According to BrightEdge, best SEO practices are regularly changing and evolving. Therefore, on their blog, they provide the SEO best practices 2016 that can help you seize your digital opportunities and grow.
As Google works to match users with the site that will provide them with the best possible results for their query, they also listen to the complaints and suggestions from users. The search engine has said that they understand the frustration users feel when they search for a topic and receive results that list several […]
Google recently announced some changes to their mobile SERP layout that are intended to make it easier for customers to recognize the branding of different sites and determine which pages they want to engage with. Although the change might not be as dramatic as some other Google layout updates, it may have an impact on […]
When it comes to SEO and optimization, backlinks are a powerful tool in the marketing toolbox. Backlinks draw people to your website who might not have otherwise discovered your content. The people who click through to your site from another website are also predisposed to trust what you have to say. They were visiting a […]
As marketing moves into more and more personalization, email marketing has taken on renewed importance. Its potential for personalized messaging is high, as brands can segment email lists and send targeted content to prospective and existing customers based on who they are and where they are in the sales funnel. Personalized emails can foster transaction […]
When discussing the customer journey, a lot of people focus on the top of the funnel. They understand the importance of attracting attention through educational and thought leadership pieces. They also produce ample content for high-volume keywords that encourage people to find, explore, and build trust in organizations that gain a visible position in SEO, […]
Over the past few years, videos have quickly risen in popularity across the digital ecosystem. By the end of 2019, video is expected to account for 80% of consumer internet traffic. Videos not only appear on video hosting platforms like YouTube–which is so large that is the second largest search engine in the world–but also […]
We live in a real-time society and expect information and services in an instant at our fingertips. Everything from grocery shopping to hailing a car to checking who’s at our front door can be done in an instant from our mobile phones. According to Salesforce Research, 64% of consumers and 84% of business buyers expect […]