How your daily gut-busting routine may actually be preventing weight loss and pushing you closer to death
In western cultures like ours, countries like the U.S., UK, Australia, Canada and other European nations,
what’s the first thing that anybody thinks of or tells you whenever the idea of weight loss is brought up?
You’ve got to hit the treadmill, exercise bike or the streets and burn those calories!
On the surface of it, this makes sense, right? After all, you’re doing a lot of work and you’re sweating
and breathing heavily. Surely, running a few miles every day must be dissolving those unsightly pounds
like crazy, right?
Would you be surprised to hear that this is actually wrong?
No, I’m not crazy – let me lay it out for you…
Yes, cardio does burn calories, it’s true. And yes, some cardio is good for you. Light cardio promotes a
healthy heart and increases your endurance. On the other hand, though… heavy cardio actually begins
to have the opposite effects.
Before I get into why, let me give you a simple but sensible example. Imagine pre-historic humans.
These men and women are running around the Paleolithic world chasing down antelope, red deer,
aurochs, bison and the occasional woolly mammoth. Most of their diet comes from animal protein and
what edible plants they can scrounge.
Well, if cardio was so great for losing weight, these people would simply starve to death while running
down their food. All that cardio would burn through their energy reserves faster than they could
replace them. Yet they didn’t starve to death… why?
For one thing, a lot of heavy cardio is hard on your knees and feet. Second, it’s also hard on the heart.
Too much cardio actually begins to add scar tissue to your heart and increases your rate of heart attack.
We didn’t realize that for a while until many scientific studies were done on the subject.
As for losing weight, excessive cardio actually has the reverse effect and here’s why. Our bodies are
genetically designed to survive. Our body’s job is to store energy as fuel both for its immediate use and
in the form of fat for those times when food is scarce. In modern times, of course, food isn’t really
scarce, so this built-in safety feature is rarely needed.
However, when you deprive your body of the nutrients it requires, either by starving yourself on some
crazy diet or by over-taxing your body with lots of cardio, it begins to switch into survival mode.
Additionally, and unfortunately with heavy cardio, your body also becomes anabolic.
This means that it begins to burn the most effective source of energy first – and that’s not fat… it’s your
muscle. Take a good look at some of these chronic long-distance runners who compete. Many of them
are kind of stringy looking and have to pack in the carbs just to maintain their muscle mass.
You want your body to burn fat, not muscle, obviously. It’s not really about calories, as many diets and
so-called fitness gurus try to make you believe. Calories are only a means of measuring food energy.
Yes, if you want to lose weight, you must take in less calories than you consume, yet there’s so much
more to it than that.
The biggest secret to weight loss isn’t running 10 miles every day, starving yourself or even avoiding
some of your favorite carbs, believe it or not. In fact, if you’re going to lose weight properly, it’s actually
important that you do eat some of your favorite foods!
I know that sounds crazy, too – but it’s absolutely true, and I can prove it to you! If you know how to
use your body’s natural processes to your advantage, it’s entirely possible to lose more than 10 pounds
in a single month without starvation diets, gut wrenching cardio, ridiculous workouts and eating
anything gross! It’s true and I can show you the science to prove it!
Want to know more about dropping some stubborn LB’s right away? Then click this link and I’ll show
you a video that’ll explain how and show you the science backed by independent clinical studies to
Perhaps the most appealing benefit of using a patch is that it is so easy to use. No pills to remember to take, no special diets, no required exercise routine. Naturally, sticking to a healthy diet and exercise program is best for your overall health, but if that is difficult for you to adhere to all of the time, the patch may be a solution that works for you.
A weight loss patch that you place on your body will deliver the active ingredients by transdermal delivery, meaning through the skin. The patch ingredients will go directly into the bloodstream, bypassing the digestive system and liver. Simply apply the patch to a smooth area of your skin and change it every 3 days. That is all of the maintenance that is required.
A patch can even be used occasionally when you are traveling and know you will be eating out a lot, or for those times you are too busy to cook the proper foods. A patch that suppresses your appetite will help you develop good eating habits that will help you maintain your ideal weight in the future ~ no more yo-yo figures.
