the days harnessing the power of authentic customer data and turning it into competitive advantage involved painstaking and cumbersome processes. With the arrival of DaaS software solutions, businesses and brands around the world can easily derive actionable insights from growing volumes of digital data from various sources.

Facilitated by an array of online and offline data sources, DaaS solutions help source, manage, and duly furnish authentic prospects data in highly usable formats. DaaS software solutions are enabled through licensed SaaS model that are backed by seamless use of advanced cloud services that easily connect business users to newest, and maximum usable digital data.  These comprehensive solutions help capitalize on BigData and derive tangible information to implement profitable marketing campaigns.  DaaS software platforms provide clear-cut 360-degree view of customers across the globe, and successfully address marketing data challenges with precision.

Related Read: Disrupting B2B Marketing Data Industry: Data-as-a-Service Cloud

The nearly identical twin of Software-as-a-Service; Data-as-a-Service, shortly known as DaaS, is a standalone data channel to discover customer sentiments across various markets, in order to convert them into real-time sales leads. Harnessing the power of digital data is essential to formulate world changing ideas and transformational changes in business/brand management and customer interactions. Implementing software application with data functionalities as services will help save on marketing data budget and boost customer engagement, thus ensuring strong ROI.

DaaS software solution providers offer tailored marketing data that are specific to each business category. A groundbreaking pattern for B2B enterprises to get benefitted from BigData and customer behavioral information, DaaS software platforms include a suite of data features that help addresses the diverse marketing and sales needs of companies around the world.

Isn’t DaaS a great way to implement cost effective and targeted marketing strategies based on genuine prospects data? Keep coming back to this space to know more about how DaaS can empower your business!

Contact: enquiry@corporate360.us1.888.667.6881

Follow us on LinkedInYouTubeFacebook & Twitter

The post Data-as-a-Service Cloud: Need of the hour appeared first on Corporate360.

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Scoring leads is a tricky business that requires the coordination of marketing automation and CRM systems, a thorough understanding of your company’s target audience, and a dab of intuition. But once you have got a process down, determining which leads to focus on can really benefit your company’s bottom line.

In this blog, I will explain the ways in which you can leverage key analytics, business intelligence, and targeted nurture campaigns to determine a lead scoring system and push your best leads all the way through the demand funnel.

Here are the 8 essentials for a successful lead scoring system.

  1. Accurate Data: this is the most important instrument to be successful in sales & marketing campaigns and predictive analytics projects.
  2. CRM System: a centralized system to track transactional data, customer support data & sales data is required
  3. Marketing Automation System: to capture website visitors, audience behavior & inbound leads is helpful to track prospects behavior data.
  4. Third Party Data: avoid static list purchases, use data-as-a-service cloud tools that offers ongoing data accuracy maintenance support to avail secondary data sets to add more insights
  5. Domain Knowledge: sales understanding, product life cycle knowledge, sales process familiarity, know-how of complementary sales events & competitor intelligence is essential to apply relevant data logics.
  6. Data Science: expertise to blend all data sets to create propensity modeling by leveraging Machine learning, NLP, Artificial intelligence to recognize most relevant sales patterns and recommend potential sales leads
  7. Collaborative culture between Sales and Marketing teams: predictive intelligence is ‘predictive’ not ‘perfect’. Sales, Marketing & Analytics teams should be on the same page and appreciate lead score is indicative based on data points available. It gives more insight to prepare better for sales efforts.
  8. Lead Nurturing & Demand Generation Programs: Implement regular lead nurturing campaigns such as account based marketing, 1:1 messaging, competitor take-out campaigns, upsell-cross sell campaign, promotional offers etc based on buyer’s persona and lead score through Integrated channels such as email marketing, telemarketing, social media, digital ads etc.

Corporate360 is well equipped with years of experience and expertise to provide the necessary data tools required for accurate lead scoring. With our award-winning SaaS-based data products, your marketing and sales representatives close deals faster, eliminate sales research, accelerate pipeline creation, beat competition and maintain CRM data accuracy. Call us at 1.888.667.6881 or drop an email at enquiry@corporate360.us to get in touch with us.

Follow us on LinkedInYouTubeFacebook & Twitter

The post 8 Essential Components Necessary For Successful Lead Scoring appeared first on Corporate360.

