Classy Career Girl is now one of Forbes 35 Most Influential Career Sites and a leading destination for ambitious women, currently reaching millions of women each week. At Classy Career Girl, we are passionate about helping women who want to make a difference in the world. We are providing an e-learning platform designed to be a one-stop-shop for all women in career transition.
Today, we have an exciting episode! If you haven’t already, follow the #mystartupstory online. It is a movement where women share how they started their business. I love this movement, I usually share mine every year. If you are looking for a way to build brand awareness, this is a fantastic place to start.
Because of online noise today, it is essential we start communicating our brand story online. We want to make sure our content is true to us, and it is meaningful and authentic. To do this, we create startup stories online.
The #MyStartupStory Challenge will help you get clear on your mission, attract the right clients, and stand out in your industry. This is all about connection because people want to connect with you because they can clearly see your “why” behind what you are doing.
Keep in mind, the messaging here is not about champagne on the beach, but the real-life reasons why you do what you do and why it matters so much. Share your goals, your dreams, and what life looks like for you.
This will give you seven days of material to post on your social media accounts to raise brand awareness.
Day 1: Where do you create? Where do you work? What do you love about where you work right now?
Day 2: What made you want to start your business? What inspired you to start your business? What was that moment you decided to commit to your business no matter what?
Day 3: What is your vision for your business? This will get people excited about where you are going. What does life look like when you reach that goal? What impact do you want to make in the world? What legacy do you want to leave?
Day 4: What roadblocks have you faced? What has been the toughest day so far as an entrepreneur? When did you want to give up and what did you do instead? Did anyone help you get past that roadblock?
Day 5: What is a typical day in the life for you? What are some rituals and habits of your day? How do you make time for your dreams?
Day 6: What do you want to accomplish in the next 3-5 years? What impact do you want to make in your market? How many lives do you want to change?
Day 7: Why do you want to work? What motivates you to start your business? Why do you want freedom and flexibility?
So, here is the challenge! Share your #MyStartupStory on social media! Let people connect with you and learn about YOU! Share who you are and let people get to know you better.
Don’t forget! June 3rd marks the relaunch of Classy Career Girl podcast. I am excited to give you a bit of a behind the scenes look at what makes a Classy Career Girl. I really hope you will download and listen to that episode, I am so excited about it!
Today, I want to share my process for launching a new product, course, or business. Over the years, I have used this business launch plan dozens of times to keep myself, and our team organized and actually make it to launch!
The two people I have learned a TON from on launching are Stu McLaren and Jeff Walker. Check them out if you want a deeper dive!
How to Create a Business Launch Plan in Just 3 Hours
Ready to get started? Here is how I created my 90-day launch plan! It is just three steps and generally takes me around three hours to do. It is short and sweet, which makes it easy to implement.
Step 1: Create a NEW Google Calendar
Pick a 3-month timeframe for your launch, then create a calendar only for your launch. This took me 30-45 minutes.
First, plan out your Phase 5, which is the fulfillment of your product. Set dates for calls and for fulfilling your product. Focus on WOWing your members. Host a welcome week or new member orientation. Also, set aside times for any Fast Action bonus dates you’ll provide.
Then, set dates for Phase 4, which is your actual launch when the cart opens. I suggest choosing a launch week that is slow in your personal life. Set your Phase 4-7 launch dates first, then set other dates for launch week like live streams, webinars, FB lives, etc.
Phase 3: This is stage is about building a relationship by giving away great free content. Pick the 1-2 weeks before your pre-launch. This is your free stuff which is valuable, but also sets the need for your product.
Show them that you know their frustrations and goals, and you have a solution. Tell them the date your cart will open. I do a 4-part video series, but it could be a series of webinars or FB Lives. Whatever it is, you are seeding your product and service and making your audience really want it so they will jump on it when it finally becomes available.
Phase 2: This is four weeks pre-pre-launch. During this time, I work on list building, and building relationships through FB Lives by doing how-to training and answering questions. This is when you’ll want to showcase studies of people getting the success your market wants. Make sure to email your list every week.
Phase 1: This is beginning when people really get to know YOU! You’ll share your values and beliefs. You’ll also share what you feel passionate about. You can be yourself here! YAY! This phase is also for four weeks. Share what you stand for. Connect. Be vulnerable. Build relationships. Do weekly videos being yourself and email your list once per week.