2. Appetite Suppressant Pills
Curbing your appetite to stop the influx of calories in the first place seems to be the logical way to lose and maintain your weight. However, we are so bombarded by confusing claims everywhere for appetite suppressant pills ~ in print, on the radio, on television, even on billboards when driving, that it is difficult to know which diet pill will really help take off those pounds ~ and keep them off..
Some diet pills will cause your heart to race, your hands to shake, or an overall “wired” feeling. To avoid these problem, stay away from products that contain Ephedra, Ma Huang, and Ephedrine.
One herbal diet pill that has gotten a lot of publicity lately is Hoodia Gordonii The authentic plant comes from the Kalahari desert in South Aftrica. Respectable television shows like 60 Minutes, the Today Show, BBC, and even Oprah’s “O” magazine have given it rave reviews for its fast acting appetite suppressing qualities. While it can take one to two weeks to work fully, many users report a decline in their appetite with the first pill.
In fact, Hoodia has had so many positive reports that there are now a lot of knock-off products being marketed to the uninformed ~ especially on the Internet. The real Hoodia is very rare because it takes up to 7 years for the Hoodia plant to mature to a point where it provides appetite suppressant qualities. In addition, the African government is now limiting the amount of Hoodia it exports, meaning only a few suppliers have the real thing. Because Hoodia is so rare, you can expect it to be a little more expensive than other diet pills.
Another diet pill that helps shed pounds is Herbal Phentermine. This is a non-prescription appetite suppressant that is scientifically designed to produce similar effects of a popular Rx version of phentermine.
The good news is that the Herbal version contains only natural ingredients so you don’t have to be worried about side effects. Plus, you can avoid the time, expense, and embarrassment of a doctor’s visit.
Herbal Phentermine will not only suppress your appetite, but it will also increase your metabolism so you burn more calories and have more energy.
3). Carbohydrate Blockers
Perhaps you prefer not to have your appetite suppressed, but instead would like to eat all of the pasta, bread, rice, and potatoes you want. If this sounds more like your style, then you might want to try a carbohydrate blocker.
Scientists have discovered, and thoroughly tested a method to allow us to eat the foods we love and not gain weight. We can now stop the normal conversion of starchy foods to sugar before it can pass through our digestive system and store as fat on our hips, thighs, buttocks and stomach. Derived from white kidney beans, the resulting carb blockers, (starch neutralizers), are a completely natural product. They work by neutralizing the Alpha amylase enzyme that digests starch.
By neutralizing this digestive enzyme, the starch from our food does not get digested. Instead, it remains intact and does not convert to sugar. It simply passes through the body undigested and acts as a fiber ~ which is a very good thing. We get more fiber going through our intestines while avoiding the conversion to sugar and the resulting fat storage ~ a definite win-win situation.
Over the past several years, there have been many positive studies to determine the effectiveness of carb blockers and their ability to help lose weight. One study was performed at the Northridge Hospital Medical Center in Los Angeles, CA, over an eight week time period.
It reported that participants saw an average weight loss of 200% more than those taking a placebo, and lost an average of 1.5 inches around their waists. This was 43 % more than those taking the placebo. Plus they reported having 13% more energy, even though it is not a stimulant.
Whether you choose patches or pills, prefer to eat starchy foods, or use carb blockers, some things to look for when buying diet products are that they:
1) Contain all natural ingredients
2) Do not have harmful side effects
3) Offer a 100% money back guarantee
AdWords courses are available online to make one familiar with basic as well as advanced ad-based marketing strategies. Learn about the tips to find best AdWords training courses among those available online.
AdWords might appear a complicated tool to the beginners in online advertising campaigns and the fact for this tool being complicated can’t be completely overlooked. Growing competition among online business holders can further make it difficult for the beginner level AdWords subscribers to make fair use of this tool. To tackle this problem, one can think of pursuing one of the AdWords courses available online. Go through the discussion below to learn about how to choose an AdWords course.
Need of AdWords Courses
One can feel the need of participating in an AdWords course for the following reasons:
– Not obtaining right returns on the investment after using AdWords campaign.
– For targeting the audiences belonging to different geographical areas.
– To target the audiences speaking different languages.