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B2B marketers have been using traditional data sources for sales and marketing campaigns. The B2B marketing data industry has been influenced by legacy data vendors that are mostly data resellers and list brokers. Their primary business model is buying data from hundreds of list brokers and reselling at a higher cost to end customers. They sell data in a flat-fee model – for example – $1 per record. Such generic contacts data become outdated very fast thus resulting in inaccurate CRM campaign data and loss of marketing budget.

Also Read: Corporate360’s New Marketing Data Cloud and Data-as-a-Service Fuels Competitive Advantage for B2B Marketing

We are bringing 4 transformations to the marketing data industry:

  1. Business Model: Original Data. No flat-fee pricing. No list reseller partnerships.
  2. Data-as-a-Service Cloud: Low cost, flexible data subscription plans with ongoing free data accuracy maintenance.
  3. All-in-One Data Platform: Modern marketing data software with more data and more insights.
  4. Global Coverage: A single data source to avail marketing campaign data for total addressable market.

ProspectR is an innovative Marketing Data Platform, established by Corporate360, a Singapore-based startup. The company makes use of artificial intelligence and natural language processing algorithms to collect, classify, process and analyze the relevant, available information to discover sales and marketing leads for enterprises.

Sign up here for a Free Trial

The company’s goal is to provide the perfect campaign data for each customer without any manual intervention. Data mining, Natural language processing & Machine learning has some limits, mostly related to the incompleteness and accuracy of the available multilingual data from online sources. ProspectR tries to overcome these limits by combining several data sources using a proprietary algorithm specifically designed to provide a valid relevance indicator based on patterns from target data sources and topics.

Related Read: Data-as-a-Service Cloud: Need of the hour

ProspectR currently processes data from 25 different industries, more than 500,000 companies from 30 countries and 15 million online sources to first identify the firmographic and demographic data, buyers persona & sales trigger events. It also leverages a crowd sourcing application to perform data privacy compliance, permission checks, and contacts data validation to scale up real-time data accuracy maintenance support. It relies on a robust cloud-based architecture to make this solution available to all industries, and plans to expand into global markets with industry specific features.

Contact:  enquiry@corporate360.us1.888.667.6881

Follow us on LinkedInYouTubeFacebook & Twitter

The post Data-as-a-Service Cloud: Transforming B2B Marketing Data Industry appeared first on Corporate360.

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Outbound Marketing is the traditional model of marketing, which can be employed to push out a product and/or service to potential customers. Since it is used to initiate a conversation and introduce business offerings to the masses, outbound marketing generally uses mediums like email marketing, tele marketing, advertisement (online, print, TV, radio etc) to reach the target audience.

It is important to note that the ultimate goal of any outbound marketing campaign is to generate sales leads. This is achieved by building trust and brand loyalty in prospective customers, establishing a base for inbound marketing, and adding a positive image or character to the product being offered. And this, in turn, can be done by  communicating the marketing and branding message in the smartest way by showcasing the customer benefits.

If you want to launch a successful outbound marketing campaign to boost your inbound leads, then you should kickstart the process by acquiring a system that offers most accurate and relevant data on your potential customers with ongoing data refresh support. The marketing and sales data sets should provide you deeper insights and knowledge about the buyers persona, company demography, competitive intelligence and predictive lead recommendations. And this will put you in a better position to draft and design the best communication message for any and every outbound medium.

Related Read: Adoption of ABM by B2B Marketers for Actionable Sales Leads

About C360

Corporate360 is a Big Data company offering SaaS-based marketing data cloud software to help B2B marketers discover sales leads, ideal buyer profiles & competitive intelligence. Call us at 1.888.667.6881 or drop an email at enquiry@corporate360.us to help your marketing and sales representatives close deals faster, eliminate sales research, accelerate pipeline creation, beat competition and maintain CRM data accuracy.

Follow us on LinkedInYouTubeFacebook & Twitter

The post How To Increase Inbound Leads With Successful Outbound Marketing Campaigns appeared first on Corporate360.

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Successful email marketing tactics are being shared across the web – especially ever since Salesforce’s 2015 State of Marketing report stated that 73% of marketers agreed email campaigns were the key to an effective business development plan. But despite the availability of ample resources, email marketing softwares, etc., there are a few common mistakes that can be identified in the campaigns being run even today.

Apart from the small grammatical errors, or a misspelt word, here are 4 mistakes that are actually impacting your ROI:

  1. An overhyped subject line

Writing headlines is an art in itself. While some might say a catchy, exciting headline will get you more clicks, the chances of disappointment and thereafter, loss of faith in the business are more common. Consistent headlines leading to very little substance in terms of content, get the business titled – SPAMMY.