Step 2: Set Up Tasks Associated with Your Launch Calendar in Asana
This part took me 1 hour.
Create a new project for this launch in Asana. Inside the project, make a task for every single thing you need to do in your launch over the next three months. Details matter here. Get it out of your head and into Asana.
What videos do you need to record? What blog articles or emails do you need to write? What lead magnets do you need to create? What FB Lives do you need to do? What pictures do you need to be designed? What sales pages do you need to create?
You can worry about the topics of FB Lives and lead magnets later. This is really getting the big picture project plan done as quickly as you can.
Step 3: Delegate All tasks in Asana to the Appropriate Person and Assign a Deadline
This took me 1 hour.
Delegate all tasks to people and give real deadlines.
Give yourself the time and space to provide quality stuff. Give yourself early deadlines while looking at your Google calendar, so you have wiggle room if you need to delay things. For instance, if you plan to launch your list build on May 1st, get it done a week ahead of time.
That’s it!! Now it’s time to execute.
Every Sunday when I plan out my week, all I do is check out my calendar in my launch project in Asana and see what I need to get done that week. I check things off as I go, and this is how I stay on top of what needs to get done in prep for launch time.
I really want to thank everyone who has been joining us over in the Classy Career Girl Network! It is so incredible to see how many of you jump in to help members who have questions. Thank you for all you do. If this plan helps you, I would love to hear about it! Share your thoughts and experiences on Instagram and let me know what works for you. Make sure you tag me @classycareergirl and share your biggest takeaways!
Coming up on June 3rd, we are going to give the Classy Career Girl Podcast a fresh new start!
On June 3rd, we are going to talk about What is a Classy Career Girl? Who is a Classy Career Girl? What is the definition of a Classy Career Girl? This is literally stuff I talked about back in 2010 that we are bringing back and refreshing so you can get crystal clear on what our brand is all about!
I really want you to download and listen to that episode because it is going to bring so much clarity on what our brand is all about. There are actually 6 components of becoming a Classy Career Girl and I can’t wait to share them with you. We are going to be diving in each month to study what each of these components is and how you can be a Classy Career Girl. This is something I have been dreaming about doing for a long time and I’m so excited to spend the rest of 2019 really focusing on what a Classy Career Girl is!! So what do you think the definition of a Classy Career Girl is? I’d love to know! Send me a message on Instagram, I would love to hear your thoughts.
You asked for it! Here is a special training I did on IGTV about a topic that I get a lot of questions about! How To Overcome Imposter Syndrome
Imposter Syndrome: What To Do When You Feel Like a Fraud
So, I’ve been getting a lot of requests to do a video on imposter syndrome, so that is what I’m going to do today. So if you have ever felt like you are not qualified or not good enough to do the job or to do something scary, maybe you’re a little uncomfortable and you feel like, who am I to actually do that job? No one is going to think I’m smart enough. No one is going to think I’m good enough. Who am I?
If this sounds familiar, then you may have had imposter syndrome.
We’ve all had it. I’m going to tell you when I had it years ago, back in 2014 when I got invited for my first international speaking event in Brazil. I was scared out of my mind and I was talking to one of my coaches at the time and I said, I do not believe I’m qualified for this.
Like who am I to be flown to Brazil to be wined and dined? They’re going to do my hair and do my makeup, and I’m going to speak to thousands of women. They’re going to know I’m an imposter and they’re going to know I’m a fake. They’re going to know. They’re going to be able to tell. I will never forget what my coach told me.
She told me that you will always have that in the back of your head. You will always have imposter syndrome. You’ll always feel like you’re not good enough. It’s never going to go away. You just have to march on and get through it. And I did a couple of weeks later, I flew to Brazil with my family, got onstage, delivered that presentation, and it was an incredible experience. They didn’t think I was an imposter.
Even though I was so nervous and had those negative thoughts, I got up there, I did it. And it was a huge experience for me. So what I also want to tell you is if you can push past feeling like an imposter, and get over that hump and that fear and feeling like a fake, the feeling afterward is incredible.
