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Today I want to talk about key words and how significant they are to your online success.

KEYWORDS - YouTube

Keywords: What Are They?

Key words, well basically you get a user that comes along and they put in their search criteria to solve a problem or look for a service. That could be your service. From there Google analyzes the keywords (search criteria) and hopefully your website will rank. Now the trick here is match the keywords that people are actually using.

I’ll give you an example just recently I needed to get a quote from a sign writer so I googled “sign writer” and “sign writers in Geelong” no problem at all a few ranked and I got in contact with one of them. But most people don’t really know what sign writing is. If it’s a receptionist, marketing assistant or it could be a business owner and there problem is not necessarily a “sign writer”. There problem is looking for office hours sign or pull up banner for a conference or some kind of sign for their building.

When I googled “sign writer” the signwriter I got in contact with ranked for this search term but not for any other search term that might have brought in business. He’s missing out on all those inquiries, all those keywords that people are putting in to find a business to deal with to solve their signage needs. He listed a few of the services that he provided but it’s nowhere near the effectiveness of writing a blog on each individual sign available including all the relevant keywords.

If you just prattle on and list keywords randomly and you plug your site full of keywords then Google is not going to like your site at all but if you genuinely talk about pull up banners for example, hto maintain them, how to look after them, what’s what’s the best pull-up banner and go through and effectively explain your your product Google’s going to look upon that favourably so and there’s no

How Do I Know Which Keywords To Use?

There’s no real excuse not writing keyword-rich blogs because you know your product or service off by heart and you can get a lot of information from the suppliers as well and you will rank well.

There are keyword tools available and I’ve listed a few here:

https://adwords.google.com
https://keywordtool.io/
https://www.wordstream.com

The best way of finding out what keywords clients have used to find you is by asking clients because it’s a bit more localised. Once you know what keywords people are using to find your business you can then include them in your blog or on your website.

That’s keywords in a nutshell!

The post Keywords: What Are Clients Searching For? appeared first on ACTION Coach Geelong.

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Is Junk Mail Still Effective 2018 - 5 Top Tips - YouTube

Welcome to Whiteboard Friday and today I want to talk about direct mail what should you be putting through people’s letter boxes, how to be the most effective with it and what sort of return you’re going to expect from doing this now this type of direct mail – often referred to as junk mail.

Here Are My Five Top Tips On Junk Mail

How to be the most effective and how to grow your business by using it.

1. Does Junk Mail Actually Work?

Is it a viable marketing option these days especially with all the online competition? Well you need some proof don’t you? Here in Geelong I probably receive, twice a week,  a big wad of
advertising material some from the big guys but also some smaller businesses and it keeps on coming! There’s your proof really isn’t it? They wouldn’t be doing it unless it was effective for their businesses so does it work? Yes it does!

2. Being Effective With Junk Mail

The most effective way I’ve ever seen junk mail being used is when it’s location based so your businesses is a central point and you deliver a couple of thousand leaflets or flyers within cooee of your business whether it’s a short drive or a walk people can come to your business because you’re locally based.

3. What Should You Be Sending People Through Their Letterbox

The best and most simple marketing strategy is to have an offer. Just follow the Domino’s Pizza example they’ve always got an offer that gives five dollars off a pizza or free delivery or whatever it is. The same goes for your business it could be $20 of colouring in a haircut, it could be a free coffee whatever make sure that you have a compelling offer that will drive people to your business. People hold on to these things, they really do, they’ll stick it on their fridge and they’ll go oh yeah no worries we’ll come to your business and and we’ll buy it because you’ve done something for your potential client rather than just rave on about your business. You’ve given them some kind of compelling reason that’s all about them.
for the

4. How Good Is Your Offer?

Make sure you test and measure this is really important to see how effective your marketing is and the best way of doing this is getting 500 leaflets with one offer and 500 leaflets with another offer dividing them up and getting them delivered in different locations – the different offers will let you know their location. This means you can check the effectiveness of your offer then deliver 10,000.

5. If It’s Worth It, Do It Again (And Again!)

If it works: repeat, please repeat don’t worry people will forget about you, they won’t remember your offer and I always say to clients make sure that you’ve got six months worth of direct mail organized and you know that every month you’re going to be sending out an effective offer for people in the local area.

Now what sort of a response are you expecting from your efforts well that really is based on your compelling offer and the type of business that you’re in but you should get something from it
especially if you’ve got a very compelling offer and don’t forget to give.  As you already know new clients are expensive and they will cost you but junk mail is a relatively cheap form of getting out to as many people in your local area as possible. You may not get huge returns but even if you break even you have new clients and future sales with them.

