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Note: This post was updated and revised on February 2019.

So webinars have been kicking around for a while now - but there are still plenty of B2B companies who are not leveraging this channel! Webinars eradicate the barriers of time and geography and make it easy for anyone to access your content anytime, anywhere.

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B2B event marketing is a vast topic, spanning from how to get people to attend events, how to get them to buy from your B2B brand when you sponsor or organise an event and how to secure sponsorship for your own B2B event. It's a topic that interests event organisers, event marketers and B2B brand marketers in equal measure.

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Recruiting is a time consuming and painful process. Recruiting outstanding event marketers and event sales professionals is even harder. Why? Because event leaders are simply using the wrong approach!

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If you’re someone responsible for marketing recruitment, it will come as no surprise to hear that things are pretty tough out there. We don’t think it’s too far fetched to say it’s a bit of a nightmare.

72.8% of employers are struggling to find relevant candidates. Fewer and fewer quality candidates in the active job market, those that are asking crazy salaries and being courted by lots of different firms.

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A common trend among B2B companies developing online communities around their event topics, is that the marketing team does not have any influence on the content that is generated to drive engagement. A big mistake!

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Stuck in a rut with email.. of course you are. Most B2B companies are still lagging behind with one of the most powerful and impactful mediums around. Video.

It doesn't need to be time consuming or expensive. In fact why am I even writing this intro. Watch this... 

Everyone in the B2B organisation should be able to embrace it and I am suggesting you give it a go.

These 5 functions will dramatically see change through video:
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A common question we are continually asked by media and event professional entrepreneurs is:

If we want to hire a marketer, how much are we expected to pay?

Hopefully you've caught onto the fact that, this is the golden age of marketing. Marketing is playing an ever important part in the success of media and event businesses and at a time where technology, social media and innovation is key. Therefore marketing salaries need to be at par or sometimes even higher than the average salary. At last the work of hardworking marketers is being accurately compensated. It's taken some time but we're getting there! 

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One thing that I feel very proud of is the content I write for you! It’s nice to know it’s well received and valued. So much so that I recently discovered someone had literally taken one of my most popular posts in my blog via LinkedIn and used it as their own. Definitely not kosher! The number one rule in repurposing content is acknowledging the original source, giving love and always linking back.

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More and more event business leaders are finally getting serious about online communities for their events - after all it works right (I'd be out of a job otherwise!) and to stay in the game they're wising up to the fact that it's not the future anymore. It's now! 

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