The feeling afterward will motivate you and push you to your next uncomfortable level. I will tell you from my experience in Brazil that it completely launched our business because I developed so much more confidence from getting over that really, really scary thing I didn’t think I was qualified for.
I was able to leap past and then everything just changed after that. I just knew if I could speak on stage to thousands of women in Brazil, they were all wearing headphones, they couldn’t even understand me, it had to be translated in their language. If I can do that, what else can I do? I can do anything. Right? It really builds your confidence.
That is what I want to motivate you and inspire you to do today. If there’s something you feel like you’re not qualified for, you’re not good enough to do, just try to do it. Go for it, because you will experience such an amazing feeling afterward and then you will be unstoppable.
If I Can Do It, So Can You
I hope my story will inspire you. So go out there, do big things. If you’ve ever felt like a fake, if you’ve ever felt like you’re not qualified for something, if you’ve had any experiences with imposter syndrome, I’d love for you to share how you got past it below. Your comments will inspire and motivate others!
Thank You For Listening!
As always, we want to give a special shout out to our community! Thanks to everyone who has been joining us in the Classy Career Girl Network! We love it when you support others and it’s incredible how many of you jump in to help other members who have questions. Thank you for all you do. Thanks also for sharing the episodes on your Instagram stories. Make sure you tag me @classycareergirl and share with me what you are learning and your biggest takeaways in your stories too!
Big shoutout to our listener of the week Shana banana who left a review on iTunes THANK YOU!
Keep sharing and remember to download our episode on June 3rd about what it means to be a Classy Career Girl when it goes live! I can’t wait to share with you more about what and who a Classy Career Girl is, it is going to be a fun one!
Today, we are going to talk about how to market authentically. When you spend all your time pushing or promoting your products, people can tell you aren’t authentic. And to be honest, it doesn’t work. Instead, you need to focus on what you love and what you have to offer other people. Sharing your message should be 100% authentic. When you do this, your purpose will shine through, and people will trust you and want to work with you.
The Fundamental Rule of Marketing
It’s important that your clients know you, like you, and trust you. Don’t just open your sales page and expect people to buy. It can be days, weeks, or years before someone actually pays you. We have to know this as we grow our business. This is how you market authentically because you aren’t pushing a product or service on them. You are just gaining trust from the people who are following you.
How can people know you more?
How can people like you more?
How can they trust you more?
The Best Indicator of Your Future Growth
Your best indicator of success is that you are engaging with others on a daily basis. Are you helping them? Ask yourself these questions every single day to evaluate whether you are on the right path for future growth.
Did I help one person today?
Did I create new free valuable content today?
How many times did I hear ‘thank you’ today? If you keep doing this daily, you’ll start to hear thank you. This is a great thing!
Did I tell one person about my business today? There is always an opportunity to tell people what you do and who you help.
How to Gain Trust with Stories
Do you know what I try to do at the beginning of every training video in CRP 2.0? Share a story that relates to the topic I am about to teach! When you tell people a story, they change their mindset. They sit back and relax and listen in for story time. If your listeners lean into your story, they will learn the concept you are teaching much quicker.
Every time you are going to put something out into the world, think of stories that illustrate what are you are going to tell people. Here is a simple template I learned from Stu McLaren that I use when I prepare for a speaking event, FB Live, or video.
Start with a hook. This is the first line of your blog or Instagram post.
Tell a short story that gives the background. Something in your life or a client’s life about what you are about to teach.
Outline. Get into the meat. Share or teach the important things that you really want to get across.
Summarize what you taught.
Give an action that you want your audience to take next.
I’ve learned that you have to be honest and not hold back. If something is frustrating you about your market or industry, it might be a sign you need to write or talk about it. Here are five mistakes too many businesses make when marketing.
1. Modeling other people’s exact templates and not thinking for yourself.
I encourage you to do a lot of thinking for yourself. You can’t copy someone else’s exact business. It will always backfire because you are unique and different. Build your own business your way to stand out from the rest. Go against the norm and do something different.
2. There’s always a catch.
Instead of a catch, just provide great value. Interview others and spotlight others in your industry with no strings attached. Support others and learn by being around experts in your industry. Help people. Interviewing people with no strings attached is a great way to grow your network and become an expert!
