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An influencer is someone who leads some type of movement based on;

  1. passion and,
  2. loyal support of their niche community.

What can look like it happened overnight, an influencer can inspire a smaller idea or project into a change for the greater good — in their lives and the lives of others.

Influence is not something you are simply born with, it is a learned and acquired skill. And like most things, this can change and evolve overtime.

What are the Characteristics of an Influencer?

To excel in the current influencer space, you don’t need a fancy degree. You also don’t need to know any celebrities. And you don’t need to have a ton of money. What you do need though is to learn from other influencers. Specifically, about their personality traits and apply their leadership style to your own life.

So what are those characteristics anyways?

Let’s start with Trust

Trust is an essential quality that all influencers must possess. And you will probably agree that trust is pivotal in the relationships you build in your own network marketing business. Influencers who are considered authentic and credible by their ‘followers’ gain this trust by being open, honest and transparent.

Transparency is so key.

If they lack this very important trait, the audience either doesn’t ‘come’ or, they lose the connection with an existing one. And let’s be honest, without the power of the masses, influencers hold very little leverage, right?

Knowledge is Key

Influencers are experts in their field to some degree. They possess specific knowledge and skills based on experience  in a particular area. They may also possess expertise in a certain area of study or product as well.

Because they consistently provide high quality and valuable information on a specific topic, their opinions on particular topics matter and hold weight with their audience. For example, let’s assume you are an ‘expert’ on creative hairstyles and the product you represent is hair care. If you provide consistent value to your audience about things they want to know about when it comes to hair — showing cool styles and fancy up do’s, the moment you suggest a product they’re all about it.

This can and will take time, but this is where consistency and being well versed on the topic is important.

The Need to Help Others

This, fuels them. Influencers are passionate about what they do and what they believe in. Their excitement and enthusiasm in providing valuable information to help others and solve problems keeps people interested and coming back for more.

Consider that your product offerings are and work backwards. Ask yourself questions like what do people want to know where this product (or service) could help them. Let’s assume you are a distributor for a weight loss product and you consistently deliver value to your audience based on better health choices, great snack ideas or ways to exercise more.

When you give people simple solutions to their pain points, you become the go-to when your small suggestions, work. This helps you develop the trust, using your knowledge. And, as we explained above in those two sections — this is key to facilitating that need to help.

Creating and Building a Strong Vision

Vision is a huge component to the growth and influence of influencers. They are able to see and in turn paint a vision for themselves and others. They build their big vision over time while creating smaller projects along the way.

To put this simply, your big vision is your end goal.

To get there, discover your vision and stick to it at all costs. Influencers do not let anyone or anything get in the way of their vision. They go big and then deliver consistent social proof to the masses. And while they are executing their vision, when done successfully, people will buy into the vision or, want to be a part of it in some way.

Humility and Staying Humble

What good is all that passion if the influencer isn’t going to use it to engage with their audience? It is often the demise of an influencer when they lose tough of where they once started. Gary Vaynerchuk is a prime example of this. He is consistently connecting with his followers and he is consistently rewarded for that.

A good influencer actively engages with their audience.

This doesn’t mean the audience needs to be huge, though that has its own benefits, right? If an influencer keeps an active and consistent schedule and takes the time to comment, share, and like on social media to keep the conversation going, this is HUGE!

If you want people talking about you and/or your brand, you need to be someone who is going to talk to the people.

Winner Winner, Chicken Dinner

The power of positive thinking is super contagious. Are you a glass half full or half empty type of person? Go ahead, ask yourself that. A winning mindset means you can find the bright light or silver lining in a ‘darker’ situation. And, you move through any circumstances with a positive attitude, even if there are hard lessons to learn.

After all, it’s the lessons that often teach us the most.

Final Thoughts

The success of an influencer largely depends on these characteristics.

Make sure your posts are real, genuine and authentic. Reach out to your target audience, and maintain a high engagement rate. The consistency of social media posts is also a crucial indicator when creating your influencer plan or strategy.

Do you know of any other characteristics marketers should consider when looking for influencers? Please feel free to comment with your suggestions and tips below!

Seeking more social media training to help grow your business?

Feel free to join our FREE Facebook Group Today!

The post Characteristics of an Influencer and why this should Matter appeared first on Coach Fryer.

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You are no stranger to the sentence; the fortune is in the follow-up, right? And yet, this continues to be one of the most underused skills in our profession. It is as though we are under the strange impression that everyone has us at the top of their priority list. Think about that for a moment. You are the one after something (a sale or sign up), however, it is your belief that others should be following up with you instead. In this post, we want to share with you some of our best follow-up strategies.

