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As the whole world celebrates the first man in the family - Dad - SM Supermalls is throwing him a feast fit for a king.

"This Dad's Day, SM puts the spotlight on our idol Dads who have brought nothing but laughter and love to our homes. We celebrate them through exciting deals, events, and fun feasts made especially for them," invites SM Supermalls SVP for Marketing, Jonjon San Agustin.



So how can we spoil the King of the Family this Father'd Day at SM? Here are the ways :

1. D-day for your main man. Reminisce about the good old days over beers and barbeque until June 16 from participating restaurants because let's be honest, dads invented BBQ Sundays.

2. Makeover and wellness time. Dad always puts the family first. On his special day, make him feel like the king that he is by pampering him at SM. On June 16, get exclusive deals for haircuts and massages.

3. Toys for the big boys. Fill your Dad's heart with excitement by bringing him to a showcase of classic and contemporary automobiles and motorbikes at the Coll Cars and Bikes Exhibit from June 14 to 16.

We definitely know where to treat Dad this father's Day so his day would absolutely be a memorable one

4. Daddy belly. Take your dads to a steak date and make reservations at his favorite reataurant this June 14 to 16. It's never too late to treat your Foodie daddy to a sumptuous feast.

5. Dance Machine. Relive great childhood memories! Work as a tema and show off supreme dance moves by joining Dad's Fortnite Dance Challenge on June 16.

6. Create memories with Dad. take snaps and play with fun Facebook filters with your super dad for a chance to win exclusive #DadsDayAtSM2019 giveaways until June 16!

Indeed, in our country; the best celebrations of Father's Day happens at SM Supermalls. Grab this chance to give Dad the best on his special day.
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The rise of virtual currencies in the Philippines started in 2014 when the BSP released its first advisory and informed the public about its features and risks in dealing with cryptocurrencies. 3 years after, a circular concerning virtual currency exchanges that are more favorable towards crypto was released under the so-called BSP Circular 944 where licensed companies are allowed to legally exchange fiat to cryptocurrency and vice versa.


My first hand experience and knowledge on cryptocurrencies was in 2015. It was an app where I can earn virtual coins through tasks or trade and invest them.  In 2018, when there was a sudden downfall and issues concerning that virtual coin; I stopped investing but still continued using other services in the app such as mobile payments and online shopping.

My understanding and awareness on blockchain and cryptocurrency is too shallow until I met the representatives from World Token Issuing Alliance (WTIA) and gave me in-depth knowledge about their technology.

WTIA is the advisory and capital market solution of some of the biggest real-world blockchain projects in the world. Projects include sovereign-level tokenization programs, utility-token driven business models for listed companies, tokenized infrastructure securities, high technology applications and much more. Governments and large corporations seeking a new paradigm in management, asset utilization, business development and stakeholder engagement have joined the WTIA, therefore it has become a network of some of the world’s top business, infrastructure development, blockchain advisors and discerning investors, bringing capital, technology and know-how to developing countries and large multi-national corporations.

WTIA Representatives showed off their license from CEZA

Just like the other blockchain and virtual currencies, WTIA sought license for them to be able to operate in the country. This June, the Cagayan Economic Zone Authority has granted an Offshore Virtual Currency Exchange (OVCE) Provisional Regular License to WTIA, paving the way for WTIA to launch its exchange service on the WTIA Platform.  

With the help of the regulatory and business framework in CEZA, the World Token Issuing Alliance (WTIA) will help companies and countries from around the world adopt emerging blockchain technology and embrace a new tokenized economy. 

WTIA works with some of the world’s largest blockchain and asset tokenization projects and is responsible for bringing together such projects as Monopoly Hotels & Resorts (MHR); Smart City Company (SCC); and many more.

According to Keunyoung Kim, the chairman of WTIA, "WTIA is all about supporting Real Projects that have a positive impact on the community and country. Projects that deliver economic growth, create high value jobs, and can benefit from blockchain technology’s transparency, trust and security."