3. People are going big, but are underprepared.
Take those baby steps. You’ll know when it’s time to go big. Prepare. Have notes. Practice, so the quality is good if interviewing others. Know their bios if you are interviewing others. Make them look great! Making a great impression on others in your industry is so important.
4. Flaunting how much money you make instead of how many people you help.
Just because others are sharing income reports, doesn’t mean you have to. Do it in a way that feels right for you. Share the actions you took and the results, including people you helped instead of how much money you made.
5. Forcing other people to promote your stuff.
Other people are not just going to promote your product or service just because you have it. Do a lot of giving out your stuff for free. Give products away. Let people try it. Let influencers and bloggers try it for free. They don’t need to promote it. It’s more important you aren’t pushing your promotion. Surprise people. You’ll be more likely to get a shout out if you aren’t pushing.
How to Rise Above the Noise Online & Market Authentically
So, how do you stand out? How do you market in a way that is true to who you are and actually help people?
1. Unfollow. Unsubscribe. Lead.
Are you living what you are telling others to do? This is part of being authentic. You need to lead through your stories and experiences. You learn by doing and can connect with your clients by telling them when you were in the same boat, but you stepped up and became an expert/leader.
Say no to things that don’t feel good. Don’t be rushed. You’ll attract the people who need to hear you the most when you are 100% yourself. Your work should feel good.
3. Start sharing HOW not just WHAT.
Many people share WHAT for free, and you have to pay for the HOW. I recommend not worrying about the next step in the funnel. If you can teach people how to do one thing for free, they will want you to teach them how to do the next thing, too and pay you for it because they know they will get results. This is all about building trust.
4. Create a community around your topic or expertise.
Facebook groups are a great way to create a community around your topic. Treat them special. Support people. You can also have a community in your Instagram comments or LinkedIn groups. Or you can take your online connections and make them in person. Create a community in your local area and host meetups or events or workshops.
If you are looking for support from like-minded women, join us in Classy Carer Girl Network on Facebook! We have more than 35,000 women who are building their dream business and careers. We’d love to see you there!
I wanted to quickly share with you a commitment that we have at CCG.
Our commitment is to serve women stuck in their jobs by giving them crystal-clear content that makes taking action and finding career fulfillment easy. Our mission is Career fulfillment for all women. So if you are listening, that is our goal and on that note. I want to make this podcast super useful for you. I want it to be crystal clear and helps you take action and find carer fulfillment.
So on the note of fulfillment and happiness, today’s podcast is all about fulfillment as a business owner. Now if you aren’t a business owner, this podcast will still be helpful for you no matter what career you are in. So let’s dive in and learn How to Increase Your Happiness While Running a Business.
How to Increase Your Happiness While Running a Business
There are a lot of unhappy entrepreneurs in the world. To me, someone who is happy and doing what they love is a real success. So, we are going to talk about looking inside and making sure you are doing more of the stuff you are designed to do in your business.
You might feel like a change is needed in your business. Maybe it’s not making you very happy or you aren’t doing the things you thought you would be doing when you started.
To get started, ask yourself these questions:
1) What do you enjoy most about the current work you do or the work you have done in the past?
2) What could you do for hours and hours and not get bored?
3) What tasks drain you and what tasks give you more energy?
3 Things That Lead to Career Satisfaction (and Increase Your Happiness!)
Interests: What were the things you could do for hours and hours and not get bored when you were a kid
Motivations: What are your values, what are your goals? Are you looking for freedom, to make an impact, spend more times with your kids? These may change over time, and that is okay!
Favorite Skills: What are you good at and what do you actually enjoy doing? I am great at accounting, but I hated it. Today, I do more teaching and it is what I really love.
Do what you WANT to do instead of what you feel like you should do. It’s so easy to just go along that path with what you should do.
You can save yourself so much time and trouble if you just start with what you want to do! Are you doing what you want to do or what you should do?
Share Your Feedback About Classy Career Girl’s Podcast
Before we go, thank you so much for sharing that you are listening and sharing our podcast with your friends. I truly appreciate it and thank you also for the reviews. I love love love reading them and I really want you to leave a review if you haven’t yet. It would mean so much to me and to our entire CCG community.