A headline that implies something that is consistent with what is being offered in the body of the email, is the best way to maintain the integrity of the business.

  1. Overlooked message preview

Email marketers often overlook the preview that is displayed beside the subject in most client emails – the preheader. A preheader is basically a bit of text limited to about 100 characters and usually pulled from the first line of the email body.

Even though some of the marketing automation tools now offer editing this text, marketers must pay attention to the beginning of their email – the preheader plays a critical role in capturing the recipient’s interest that nudges him to open and read through the remaining email.

Related Read: 

  1. The ‘no reply’ sender

A business that uses ‘no reply’ in place of the sender’s name in an email, comes across as one that doesn’t really want to talk to their customers. Making this mistake is losing out on a lot of engagement on one of the most direct marketing channels out there.

Marketers need to realize that people want to interact with people, not automated mailboxes.

  1. Email offers no value to the customer

Another common mistake made by most businesses out there is not focussing on offering value to their customers in the email. They mostly blabber out praises about their products and services in a manner that is far from being relatable or more so, placeable.

Opting for a copy that focuses on either sharing knowledge, or usability of the product/ service in the customer’s day-to-day life, is the best way to turn leads into conversions.

And the worst of them all, is forcing a customer to login for unsubscribing from your email list!

Click here to watch our video on

About C360
Corporate360 is a SalesTech company, offering SaaS based marketing data cloud software for B2B marketers to help discover sales leads, ideal buyer contacts, technology installations & competitive intelligence.

Contact: enquiry@corporate360.us1.888.667.6881

Follow us on LinkedInYouTubeFacebook & Twitter

The post appeared first on Corporate360.

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Big Data is the critical must have resource for marketers and sales professionals in today’s global business environment. Marketers are increasingly looking for information on identifying the right prospect at the right time to send the right message. Maintenance of marketing databases and sourcing the right, relevant campaign information has always been a complex task. Pre the big data boom, if a B2B marketer wanted to better understand prospective customer data, they were limited to purchase of static marketing lists, or dependent on manual research. The contents of these often had to be validated and inputted manually prior to campaign execution, by which time the data would have already become outdated. Online prospecting with the internet boom about ten years ago did make B2B marketers job a little easier, but relevance and accuracy continued to be an issue for those using this method.

Alongside growing trend of personalisation in marketing, B2B marketers have also followed suit. Firms are becoming heavily reliant on marketing technologies, from CRM, Marketing Automation to Predictive Analytics – all dependent on accurate info to work. Data is the gasoline for these marketing engines. Each requires quality data to be fed on a real-time basis to provide accurate decision support output . As a result, data-as-a-service (DaaS) cloud has emerged as an alternate to static list purchases.

Firms have begun to deploy DaaS cloud to obtain, validate and feed information into marketing automation platforms on a regular basis. Instead of buying prospecting lists which can quickly decay, marketers and sales operations are increasingly deploying DaaS subscriptions which offers large up-to-date databases of potential leads, complete with industry specific sales trigger information. The benefits to sourcing data in this way are numerous – it is continuously updated, leads can immediately be matched with internal data, and sales reps can view buyer profiles from within their own CRM systems.

Related Read: Data-as-a-Service Cloud: Transforming B2B Marketing Data Industry

As a result, marketers are able to reduce email bounce back-rates, improve segmentation and ultimately feed a more accurate sales and marketing data process for campaigns. Accurate information not only improves sales and marketing, but it can reduce friction between these two groups as well. Quality data makes for better insight, enabling each to do their job collaboratively and consequently results in fewer disputes.

The innovators in the DaaS space are further democratising and proliferating inciteful data, launching subscription models to highly focused data in specific sectors, providing accurate intelligence at flexible subscription fee.

Looking forward I would expect DaaS platforms to be fully integrated into CRM, Marketing Automation & Predicitve Analytics platforms. Instead of simply feeding static data lists, vendors can access ongoing data validation and enrichment services within cloud platforms that feed straight into their existing databases and tools. In short, DaaS is revolutionizing marketing technology, providing the all important ammunition for marketers and salespersons to personalize their communications, reduce the costs of B2B marketing and sales pipelines, and ultimately improve their bottom line with increased sales.

About C360
Corporate360 is a SalesTech company, offering SaaS based marketing data cloud software for B2B marketers to help discover sales leads, ideal buyer contacts, technology installations & competitive intelligence.

