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ATLANTA, July 18, 2019 – The Coca-Cola Company Board of Directors today declared a regular quarterly dividend of 40 cents per common share. The dividend is payable Oct. 1, 2019, to shareowners of record of the company as of the close of business on Sept. 16, 2019.

Earlier this year, the board approved the company’s 57th consecutive annual dividend increase, raising the quarterly dividend from 39 cents to 40 cents per common share.   

About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is a total beverage company, offering over 500 brands in more than 200 countries and territories. In addition to the company’s

Coca-Cola brand, our portfolio includes AdeS, Ayataka, Costa, Dasani, Del Valle, Fanta, Georgia, Gold Peak, Honest, innocent, Minute Maid, Powerade, Simply, smartwater, Sprite, vitaminwater and ZICO. We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We’re also working to reduce our environmental impact by replenishing water and promoting recycling. With our bottling partners, we employ more than 700,000 people, helping bring economic opportunity to local communities worldwide. Learn more at Coca-Cola Journey at www.coca-colacompany.com and follow us on Twitter, Instagram, Facebook and LinkedIn.

The fairlife® brand is owned by fairlife LLC, our joint venture with Select Milk Producers Inc. Products from fairlife are distributed by our company and certain of our bottling partners.

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ZUG, SWITZERLAND and DUNSTABLE, BEDFORDSHIRE, ENGLAND, July 18, 2019 – Coca-Cola HBC – one of the largest Coca-Cola bottlers in the world – plans to launch Costa Coffee in at least 10 of its 28 markets next year, including Bulgaria, Greece, Hungary, Poland, Romania, Russia and Switzerland. This will address a broad range of consumer and customer needs across multiple channels and occasions, in line with Coca-Cola HBC’s leading 24/7 beverage partner vision.

“This is fantastic news that will build genuine value for our customers and for us,” said Coca-Cola HBC CEO Zoran Bogdanovic. “Adding a brand as strong as Costa Coffee to our portfolio will allow us to capture more consumer occasions, to partner even more closely with our customers across all channels and strengthen our ability to address every drinking moment throughout the day. Our well-established infrastructure, processes and capabilities around coffee means that we will hit the ground running with this exciting opportunity.”

Coffee is one of the most lucrative and fast-growing revenue and profit pools within commercial beverages. It is a multi-billion dollar category across Coca-Cola HBC’s 28 markets and is forecast to grow 4% annually.

The Coca-Cola Company acquired Costa Coffee in January 2019 and has accelerated the business, focusing on expanding in vending and ready-to-drink products. Costa Coffee is the leading coffee company in the United Kingdom, with a strong presence in Europe, Asia Pacific, the Middle East and Africa.

“We’re thrilled to partner with Coca-Cola HBC to bring our great coffee to more consumers,” said Jennifer Mann, president of Global Ventures for The Coca-Cola Company. “This new agreement is another example of how Costa Coffee is helping Coca-Cola become a total beverage company.”

About Coca-Cola HBC 

Coca‑Cola HBC is a high-growth FMCG business and a strategic partner of The Coca‑Cola Company with an annual sales volume of more than 2 billion unit cases. It has a broad geographic footprint with operations in 28 countries serving a population of more than 600 million people. Coca‑Cola HBC offers a diverse range of primarily non-alcoholic ready-to-drink beverages in the sparkling, juice, water, sport, energy, tea and coffee categories. Coca‑Cola HBC is committed to promoting sustainable development in order to create value for its business and for society. This includes providing products that meet the beverage needs of consumers, fostering an open and inclusive work environment, conducting its business in ways that protect and preserve the environment and contribute to the socio-economic development of the local communities. Coca‑Cola HBC is ranked among the top sustainability performers in ESG benchmarks such as the Dow Jones Sustainability Indices, CDP, MSCI ESG and FTSE4Good, among others.

Coca‑Cola HBC has a premium listing on the London Stock Exchange (LSE: CCH) and its shares are listed on the Athens Exchange (ATHEX: EEE). For more information, please visit http://www.coca-colahellenic.com.

About The Coca-Cola Company

The Coca-Cola Company (NYSE: KO) is a total beverage company, offering over 500 brands in more than 200 countries and territories. In addition to the company’s

Coca-Cola brand, our portfolio includes AdeS, Ayataka, Costa, Dasani, Del Valle, Fanta, Georgia, Gold Peak, Honest, innocent, Minute Maid, Powerade, Simply, smartwater, Sprite, vitaminwater and ZICO. We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We’re also working to reduce our environmental impact by replenishing water and promoting recycling. With our bottling partners, we employ more than 700,000 people, helping bring economic opportunity to local communities worldwide. Learn more at Coca-Cola Journey at www.coca-colacompany.com and follow us on Twitter, Instagram, Facebook and LinkedIn.