If you have any feedback about the Classy Career Podcast, please DM me on Instagram. Do you want shorter episodes? Longer episodes? More content on a specific topic? Less content on a specific topic? I really want this to be useful content that helps you take concrete steps to find more career fulfillment. Thanks so much for listening, and I look forward to hearing from you!
There are limited hours in the day, and it can be incredibly hard to find ways to make the most out of that time. Having kids has made it even more challenging to find ways to get all the really important stuff done, both for my business and for my personal growth. It is really important to me to have time to meditate, to make it to the gym. I am a better mother and a better business owner when I have the time for these kinds of things.
It has taken me a really long time to figure out how to make the most of my time, and I wanted to share some of the techniques I use every day to be more productive. Now, I am not perfect. Some days I get more done, some days a bit less. But these productivity secrets keep me on track, and I hope they will help you, too!
The #1 Time Hack for Productive Women
Batching is by far the most effective productivity hack I use. Batching is when you group similar tasks together to improve your
productivity. For example, sit down on a Sunday and create all your Instagram posts for the month. Or, spend a few hours recording all podcast episodes for the month.
Here are three tips for batching success:
Focus your time on revenue-generating activities.
Administrative items should not distract you from revenue-generating activities.
Limit time spent on administrative tasks since that won’t grow your business.
Remember, you cannot grow a business only doing administrative tasks. Block out time and batch family time as well. This is your sacred time.
The Pareto Principle states that 20% of your input creates 80% of your results. This means 20% of what you do in your business is going to lead to 80% of your results.
Focus as much time in your calendar on that 20%. For example, if most of your new clients come in through email, then that is where you need to focus. This doesn’t mean you can’t launch that podcast you’ve been thinking about, but it does mean you should focus most of your energy on what works.
Create (and stick to!) Your Morning Routine
Your business won’t grow if you keep waiting until 8 pm at night to work on your dreams. Right when you wake up, focus on your own goals and dreams before your employers’. Focus on your goals before your employer’s dreams and goals.
Getting started on your own dreams first thing in the morning will make you excited and inspired as you take on the rest of the day.
Design a Weekly Review Session
My weekly review sessions are normally held on Friday. This session will help you identify exactly what needs to be done when you wake up on Monday. Get in a weekly review habit.
Here is what I do, your schedule might look a bit different:
Make a long list of all the tasks that still need to get done for the week.
Knock out as many administrative items that you can.
Make another list of tasks that can wait until next week.
Prioritize the top 3 tasks for next week.
Did These Productivity Secrets Help You?
It is so easy to get caught up in the daily grind, especially if you are still working a full-time job. I hope these tips will help inspire you to be more productive and get more done–even if you have just a few moments in the morning to work on your dreams.
If these productivity secrets helped you, let me know! I love hearing what you all are working on and celebrating with you. Share your successes on Instagram and tag @classycareergirl
I could write a book. I could start a course. I could do speaking events. There are so many ideas as an entrepreneur; we want to do it all. So how do you focus on what matters right now? Here are five tips for finding focus.
You can’t do it all. You may be getting opportunities left and right. The right time will come to do more but focus in on the things in your business that are working now. You can’t say yes to everything. Table some of those things for later on in your business. Start saying no.
Be very aware of tradeoffs. If you are doing one thing, that means something else is suffering. This is a choice that you are making with your time. If you are checking your work email, what is that not allowing you to do ? For example, if you are mindlessly wasting time scrolling on Instagram, you are making a choice to not do your daily meditation. These are examples, but we have to be aware of the choices and tradeoffs we are making so we can use our time wisely.
Find the right things to focus on. “Productivity is not about getting more things done; it’s about getting the right things done.” -Michael Hyatt. Focusing on the right things is so important, especially after having kids.
Book recommendation: This book has really changed how I think about how I spend my time. Free to Focus: FreeToFocusBook.com
Focus on what you need to do right now. Your business will grow when you eliminate all the things you could be doing and just focus in on the things you really need to be doing right now.
I hope you found this helpful. Make sure you are part of our community on Facebook! The Classy Career Girl Network Facebook group is a great place to ask questions and discuss these podcast episodes. So meet me there! We have over 20,000 women in there who are all passionate about finding career fulfillment and supporting each other. There is no dumb question! So please join us, I want this podcast to be about community more than anything.