– To learn about right keyword selection and also, the techniques to create more ad groups.
– Most importantly, to exist in the tough competition, as most of the webmasters are interested in AdWords campaigns these days.
Factors for Right Selection
In order to choose the right AdWords course, there are few factors that must be considered by an AdWords subscriber. Here are few tips that can help you in this direction:
Consider the company offering the AdWords course and make sure that it has good industry experience.
Evaluate the expertise of teachers who will be providing you the information on various AdWords topics.
Take a look at the content of the course that must include topics like how AdWords work, how to make comprehensive keyword research, what are the management skills for AdWords campaigns, how to control you cost and budget on AdWords campaigns.
Consider the duration of the course and make sure that you are not wasting time in prolonged course schedules.
Finally, consider the fees demanded by the course provider. A good idea is to compare the fees of various online AdWords courses and choose the one offering best at reasonable prices. Take recommendations from experts on this.
Putting little extra towards AdWords courses can actually help you to get best returns on AdWords campaign investment. However, it is equally important to choose the right online AdWords course and reap the benefits.
AdWords courses Google Adwords Search Network can guide you to make optimal use of time and money one invests in AdWords campaigns. AdWords Magic is one website that can help you find information of various AdWords training courses available online. Visit Google Adwords Search Network to learn more about this.
If you are a small business looking for ways to trounce your biggest competitors in the industry, it would be a big idea to focus first on dominating the local market. The local strategy does not mean that you do not have big dreams for your business, but it is rather a plan to gain that strong foothold to the people closest to you before spreading your wings to the rest of the world.
Businesses that have a strong presence and good reputation in their localities have better chances of easily penetrating other areas. A local marketing plan will therefore always get you great rewards as long as you know how to best approach it. Below are some of the ways you can localize marketing efforts to find strong grounding and foundation right at home before exploring other markets.
1. Enhance Google local profile
Google is the most popular search engine and using the local tab you can ensure your business pops up in the searches relevant to your location. The search engine makes it very easy for businesses to verify local listings for their companies and from there you can improve your business profile so as to attract new customers who find you from the local listings. You can improve rankings by adding photos, videos and real time news whenever possible.
2. Bring local media on board
When it comes to marketing your business locally, you cannot do much alone. Considering that local radio stations, TVs, newspapers and local blogs are ever looking for some good content, consider sharing your knowledge in line with your business to reach out to your target markets. Landing interviews with the local media can go a long way in letting customers know that you exist and the kind of products or services you have to offer them. Valuable content will not only gain you exposure but will also set you apart as an expert among listeners, viewers and readers and this is good for your business any day.
3. Partner with other local businesses
Business alliances can be tricky, especially with competitors, but establishing them with local small businesses can gain you the kind of exposure you need. Remember that these businesses interact regularly with the same target audiences you are targeting. When you get into alliances you can promote each other’s business in the respective storefronts. You can create referral programs to reward every customer refer from the local businesses. You can also consider running joint promotions and events with other businesses.
4. Create a strong online presence
A huge number of people use the net to locate local businesses and you want to ensure that you can easily be found. Avail your business information on the relevant online yellow pages and list the business on the county business website and other listings. When thinking online presence you really cannot forget social media platforms. Make proper use of every online resource open to you to gain market base for your business and you will grow.
Janneh Wright: There were approximately 27MM small businesses in the U.S. in 2012. There are now 30.2MM small businesses today. According to research, the five-year business survival rate is a little over 40%. Those without the right business strategy are shortlisted for ending.
A business strategy encompasses looking at where you are where you want to be and how to bridge the gap. It also takes a deep dive into the competitive landscape, the consumers that you serve and assesses their needs and how you are meeting their needs. There is leadership consideration, branding, and marketing considerations, financial considerations. Without these assessments and a corresponding strategy to win, success is difficult especially for minority-owned businesses and social enterprises.
SmallBizLady: What do business owners have to take into consideration as they set their strategies?
Janneh Wright: It’s important for business owners to look at their skillsets. Some business owners believe that because they are good at their trade, they can transfer it into a business. In my book, I reference this as leadership failure. The belief that you know how to fix a car does not mean you can easily open and maintain an auto repair shop.