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Diet Coke is removing its labels to help Americans start a conversation about theirs.

A limited-edition run of label-less Diet Coke cans signals the launch of [unlabeled], a multi-year platform intended to spark an ongoing and authentic conversation about the complex – and often sensitive – topic of societal labels. The 12-oz. sleek cans of Diet Coke and its six new flavors are showing up exclusively at select cultural events this summer, including Essence Fest, Girlboss Rally, the National Urban League’s annual conference and Pride parades in Los Angeles, New York City and San Diego.

The first phase of [unlabeled] will explore the nuances of labels and what they mean to different people. Certain labels are empowering and earned, and others are unwarranted and imposed. Some people fight for and embrace labels as a means of self-expression and even protection, while others reject divisive labels that are loaded with stigma and reinforce negative stereotypes. 

“There’s no one-size-fits-all perspective, but we believe that openly and honestly discussing labels – both positive and negative – can lead to a better understanding of others,” said Kerri Kopp, group director, Diet Coke. “The [unlabeled] platform is meant to facilitate a conversation across a variety of groups and mediums to explore the complexities of labels. By unpacking various labels, we hope to champion acceptance and create more meaningful connections.”

The [unlabeled] campaign supports The Coca-Cola Company’s legacy of celebrating diversity and inclusion by empowering Diet Coke drinkers to live their lives boldly and authentically. It also aligns with Diet Coke’s longstanding values and commitment to individuality.

“In today’s culture, people believe in a world where everyone can be their true, best selves – and Diet Coke wants to celebrate that,” Kopp said. “We’ve been our fans’ wingman since the ‘80s, and we continue to listen to what’s important to them and honor who they are.”

Social media chatter around stereotypes and discrimination has increased almost five-fold over the last three years, Kopp said. Recognizing the opportunity to authentically lean into this topical and timely space, Diet Coke consulted with community partners including American Association of People with Disabilities, the American Indian College Fund, Ascend, Essence Communications, Human Rights Campaign, National Urban League, Hispanic Federation, Essence Communications and GLAAD.

Representatives from several of these organizations, as well as Coca-Cola employees, are featured in a series of short Diet Coke [unlabeled] films.

“We hope that by showcasing the beautiful diversity that lives within the walls of The Coca-Cola Company, we can inspire others to continue the discussion,” said Danielle Henry, group director, integrated content, Diet Coke.

Diet Coke also has pledged to use its resources, relationships and reach to create [unlabeled] “safe spaces” where people are free to be themselves – starting with its own assets. The brand is dedicating high-profile real estate in New York City to a diverse group of [unlabeled] voices and faces who are living their lives with unbridled confidence. Diet Coke’s social channels will become venues for self-expression and healthy dialogue, with representatives from many of the aforementioned partner organizations taking over the handles to curate an honest conversation about labels and share their own #unlabeled stories.

The launch of [unlabeled] comes on the heels of a breakout year for Diet Coke, which in 2018 unveiled a new look, campaign and flavors.

“As part of our brand recast, we set out to recruit the next generation of Diet Coke drinkers, including millennials and Gen We,” Henry said. “These generations expect brands to reflect their core values take a stand on issues that matter to them. Having a credible and relevant personality and point of view is now the cost of entry. With [unlabeled], we’re seizing a unique and powerful opportunity to use the Diet Coke voice for good and to show our fans that we see – and celebrate – them.”

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Choosing an Honest beverage may seem like a relatively simple decision.

But the seemingly small action of reaching for a bottle of Honest Tea or a multipack of Honest Kids juice drink pouches can actually make a big impact – not only in the wellbeing of those who enjoy these delicious lower- or no-sugar organic beverages, but also in the lives and communities of the supplier farmers who help produce them.

That’s the message behind Honest’s new “small decision. BIG impact” campaign, which showcases the brand’s purpose-driven DNA and longstanding mission to democratize organics and promote economic opportunity – as well as its expanding portfolio.

“We’re witnessing the rise of the citizen consumer,” said Honest Co-Founder and TeaEO Emeritus Seth Goldman. “People today want to express the power they have to vote with their wallets by supporting brands they respect and trust, and that share their values. They also want to feel like they’re making a difference, but don’t always believe the many everyday choices they make actually count. This campaign reminds them that every time they choose to drink an Honest beverage, they’re choosing to make an impact.”