A membership site is where a customer pays you a monthly or annual fee to gain access to the content you deliver on a monthly basis. The great part about membership sites is that you can build monthly recurring income, which means less launching every month. This means less stress and freedom too.
Once you gain enough members, you might find it is a lot more fun to run your business because you know your expenses are covered. Membership sites are truly for people who want to make a big impact and reach a lot of people. You may not want to do as much one-on-one consulting or individual coaching, but you like teaching.
For me, I wanted to do more training internationally online and less one-on-one consulting.
Here are a few tips I learned while building a successful membership site.
The 6 Secrets of a Successful Membership Site
Running a membership site is not easy and it’s not for everyone. If you decide you’d like the benefits of having your own membership site, these tips will make sure your membership site is set up to succeed as quickly as possible.
1. Create a Content Calendar
Your success depends on your content calendar. There are many different options to consider when creating your content calendar. Do you like creating content on a consistent basis or do you want to create content once? Do you enjoy setting up automation in your business so that you don’t have to continue creating content over and over?
For example, one of our membership sites, Corporate Rescue Plan, has a content calendar where we deliver brand new content on a weekly basis. I am on the hook to have something new that will help our members start and grow their businesses each week. I batch this ahead of time and try to create 3 months worth of content in 2 days. This is called the Publisher membership site.
Our other membership site, Love Your Career Formula, is a modular/mastery format where I deliver content on a weekly basis, but it’s all automated. There’s not much work for me because I have already created the training once and it’s automatically delivered to our members on a weekly basis. I can deliver the content out to our members over 2-3 years.
I also hold a weekly FB Live in Corporate Rescue Plan because the community is our #1 priority and the reason people join and stay. This is different from our Love Your Career Formula. Our members in Love Your Career Formula don’t utilize or need the community as much.
You have to evaluate the needs of incoming members. Q&A is a lot more important for CRP, but no one shows up when I do Q&A’s in Love Your Career Formula. Our retention rate actually increased when I stopped holding Q&A’s in Love Your Career Formula because our members weren’t overwhelmed with content.
Less work for me, and a greater retention rate…sounds great to me!
Note: Everything I know about membership sites I learned from Stu Mclaren, creator of the Tribe Course. This course only opens 1-2 times per year. If you are interested in membership sites, you definitely want to sign up for his course. He’ll be making it available at the beginning of August, so stay tuned to our website for more information. I have taken what he has taught me over the last 6 months and have used it to successfully grow our membership from 100 to 470 members!
You need someone to help you out. I had a membership site called the Get Ahead Club that I had to close in 2014. I was a couple of months away from giving birth to my daughter and I was stressed because I didn’t have anyone to help me out. I wasn’t setting up myself to succeed.
I highly recommend having someone available to help you with answering emails, questions, community engagement, monitoring your payment processor, and designing images.
Figure out your strengths and what you are most excited about doing in the membership site, then fill in gaps around you to help you grow. You’ll overwhelm yourself if you try to run and grow a membership site by yourself. You’ll hit the point where you can’t get any new members because you are working so hard on keeping your current members happy. This is the point that you’ll start to plateau and you won’t be able to grow.
3. Ongoing Problem and Success Path
Your membership site needs to solve an ongoing problem that your members have. Not all topics are good for membership sites. Some topics should be a short online course instead. For example, if I was learning how to make pancakes, I’d take a course because I won’t need to keep getting information about making pancakes on a monthly basis for a year, right?
But, if the topic was how to cook healthier, and every month you helped me by providing new ideas and recipes, that’s something I would be interested in using for a long period of time. You’d create a success path for me to see what I needed to do to keep eating healthier and feeling better, and you’d keep me looking forward to reaching the end.
In Corporate Rescue Plan, we teach you how to start and grow a business and there is always something to learn when you are growing a business, so it’s an ongoing need that never stops. In Love Your Career Formula, we teach our members how to determine their ideal career and develop leadership skills once they are in their dream job. There’s always something else about career development and leadership that people can learn.
If you just need resume tips, we have that in a short online course. You can take that and be done in a week, but in our membership site, we want to help people through their entire careers. That can last for years and years and years, which is how we have designed our membership site.
Think about an ongoing problem that your customer has and how you can continue to solve their problem on an ongoing basis.