Therefore, as you begin the work to set your strategy, you must take into consideration your strengths and the strengths of any members of your team. Understand where there are weaknesses and ensure that plugging those weaknesses are part of the strategy.
SmallBizLady: Setting the strategy sounds like a lot is involved, how do business owners, especially those in smaller organizations get it done?
Janneh Wright: Many business owners are so invested in their businesses that they take on more than they should. I alluded to this a little earlier, but a business owner needs to understand what they are good at and learn to delegate the rest. There is a quote that says, “deciding what not to do is as important as deciding what to do.”
Business owners need to allow others to assist. The concept of opportunity cost comes to mind. If you are spending time doing work that someone else, more skilled at the task, can do in less time and for less expense, you should delegate. Having the time to work on a business strategy and having competent partners to assist is invaluable.
SmallBizLady: What part does Ethics play in a business strategy development?
Janneh Wright: A code of ethics is one of the most understated parts of creating a business. It is a great way to illustrate to all stakeholders what values are important to your organization. It creates a framework for all company interactions both internally and externally. Your company ethics should also be reinforced in your organization’s policies and procedures manual. It sets the tone for who your organization is and whom it intends to serve.
So, placing a code of ethics is a must as you develop your strategy will ensure that it is part of the fiber of your organization.
SmallBizLady: Most business owners have a vision of where their company will be, how do they create a strategy that makes the vision a reality?
Janneh Wright: It is my belief that all business strategies should begin with a vision statement and not the mission statement. The vision statement is much larger than a mission statement. It is the reach the stars vision of your company. What is the ultimate goal of the business? What scratch are you trying to itch? It does not matter how big and overwhelming it is. Once you have that you can start identifying all the factors and strategies needed to accomplish that mission. This is where you will develop the mission of the business.
The trick is to be able to articulate the vision of your organization in clear and achievable, aspirational and future-focused statements that prompt stakeholder engagement and satisfaction. It should also convey the values, goals, and direction of your business. A well-crafted vision statement will allow employees to be true ambassadors of the organization as they will be able to communicate a consistent message to customers. If everything the organization does is in line with the vision, it becomes that much easier to achieve.
SmallBizLady: Should there be a strategy for Customer Service?
Janneh Wright: All Businesses have clients, therefore having a strategy on how to engage them is a must for two important reasons;
1) Training for your staff on your expectations of how they interact with your clients. Your staff is the first point of contact with the world at large. How they are seen is a direct reflection on how your business is perceived.
2) Match client expectations with yours. You understand your product and services better than anyone else. So, you are in a position to ensure that customer satisfaction is always as high as possible.
Ensuring that a Customer Service strategy is in place will allow you to know that your clients are being taken care of in the right way.
SmallBizLady: With so much competition out there, how should business owners gain the trust of consumers?
Janneh Wright: There are many ways to do this. Integrity is one of the frequently mentioned traits that are perceived to be missing in small business. Whether this is an accurate depiction or not, it is a characteristic that business owners must work hard to dispel. Your ethics, your values must always be on display as a business owner. Customers and clients take slight cues from their interactions with you and your employees to create their perception of you and your business. A negative perception will be amplified with a positive perception will be whispered.
So, ensure that you have a code of ethics, a vision statement, a values statement. Train your new staff and revisit annually with all staff to ensure they understand them and work by them. Make every encounter with a client positive. Chip Bell says, “Loyal customers, they don’t just come back, they don’t simply recommend you, they insist that their friends do business with you.”
SmallBizLady: The market, its potential, and its trends are the starting point, but they are unpredictable. How can a business owner anticipate market changes and how can he adapt their business model to new market trends?
Janneh Wright: Market Trends, Government regulations, Environment changes are unpredictable but must be managed. I believe that one of the greatest tools at a business owners’ discretion that they underestimate is there consumers. Most trends whether market or otherwise can be linked back to your consumers. Survey them, talk to them, understand what they like and what they do not like and adapt your business model to ensure that you are keeping your consumers happy.
SmallBizLady: Why are innovation and product development considered crucial components of gaining a competitive advantage?