This is a major step forward for WTIA as they prepare to launch their fully regulated security token exchange platform to increase liquidity for their projects. WTIA’s new license will allow WTIA to offer security, utility and virtual currency tokens, covering the broad spectrum of token offerings required as the portfolio of projects under WTIA expands.

With the increasing popularity of blockchain and its growing ecosystem of tokens, liquidity ensures fair pricing for projects through market dynamics and allows users to invest in the success of projects that they support.

Kaycee Kim CEO of WTIA expressed that they are very excited to receive this important license from CEZA. WTIA will be able to help their projects develop tokenization models based on asset digitalization, solving many of the problems and bottlenecks in the current marketplace. Through WTIA and blockchain technology, they are hopeful that they can bring real projects to fruition, creating economic prosperity and jobs for all.

The ability to tokenize assets is creating a quiet revolution in the financial world. The digital tokenization of assets such as real estate, corporate assets and even IP allows assets to change hands conveniently, quickly and cheaply, without the need for complicated processes and even middlemen. Information is stored on an immutable ledger, secured via a decentralized network, and linked through cryptology, creating a trusted system for the transfer and verification of ownership. Many mainstream financial institutions and asset management companies are very interested in the prospects from this technology and are considering the issuance of tokens backed by real world assets.

 
One of the features of WTIA is the WTIA Exchange and the RXR Token. The WTIA-X is a platform or an app for the digital exchange enhancing liquidity of the projects, giving the network of over 54 million investors an opportunity to partake in the development and growth of WTIA projects. Do take note however, that unlike the current blockchain technology and cryptocurrencies in the country, WTIA is not open for small scale investments, because they are building real projects for communities and smart cities and generate jobs and opportunities for people. 

RXR coin on the other hand, is a utility token that are issued to provide liquidity and trading support to all WTIA projects. It will be used to pay for fees on WTIA and WTIA-X. RxR Tokens can be exchanged for BTC and ETH.




By licensing WTIA in the Philippines, it is not impossible that the country may soon adapt the WTIA Logistics or WLOG Platform which forms the backbone for logistics and payment settlement between customers and stakeholders, or copy the Tunisia Economic City project which is a development of Smart City wherein the Security Token is tied to real estate development and growth promotion featuring Smart Payments, Smart Energy, Waste management and more.

With the aid of CEZA which will be responsible for all the legal aspects of WTIA's investments and transactions in the country, the company is confident that Philippines efforts to develop its virtual currency and blockchain industry will lead the region in the years to come.
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Milk teas have been alluring options during hot summer days. However, despite many available milk tea choices, a new store adds a unique and tasteful element to this summer staple.


“La+Tearia” a combination of the Italian word “latteria” which means “dairy” and the English word “tea,” revolutionize the milk tea game by redefining the concept of shaved dairy and tea drinks through its“Dairyliciously Good” fusions of brewed tea and dairy flavors.

Crafted from bold-flavored dairy and infused with the finest, fruity ingredients, every bite of the shaved ice delivers the refreshment you need. La + Tearia also delivers a colorful line-up of classic and modern flavors, offering waves of refreshing drinks filled with fruity tastes split into two series, “Shaved Milk Tea,” which starts at P89 and “Double Shaved Dairy,” P95. In each category, the shop features its top-selling drinks, “Signature Milk Tea” and the “Go Mango,” respectively.

The shop’s signature milk drink is whipped from a storm of flavors containing rock saltand cheese and shaved milk tea – the best part of the frozen dessert. Café la + tearia, meanwhile, tantalizes people’s taste buds by offering smooth, iced milk ribbons with a black brewed coffee blend topped with coffee jelly and drizzled with condensed milk.


Along with the featured desserts, the creamy goodness extends to the shop’s Shaved Milk Tea Series. It aims to perfect brewed tea and dairy blends by combining familiar, well-loved flavors of Dark Chocolate, Thai Milk Tea, Strawberry and Matcha with milk tea. This tea series also has the additional benefit of holding its rich flavors even when it has melted.