A series of short films uses beautifully handcrafted, stop-motion animation to bring to life Honest’s Fair Trade Certified™ ingredient sourcing practices and show how they benefit farming communities. They also will highlight the fact that Honest Kids has half the sugar of leading kids’ juice drinks and are sweetened only with fruit juice.

The creative will run on streaming media platforms, and additional social and digital content will extend the #smalldecisionbigimpact message across Honest’s channels.

“Our ‘small decision. BIG impact.’ campaign gives Honest the opportunity to talk about the breadth of our portfolio – from bottled teas to organic youth juice drinks to lemonades and beyond,” said Clare Verdery, general manager of the Honest brand. “We’re showing consumers how their small choice of an Honest beverage – no matter which one it is – can create a ripple effect of change.”

If it's Not Organic, it's Not Honest.

All Honest products are certified organic, which means they’re made with ingredients grown without unauthorized chemical pesticides. And, when possible, Honest sources Fair Trade Certified ingredients. This means that every time Honest purchases Fair Trade Certified ingredients like cane sugar and tea leaves, supplier partners around the world receive extra money known as Fair Trade premium dollars.

Since 2005, Honest has contributed more than $2.5 million in Fair Trade premiums that have been reinvested back into supplier communities to provide clean water, school supplies, tuition, bicycles, healthcare, farming equipment and much more. Many premium funds support farmer education initiatives such as professional management programs and technical/agricultural training. Communities vote on how to spend these funds based on need.

Up Your Impact

Honest also is installing immersive vending machines in its hometown of Bethesda, Md., plus New York City, Philadelphia and Los Angeles, to further demonstrate the impact people can have just by choosing an Honest beverage. Consumers who stop by one of the machines from July 16 through Aug. 30 can learn about the projects Honest’s partners at Fair Trade USA™ and Organic Farming Research Foundation support, vote which ones they think provides the biggest impact, and have the opportunity to “up their impact” and donate a tad more by increasing their transaction amount. All proceeds from sales of Honest Tea at these machines will be donated to Fair Trade USA, and all proceeds from sale of Honest Kids will support the Organic Farming Research Foundation.

“Research shows that most of our consumers don’t fully understand how the fair trade model works,” Goldman said. “By featuring real examples of what Fair Trade Community Development Funds have supported – such as new bicycles and school roofs – we’re able to demonstrate the process and its impact in a simple, tangible way.”

The campaign also “connects the dots” across the full Honest portfolio, Goldman added, and positions Honest as an organic “masterbrand” with something for everyone.

Honest’s partnership with Coca-Cola has expanded distribution of its organic products to more than 150,000 retail and foodservice locations across the United States, and more than 40 European countries. “It’s so exciting to see the brand flourish in international markets and not only get such a warm welcome overseas,” Goldman concluded, “but also to see Coke’s continued adoption of Honest as a platform for organics.”

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Industry Leaders Create Strategic Partnership Established on Shared Values and Future Growth

Panda Express, the world’s largest American Chinese dining concept, is now serving beverages from The Coca-Cola Company’s portfolio of sparkling soft drinks, teas and waters in its more than 2,000 restaurants across the country.

Panda signed a multi-year agreement with Coca-Cola in late 2018. In the months that followed, the partners completed one of the fastest in-store beverage transitions in Coke’s history. A variety of Coca-Cola products, including Coca-Cola, Diet Coke, Coke Zero Sugar, Sprite and Fanta Orange fountain options, as well as Dasani Sparkling and Honest Tea bottled beverages are available at Panda Express, Panda Inn and Hibachi San locations.

Since the first Panda Inn restaurant opened in 1973, Panda has set out to deliver exceptional dining experiences through a people-first mentality, focusing on its guests, employees and the community.

“As a family-owned and operated company, the relationships we create at Panda Restaurant Group are essential to the exceptional operating culture we have always been known for,” said Dr. Peggy Cherng, co-founder and co-CEO, Panda Restaurant Group. “Coca-Cola’s remarkable accomplishments as a brand and internally as a company motivate us to reach for our greatest potential and are bringing invaluable new ideas that will please our guests for years to come.”

The Coca-Cola Company’s seasoned foodservice presence, industry expertise and commitment to innovation will power Panda’s global growth strategy. And its broad beverage portfolio complements the staple American Chinese cuisine offered at Panda Express and Panda Inn.

