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Companies that thrive amid constant change share a common trait: Their leaders encourage employees to think more like entrepreneurs than traditional workers.
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Thinking through your employer brand is not just key to attracting talent, but to shaping the brand promises they’ll join you in delivering.
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An Adobe report that celebrates of digital advertising’s quarter-century birthday not only provides a snapshot of how far the industry has come, but also a blueprint for where it goes from here.
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“It’s a fascinating time having [so many] generations all working together, and that enables you to have incredible diversity,” according to Donna Morris, chief human resources officer and EVP, employee experience at Adobe.
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Consumer purchase habits are constantly evolving. One place this is evident is the travel and hospitality sector, in which digital channels like mobile, social media, and other emerging platforms have been influencing how travel is booked.
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The traditional financial services sector in Australia and New Zealand has had it good for a long time. Research from F5 Networks shows that a considerable number of people–around 40%–have never switched banks. But with oldest of the millennial generation now in their 30s and earning substantial salaries, that could all be about to change.
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Regardless of which industry brands operate in, they have one thing in common: the need to constantly adapt to the new world of digital interactions. For Amadeus, a leading technology provider for the travel industry, this means more than simply investing in new technologies that get customers excited.
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What’s at the root of a company’s relationship with its customers? A recent Merkle report examined this question and concluded that customers are looking for long-term, connected experiences that appeal to both their emotions and sense of novelty.
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Amid the talk of Generation Z as the future of work, in the here and now most marketers seeking jobs are Millennials—a demographic with work habits that older generations often find baffling.
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Often, customers’ first interaction with a brand is digital, making it all the more important that companies have a handle on their digital presence and processes.

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