Janneh Wright: Innovation and product development are attributes that measure adaptability. If you are unable to adapt to the changes in the competitive landscape or changes to consumer needs, you will quickly become irrelevant. Innovation allows you to bring new news to your company, brand, or message.
You don’t have to ditch what you have to innovate or develop new products, but you gain a competitive advantage by bringing in something new. Innovation and product development can also take the form of highlighting a benefit that already existed but no knew about, or no one cared about. These are the things that make your business unique or serve as the true value proposition of your organization.
SmallBizLady: How important is Consumer Demographics?
Janneh Wright: Understanding your consumer demographics will allow you to evaluate your target market and determine If your target market has enough potential customers. You should also consider; will the target understand your product? Will they see the benefit in it? What are the best mediums to use to reach this market and are they easily accessible? You want to try to understand how they make decisions, and can they afford your product or service. So, understanding your consumer’s demographics in very important as you continue to grow your business.
SmallBizLady: Does every company need an online presence to succeed?
Janneh Wright: I think it was Aaron Lee that said “These days, social media waits for no one. If you are late for the party, you will probably be covered by all the noise, and you might not be able to get your voice across.”
The days of finding a business in a book are long gone. Everyone is searching the internet for products and services, and if you aren’t there, you are missing out. The combination of a website, social media, and properly executed SEO (search engine optimization) can catapult a company from oblivion to a household name if done correctly.
SmallBizLady: All small businesses have financial concerns; how can those be mitigated and how can a strategy help overcome that?
Janneh Wright: As a person with an accounting background, I will always look at the financial budget as the number one strategic boundary that must be set. As I work with small businesses, I understand that they are very cost conscious and to be able to manage and run your company on a day to day basis, I believe developing a realistic budget is the ultimate achievement. It is important that there be a balance.
Many small businesses that fail take on too much debt, lacked a financial plan, dreamed too big or too small, did not track expenses or even failed to chase payments. All business owners must pay maximum attention to their finances and keep a careful and systematic record of all funds coming in and out of the business. They need to plan for future growth as well as future uncertainties.
We’re currently in the Information Age – an era where information is shared among people almost at the speed of light. This, of course, was made possibly through the Internet. As more and more people are getting online, online marketing has reached a level in a way that marketers from decades ago can only ever dream of. With that in mind, many marketers have used the Internet as a powerful medium to market their products and services that they completely shelved the notion of using the ever reliable method of offline marketing.
This is a grave mistake any marketer shouldn’t commit, since offline marketing is as essential as it was decades ago. It is also made more significant if used hand in hand with online marketing. To bolster your marketing efforts, here are important offline marketing methods to help you out.
1. Direct mailing is a method that is no less effective as it was before even with the current popularity of emails. Direct mail comes in the form of flyers, brochures, letters and postcards. You can also create your own hard copies on your own printer to reduce costs. Mailing postcards are also cheaper than mailing letters and fliers, so make sure that make use of this method to maximize your capital.
One avenue where you can focus your direct mails is the brick and mortar businesses. This is obvious for the fact that an actual physical establishment can have offline marketing materials that employees can read at their own leisure. So don’t forget to include these establishments in your recipients list when you distribute your direct mails.
2. Conducting seminars, workshops and symposiums can go a long way into making your business more visible, and at the same time, showcase your expertise on matters concerning your niche. If you are able to build a reputation in the industry you’re part of, word will spread, and this in turn will help make your product a household name.
3. You can also advertise in newspapers and magazines. This type of offline marketing campaign can cost you some money, so you’ll have to tread carefully and make use of your budget wisely. The key here is to choose the right publications that will advertise your product. To do this, you have to pick the ones that distribute their papers at a high volume. If local, pick those whose area of distribution has a large population. Another important thing: since the popularity of the Internet, magazine and newspaper readership has dwindled, and I would recommend having the ads printed only on Sundays to improve visibility.
4. Charity events are a great opportunity to showcase your product. As one of the sponsors, your brand’s logo can be displayed on all their advertising materials. One rule of thumb is that your website’s URL should be displayed as well. Do this, and the amount of exposure your product will get will be considerable.
