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As Google works to match users with the site that will provide them with the best possible results for their query, they also listen to the complaints and suggestions from users. The search engine has said that they understand the frustration users feel when they search for a topic and receive results that list several […]

The post Google Emphasizes Diversity in Search Results: What this means for you appeared first on BrightEdge SEO Blog.

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Google recently announced some changes to their mobile SERP layout that are intended to make it easier for customers to recognize the branding of different sites and determine which pages they want to engage with. Although the change might not be as dramatic as some other Google layout updates, it may have an impact on […]

The post Changes to the Mobile SERP: How to leverage new branding opportunities appeared first on BrightEdge SEO Blog.

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When it comes to SEO and optimization, backlinks are a powerful tool in the marketing toolbox. Backlinks draw people to your website who might not have otherwise discovered your content. The people who click through to your site from another website are also predisposed to trust what you have to say. They were visiting a […]

The post Building Backlinks Through Content Strategy appeared first on BrightEdge SEO Blog.

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As marketing moves into more and more personalization, email marketing has taken on renewed importance. Its potential for personalized messaging is high, as brands can segment email lists and send targeted content to prospective and existing customers based on who they are and where they are in the sales funnel. Personalized emails can foster transaction […]

The post SEO Email Marketing-Precision Targeting for the Customer Funnel appeared first on BrightEdge SEO Blog.

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When discussing the customer journey, a lot of people focus on the top of the funnel. They understand the importance of attracting attention through educational and thought leadership pieces. They also produce ample content for high-volume keywords that encourage people to find, explore, and build trust in organizations that gain a visible position in SEO, […]

The post Mid-Funnel Digital Marketing: Creating Content for the Middle of the Customer Journey appeared first on BrightEdge SEO Blog.

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Over the past few years, videos have quickly risen in popularity across the digital ecosystem. By the end of 2019, video is expected to account for 80% of consumer internet traffic. Videos not only appear on video hosting platforms like YouTube–which is so large that is the second largest search engine in the world–but also […]

The post Creating Your Video Strategy: Putting the power of video in marketing to work appeared first on BrightEdge SEO Blog.

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We live in a real-time society and expect information and services in an instant at our fingertips. Everything from grocery shopping to hailing a car to checking who’s at our front door can be done in an instant from our mobile phones. According to Salesforce Research, 64% of consumers and 84% of business buyers expect […]

The post Optimize at the Speed of Search – Introducing BrightEdge Instant appeared first on BrightEdge SEO Blog.

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There is no excerpt because this is a protected post.

The post Protected: Optimize at the Speed of Search appeared first on BrightEdge SEO Blog.

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As the Web has become increasingly complex, Javascript has found itself playing a useful role in the development of engaging websites. Although it was once used to accent content that was otherwise contained within HTML, it is now increasingly on the center stage. Issues with Javascript and SEO, however, remain a concern for many website […]

The post Javascript SEO: How Search Engines Understand Javascript appeared first on BrightEdge SEO Blog.

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As the Web has become increasingly complex, Javascript has found itself playing a useful role in the development of engaging websites. Although it was once used to accent content that was otherwise contained within HTML, it is now increasingly on the center stage. Issues with Javascript and SEO, however, remain a concern for many website […]

The post Javascript SEO: How Search Engines Understand Javascript appeared first on BrightEdge SEO Blog.

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