“Panda Restaurant Group is an exciting addition to the Coca-Cola family,” said Kathleen Ciaramello, president, Coca-Cola North America Foodservice and On-Premise. “They are a company committed to excellence and value, focused on bringing positive change to this world.  This partnership is not only a strong collaboration within the food and beverage industry but also showcases how two brands uniting through collective values can create positive momentum for everyone involved.”

Founders Andrew Cherng and Master Chef Ming-Tsai Cherng opened the first Panda Inn in Pasadena, Calif. in 1973 with a menu inspired by the flavors of Mandarin and Sichuan cuisine. A decade later, the first Panda Express opened in Glendale, Calif. At first, Panda Express restaurants were found solely in food courts in major shopping malls. During the late 1980s and early 1990s, the Cherngs began experimenting with supermarket-based branches, through a deal with Vons, before expanding to standalone restaurant locations in 1997. Today, Panda includes locations with drive-thrus, in colleges, sports stadiums and airports, with less than 2% of its restaurants in malls.

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Gold Peak® Real Brewed Tea is rolling out a new, modern look and marketing campaign to deliver the “Real Comforts of Home” as summertime heats up.

“The Real Comforts of Home” campaign features a new TV commercial, refreshed packaging and an experiential sampling tour showcasing Gold Peak’s commitment to delivering the authentic comforts of the modern-day home along with authentic, real brewed tea.

“Home is a feeling, not just a place,” said Jessica Wood, senior brand manager, Gold Peak. “This new campaign supports our brand promise by celebrating our fans’ unique and personal interpretations of the comforts of home and reminding them that wherever they are – and whatever home may mean to them – Gold Peak Real Brewed Tea takes them there.”

“The Feeling of Home Tour” will make stops at family-friendly events across the Southwest and East Coast. There, fans can sample real-brewed iced tea and participate in an interactive, multi-sensory experience tapping into the sights, sounds, smells and, of course, taste of Gold Peak Real Brewed Tea.

Crafted with high-quality, mountain-grown black and green tea leaves, Gold Peak Real Brewed Tea conveniently offers delicious home-brewed taste in single-serve (18.5-oz. and .5-liter) and multi-serve (52-oz., 64-oz. and 89-oz.) bottles in a variety of sweetened and unsweetened flavors. The brand, which debuted in 2006, is showcasing its beloved taste with a reimagined logo and communications anchored by a contemporary mountain landscape.

Gold Peak’s new look and positioning support tea drinkers’ desire for authenticity, Wood said.

“America has always been drawn to our home-brewed taste and friendly, inviting feel,” she added. “Gold Peak Real Brewed Tea delivers a taste of tea brewed at home, now with a refreshingly modern look that should stand out on both the screen and shelf by simultaneously leaning into our heritage and looking to the future.”

The brand is encouraging fans to create their own comforting feeling of home by introducing the TEA Shed – the ultimate backyard sanctuary for kicking back, relaxing and savoring the taste of Gold Peak Real Brewed Tea. Gold Peak tapped home design expert Egypt Sherrod (pictured above) to outfit a custom TEA Shed – a creative take on the popular “he shed” and “she shed” trend – with the comforts of what home means to her. Sherrod drew inspiration from nature, using her signature craftsmanship and authentic materials as a nod to Gold Peak Real Brewed Tea.

“We hope to inspire fans to curate a space where they can escape the chaos of daily life, enjoy the real comforts of home and be their authentic selves – whether through a TEA Shed, or bringing the essence of the TEA Shed into a comforting respite in their home or yard,” Wood said.

Fans can follow Sherrod’s pro tips and see shots of home decorators and DIYers designing their own TEA Shed-inspired retreats on Gold Peak’s social channels: @GoldPeak (Instagram), @GoldPeakTea (Facebook) and @GoldPeak (Twitter).

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Australia has them. Canada has them. Denmark, Finland and Japan do, too. The United States has more than 70.

So why, wondered 2004 Coke Scholar Samuel Alemayehu, didn’t Africa have any waste-to-energy facilities?

“When we wanted to build a facility in Africa, I was told it could not be done because it would be too expensive,” Alemayehu said. “There are a lot of them in Europe, but nobody had done anything like it in emerging markets.”

But in the mountains of garbage overwhelming landfills in his native Ethiopia, he saw potential.

“Going back to the place where I grew up, seeing kids who look like me living in garbage dumps that everybody has ignored – I looked at the pile of garbage and thought, ‘You know, there’s this huge complex mountain... 3,040 football fields long, 70 meters high. People are eating from there. How can I make it better?’”

“Make it better” is a theme woven throughout Alemayehu’s life.