Somewhere along the way, we went and decided that we were super important people. Far more important than other things our potential prospect may have on the go. And so, in today’s post, we want to cover how to follow-up effectively. These are strategies used by many successful leaders in our profession – don’t hesitate to follow their lead!

The invitation may be to an opportunity type meeting (on or offline), a business presentation call, a video or any other resource you or your business use for exposing others to your business.

Follow-up Strategies to use with your Invitation

For the purposes of this post, we will assume that you have already ‘mastered the invite’ and you are now at the stage of what do I do next?!Maybe it’s confidence or self-limiting beliefs that give us such grief in this stage but please, stop assuming because you haven’t heard from someone after watching a video that they’re not interested.

That they haven’t been at home every night, praying for something just like this.

Especially, when you have not set the follow-up directly out of the invitation. In some ways, the follow-up is not only holding you accountable to check back in with your prospect, but also, applying some healthy pressure for them to follow through with the invite in and of itself.

How you approach this can dictate where things go after the exposure. In fact, it may even dictate if the exposure happens. The last thing you want to do is come across salesy or pushy before the ‘reason for the invite’ even happens. But at the same time, you want to remember that this is a business … and treating it as such does mean putting some urgency on the potential prospect to follow through.

Consider using a script something along these lines;

— you’re going to have a lot of great questions, and I would love to be able to follow up with you when they’re fresh in your mind.

This isn’t salesy, it comes across that you are being mindful of their needs/wants, and it is creating a timeframe in which you know (or can at least assume), the other person will follow through. Why? Because naturally, people don’t like to let other down, right? And if they feel that if 8:00 p.m. rolls around and you haven’t watched the video, yet they’d be letting you down, use that.

And so, guess what your next steps should be?

Set the follow-up and follow through.

Staying Organized with Follow-up Strategies

Organizational skills are a definite asset (or must) in any business. However, we have found that this can vary from person to person. Specifically, when it comes to using digital tools are the old-fashioned pen to paper type approaches. One of the biggest questions we’re often asked is ‘what planner is the best one out there for network marketers?’

Here is our answer each and every time …

It doesn’t matter what planner you use. What matters is that you have the one that you will use — consistently. 

Something you might find helpful in staying organized, is making notes in your calendar or planner on ‘where your prospects’ are at in terms of the sale or joining your business. Some people like to use a number system like 1 through 10.

  1. the number 1 meaning they’re not there now, but always remember to keep them as a contact because no often means ‘not right now.
  2. the number 10 meaning that they are ready to go – so don’t waste any more time, get them rolling!

Take note of things that matter to them. What excites them? Who or what do they love the most? Why would this business benefit them – jot down their ‘why’. If you don’t know these things, then you are still pretty early in the relationship and that’s OK. Continue to work on that and build these answers as you go.

Now, if they’re somewhere in the middle, don’t be shy to ask them questions like;

  1. what more do you need to know?
  2. how can I help you make an informed decision for you and your family?

Keep things simple.

No one likes to be sold, and no one likes to feel pressured, right?

If what you have to offer isn’t for them (right now), don’t jeopardize the relationship you are building for a sale. Keep doing what you do best, implementing those follow-up strategies and eventually this will attract them as time goes on. Actions speak louder, and being a true, genuine and authentic connection for them is the best thing you can do.

We are always in planting season.

Plant the seed and just keep planting. Harvest time will come, and based on how you nurture your relationships will dictate the outcome of that harvest. When we were actively building our network marketing business, before coaching, some of our best distributors took months – even a year – to join us. And we can say this with absolute confidence, worth the way.

Ask permission for the follow-up.

By asking for permission, they will remember that when you reconnect. This way, when you reach out the burden for the lack of a better word, is on them. They’ve said yes, and you are essentially doing what they said was cool to do.

People will appreciate that.

And always remember to ask for referrals. As we’ve spoken about before, referrals take cold market prospects right into lukewarm with a connection. Additionally, let’s assume that a referral ends up purchasing or joining your business – this is a great reference when following up with the person who referred them.

Hey Susan thanks so much for introducing me to Mary – she has partnered with me in business now and we are looking so forward to crushing this together!’

See how powerful that can be?

Without question, the fortune is in your follow-up strategies.

Ask yourself this question …

If you knew that it would take 3 years of nurturing a relationship with someone who eventually partnered with you would lead to millions in sales, would you keep going?

Of course you would.

What are some of your best follow-up strategies? Let us know in the comments!

Seeking more social media training to help grow your business?