La + Tearia’s Double Shaved Dairy Series, on the other hand, offers a delicious fusion of smooth iced milk ribbons and high-quality flavors showered with their complimentary toppings like fresh diced mangoes, beans, jams, belgian chocolate syrup and sweet condensed milk. Titles of the line include “chocolatte”, “go mango”, “gotcha matcha” and “strawberries and cream.”

La + Tearia co-owners, Chef Gerick Manalo and Jeri James Fazunila, together with celebrity friend Marlo Mortel, graced the grand opening through a ceremonial ribbon cutting in March. The shop opens its doors to everyone, especially those who have a sweet tooth, inviting them to try its colorful, creative concoctions. It is also equipped with the best kitchen tools, especially that BEKO PHILIPPINES, the Official Partner of the Everyday, is one of their sponsors for kitchen needs.

Visit their store at Leon Guinto St., Malate, Manila, and tickle your taste buds with its wide selection of milk teas.
For more information, follow them on Facebook – https://www.facebook.com/lateariaph/
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Evil is all around us and in Black Sheep’s first horror film, Clarita, viewers are treated to a horror film about the first recorded possession in the Philippines that shocked the entire world. Jodi Sta. Maria has been well regarded as one of the most versatile actresses in the country and in Claritawhere she plays the titular role, expect to see Sta. Maria like you’ve never seen her before.


Before the term “viral” was even coined, the case of Clarita Villanueva’s possession became a worldwide sensation and was one of the most talked about events in the history of Manila. For the first time on the big screen, viewers can experience Clarita’s journey in all its glory.

For Clarita, award-winning documentarian and filmmaker Derick Cabrido breathes new life into the story by bringing his own brand of horror for Filipino moviegoers. Cabrido is known for his visceral and gritty take on the true horrors that surround us. He has won awards in documentary and film festivals from around the globe.

After learning that a group of doctors were killed by super natural forces, Fathers Salvador (Ricky Davao) and Benedicto (Arron Villaflor) will have their faith tested when they are tasked to perform an exorcism on a possessed woman named Clarita (Jodi Sta. Maria). Meanwhile, a photojournalist investigates the truth about Clarita’s possession and helps the two priests perform the exorcism. In their journey to help Clarita, they will encounter demonic obstacles that will prevent them from performing the exorcism.

This Independence Day, free yourselves from the demons within you and experience Clarita on the big screen. Will Clarita’s soul be saved or will the evil in her take over?

Clarita opens in cinemas nationwide starting June 12.

The film also stars Alyssa Muhlach, Romnick Sarmenta, Nonie Buencamino, Angeli Bayani, and Che Ramos. Clarita is produced in partnership with Clever Minds Inc., and Purple Pig.
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A home is a place where we keep on coming back no matter what happens, no matter the distance - after a hard day's work, a weeklong trip or after years of absence. It is our place for comfort and freedom. This is where we wanted our hearts and mind to belong as much as possible.


True to its name, Casa Reyes Bistro Filipino is the "home" every one of us would always want to go to when we want moments of comfort, silence, freedom, and care. From the facade to the interior, the staff, the service, and the food, you will always feel at home in Casa Reyes.

Casa Reyes resembles a traditional Filipino home where you will see black and white portraits on the wall, fine China wares of white with accents of flowers and women, baluster and furniture made of hardwood, old collections of housewares and simple appliances and a lot of memorabilia that will remind you of the laidback life you once have - the simple, serene life that can only be found nowadays in the province.


Casa Reyes' menu consists of traditional Filipino dishes with a twist. They made it to a point that not only will the old generation appreciate the food but the current generation as well, which is mostly composed of millennials whose sense of taste can be picky and critical.

Being a soup lover, I first tried their Wagyu Bulalo which is served piping hot in a tall bowl. I was never disappointed - it's a legit Bulalo with no artificial seasoning. I enjoyed the large bone marrow - what a dose of collagen! They also have Sinigang na Lechon which is as good as the bulalo. Both contain tender meat that even the kids and the grannies will have a good time eating them.