Iamfinethankyou

As a child, Alemayehu saw his father go to prison for political reasons. He ultimately lived with his mother, a teacher, and his four siblings in a single room. When his family moved to the United States, he started high school as a freshman lacking a vital skill: English.

“I used to think ‘I am fine, thank you’ was one word, as in ‘Iamfinethankyou,’ until a teacher explained to me it was five,” he recalled.

He began his studies in an ESL (English as a Second Language) program, but met with his teachers for extra tutoring, thinking he’d never catch up to his peers unless he put in extra effort.

This mindset paid off big time. During his senior year, he was named school valedictorian and competed in national math and physics Olympiads. 

“I’m grateful for the teachers who gave me extra help," he said. "Without it, I wouldn’t have become valedictorian. And then Coca-Cola gave me a $20,000 college scholarship because they believed in me. That helped shape the rest of my life. When I started my businesses, I remembered how an organization that has a lot can also give back a lot. It made me want to make sure the things I do have the biggest, real impact."

Alemayehu attended Stanford University and created a tutoring program for students at the nearby Boys & Girls Club with fellow Coke Scholar Mike Woodward.

“We emulated a popular MTV show and gave the kids a beat-up golf cart and told them to transform it into a souped-up car," he said. "The catch was, for everything they put on it, they had to learn how it worked.” After raising $20,000 for the modifications and other activities, they brought in Stanford professors, including Nobel laureates, to teach them about all the upgrades they wanted to add, including solar panels, TVs and more.

Opening the Roof

After graduating, Alemayehu's first venture was in the mobile phone industry in Silicon Valley. He had an idea to help pregnant women in Africa through text messaging, sending health information in small, incremental messages translated into different languages.

But he ran into some difficulties. Frustrated, he vented to his parents, and his mother shared a story that changed his life.

A young Ethiopian woman is desperately looking for something outside, and a wise old man asks what she is doing. “I lost my sewing needle inside the house,” she said. The man asked, “What are you doing outside?” and she said, “Because it’s dark inside.”

“My mom explained that the way business is done in Africa is exactly where the challenge is – on the ground. I had to identify what my role was," Alemayehu said. "My role was to open up the roof and let the light in. And that proverbial needle can only be found by that lady that goes back and tries to find it. How can I empower her? I didn’t want to pretend to be the local when I was in Silicon Valley. So, two weeks later, I packed up and went to Africa."

After he arrived, he helped start 4AFRI and LotoPhone, successful mobile service operations, in more than a dozen African countries. While there, he noticed prominent landfills and became consumed with how they could be turned into energy. So much that someone had actually saved him as “Garbage Sam” in their phone.

“All I could talk about is what could be done with garbage," he said. "How could we turn it into electricity? How many light bulbs is that?” 

The idea seemed doable. Waste-to-energy facilities were located all over the world. But there was a reason there wasn’t one in Africa: the types of trash in these landfills made it too expensive. Plastic and paper create a lot of energy, but Ethiopians are more likely to use reusable glass bottles than plastic bottles. The landfills didn’t have enough high-energy materials to make it financially feasible.

Undeterred, Alemayehu co-founded Cambridge Industries Ltd. and continued to research the idea, uncovering some game-changing intel.

“We found that the facilities in Europe are not only designed by engineers," he said. "They’re also designed by politicians who are focused more on how the facility looks than what it does."

Working together with engineers, he and his team created an innovative and ambitious plan, and began construction in Addis Ababa in September 2014. Three years later, their facility was ready, and the impact has been enormous.

Fulfilling the Promise

The facility, called Reppie, takes not only 80% of the city's garbage and turns it into 25% of its electricity, but also has created 20,000 jobs in total. These jobs employ workers to clean up their community.

“I know where I came from, and it was very important to me to go back and do something about where I had grown up – that’s what I’ve always wanted," Alemayehu said. “When I look back, my life would not be possible without the generosity of strangers. I was fortunate to win a lot of scholarships. But the Coca-Cola Scholars program – it was not separated by gender or separated by race. It’s not separated by income level. It’s about the person.

“The scholarship money was very, very helpful. But beyond the money are the resources and the validation that what you’re doing matters. Someone thought I was going to do great things, and they wanted to help me go do them. And I want to fulfill that promise."

He’s paying it forward and empowering others, too. He helped finance the Peabody Award-winning documentary The Judge, which tells the story of Kholoud Faqih, the first female Sharia-Court judge in the Middle East.