5. Finally, you can use yourself as your own product’s advertisement, much like what a mascot does for a company. No, you don’t have to wear silly costumes. Wearing a T-shirt with your site’s URL printed on it, as well as a car sticker with the same effect, should suffice. When you are your own advertisement, you can execute your offline marketing campaign on a more personal level.
You finally realize that you need a good opt-in list. After reading countless articles and sought expert advices and have read many success stories of people creating a small fortune with opt-in lists you finally decide to have one of your own. Then it happens, you think you have known everything there is to know about opt-in lists and have followed their advices to the T and you still weren’t able to make a profit.
In fact, you may be losing money. You maybe hiring writers to help you out, or there are some expenses incurred, even if you have a big list, but only a very small percentage actually buys from you, your still losing profit. You’ll realize that after a few months when you see your statistics and sales figures.
So what could have gone wrong? Why have others succeeded where you have failed? The most common mistake is that you dived straight right in. You chose a topic where you think could be quite popular and would earn you money. This just not the case. Just because you wrote people from the list doesn’t mean they are going to buy instantly.
Here I will offer more advice, for those who have started an opt-in list and have failed, you can rejuvenate your failed venture. For those who are starting, here are three quick and easy ways to build a profitable opt-in list.
1) Get your customers to trust you and your products first. Just launching your opt-in list would not make you an expert and a believable seller. Put many articles first before you start an opt-in list. Write about the topic you know and have started and used for your site. Try to put forums first to gain knowledge about your customers about their wants and needs and target those wants and needs.
Join forums from other sites as well. Provide expert advices and recommendations. When you feel that people trust you already, you will be able to start your own opt-in list. You can build a base as well with other forum users. You can ask them to join your list. Friends are always good customers. Put up a link to your site so that they may be able to see what you’re business is all about.
The certain truth is, the money will only come in when the consumers and subscribers believe and trust in you. They want a product or service that could be a good exchange for their money. People are not going to buy something out of your recommendation if they don’t know you.
2) Find a product or service that people want and need. Although it may not be your forte, if you provide a service and product that you have researched and learned about well, you can carry it on forward. Invest your time, effort and money that you could sell as well as the buyers or subscribers of your opt-in list can use.
While it is true that it is best to sell something that you have interest in, there are not many people who have the same interest as you if you decide to sell something that is not entirely popular or profitable. Do your research well and you would see the profits come in. Also provide your subscribers with promotional material that they could actually use and spread around.
3) Make friends with other opt-in list users. This is basically beneficial especially if it is someone who has already launched a successful opt-in list. These are people that have the experience in this venture and experience is still the best teacher. While there are many articles available for you in the internet to use, there is nothing like getting a first hand account from someone you trust.
Experienced opt-in list users will be able to tell you what to do and what not to do because they have gone through it. While different situations occur for different people, the general concept can still be very helpful. There are many things to avoid and these people will be able to tell you which ones.
Building a profitable opt-in list don’t just happen overnight. There are many preparations and effort to do. Opt-in lists are built from scratch, as your list grows, you should also maintain the quality of your list. Keep it organized and manageable. Get or hire help if need be, just make sure that your subscribers are happy and satisfied and they will be willing to buy from you.
Are you looking to market your business to the general public, preferably your targeted market? Your targeted market should be the individuals who are most likely to need what your business has to offer. For instance, if you run a professional resume writing business, you will want to target those who are currently unemployed or those who are looking for jobs. As important as advertising is, it can sometimes get time consuming and costly. The costly part is what often causes many small business owners to cringe. The good news is that there are a number of different ways that you can go about advertising your small business without having to spend more money than you need to.
One of the best advertising methods that people fail to realize the importance of is word of mouth. In today’s society, many consumers like giving a company feedback or ratings, literally or figuratively. That is why many consumers tell their friends when they find a nice new store; one that is worth visiting, or a store that they had a bad experience at. You should never underestimate the power of the customers that you already have. Not only will keeping your current customers happy increase the chances of them coming back again, it also ups the chances of them recommending your business to those that they know.