They also offer all-time all-original Pinoy dishes with a twist such as Crispy Dinuguan, Wagyu Mechado, Lechon Sisig, Lapu-lapu with Mango Sauce and more. The Crispy Dinuguan is a must-try for people who have doubts about the taste of the usual dinuguan. Wagyu Mechado is very flavorful, and it will definitely give you the best definition of what mechado is so it wouldn't be mistaken for menudo or afritada. Their Lechon Sisig is a level-up dish. There are a lot of mouth-watering sisigs out there but the Casa Reyes' version is of better quality based on the taste and the preparation. One thing I noticed with their sisig is that it is less oily than the others.

Among their dishes, the Tinapa at Kesong Puti Lumpia with Mango Salsa is highly-commendable. This dish, I must say, is truly Pinoy - the tinapa and kesong puti is our very own local products and the best mango in the world can be found in the Philippines - therefore they all make a proudly Pinoy ingenious dish!


Apart from these sumptuous dishes, they also offer all-time breakfast and combo rice meals such as Wagyu Beef BBQ Cubes which surprisingly is soooo tender and juicy, Bagnet and Laing Combo which will make you feel the best delicacies from North to South, a complete meal for the day -  Pinakbet Rice with Bagnet; and for the meat-lovers, feel overly filled and full with Siracha Tomahawk BBQ Chops and Angus Rib Eye Steak with Truffle Butter - both served in large portions.

For the drinks and desserts, don't forget to try the Watermelon Shake and the Fresh Buco Juice - both refreshing, perfect thirst-quencher. I also have to commend the Artisanal Pinoy Gelato Floats with tablea flavor - it's chocolatey, it is rich in flavors and I love the taste of the original tablea. It was nostalgic because the taste is very similar to the tablea that my Aunt from Batangas used to make everytime I visit their home.

Before going back to your "true" home, don't forget to try their Pinoy Gelatos which are all superb! I can't choose the best one, for they are all best-tasting and luscious. And for the pasalubong, you should get a can of Salted Egg Bibingka Cheesecake with a sweet and salty goodness of bibingka and the fluffiness of a Japanese cheesecake.

It feels good that every once in a while, in the middle of the very busy life in the city; there is a place we can all go to for comfort. It feels great that there is Casa Reyes Bistro Filipino to care for us when we miss our home, when we miss our youth, when we miss our roots...
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Imagine hospital beds so intuitive that they can track both a patient’s vital signs and sleeping patterns? What about robot-assisted surgery when the doctor and patient are miles apart? These scenes may soon be reality as the automation technology is gradually revolutionizing healthcare through to the era of ‘smart healthcare’.


The concept of smart healthcare diverges from traditional approaches to healthcare; instituting intelligent and intuitive systems that improve the quality of patient care. This approach has influenced the gamut of pharmaceutical products, medical equipment, and health and wellness products, as they integrate with each other to create a holistic system that is predictive, preventative, personalized, and participatory.

Taiwan and its superior technology is leading the world toward this new frontier. Consistently ranked as the top knowledge economy in Asia, its biomedical sector has been identified as one of the industry pillars for national development. In recent years, the value of Taiwan’s biomedical industry significantly increased to a booming US$16.2 billion. Taiwan President Tsai Ing-wen considers the country as a forerunner in medical innovation due to three factors: top-tier medical technology, robust supply chains, and a burgeoning biotechnology industry.

Taiwan’s domain leadership has been cemented by effectively fostering a supportive and collaborative ecosystem where academic, private, and public institutions work together to create products that contribute to smart healthcare.



Innovation at work

One example of the smart healthcare innovation is the range of products offered by Asus Life, a subsidiary of the Taiwan Excellence Award winner Asustek Computer. The company recently worked with hospitals to offer smart medical care solutions for patients.