Feel free to join our FREE Facebook Group Today!

The post Follow-Up Strategies for your Network Marketing Business appeared first on Coach Fryer.

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We are asked often; what do you have to do to earn 6 figures in this business?. And, the answer believe it or not, is quite simple. It will take work and it is going to pose a number of challenges. The answer however remains that if you want it you will achieve it. Please know that we are speaking from a place of personal experience and seeing first hand what is possible.

So whether you are in seeking a 6 figure income in; network marketing, direct sales, party planning and so on, these 6 secrets will help you get there. Our goal has always been to shorten the learning curve of others especially, on social media.

Have you ever walked up to a leader and top-earner at an event and just asked them how they did it?

We used to always ask the leaders that question and without fail, they always answer along the same lines of, ‘Just focus and keep showing up, stay consistent and follow the plan’.

Here is likely where your frustration is.

They tell you that they are doing the exact same thing you, But they are building a 6 figure even 7 figure business while you are still struggling.

Ever felt that way?

Well guess what? The good news is that the following ‘6 Secrets to 6 Figures’ we’re about to share with you aren’t really secrets. However, most people won’t stay the course. That is the real determining factor to why we don’t see more 6 figure earners and leaders in our profession.

So, if you are ready to not be ‘most people’, this is the post for you.

6 Secrets to 6 Figures in Network Marketing

One of the first couple things we ask our coaching clients are;

  1. How much time are you willing to invest into your business?
  2. How much are you willing to invest into your business (including events, training, etc.)

We ask this because often in our profession people are working their full-time job 40 hours per week, and may or may not be earning 6 figures annually. So, when they want to build a 6 figure business and tell us they are prepared to commit 10 hours a week …

… well you get the point, right?

This does not mean that once you are a well-oiled machine that you can’t shift your hours to less a week (if you wanted), but achieving 6 figures with that minimal amount of time … we want to be realistic and truth is you may get there one day … 10 or 15 years of consistency perhaps.

And, if you are not willing in some way to invest into your business be it coaching/mentorship, events, training, courses, etc. Then, you will undergo your own learning curves. And there’s nothing wrong with that but we do believe that to get where someone is that you want to be, we have to do the things those people did.

Make sense?

Let’s get started.

#1 Secret to 6 Figures is …

Always lead with value. Your audience is not attracted to sales and sales pitches. In fact, they are often repelled by this type of marketing. What they do want to see however are things like;

  1. What you can teach them
  2. How they can learn from you
  3. A cool demo
  4. Motivation experience

They want to be empowered and/or entertained. Do yourself a favor and create an ongoing list of the things you’ve learned each day. Whether it be a new trick you learned with your curling iron or a great quote from the book you’re reading – Write it down. By making this a habit in your daily routine you will find you will create a monster list of ideas that you can post about or make a video about.

Chances are if you were empowered, inspired or entertained by it your audience will be too.

#2 Secret to 6 Figures is …

Commit to bettering yourself. Ever heard the saying that ‘leaders are readers‘? Well, this may take shape in books, audios, seminars, webinars, etc. but the bottom line they are always learning. Leaders and top earners in our profession are always feeding their minds with goodies.

Be it learning a new skill or straight personal development, this is a constant in their lives. Additionally, take that learning to another level. Apply it to your life. So many people in our community talk about great books they’ve read but there is minimal follow through.

Connect with people consuming the same content – talk about it. Share it with your audience and encourage them to open a conversation with you about it. Whatever your medium, feed your brain.

#3 Secret to 6 Figures is …

Create a Daily Method of Operation (DMO). Always have a plan of action. Create a system that you can commit to following every day. As much as we love ambition, keep these operations realistic for you. Sure, you can expand on them as time goes on or days you have more time but never waiver from your original DMO.

This will help you keep focused on tasks at hand and keep you accountable.

Your DMO should include income producing activities such as;

  1. reaching out to new people
  2. following up with prospects
  3. personal development
  4. content creation and execution
  5. engaging on your audience’s posts
  6. posting in a (your) Facebook group(s)

… and more. Find which activities produce the most return for you. Adjust your DMO as you become more comfortable with them. This doesn’t mean the activity changes you just may be able to allot more time to some areas more than others.

#4 Secret to 6 Figures is …

Consistently Feeding the Funnel. Never, ever stop connecting with new people. Whether your niche is on or offline this should be a constant. Even when you attain 6 figures, this activity should never stop. Now, to be more specific to online or attraction marketing techniques we always encourage that you connect with at least 5 new people a day.