If you need a hand with your marketing or direct mail – contact me TODAY.

Speak soon

Duncan McAdams

The post Junk Mail – Does It Still Work 2018? appeared first on ACTION Coach Geelong.

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Paying Overtime? 4 simple tips to save you $2,000 per week like my client.

Are you the kind of business owner that thinks just because you are busy it is worth working overtime to ‘get more work done’?  If this is true then you are probably not making any profit on that extra work and would be better off relaxing with your feet up sitting on the beach.

I recently dealt with a business that strived very hard to deliver all the projects they had taken on in an effort to keep their customers happy.  The owners felt the only option was to work longer hours and pay their staff overtime.  This scenario appeared to be a good short-term solution but was not sustainable for staff or the business long term.  The business owner realised it was time to take action as they wanted to grow the business. To solve the overtime issues they needed an additional team and vehicle, pricing changes and a new time sheet policy.

A new vehicle was purchased and the newly formed team was ready to hit the ground running. New apprentices were recruited to join the other existing teams with experienced fully qualified staff. The new pricing structure and timesheet policy was implemented. The outcome was that we saved the business $2000/week!

In this case it was all about finding a way to be more productive whilst making sure each job is profitable.  If overtime hours are common place these extra costs can hurt the profitability of a business.

When working out your production schedules it is worthwhile understanding the various stakeholders with respect to overtime:

Staff Staff may like working overtime as it means more money in their pay packet.  You also need to consider the negative effects of working extra hours on workers’ health and wellbeing, productivity and moral.

Customers – Customers are generally happy with the business working overtime as it means their job is getting finished promptly.

Business Owner – The business owner may be happy in the short term as they are keeping their customers and staff happy.  However this can soon change when end quarter or financial year figures show a decline in profit margin.

Paying Overtime? 4 simple tips to save you $2,000 per week. - YouTube

4 Tips On What You Can Do To Save On Overtime

Recruit – Recruit early.  If there has been a steady increase of sales or business activity or you know that you have a busier period coming up begin your recruiting process at least 2 months ahead of when you need them start.

On costing – When a customer has an emergency or an urgent job that needs finishing you can discuss with them the option of getting staff to stay back and paying them overtime. Explain to your customer that it will cost them more but it gives them an option and is a great way to provide timely customer service without costing you your profit.

Timesheet – Having a robust timesheet process is critical for monitoring overtime.  There are some great apps available that have a time and location stamp.  This is a great way to ensure that staff costs are allocated correctly to a job and is transparent, fair and equal.

Policy – Creating an overtime policy and procedure is really important.  You can include items such as – ‘Overtime must be pre-approved by the site Manager or Business Owner’. For example a staff member calls at 3pm explaining that the job will take another 2 hours to complete.  The Project Manager/Business Owner can then assess and consider if there is money in the job to proceed with overtime or tell staff to return to the job in normal working hours.

Do yourself a favour and take a look at how much overtime you paid over the past 12 months.  How has this truly affected your PROFIT?

The post 4 Ways To Save On Overtime appeared first on ACTION Coach Geelong.

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A Cut Above Family Butcher is a busy butchers shop located in Corio Shopping Centre in Geelong and positioned directly outside a Woolworths supermarket.

The shop could be described as a fairly plain butcher shop in a not so thriving shopping centre in a low socio economic area. The products and signage were very much targeted at the low end of the market who would be price matching with the supermarkets. The signage was plain and they were advertising ‘bulk buy bbq packs’ with virtually no other marketing. Serving at the counter was shared around all the staff with the distinct feeling it was a chore in preference to preparing meat.

Now the shop is an entirely different business.

We did a lot of work on the display cabinets in terms of how they look, how they are arranged and improving the attractiveness of the product with garnishes, vegetables and timber cutting boards. The shop now features more value added products that are very tasty and easy to cook but also far more profitable for the business.

Customer service skills have massively improved with dedicated people servicing at the counter that are friendly, helpful, and skilled at increasing average dollar sale with add ons and accompanying products. Staff now wear high quality cotton shirts with name tags and embroided branding.

The branding has been redesigned to better reflect the quality of products and TV screens have been installed with rolling images.

A Cut Above have also entered several competitions and won the Best Burger Competition in Victoria at the Royal Melbourne Show 2016 with the Bonza Burger. The same burger took runner up in the National competition in 2017.

The impact of all of these changes have propelled earnings and profits significantly and they are now looking at another location.