OmniCare is a medical Internet-of-Things platform that collects biometric data from various instruments and smart wearable devices. PhenoFinder is a platform that integrates patient medical records at all hospitals and big data analysis.

Zenbo is a smart robot equipped with facial recognition functionality, and AiNurse is a virtual care-giving robot that can communicate with patients via voice or text.

Meanwhile, 2019 Taiwan Excellence awardee Onyx Healthcare Inc. also created medical products that optimize and seamlessly automate hospital processes that are usually done on paper.

The company’s medical tablet MD101 aids nurses as they gather the data of a patient’s vital signs, thus reducing the time spent on each patient, which is usually up to 12 minutes. Altogether, their products help improve the accuracy and efficiency of over-all patient care in hospitals.


Proudly Made in Taiwan

In recent years, the world has seen Taiwan transition into becoming the global powerhouse it is today. It is a beacon of great, innovative value for countless consumers, boasting cutting-edge products that are proudly made in Taiwan.

Time and again, Taiwan has proven its prowess in life-changing technology. Tackling life’s many spheres – from healthcare, to education and mobility – Taiwan consistently improves our lifestyles, as we revel in its brand of everyday excellence.

To catch more of Taiwan and its amazing innovations, you can check them out at the following dates and events: Taiwan Excellence 3 on 3 Hoop Challenge on June 29-30 at SM Megamall; the IoT Business Platform on July 24-25 at Manila Marriott; the Taiwan Excellence E-Sports Cup on October 4-6 in Metro Manila; and the Taiwan Expo scheduled sometime in November at Davao City.
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Experience a celebration of Philippine Independence Day like no other when HISTORIA, CULINARIA, Y CULTURA kicks off on June 8, 2019. The 2-day festival celebrates 121 years of Philippine Independence through a showcase of heritage food, fashion and culture in Taal Heritage Town, Taal, Batangas.


The Historia aspect aims to educate visitors on interesting and little known facts about Philippine significant segments in Philippine history, particularly on the aspects of art and architecture. There will be talks by experts on Philippine History Art and Architecture, and guided tours to historical places in Taal—especially the houses of illustrious Filipino families that have helped achieve Filipino nationhood.

There will also be Film Showings featuring momentous period films that showcase the skill and soul of noted Filipino filmmakers. Apart from that, amateur and professional photographers will display their snapshots of Taal’s historical places in a 2-day Photo Contest.

Culinaria Filipina will be highlighted during the Pop Up Lunch. Here the the Malolos Congress menu will be recreated and served in one of Taal’s ancestral house where the attendees will be required to put on full period costume.

Calle Tienda, on the other hand, is a 2-day food fair (from June 8 to 9) to be held at Taal’s Social Plaza featuring local and fusion Filipino delicacies. On Calle Jose Diokno, topnotch Filipino culinary artists will conduct food demos on popular Filipino delicacies, traditional cuisine, and long-lost heritage menus.

Cultura, the distinctive Filipino culture which marries Western and Eastern influences into one fluid and vibrant way of life, becomes the inspiration of 3 centerpiece events. The “Mutya at Ginoo ng Kultura”, is the first ever search for the male and female ambassadors who embody Filipino cultural ideals and promote heritage tourism by advocating the preservation and conservation of local culture.

In cooperation with the Lyric Opera of the Philippines, or LyrOpera, “Kundiman ng Lahi”, on the other hand, is a concert of well-loved Filipino music that highlights the different aspects of the Filipino psyche.

As a fitting finale, the grand “Historia en La Moda” is a fashion exposition gala that traces the evolution of traditional Filipino attire from pre-Hispanic times to the genteel days of the pre-war era. “Historia en la Moda” will see the masterful creations of Manila’s top fashion designers as they capture the transformations of the Philippine traditional wear.

These events will happen on June 8 and 9 , 6:00 pm, at the Taal Social Plaza in Calle Mariño-Agoncillo, Taal Heritage Town, Taal, Batangas.