4. Develop a Marketing Plan
You need to have a solid marketing and launch strategy. This is a mistake I made in the beginning because I didn’t have a good plan and I was scared to launch. Now, thanks to Stu’s TRIBE course, I am no longer scared of launching. Actually, I LOVE IT!
We now like to have some sort of launch every quarter of the year. At the beginning of the year, we set up our marketing and launch calendar for the whole year.
You’ll also have to decide if your membership site is going to open and close the cart or if you’ll always have it open. A big launch usually does well because there’s lots of excitement and closing doors motivates people to join because they can’t join later. Depending on your topic, it may make sense to keep your membership site open so you can enroll people at any time.
5. Create a Retention Strategy
You want your retention rate to be as high as possible. A high retention rate means that a lot of your members are staying month after month. When I was struggling with growing our membership sites, before getting help from Stu’s TRIBE course, our retention rate was at 60%. It’s hard to grow at that rate. It’s much easier to keep your current members happy than to have to keep launching and get new members over and over again.
When we focused on improving retention and used many of the strategies I learned in TRIBE, we had a lot of success. In 6 months we have increased our retention rates from 60% to 85%. I know this will keep growing because we have a lot of great retention strategies we plan to add to our sites over the next few months.
A few retention ideas: keep your members engaged in a community with a members-only Facebook group. You can conduct Facebook Lives or put together mastermind groups for your members to meet each other. The quicker they meet others in your membership, the longer they will stick around. You want others to get to know each other. In person, meetups are another great idea, as well as telling your members what is coming up in the future. You want to be them excited to stick around. These are just a few ideas, but there are a lot more ways that Stu teaches in his course, TRIBE.
Build a membership site is not quick or easy. It will take time. If you are just starting to create a business, it may not be the best first place for you to start. You might want to get used to selling something else first.
When you have a membership site, you will be selling at a much lower dollar price such as $20 or $30 per month so you’ll need a lot of people to support you. If you are struggling to grow your business and have bills to pay, I don’t want you to be stressed out about making money. I recommend having some side income coming in for at least 6 months so you aren’t entirely relying on your membership site to pay the bills.
It took a year for me to make the same amount in my membership site as I was making when I was doing individual coaching. It will happen. I know you can do it, but you can’t rush success. You need to do it right and set it up the best way possible. There was a time when I kept doing individual coaching so I could grow my members, which let me completely remove individual coaching from my calendar.
Take your time and you’ll be so happy you did. It will be so worth every single late night that you put into growing your membership site.
Questions to Ask Yourself:
Do I have a content calendar?
Do I have a team or an assistant to support me?
Does my membership site solve an ongoing problem?
Do I have a marketing and launch plan?
Do I have a retention strategy to keep members interested and engaged?
Do I have the time and patient to grow a membership site the right way?
Please reach out and let me know if you have any questions about starting membership sites!!
Today I want to talk about recurring revenue and share how I was able to use it to replace the income from my day job.
What is recurring revenue? It is a predictable income. Recurring revenue is the portion of a company’s revenue that is highly likely to continue in the future.
Everything changes when you have a consistent income every month that you can count on. It decreases stress and brings more clarity and allows you to have. The reason that I was able to quit my job and have a steady income coming in each month is because I started to build my recurring revenue.
I could show my husband the numbers that proved I would be able to replace the income from my day job because my recurring revenue was growing each and every month. When you rely on big launches, one month your revenue may be huge, but the next month you might not make enough to pay your bills.
This is why I always recommend building recurring revenue into your business model.
Having the recurring revenue coming in every month lets me focus on passion projects, spend more time with my kids, and have less stress. Here is how I started.
Individual coaching: $200/month for weekly coaching calls (this was LOW but where I started! I booked up quickly and raised my prices)
Group coaching: $150 per month for weekly group coaching sessions
Membership site: Our first membership site was $10 per month for twice/month interviews with career experts and FB Group community. Our second membership site is $39 per month for a step-by-step training program and monthly biz growth bonuses (Previously it was weekly FB Lives and weekly NEW content before I transitioned it to a curriculum/phases)
Physical product: Annual purchase of our Create Your Future 90 Day Planners: $159 and we send you quarterly planners in the mail so you always have one ready to go.