He’s also a passionate investor and partner in the Pitch & Flow movement, which connects emcees with entrepreneurs at business plan competitions presented in a rap battle format.

So what’s next for Samuel?

Bugs.

“We’re researching feeding food waste to insects that grow extremely fast," he said. "Black Soldier Flies consume a huge amount of food waste, grow really fast, and they’re fantastic chicken feed. They substitute soy and are higher in protein. In one facility that costs about $30 million, we’re producing a revenue of $20 million per year while removing garbage. The vision began in Africa, but it’s translating into a lot of projects all over the world."

Just call him Bug Sam.

Learn more about Samuel and the Reppie waste to energy plant in his interview with BBC.

The Coca-Cola Scholars Foundation celebrates and empowers visionary leaders who are refreshing the world. With its 31st class of Coca-Cola Scholars, the Foundation has provided more than $69 million in scholarships to more than 6,150 program alumni who together have become a powerful force for positive change.

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When the 2019 ESSENCE Festival kicks off Friday in New Orleans, Coca-Cola will once again be there to help celebrate, empower and refresh African-American women.

Coca-Cola has been the longest presenting sponsor of the ESSENCE Festival for 24 of its 25 years. With three days and nights of concerts, inspirational speakers, networking sessions and community volunteerism opportunities, the festival continues to grow both in prominence and mission with more than half a million attendees annually.

Coke will have a major presence at this year’s festival, anchored by its partnership with ESSSENCE on the “If Not For My Girls” campaign showcasing the power of friendship and sisterhood. A four-part video series on ESSENCE’s Facebook Watch platform features real-life friends Actress LeToya Luckett-Walker, R&B Singer Keri Hilson and Influencer Eudoxie Bridges, who share how their own incredible bond helped to serve as a strong and uplifting foundation in each of their lives.

“If Not for My Girls” will come to life at Coke’s official festival booth through the lens of art celebrating sisterhood. The booth also will feature energetic dance lessons, lip-sync battles and the Girlfriends Collection Photo Booth and sampling bars featuring refreshing Coca-Cola beverages.

We spoke with Helen Smith Price, vice president of global community affairs and president of The Coca-Cola Foundation, to learn more about the history of the partnership and how it brings to life the values ESSENCE and Coca-Cola share.

How did this partnership come to be?

ESSENCE Festival was first held in 1994 to celebrate the 25th anniversary of ESSENCE magazine, which has long served as the definitive media outlet for African-American women. They wanted to hold a one-time event – a party with a purpose – to mark the milestone. Our competitor was the marketing sponsor that first year. Ingrid Saunders Jones, who at the time was the company’s senior vice president for community affairs and chair of The Coca-Cola Foundation, decided we should check it out for community engagement.

So a few of us made the trip down to New Orleans. It was a small, but impactful celebration of African-American women. I remember it being fun and entertaining, but with a strong sense of purpose, pride and connection. It celebrated the fact that black women are special, strong and beautiful in many ways – from hair to music, from financial expertise to fashion and entertainment. It affirmed that, “Yes, we’re unique and accomplished across the spectrum of business, health, education, law and more." It was a validating moment of empowerment for black women to embrace our unique style and culture.

Ingrid saw the event’s impact on the community, as well, and imagined what it could be with the support ofCoca-Cola’s marketing power. Based on the success of the first year, ESSENCE decided to bring the festival back in 1995. We worked out a deal to serve as a sponsor. Adding our brand and marketing execution took the marketing and community impact to a different level. And we were able to help attract additional sponsors, like McDonald’s and Walmart. Over the years, the festival and our partnership have grown astronomically.

Why does it make sense for Coca-Cola to play such an active role in the ESSENCE experience?

The festival is the country’s largest gathering for African-American women’s empowerment. It’s not just an event – it’s an institution. Attendees are consumers who care about the companies that care about them. Everyone in New Orleans knows Coca-Cola is the presenting sponsor of the festival; our presence is powerful and authentic. Hundreds of thousands of people who attend every year – our consumers – associate our brand, company and bottling partners at Coca-Cola UNITED with women’s empowerment. It’s a wonderful venue for us to share our story of community engagement and women’s empowerment, and to engage fans through interactive experiences. 

Who attends the festival, and why does the content resonate with its audience?

It’s a celebration of all things related to African-American women and our culture. The crowd cuts across generations. During the day, there are empowerment sessions at the convention center with noted speakers and opinion elites. These events are free and open to the public. We talk about fashion and music and food, but also education, finance, careers and our current  challenges in politics, education, financial markets, religion, health and more. At night, concerts at the Superdome are a hot ticket. The agenda is all-encompassing and shifts year after year based on the national dialogue.