This is a great example of business planning and implementation over a 12 month period and the next 12 months will see further growth.

We now have frequent marketing across several mediums and also a VIP system for regular customers.

A Cut Above Family Butcher order from their website today if you’re in Geelong.

The post Coaching An Innovative Family Butcher appeared first on ACTION Coach Geelong.

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WHITE BOARD FRIDAY - SAVING A JOB - YouTube

I want to talk about how saving a job is costing you a fortune. What I mean by this is if you’re a business owner and you spend a lot of time working on the tools it means that you don’t spend the time working on your business to help grow and improve it.

As an example I work with a plumbing business with six people and the key guy loves to work on the tools. As a tradesmen you’re forever drawn to working on the tools but if that displaces much more important things like working out how to win the better projects that have better margins or training your team to take over roles that the business owner is currently doing then chances are it’s actually costing your fortune.

This applies to every business owner that I know out there. So what to do about it? What we do is look at your hourly rate and as an example this business owner makes $200,000 profit a year which works out to be about a $120 an hour for the business owner. That’s how much he’s earning so lets make a list of all the activities that this business owner is actually doing and assign an hourly rate to those activities. If they happen to be less than his rate of $120 per hour he should be on a mission to delegate that work or hire someone outside that business to do it.

In this case of the plumbing business they pay their staff about $30 an hour for most plumbing work so if the business owner is doing jobs that he could pay another plumber to do he is actually spending $120 an hour rather than spending $30. Whereby he should be using his time on $120 hour tasks like effective quoting, customer relations, marketing and other business growth activities.

Real business growth comes from valuing your time and doing activities that are difficult or way too expensive from other sources.

The post Working In or On Your Business? appeared first on Business Coach Geelong.

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Is Junk Mail Still Effective 2018 - 5 Top Tips - YouTube

Welcome to Whiteboard Friday and today I want to talk about direct mail what should you be putting through people’s letter boxes, how to be the most effective with it and what sort of return you’re going to expect from doing this now this type of direct mail – often referred to as junk mail.

Here Are My Five Top Tips On Junk Mail

How to be the most effective and how to grow your business by using it.

1. Does Junk Mail Actually Work?

Is it a viable marketing option these days especially with all the online competition? Well you need some proof don’t you? Here in Geelong I probably receive, twice a week,  a big wad of
advertising material some from the big guys but also some smaller businesses and it keeps on coming! There’s your proof really isn’t it? They wouldn’t be doing it unless it was effective for their businesses so does it work? Yes it does!

2. Being Effective With Junk Mail

The most effective way I’ve ever seen junk mail being used is when it’s location based so your businesses is a central point and you deliver a couple of thousand leaflets or flyers within cooee of your business whether it’s a short drive or a walk people can come to your business because you’re locally based.

3. What Should You Be Sending People Through Their Letterbox

The best and most simple marketing strategy is to have an offer. Just follow the Domino’s Pizza example they’ve always got an offer that gives five dollars off a pizza or free delivery or whatever it is. The same goes for your business it could be $20 of colouring in a haircut, it could be a free coffee whatever make sure that you have a compelling offer that will drive people to your business. People hold on to these things, they really do, they’ll stick it on their fridge and they’ll go oh yeah no worries we’ll come to your business and and we’ll buy it because you’ve done something for your potential client rather than just rave on about your business. You’ve given them some kind of compelling reason that’s all about them.
for the

4. How Good Is Your Offer?

Make sure you test and measure this is really important to see how effective your marketing is and the best way of doing this is getting 500 leaflets with one offer and 500 leaflets with another offer dividing them up and getting them delivered in different locations – the different offers will let you know their location. This means you can check the effectiveness of your offer then deliver 10,000.

5. If It’s Worth It, Do It Again (And Again!)

If it works: repeat, please repeat don’t worry people will forget about you, they won’t remember your offer and I always say to clients make sure that you’ve got six months worth of direct mail organized and you know that every month you’re going to be sending out an effective offer for people in the local area.

Now what sort of a response are you expecting from your efforts well that really is based on your compelling offer and the type of business that you’re in but you should get something from it
especially if you’ve got a very compelling offer and don’t forget to give.  As you already know new clients are expensive and they will cost you but junk mail is a relatively cheap form of getting out to as many people in your local area as possible. You may not get huge returns but even if you break even you have new clients and future sales with them.

If you need a hand with your marketing or direct mail – contact me TODAY.

Speak soon

Duncan McAdams

The post Junk Mail – Does It Still Work 2018? appeared first on Business Coach Geelong.

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