I AM NOT PERFECT. Everything I know I learned from Stu McLaren about membership sites. Go download his guide to a profitable membership site TODAY and take his TRIBE course: www.classycareergirl.com/tribeguide
Today’s post is Part 2 in a series about how we plan and create content here at Classy Career Girl. We have been creating and publishing content consistently for the past almost 9 years, so I really wanted to share what is working for us! Read Part 1 here if you haven’t!
Secret Weapon: Batching Content
This has been a total game changer for me. Batching is when you sit down and do similar work all at once. The book Deep Work really changed how I spend my time. Batching work helps me stay focused and get more done in less time. It really will change your life!
Here is the thing: content creation isn’t always going to make you money, at least not in the short term. You have a lot of work to do and creating content is important, as it helps you build trust and relationships with your audience. But it isn’t going to make you sales, at least not right away.
Protect Your Time By Working More Effectively
So you, need to protect your revenue-generating time, whether that is your day job or other work for your business. Batching work helps you do this more effectively. Choose just one of the steps below and see how much easier it is to publish better quality content more consistently.
Give yourself one hour to schedule out all your social media posts for the week. Just one hour! The point here is to limit your time so you work more efficiently.
Spend just two hours writing blog posts, then schedule them. Don’t worry about if they are perfect, just make sure they are valuable and get them scheduled.
Spend an hour writing down all the topics you want to cover in the next six weeks. Get them plugged into your editorial calendar and write an outline if you have time.
Answer emails at one specific time a day. Don’t keep going back to your inbox, it will just distract you!
Block off 4 hours to record videos for a whole month. They can be short, that is okay. Just get them done and you will feel like a weight has been lifted from your shoulders.
If you are getting overwhelmed by all the details, take a deep breath. You have to start somewhere. Even one Instagram post a week will get you started towards building your dream business.
If you have half an hour, you can sit down and schedule one Instagram post a week for the next month. Just half an hour and you’ve taken one baby step towards your dream.
Don’t feel like you need to do what everyone else is doing. I spent way too long feeling like I had to do certain things to succeed. In reality? Things grew when I stopped listening to other people and started doing what works for me.
So, commit to taking that first baby step. Maybe that is writing one blog post a month, or scheduling one Instagram post a week. That is okay. A baby step will get you closer to your goal, not doing anything at all leaves you stuck.
I used to drive myself crazy trying to make sure everything was perfect before I’d turn in work to a client or launch a new project. I didn’t realize that being perfect can actually be a negative. It can hold you back, feed self-doubt, and keep you stuck.
You only get better if you practice. And not everything is going to be perfect, and that is okay. If you wait to publish a post until it is perfect, you might never publish it! You can help people, but you can’t do that if you never hit publish.
If being perfect is holding you back, give yourself permission to be terrible. You will never get good at something if you don’t give yourself permission to e terrible. It is a process. Honestly, when I look back at my content from five or six years ago, I can see how imperfect it was. But I got it out there, and over time I got better.
How to Break Out of the Need-To-Be-Perfect Trap
Set a hard deadline for your task. Maybe that is two hours for a blog post or 30 minutes for social media posts. Setting a deadline will motivate you and keep you focused.
Set realistic expectations and goals for yourself. No, you aren’t going to be able to write a 5,000-word ebook in 30 minutes. But, you can write one blog post in an hour or two. And, if you need to adjust, that is okay!
Hit publish. If you wait until your post is ‘perfect’ you will never publish it. There is always going to be a sentence you could tweak or a story you can add. Let your content out in the world where it can do good. Don’t keep it trapped because you think it isn’t perfect.
Stop Make Excuses; Start Doing
It is easy to get stuck in your mind, to start over thinking it, to feel like there is just too much to do. The secret to creating content consistently is really simple. You have to get started and just keep doing it.
I know that probably sounds a bit silly. It is so easy to make up excuses in our heads, to tell ourselves we aren’t good enough or that no one will read our content. Will that happen? Maybe.
But what if it works?
What if you are able to help just one person? What if you can build the most amazing business, the most amazing life? It could be even more amazing than you can imagine.
Stop making excuses. Stop trying to be perfect. Stop telling yourself you don’t have time. Get started. Today. Even if it is just spending 15 minutes outlining a blog post or creating your editorial calendar for the week.