What someone my age gets out of the experience may be different than that of a 25-year-old. For example, some women may gravitate to sessions on financial stability, health and wellbeing, while others may be more interested in kickstarting their careers, or finding the right love interest. And because the focus is on women’s empowerment, it’s a sisterhood. The weekend is a fun, friendly and supportive occasion. 

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An arbitration tribunal of the American Arbitration Association has informed The Coca-Cola Company and Monster Beverage Corporation that the introduction and sale of Coca-Cola Energy is allowed under the terms of a contract between the companies.

The companies respect the arbitrators’ decision and appreciate that the dispute was resolved amicably. While there was a disagreement between Coca-Cola and Monster over contractual language, the companies value their relationship and look forward to their continued partnership.

Coca-Cola and Monster mutually agreed to submit their dispute to arbitration before the American Arbitration Association in October 2018. The arbitrators ruled June 28 that Coca-Cola Energy products fall within an exception to a non-compete provision relating to beverages marketed or positioned under the Coca-Cola brand.

Under the ruling, Coca-Cola can continue to sell and distribute Coca-Cola Energy, including in markets where it has already been launched. Coca-Cola is also free to launch the product in additional markets globally.

About The Coca-Cola Company

The Coca-Cola Company (NYSE: KO) is a total beverage company, offering over 500 brands in more than 200 countries and territories. In addition to the company’s Coca-Cola brands, our portfolio includes some of the world’s most valuable beverage brands, such as AdeS plant-based beverages, Ayataka green tea, Costa coffee, Dasani waters, Del Valle juices and nectars, Fanta, Georgia coffee, Gold Peak teas and coffees, Honest Tea, innocent smoothies and juices, Minute Maid juices, Powerade sports drinks, Simply juices, smartwater, Sprite, vitaminwater and ZICO coconut water. We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We’re also working to reduce our environmental impact by replenishing water and promoting recycling. With our bottling partners, we employ more than 700,000 people, helping bring economic opportunity to local communities worldwide. Learn more at Coca-Cola Journey at www.coca-colacompany.com and follow us on Twitter, Instagram, Facebook and LinkedIn.

The fairlife® brand is owned by fairlife LLC, our joint venture with Select Milk Producers Inc. Products from fairlife are distributed by our company and certain of our bottling partners.

About Monster Beverage Corporation

Based in Corona, California, Monster Beverage Corporation (NASDAQ: MNST) is a holding company and conducts no operating business except through its consolidated subsidiaries. The Company’s subsidiaries develop and market energy drinks, including Monster Energy® energy drinks, Monster Energy Ultra® energy drinks, Monster MAXX® maximum strength energy drinks, Java Monster® non-carbonated coffee + energy drinks, Espresso Monster® non-carbonated espresso + energy drinks, Caffé Monster® non­carbonated energy coffee drinks, Monster Rehab® non-carbonated energy drinks, Muscle Monster® energy shakes, Monster Hydro® energy drinks, Reign Total Body FuelTM high performance energy drinks, NOS® energy drinks, Full Throttle® energy drinks, Burn® energy drinks, Samurai® energy drinks, Relentless® energy drinks, Mother® energy drinks, Power Play® energy drinks, BU® energy drinks, Nalu® energy drinks, BPM® energy drinks, Gladiator® energy drinks, Ultra Energy® energy drinks, Mutant® energy drinks and Predator® energy drinks. For more information, visit www.monsterbevcorp.com.

 

Contacts:

Coca-Cola

Investors and Analysts: Tim Leveridge, koinvestorrelations@coca-cola.com

Media: Scott Leith, sleith@coca-cola.com

Monster

Investors, Analysts and Media: Roger S. Pondel / Judy Lin Sfetcu, PondelWilkinson

Inc., (310) 279-5980

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Coca-Cola North America is launching a digital marketplace this fall that connects its foodservice customers to pre-vetted, industry-best restaurant technologies with competitive pricing. The marketplace of solutions for front of house, back of house and outside of house is powered by Omnivore, a universal point-of-sale connectivity platform, that offers seamless integration into restaurants’ point-of-sale (POS) systems. The marketplace is the result of a year-long collaboration between Coca-Cola and Omnivore and one output of Coca-Cola’s investment in Omnivore, announced in late 2018.

Today, restaurant consumers’ expectations and use of digital technology are evolving at a record pace, creating growth opportunities for restaurants. While third-party technology companies are innovating to provide game-changing solutions for the restaurant industry, it is challenging and costly for restaurant operators to research, test, integrate and deploy the right technologies to capitalize on this growth opportunity.