“HISTORIA, CULINARIA, Y CULTURA” is one of the advocacy programs of CASA HISTORIA, a group spearheaded by acclaimed designer Lito Perez and includes members from different professions and endeavors who share a passion for Filipino arts, culture and history.

Perez started the daring initiative to help preserve architectural legacies—an integral part of the rich tapestry of Filipino cultural heritage—in danger of being torn down. In Perez’s vision, past clutches hands with the present to assure the survival of these architectural gems by giving them a significant purpose in the contemporary setting without compromising their integrity and soul. This strategy assures the structures’ continued existence, while re-purposing it for a new function and pumping new life into these ancestral mansions.

In the past couple of years Casa Historia has preserved and maintained houses like Villa Tortuga (Taal, Batangas), Arce Mansion (Vigan, Ilocos Sur) and Casa La Demetria (Pagsanjan, Laguna). Perez has also served as a consultant for the restoration of Ning Balemi (Pampanga), Villa Saryaya (Sariaya, Quezon), Tampuhan Café (Taal, Batangas), and Casa Asunción (Balayan, Batangas) which is owned by the famous actor Leo Martinez. Currently in the process is one of the oldest houses in the Philippines Villa San Vicente in Vigan Ilocos Sur, as well as a few other houses waiting to be restored and given a new life: Casa Lilang (Taal, Batangas), and the Historic Noble House in Caysasay, Batangas.

Visit their Facebook page @HistoriaCulinariayCultura and @casahistoria you can call at Globe: 0927-9751683 or 0916-6336706 Smart: 0961-2523338
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National Cheese Day is an internet phenomenon that has unclear roots. Nonetheless, it is very clear that everyone can relate to celebrating the deliciousness and creaminess that cheese, particularly the country's #1 cheese - EDEN - brings to the dishes we serve our families.


Today is the best day to ask, what's your favorite way to enjoy EDEN cheese?

Let me share you a story about how I and my Nanay enjoyed EDEN cheese during my younger years...

"Mom had passed away 11 yrs ago. But I still remember how she makes every Christmas very special back when she was still alive.

I grew up having a single parent who took care and provided me everything for a living, my Inay. I can really say that we had a hard life during my early years. My mother was a farmer who only earns 100-150 pesos a day. But she made sure that every Christmas we'd spend together is a very special one. 

She would always cook "suman malagkit sa palaspas", pansit, and chicken adobo sa gata for Christmas Eve and of course, she would buy a pack of loaf bread and a box of her favorite "Eden cheese."


I'd still remember, she would always tell me, "Kulang ang Pasko at Bagong Taon ko kpag wala ang keso na ito." That was how simply we celebrated Christmas when I was young. 

Now that I have a family of my own and we celebrate Christmas with a lot of foods and gifts for everyone, I still miss the simplicity of Christmas she had shared with me..."

I can never forget this piece I have written for my entry to "Dahil Sa Yo Ma," an online contest sponsored by Eden Cheese last Christmas of 2012.

How can I forget something that opened up a lot of doors for me? How can I forget my winning piece? Yes, it was one of the three grand winners of Sodexo gift certificates worth P100,000; and I am proud that it is inspired by the woman, the only woman who had never lost faith in me even once.
  
My Inay was my greatest influence in choosing the right kind and quality of cheese that I should buy. I have always trsuted her instinct for I know she will never choose anything that is not the best for us. Which is why now that I am also a Mom, I never settle for anything less when it comes to cheese. I only choose Eden, it has never failed to give me fond memories for over 3 decades. Indeed, Eden immortalizes our family's bonding moments over food and we all love EDEN just as how my Inay had love this food...
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A typical Filipino household is naturally hospitable and gregarious and food is the basis of their social life. Whenever we are expecting a visitor at our house, we would cook our specialties from the appetizers to the main courses and desserts.


From hospitality rise our love for cooking too. In fact, we love to watch cooking shows and demos, cooking competitions, and the likes and we even buy the most expensive cookbooks for unique recipes and complex dishes that we can prepare and cook for any type and kind of occasions.