Contact: enquiry@corporate360.us1.888.667.6881

Follow us on LinkedInYouTubeFacebook & Twitter

The post Data-as-a-Service Cloud: The latest tech trend to transform B2B marketing appeared first on Corporate360.

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  • Did you know?
  • 60% of prospects read marketing emails
  • 66% of prospects make a purchase due to predictive email marketing
  • The average order value is 17% higher than that of the social media platforms
  • Email marketing is the most productive campaign channel to reach maximum audience
  • 60% of Marketers state that email marketing helps to convert three times more than social media
  • 73% open rate for trigger based campaigns through account based marketing and contextual messaging
  • 90% of customers prefer to receive updates from an email rather than Mobile and Social Media
  • 90% of your annual marketing data budget is spent on repeated list purchase
  • Average B2B marketing data decays at a rate of 5% per month, that is 70% per year
  • 75 percent of marketing campaign success rests on data accuracy
  • 95% of traditional marketing data vendors are data resellers that you can avoid
  • 70% of marketing data budget is lost with record based flat fee static list purchase
  • Do you hear 50 cents per email contact, $1 per contact record from legacy data vendors? With constant data changes, chances are high that your marketing budget is wasted in no time!

Also Read: Disrupting B2B Marketing Data Industry: Data-as-a-Service Cloud

Here is an alternate to legacy static list purchases & data re-sellers:

ProspectR Data-as-a-Service Cloud

  • An all-in-one marketing data platform in the cloud featuring:
  • Company profile, contact records, social data, technology installations, competitive intelligence & sales trigger events
  • Flexible & low cost subscription plans
  • Real-time data accuracy maintenance support round the clock
  • Global coverage of total addressable enterprise market coverage
About C360
Corporate360 is a SalesTech company, offering SaaS based marketing data cloud software for B2B marketers to help discover sales leads, ideal buyer contacts, technology installations & competitive intelligence.

Contact us: enquiry@corporate360.us, 1.888.667.6881

Follow us on LinkedInYouTubeFacebook & Twitter

The post The untold story of B2B Marketing Data appeared first on Corporate360.

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In a relatively short period of time, technological advancements have permanently transformed the way sales and marketing campaigns are being implemented today to build leak proof pipelines, grow businesses, win market shares and expand globally.

For decades businesses sourced their marketing data from traditional data publishers, list brokers and data resellers; but today, CRM, marketing automation and predictive analytics softwares have made all those tactics obsolete. They are the engine of all modern day B2B marketing campaigns and data has become their all-time fuel with the industry exploding with niche data providers offering data that is insightful, relevant and a lot more effective.

The marketing data industry is going through a major transformation and some primary disruptions in the sector include:

  • Data science enabled original data startups: As an alternate to the traditional list brokers and legacy data resellers, marketing data startups today are offering data science enabled original prospects data to businesses.
  • Data-as-a-Service Cloud: SaaS based, low cost data subscription model is an effective alternate to the expensive, static, flat fee based list purchases. Data-as-a-Service Cloud ensures that all the data you have purchased is accurately maintained and doesn’t become invalid much before a campaign run.
  • All-in-One customer data platform: A single source to access company data, contact profiles, social data, technology installations, competitive intelligence, sales triggers and real-time data accuracy maintenance support, marketing data startups today are offering an alternate to the disparate external data sources.

The fundamental data sets required for running B2B marketing campaigns are company data and contacts data. In addition to these generic data attributes, relevant sales insights such as competitive intelligence, social data, sales trigger events and customer behavioral patterns can be applied to design targeted sales campaigns that are lot more effective than others. After all, there is always a wrong and a right way of doing things – even approaching sourced data.

About C360

Corporate360, a SaaS enabled Big Data startup helps businesses create and execute effective campaigns by offering data that is aggregated using automated data science technologies and human research. The company leverages modern data science technologies such as Machine learning, Natural Language Processing, Text Analysis and Predictive Intelligence along with the human research process to discover sales insights that aren’t offered by others in the industry.

Contact us: enquiry@corporate360.us, 1.888.667.6881

Follow us on LinkedInYouTubeFacebook & Twitter

The post Choosing the new age data providers for effective B2B marketing campaigns appeared first on Corporate360.

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B2B Marketers are now able to access data from cloud environment that caters to their industry targets they approach each day, empowering them to grow with the relevant prospecting data they need.

The Internet has given accessibility of Big data to businesses around the world, that can be accessed from any device. Companies in all industries use general cloud services like Salesforce, AWS and Workday, and while these products are great, a set of SaaS products for specific industries is emerging.