Coca-Cola’s digital marketplace addresses these concerns. Experts at Coca-Cola and Omnivore have partnered to vet today’s leading foodservice technologies, taking the guesswork out of finding the best-in-class digital solutions for restaurant operators. Coca-Cola’s strategic partnership with Omnivore allows for easy and affordable integration between any of the technologies in the marketplace and a restaurants’ POS system. This seamless connection capability reduces the time, money and resources restaurants currently expend on technology integration.

The curated marketplace will include restaurant technologies to improve consumer engagement and optimize all aspects of restaurant operations, including:

  • front-of-house technologies (tableside ordering and payment, guest engagement, kiosk, digital menus);
  • back-of-house technologies (inventory, labor, analytics); and
  • outside-of-house technologies (online ordering, third-party delivery, loyalty and more).

“For 133 years, Coca-Cola has been focused on adding value beyond the beverage for our customers,” said Billy Koehler, Director of Digital & Payment Platforms for National Foodservice & On-Premise Marketing at Coca-Cola North America. “Decades ago, we provided customers with value-adds like Coca-Cola-branded cash registers and static Coca-Cola signage. In the 21st century, combining our expertise in foodservice and digital to offer tangible technology solutions provides the most value for our restaurant partners who always welcome an edge to increase their revenue. The marketplace is just one example of the digital solutions we’ll be rolling out for customers in the months to come.”

Coca-Cola and Omnivore are collaborating with today’s leading technology providers for inclusion in the marketplace, which is set to launch in September 2019. Access to the marketplace and technology integration through Omnivore is free for Coca-Cola customers. Cost to a restaurant for technologies in the marketplace will vary by technology, but more competitive rates will be available for Coca-Cola customers.

Coca-Cola has been focused on providing digital solutions for their customers the last few years. After forging a partnership in 2018, this spring Coca-Cola and Omnivore launched the Menu Management Solution (MMS) app, a single source of truth software that allows restaurants to own their digital menu content and control their brand across any digital platform.

“Our year-long collaboration with Coca-Cola and select restaurant operators has helped us validate and develop additional digital solutions that contribute to profitable growth for restaurants,” said Shane Wheatland, Chief Marketing Officer at Omnivore. “These solutions align well to consumer needs as well as common barriers experienced by restaurant operators as they digitize and build a competitive advantage for their brand. We look forward to the launch of Coca-Cola’s marketplace, and continuing to foster agile and affordable access to meaningful third-party solutions.”

Coca-Cola’s strategic partnership with Omnivore and the launch of the digital marketplace are important milestones in Coca-Cola’s long-term vision of building a digital ecosystem that connects Coca-Cola, foodservice operators and consumers. This ecosystem, which has been in planning and development over the last two years, will be fueled by proprietary technologies, analytics and tools available only for Coca-Cola customers aimed at optimizing customer business operations and driving their profit growth.

ABOUT THE COCA‑COLA COMPANY

The Coca-Cola Company (NYSE: KO) is a total beverage company, offering over 500 brands in more than 200 countries and territories. In addition to the company’s Coca-Cola brands, its portfolio includes some of the world’s most valuable beverage brands, such as AdeS plant-based beverages, Ayataka green tea, Costa coffee, Dasani waters, Del Valle juices and nectars, Fanta, Georgia coffee, Gold Peak teas and coffees, Honest Tea, innocent smoothies and juices, Minute Maid juices, Powerade sports drinks, Simply juices, smartwater, Sprite, vitaminwater and ZICO coconut water. It is constantly transforming its portfolio, from reducing sugar in its drinks to bringing innovative new products to market. It is also working to reduce its environmental impact by replenishing water and promoting recycling. With its bottling partners, it employs more than 700,000 people, helping bring economic opportunity to local communities worldwide. Learn more at Coca-Cola Journey at www.coca-colacompany.com and follow the company on TwitterInstagramFacebook and LinkedIn.

ABOUT OMNIVORE

Omnivore empowers restaurant brands to digitize their guest and operational experience in a meaningful and sustainable way. We deliver an end-to-end suite of solutions built on data and insights that help optimize the essential elements of the digital restaurant experience; online ordering, pay at table, 3rd party delivery, kiosk/digital menu, reservations, loyalty, inventory, labor and analytics. All of these solutions completely integrate into the restaurant POS system for operational efficiency, future agility and leveraging of data. For more information, visit Omnivore.io.

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