Perhaps you strike up a conversation in a Facebook Group or on a Page of Influence. Or, maybe you found each other through a Facebook Live you did or on something you posted. Wherever there are people, there are people to connect with.

Keep your friends list fresh. A great took is to watch the birthday section of Facebook. There is a two-fold plus to this;

  1. Gives you a great opportunity to open up a quick, personable dialogue or,
  2. Shows you who hasn’t been active in 6+ months on Facebook (why are they on your list?)

For whatever reason Facebook limits us to 5,000 friends. Keeping your list fresh is super important and, will help keep your feed filled with content you want to see.

#5 Secret to 6 Figures is …

Be the Leader. Not the leader of a massive business yet? No problem because you should still find yourself in that role. Be the leader that others want to ‘follow’ or be around. By following the above mentioned steps you are already well on your way, right?

Posture is everything in our profession. Whether it be with prospecting, inviting, connecting, teaching, recruiting, etc. Posture matters. This confidence is attractive to those who like you, want a home based business. Or, suddenly your products or offering becomes a whole lot more appealing.

Leadership is a huge component to having a stable 6 figure income business. It is never too early to start mastering this skill.

#6 Secret to 6 Figures is …

Attending Events. Let’s address this in a little more detail. Without question, you should be at your company sponsored events. Local regional events and your annual conventions should always be on the calendar. And, the more of your team you can have with you there will help explode your business.

In addition to your company events it is highly recommend you attend industry events as well. Maybe it’s Eric Worre’s Go Pro or Most Powerful Women in Network marketing event or the Annual Convention done by ANMP. There are massive benefits to these events.

  1. Learn from others in the profession
  2. Connect with leaders from across the country
  3. Hear from top professional in the industry
  4. Rub elbows with the best of the best

These events are jam packed with information. Not to mention what you will learn there but you also have the ability to return and share with your team. It is invaluable to learn from other leaders and in our opinion these events shouldn’t be taken for granted.

Overall, we hope these 6 Secrets to 6 Figures were helpful. And, we apologize if you were waiting for that secret no one had told you about yet — consistency is key. Get your mind right, your vision and focus strong and get to work. You deserve this. We would love your feedback in the comments and if this was of value please share with those who need this message too!

Seeking more social media training to help grow your business?

Feel free to join our FREE Facebook Group Today!

The post 6 Secrets to 6 Figures in Network Marketing appeared first on Coach Fryer.

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We are asked often; what do you have to do to earn 6 figures in this business?. And, the answer believe it or not, is quite simple. It will take work and it is going to pose a number of challenges. The answer however remains that if you want it you will achieve it. Please know that we are speaking from a place of personal experience and seeing first hand what is possible.

So whether you are in seeking a 6 figure income in; network marketing, direct sales, party planning and so on, these 6 secrets will help you get there. Our goal has always been to shorten the learning curve of others especially, on social media.

Have you ever walked up to a leader and top-earner at an event and just asked them how they did it?

We used to always ask the leaders that question and without fail, they always answer along the same lines of, ‘Just focus and keep showing up, stay consistent and follow the plan’.

Here is likely where your frustration is.

They tell you that they are doing the exact same thing you, But they are building a 6 figure even 7 figure business while you are still struggling.

Ever felt that way?

Well guess what? The good news is that the following ‘6 Secrets to 6 Figures’ we’re about to share with you aren’t really secrets. However, most people won’t stay the course. That is the real determining factor to why we don’t see more 6 figure earners and leaders in our profession.

So, if you are ready to not be ‘most people’, this is the post for you.

6 Secrets to 6 Figures in Network Marketing

One of the first couple things we ask our coaching clients are;

  1. How much time are you willing to invest into your business?
  2. How much are you willing to invest into your business (including events, training, etc.)

We ask this because often in our profession people are working their full-time job 40 hours per week, and may or may not be earning 6 figures annually. So, when they want to build a 6 figure business and tell us they are prepared to commit 10 hours a week …

… well you get the point, right?

This does not mean that once you are a well-oiled machine that you can’t shift your hours to less a week (if you wanted), but achieving 6 figures with that minimal amount of time … we want to be realistic and truth is you may get there one day … 10 or 15 years of consistency perhaps.

And, if you are not willing in some way to invest into your business be it coaching/mentorship, events, training, courses, etc. Then, you will undergo your own learning curves. And there’s nothing wrong with that but we do believe that to get where someone is that you want to be, we have to do the things those people did.

Make sense?

Let’s get started.

