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As online traffic is becoming more and more expensive in China, the term ‘private traffic’ (私域流量) has become one of 2019’s ..read more
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Welcome to episode 50 of the China influencer marketing podcast! Today’s guest is Raymond Huang, SVP of Strategy, at the publicly-traded ..read more
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This week I chat with Rui (@大睿睿) a top-tier fashion and beauty influencer on Xiaohongshu with nearly 2 million followers. Our ..read more
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As online traffic is becoming more and more expensive in China, the term ‘private traffic’ (私域流量) has become one of 2019’s ..read more
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Today we hear from Zak Dychtwald, author of the book “Young China” and Founder of the think tank Young China Group. In this episode ..read more
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Welcome to episode 50 of the China influencer marketing podcast! Today’s guest is Raymond Huang, SVP of Strategy, at the publicly-traded ..read more
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China Influencer Marketing by Lauren Hallanan: Online Influencer .. - 2M ago
In this episode my assistant Kejie and I discuss three recent KOL marketing case studies that we felt were refreshing. Even though I’m ..read more
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Christine Mou is an e-commerce live streamer with Shopshops, a company based here in NYC that does cross border e-commerce live streaming ..read more
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Today I bring back Elijah Whaley, Influencer and CMO of influencer marketing PARKLU to talk about the new sponsored post regulations on ..read more
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Last spring, I had Fabian Bern on the podcast to give an overview of Douyin, which, at the time, was still an emerging social media ..read more

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