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It is fair to say that LinkedIn Groups have lost steam and have become a junkyard of spam and can hardly be distinguished from the already crowded feed.

BUT there is one group that is run properly, vetted well and always has a very good source of discussions for event professionals worldwide The Event Planning and Event Management Group.

A recent discussion on the LinkedIn group got some momentum and I thought it would be worth sharing here.

An event prof user asked the question:
I’m just starting to design our exhibition stands for next year and wondered if anyone had any good tips or tricks for attracting people to your stand?

Since it is a question we are constantly asked and part and parcel of our day to day work, I wanted to share how we approach this question and objective.

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It is fair to say that LinkedIn Groups have lost steam and have become a junkyard of spam and can hardly be distinguished from the already crowded feed.

BUT there is one group that is run properly, vetted well and always has a very good source of discussions for event professionals worldwide The Event Planning and Event Management Group.

A recent discussion on the LinkedIn group got some momentum and I thought it would be worth sharing here.

An event prof user asked the question:
I’m just starting to design our exhibition stands for next year and wondered if anyone had any good tips or tricks for attracting people to your stand?

Since it is a question we are constantly asked and part and parcel of our day to day work, I wanted to share how we approach this question and objective.

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"Our contact database is the lifeblood of our event business, without it, we are nothing"

Agree? If you do, are you really getting the most out of your prospect and customer database?

You are not alone. When I ask this question to CEOs and leaders of the event industry, 9 out of 10 people give me a categorical "No" or a "I don't think we do, certainly we don't know enough from our contacts; we could be doing more with it".

If your sentiment (or that of your boss) is aligned with the statements above, read on if you want to fix that for good.

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Launching a paid per click campaign is not as simple as paying an agency to do it or getting a member of your stuff to simply spend a couple of hundred bucks on it and off they go.

Far from it, before you launch a PPC campaign there are certain aspects that you need to cover and do first before a campaign is launched it breaks down on the following areas:

  1. Required PPC settings for your websites
  2. Required settings for your Landing Pages to guarantee PPC campaign success
  3. Required Assets and Materials before you launch a PPC campaign
  4. How to monitor and track responses of your PPC campaign 

This is a guide that will tell you exactly what to do at each of these 4 stages, if you follow them you will ensure that your campaign is successful and more importantly, trackable.

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How do you promote your B2B event through video? I am talking about doing things beyond the usual boring panning of lanyards at the registration area, lots of people going through the doors, shaking hands, speakers on stage and packed rooms.

My intention here is to offer some different perspectives and specific ideas that you can implement immediately.

By the way, think about posting these videos on your website, twitter, social media, email messages with it and more importantly on LinkedIn!

Before you watch the videos please:

  1. They are intended as inspiration.
  2. Watch them with an open mind.
  3. Take into account that American audiences dare to take more risks in terms of pushing the boundaries.
  4. Yeeahhh yeahhh yeahhh, I know your audience is a bit different. Just watch them and hopefully from the whole list there is some inspiration.
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5 Reasons Why Event Businesses and Media Organisations Fail with HubSpot - YouTube

It is a fact, there are event and media organisations that are having a difficult time with HubSpot and think that "HubSpot does not work, and that inbound marketing is a big scam".

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Note: This post was updated and revised on February 2019.

So webinars have been kicking around for a while now - but there are still plenty of B2B companies who are not leveraging this channel! Webinars eradicate the barriers of time and geography and make it easy for anyone to access your content anytime, anywhere.

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B2B event marketing is a vast topic, spanning from how to get people to attend events, how to get them to buy from your B2B brand when you sponsor or organise an event and how to secure sponsorship for your own B2B event. It's a topic that interests event organisers, event marketers and B2B brand marketers in equal measure.

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Recruiting is a time consuming and painful process. Recruiting outstanding event marketers and event sales professionals is even harder. Why? Because event leaders are simply using the wrong approach!

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