Another easy and relatively cheap way that you can go about advertising your small business to your targeted market is by carefully choosing where you choose to advertise your business. In keeping with the above mentioned example of running a professional resume writing businesses, you may want to think about distributing flyers or business cards to local coffee shops or college campuses. The same can be done for other types of businesses. For instance, if you run a dog grooming salon, you can advertise your business in local pet supply stores, vet offices, and such. Of course, you will need to get permission from other businesses before placing your business cards or flyers on their properties, but you may find that most are willing to assist you. In fact, you may even want to think about doing a flyer or business card swap.
In addition to handing out traditional business cards or flyers, you may also want to think about giving away free coupons. There are many consumers who like free stuff, even if it is only a few coupons. When a customer has a money saving coupon, they are more likely to buy what you are selling, whether it is a product or a service. If you are trying to target a specific group of individuals, like your targeted market, you may want to carefully choose how you distribute your coupons and how much in savings you give away. If you are just trying to generate as many sales as possible or create a “buzz,” you may want to think about contacting one of your local newspapers to put coupons inside their paper.
As it was previously mentioned, there are many consumers who love free stuff, even if it is just coupons. You are advised to take advantage of this well-known fact. For instance, you may want to think about holding a contest or a drawing for your customers. For instance, if you run a pet supply store, you may want to think about creating a pet gift basket, like one that may include food, treats, or grooming supplies. You will want to allow each of your customers, the ones who make a purchase, to enter into your contest. If the prize is nice enough, you may that some customers buy something just to get entered into the contest. Hosting a contest is a great way to generate sales and business “buzz.”
The above mentioned approaches are just a few of the many low-cost, affordable ways that you can go about advertising your business to the general public or even just to your targeted market. The decision as to whether or not you want to use any of the above mentioned methods is yours to make, but they are at least worth looking into.
In the recent years, most giant companies have opted using online marketing in order to expand their businesses and products to a larger scale. This patronage could be attributed to the fact that business owners enjoy the chance of being able to reach people outside their locality at a lower cost using online marketing rather than the offline marketing.
Preference For Offline Marketing Once Again
At present however, businessmen prefer using offline marketing once again. They believe that since the strategies involved in this kind of marketing are more traditional, offline marketing gives them the credibility and confidence that the way they run their business is indeed effective.
However, using these various marketing strategies still require business owners the corresponding research. And so to make these strategies work for your locality, you must first make sure that the offline marketing strategies you will use are appropriate, timely and cost-efficient. Here are some easy tips in incorporating different offline marketing strategies in your local business.
Helpful Tips In Incorporating Offline Marketing Strategies With Your Business
Putting Up A Directory In Your Local Store
First, you can use personal greeting cards to be distributed to your consumers. To do this, simply put up a directory in your own local store and let costumers sign whenever they come into your establishment. This way, you can add their contact details in your database and when the right time comes, you can send out greeting cards to their houses.
Promoting Business By Establishing Partnerships
Second, promote your business by establishing partnerships with other local businesses. Hand out your business cards to prospective partners or even offer your products and services to them. Make them feel they can receive a lot of benefits by being partners with you. So in any case they need to outsource items or services, they will think of you and definitely ask you for partnership.
Putting Up Business Signs At Key Areas
Third, you can put up your business signs on lamp posts and direction posts. This way, unfamiliar people may get the impression that your business is an icon in your local area. And therefore, there crops up a great possibility that they will come to your store and check your products and services.
Advertising In Your Local Cable
Fourth, you can put your advertisements in your local cable. Since almost every household has cable televisions, there is a great chance that these homes will view your advertisements every now and then. Truly, it is a great way to make the consumers recall and never forget your business name.
Putting Up Your Own Newsletter For Distribution
Last of all, you can put up your own business newsletter and have it delivered to your costumers. The newsletter you will make should not necessarily focus on your business alone, but also on other topics involving your local community. You may even invite local writers to write for you or other establishments to advertise in your newsletter.
Following these simple offline marketing tips and incorporating them in your offline marketing strategies will definitely help you in establishing your name as a credible business in your local community. Clearly, making sure that the consumers are greatly aware of you as a business entity in your local community is very crucial. The “lack” or “adequacy” of consumer awareness makes the parameters that would determine the failure or success of your local business.