Our love for food, cooking, and eating make each one of us a Home Foodie.


And to level up and fuel our passion for food, San Miguel Pure Foods brings us the 5th season of Home Foodie show with Chefs Yen, Martin, and John, together with the real-life couple, Drew Arellano and Iya Villania. Just like the previous seasons, they will continue to teach and entertain Home Foodies with resto-inspired and classics with twists but with new and level-up ideas, easy-to-prepare as well as budget-friendly recipes.

This is an exciting season for all viewers because Home foodies went out of the kitchen for fresh ambiance. Some of the cooking demos are done on location with a refreshing view of the Sierra Madre Mountain Ranges as the kitchen backdrop.


To engage more with the Ka-Home Foodie community on recipe ideas, questions and needs that can be addressed by the show, Drew will roam around the city to personally talk to the viewers and netizens.

The recipes were carefully planned to make sure they are ka-Home Foodie approved, can be easily replicated by more households and are suited for every member of the family. Lucky Home Foodies will also get the chance to be invited to the remote kitchen to watch the cooking demos and try the featured dishes.


During the launch of the show, SMFP let us experience being a Home Foodie for a day. They opened the Culinary Center of SMPF and prepared Madalicious and Affordalicious meals for everyone. My most approved dishes are the Chili Chicken, Sisig Fried Rice, and the Tokwa n TJ. Each of the dishes has a twist in taste, they all taste good and they are really easy to prepare, which make them a perfect menu for anyone who is always on the go.

In season 5 of Home Foodie, expect more surprises as the family gets bigger. Watch out for more dishes that are budget-friendly yet nutritious and delicious, plus get ready to be entertained by the very bubbly personality of Iya and Drew. The show will surely give you a dose of kitchen and food knowledge at the start of the day, so you can be guided before you head on to the nearest supermarket or wet market.


Home Foodie Season 5 premieres this June 10, 2019 after Unang Hirit in GMA7 Kapuso Network.
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Allianz Philippines recently received a presidential citation from the Philippine Heart Association (PHA) for staunchly supporting its advocacy projects geared toward creating awareness and lay education about cardiovascular health. This is the second year that the company received the award. It is the only non-pharmaceutical company to have done so.


“The numbers are alarming when it comes to the prevalence of cardiovascular diseases. Angina, for one, has caused 17.3 million deaths each year. As a company that advocates health protection, we consider it our duty to do our share in promoting awareness about heart health,” said Gae Martinez, Allianz Philippines chief marketing officer, who received the award on behalf of the company during the 50th PHA Annual Convention at the Conrad Hotel in Manila.

Allianz Philippines was the Official Life Insurance Partner of the PHA in its celebration of Heart Month last February. For two years running, the company has also been the PHA’s partner for its Camp Braveheart. Conceptualized in 2007, the program seeks to encourage children who were born with heart disease and have undergone surgery to live a normal life like other kids. During the said event, Allianz conducted a financial literacy exercise for the participating kids’ parents.

Also, last February, Allianz Philippines sponsored the PHA’s Heart Fair in Tacloban as well as the launch of their Angina Awareness campaign in K. Kangleon, Palo, Leyte. Angina is one of the symptoms of coronary heart disease and is the world’s number one killer, according to the World Health Federation. Cardiovascular disease is now considered an epidemic that is projected to cause 52 million deaths in 2030 unless measures are taken.

Allianz and the PHA have, likewise, partnered in a nationwide Health Caravan that went to the cities of Cagayan de Oro, Davao, Iloilo, Cebu, and Manila. PHA doctors delivered lectures educating bankers and agents about angina and the 502100 campaign, which encourages people to live a healthy active lifestyle.

More recently, Allianz and the PHA launched the Fit Heart Minute videos, which aims to teach Filipinos to be more active. They consist of one-minute exercise videos featuring Dr. Rey as well as fitness coaches and TV host Jim and Toni Saret.
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