Marketing data relevance is the talk of the town today and Corporate360 is all set to revolutionize the space. Having assembled a team worked for some of the leading technology companies in sales, marketing, CRM & Data science before starting up, C360 is advancing with its vision to deliver best-in-class marketing data and accurate sales & marketing insights software to global markets.

The current marketing data industry

Most B2B marketers and marketing agencies across the world rely on transactional data and third party marketing lists for executing targeted marketing campaigns. However, most of their campaigns are far from being a success.

The reason? Incomplete and outdated data that lacks relevancy and actionable insights.

Nearly 60% of marketers in the B2B sector don’t think their marketing campaigns are effective, especially when it comes to demand generation. (source)

The use of such irrelevant data not just increases the amount of time a sales team spends on identifying prospects and discovering sales intelligence, but also reduces productivity, customer retention, revenue growth and ROIs from the campaign investments.

Traditional list vendors have dominated the marketing information industry for several decades. 95% of them are data re-sellers & list brokers, selling data records for a flat fee (dollar per record model).  Their aggressive selling tactics include irrelevant data volume trap claiming millions of records. This old-fashioned business model has resulted in serious marketing data issues corresponding to inaccuracy, irrelevancy and budget loss.

Data changes fast

In the legacy approach of list purchases, marketers are often trapped with aggressive data volume tactics and forced repeated static list purchases. Data changes often which results in poor campaign results. Avoid building prospecting lists with stale legacy data providers. The information is too noisy and inaccurate due to the ever-changing employee landscape.

We built ProspectR to be the simplest way on the Internet to extract prospects from professional social networks, enrich with phone numbers and emails, and sync to CRM.

Customer collaboration to build data sets

When businesses finds relevance and future need, their target audience doesn’t hesitate in sharing their contact credentials. The reason being, they want to be notified of news on similar products, services or for that matter, campaigns.

Customers play a very important role in building the data assets of a company. And that has a direct impact on how effective the future marketing campaigns of the company would be. While staying relevant is the key to successful marketing these days, it is important to be able to create a loyal community around your products/services. It costs 10 times lesser to retain a customer than acquire a new one.

Corporate360’s approach to marketing data for industries: Data-as-a-Service Cloud

No two businesses can have the same target audience, even though similarities are possible.

The sales and marketing process for a technology industry is very different from that for telecom, technology and hospitality. Buyer persona and purchase intends vary for different industries. Corporate360 understands the nuances of industry specific sales processes and helps develop the most relevant marketing campaign data sets accordingly. This is very different from the traditional generic list re-seller approach.

Backed by modern data science technologies such as Big Data, machine learning, predictive analysis and human intelligence, the team at Corporate360 develops the most relevant data – specific to use cases and industries with Data-as-a-Service Cloud.

A low cost, SaaS based marketing data subscription model custom made for B2B marketers, Data-as-a-Service Cloud is Corporate360’s approach to marketing data for various industries. It allows complete data access through an easy-to-use cloud application. The profiles of target prospects come with contact intelligence and relevant sales triggers.

The primary advantages of Data-as-a-Service include:

  • Real-time data refresh and ongoing data maintenance support to ensure that the highest level of data accuracy is maintained.
  • Access to the most updated and accurate data with additional sales and social intelligence for timely execution of marketing campaigns.
  • Real-time data support for less than one third the cost of a flat fee data subscription.
  • Automated data mining to reveal meaningful and valuable insights from large data volumes.

Want to know more about Data-as-a-Service Cloud and how it can better your marketing campaign’s performance? Reach out to us on enquiry@corporate360.us

ACCURATE PROSPECTS DATA FOR B2B CAMPAIGNS: DATA-AS-A-SERVICE CLOUD - YouTube

About Corporate360

Corporate360 is a leading global provider of cloud marketing data software for B2B companies, the first Data-as-a-Service Cloud. The company provides actionable intelligence to enterprises, targeting their prospective customers, combining machine learning and data science with true personalization to reach customers most effectively, maximizing engagement and results. With more than 30 employees in 5 global office locations, Corporate360 serves more than 120 clients in 10 countries. Every month, C360 segments and analyzes more than one million company profiles and tracks over 250,000 sales trigger events, helping customers increase revenues and ROI.

Contact us: enquiry@corporate360.us, 1.888.667.6881

Follow us on LinkedInYouTubeFacebook & Twitter

The post Why Companies Are Shifting to industry-Specific Marketing Data appeared first on Corporate360.

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