BrightBull's blog gives you tips and ideas on B2B Marketing, ranging from inbound marketing to step-by-step guides. We create and put into action effective BtoB marketing strategies and campaigns built around great content. That's how BrightBull meets targets, generate leads and boosts their ROI, again and again.
"Our contact database is the lifeblood of our event business, without it, we are nothing"
Agree? If you do, are you really getting the most out of your prospect and customer database?
You are not alone. When I ask this question to CEOs and leaders of the event industry, 9 out of 10 people give me a categorical "No" or a "I don't think we do, certainly we don't know enough from our contacts; we could be doing more with it".
If your sentiment (or that of your boss) is aligned with the statements above, read on if you want to fix that for good.
How do you promote your B2B event through video? I am talking about doing things beyond the usual boring panning of lanyards at the registration area, lots of people going through the doors, shaking hands, speakers on stage and packed rooms.
My intention here is to offer some different perspectives and specific ideas that you can implement immediately.
By the way, think about posting these videos on your website, twitter, social media, email messages with it and more importantly on LinkedIn!
Before you watch the videos please:
They are intended as inspiration.
Watch them with an open mind.
Take into account that American audiences dare to take more risks in terms of pushing the boundaries.
Yeeahhh yeahhh yeahhh, I know your audience is a bit different. Just watch them and hopefully from the whole list there is some inspiration.
Note: This post was updated and revised on February 2019.
So webinars have been kicking around for a while now - but there are still plenty of B2B companies who are not leveraging this channel! Webinars eradicate the barriers of time and geography and make it easy for anyone to access your content anytime, anywhere.
B2B event marketing is a vast topic, spanning from how to get people to attend events, how to get them to buy from your B2B brand when you sponsor or organise an event and how to secure sponsorship for your own B2B event. It's a topic that interests event organisers, event marketers and B2B brand marketers in equal measure.