#1 Secret to 6 Figures is …

Always lead with value. Your audience is not attracted to sales and sales pitches. In fact, they are often repelled by this type of marketing. What they do want to see however are things like;

  1. What you can teach them
  2. How they can learn from you
  3. A cool demo
  4. Motivation experience

They want to be empowered and/or entertained. Do yourself a favor and create an ongoing list of the things you’ve learned each day. Whether it be a new trick you learned with your curling iron or a great quote from the book you’re reading – Write it down. By making this a habit in your daily routine you will find you will create a monster list of ideas that you can post about or make a video about.

Chances are if you were empowered, inspired or entertained by it your audience will be too.

#2 Secret to 6 Figures is …

Commit to bettering yourself. Ever heard the saying that ‘leaders are readers‘? Well, this may take shape in books, audios, seminars, webinars, etc. but the bottom line they are always learning. Leaders and top earners in our profession are always feeding their minds with goodies.

Be it learning a new skill or straight personal development, this is a constant in their lives. Additionally, take that learning to another level. Apply it to your life. So many people in our community talk about great books they’ve read but there is minimal follow through.

Connect with people consuming the same content – talk about it. Share it with your audience and encourage them to open a conversation with you about it. Whatever your medium, feed your brain.

#3 Secret to 6 Figures is …

Create a Daily Method of Operation (DMO). Always have a plan of action. Create a system that you can commit to following every day. As much as we love ambition, keep these operations realistic for you. Sure, you can expand on them as time goes on or days you have more time but never waiver from your original DMO.

This will help you keep focused on tasks at hand and keep you accountable.

Your DMO should include income producing activities such as;

  1. reaching out to new people
  2. following up with prospects
  3. personal development
  4. content creation and execution
  5. engaging on your audience’s posts
  6. posting in a (your) Facebook group(s)

… and more. Find which activities produce the most return for you. Adjust your DMO as you become more comfortable with them. This doesn’t mean the activity changes you just may be able to allot more time to some areas more than others.

#4 Secret to 6 Figures is …

Consistently Feeding the Funnel. Never, ever stop connecting with new people. Whether your niche is on or offline this should be a constant. Even when you attain 6 figures, this activity should never stop. Now, to be more specific to online or attraction marketing techniques we always encourage that you connect with at least 5 new people a day.

Perhaps you strike up a conversation in a Facebook Group or on a Page of Influence. Or, maybe you found each other through a Facebook Live you did or on something you posted. Wherever there are people, there are people to connect with.

Keep your friends list fresh. A great took is to watch the birthday section of Facebook. There is a two-fold plus to this;

  1. Gives you a great opportunity to open up a quick, personable dialogue or,
  2. Shows you who hasn’t been active in 6+ months on Facebook (why are they on your list?)

For whatever reason Facebook limits us to 5,000 friends. Keeping your list fresh is super important and, will help keep your feed filled with content you want to see.

#5 Secret to 6 Figures is …

Be the Leader. Not the leader of a massive business yet? No problem because you should still find yourself in that role. Be the leader that others want to ‘follow’ or be around. By following the above mentioned steps you are already well on your way, right?

Posture is everything in our profession. Whether it be with prospecting, inviting, connecting, teaching, recruiting, etc. Posture matters. This confidence is attractive to those who like you, want a home based business. Or, suddenly your products or offering becomes a whole lot more appealing.

Leadership is a huge component to having a stable 6 figure income business. It is never too early to start mastering this skill.

#6 Secret to 6 Figures is …

Attending Events. Let’s address this in a little more detail. Without question, you should be at your company sponsored events. Local regional events and your annual conventions should always be on the calendar. And, the more of your team you can have with you there will help explode your business.

In addition to your company events it is highly recommend you attend industry events as well. Maybe it’s Eric Worre’s Go Pro or Most Powerful Women in Network marketing event or the Annual Convention done by ANMP. There are massive benefits to these events.

  1. Learn from others in the profession
  2. Connect with leaders from across the country
  3. Hear from top professional in the industry
  4. Rub elbows with the best of the best

These events are jam packed with information. Not to mention what you will learn there but you also have the ability to return and share with your team. It is invaluable to learn from other leaders and in our opinion these events shouldn’t be taken for granted.

Overall, we hope these 6 Secrets to 6 Figures were helpful. And, we apologize if you were waiting for that secret no one had told you about yet — consistency is key. Get your mind right, your vision and focus strong and get to work. You deserve this. We would love your feedback in the comments and if this was of value please share with those who need this message too!

Seeking more social media training to help grow your business?

Feel free to join our FREE Facebook Group Today!

The post 6 Secrets to 6 Figures in Network Marketing appeared first on Coach Fryer.

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